July 12, 2020
Writing blogs for your website is one of the best ways to show the expertise in your niche and provide unique & relevant information to your target audience. They also help in building the authority of your brand and showing why you are different from others.
But have you ever thought that blogging can also help you improve SEO results along with organic visibility and traffic? Yes, this is true and for that, you need to do things right while preparing a blog. This post will give you knowledge about what you should do while creating a blog and how it will help improve SEO results.
Creativity is what that will make you stand out in the crowd and for that you need to make efforts. Most of the websites that we have encountered have a web page named ‘blog’ where they post blogs n different relevant topics.
But if you ask us, then ‘blog’ is a very common name and everyone uses it. For you to make an impact on SEO with your blogs, you need to rethink the name of that page where all your blogs are. The name should be relevant to the theme or niche of your business so that you won’t end up misleading your target audience.
Now, if you want your blog to have a positive impact on SEO, then try to include your targeted keyword in the blog name. Doing this will help search engine bots to easily identify that your blog section is relevant to the query made by the user and this improves the visibility.
For any blog, the title plays a vital role in deciding whether people will get attracted or not. Most of the audience makes or breaks the decision of reading the blog by just looking at the title. Thus, it should be attractive and interesting enough to tempt people towards it.
The key here is to create such a title that tells your target audience about detailed or deep information in the blog and if it is a unique one, people will love to read.
It is advised to do enough research to create an interesting title because that’s where you will grab the attention of people first.
Remember one thing that you cannot include everything in a single blog plus it is also not possible to provide information to the different segments of your target audience in one blog. Thus, you need to create different blogs for a different segment of the target audience and that’s where you will be doing something good for improving SEO.
Another reason why it is important to create separate blogs for different audience segments is the use of keywords. Different topics have a different set of target keywords and using them in individual blogs smartly will prevent keyword stuffing, which is a bad SEO strategy.
The more relevant and unique blogs will be there on your site, the more authoritative it will become, and more organic traffic you will receive. If you will post quality blogs with target keywords, they will ensure high visibility on the search engine results pages when a query will be made related to the post.
You might or might not know that the URL structure of each of your blog plays an important role in identifying what is there on the web page by search engine bots. Thus, it is necessary to ensure that it should clearly state what each of your web pages is all about.
Now when we are talking about blogs, thus, each URL of your webpages containing a blog must have a ‘blog’ in the URL for the ease of both bots and users. If you remove it, then it might create a difficulty to access the progress of blogs through analytics.
Another key factor while structuring a URL is to make sure that it is not so long, as it will not be a user-friendly one. So, you must keep it concise taking into consideration that it also tells clearly what is there inside. The key here is to remove conjunctions and make it short. Let’s see an example of that:
https://abc.com/blog/how-to-improve-the-seo-to-get-high-SERP-ranking (Long URL structure)
https://abc.com/blog/improve-seo-get-high-SERP-ranking (Short URL structure)
The shorter URL structure is more user-friendly plus, it will make people share your content easily. It is also said by experts that shorter URLs tend to rank higher than the longer ones.
Ignoring existing blogs could be a reason for bad SEO as with time the information present in your older blogs tends to become outdated and your site ranking starts to drop down. Thus, you must keep optimizing the existing blogs on your website to keep up with the SEO and ensure a good ranking of your site.
Look for the information that is no longer helpful or in the trend and replace it with the latest one. Doing this will ensure that your blog is again indexed by search engine bots and finding the latest information will rank them accordingly. Never forget to change images that are there in your blog with outdated information.
You must know that interlinking your blog through relevant anchors is also a good strategy for improved SEO. So, it is important for you to consider better internal links within your blog posts. Doing so will give a signal to search engine bots that your website has deep and relevant information on different topics related to your niche and this will surely help improve the site’s ranking.
Another positive impact of interlinking is that it engages people to a site for more time by providing unique & relevant information in detail. And with SEO’s perspective, if users are spending enough time on your site then it has quality information. Thus, it will give you the advantage over others, and what else you want?
