Worldwide Leaders In Digital Marketing

Try Our Newly Created Software To Boost Your Business

How does Blogging Help With SEO

SEO Strategies

July 12, 2020

Writing blogs for your website is one of the best ways to show the expertise in your niche and provide unique & relevant information to your target audience. They also help in building the authority of your brand and showing why you are different from others. 

But have you ever thought that blogging can also help you improve SEO results along with organic visibility and traffic? Yes, this is true and for that, you need to do things right while preparing a blog. This post will give you knowledge about what you should do while creating a blog and how it will help improve SEO results. 

How blogs can improve SEO results

  • Unique blog name

Creativity is what that will make you stand out in the crowd and for that you need to make efforts. Most of the websites that we have encountered have a web page named ‘blog’ where they post blogs n different relevant topics. 

But if you ask us, then ‘blog’ is a very common name and everyone uses it. For you to make an impact on SEO with your blogs, you need to rethink the name of that