This is one of the most important benefits of having a blog section on your website and keeping it updated. Posting new, unique, and interesting blogs related to the topic of your business’s niche keeps your site fresh and updated. This builds your authority in the competitive market and people will recognize you easily. Plus, if they find really helpful information, you will also get recommendations.
Remember, better & newer the information improved will be SEO & web traffic. So, try to update blogs on a regular basis with the latest topics to show the expertise in your niche and build authority.
Targeting relevant keywords according to the blog topic is always necessary to ensure better visibility of the blog. While improving the results, blogs give you the flexibility to target long-tail keywords so that the SEO of your site could improve.
Long-tail keywords are necessary for improving the SEO as they let you cover general terms along with the target keyword that are used by people. It is not always easy to use them in the product pages because of their length, but you can easily include them in the blog posts and add a relevant link if necessary. With long-tail keywords, you can also target any of your specific products that people are searching, like ‘cotton shirt with blue & white checks.’
Having genuine images on web pages along with videos is also a factor of effective SEO and this could easily be done through blogs. Try adding a descriptive image such as infographic in between the blogs and see what impact it will create. People love visuals and when they find it useful, they will share it, and eventually the visibility of your blog will become better.
Besides infographic, a tutorial or informative video related to the blog topic could also do wonders. If the speed of your site allows directly adding a video, do it without any thought, while if it could make your site slow, just add a link of the video that’ll direct visitors to your YouTube page.
This will also have a positive effect on the engagement of people on your site as such visuals keep visitors engaged for more time.
When we talk about blogs, it won’t be right to ignore guest blogs as they also hold equal importance for improving SEO. Rather, we can say guest blogging is a must to ensure improved SEO.
Along with posting blogs on your site, it is also important for you to post on other related sites as well to earn backlinks. To rank a site, search engine bots also see how many quality backlinks it has and for that, you need to create quality content and find trustworthy sites related to your niche that accepts guest blogs.
Better the quality of backlinks better will be the ranking of your site. Remember one thing, never participate in the race to earn more backlinks rather, focus on getting quality ones despite being low in the number.
A meta description is a snippet of around 160 characters that defines what information is there on the web page even before it is opened. For every blog, there must be a relevant keyword-rich meta description if you want effective SEO of your site.
Adding a meta description makes it easy for bots to index your web page and if it’s qualitative like your content, the web page will rank higher. It can also attract visitors from SERP to your website only if they find it relevant to their search query.
Adding an SEO plug-in to the web page will help you optimize key elements easily to make sure that it is crawled easily by the bots. They prevent the automatic generation of meta descriptions and other elements that help you optimize the site for search engines in a better way.
One thing that you must keep in mind with the plug-in is to choose the right one for your site to get better results.
Last but not least, social media is a platform that you must use to a good effect. People of all categories and all interests are present on social media and your target audience is also available there. Thus, sharing a link of your blog posts relevantly on social media accounts will get you the desired attention and you will see a boost in the traffic on your website.
Remember, good social signals are also a factor of improved SEO, and sharing your quality content will get you some. While sharing posts, never forget to include the keywords you are targeting with the posts, doing so will help you with the rankings.
Blogging is the best way to share how you feel for something with the target audience. While, businesses use blogging to build their authority online and show their expertise in the business’s niche. People only choose one brand over others when they find relevant and unique information about the products or services they offer. It is important to convince the target audience that what they are offering is better than others and nothing could convince them better than detailed information about the product or its category.
This is the reason why most businesses have a section dedicated to blogs where they regularly post new content to show their knowledge and educate people. Another key reason for having a blog section is to improve SEO results and get traffic organically. Yes, this might be surprising for you but it is a truth.
This post was dedicated to informing you about how blogs can help you with SEO and what strategies you need to adapt to make it more effective. We hope that it would have given you enough tactics that will reap you great results soon.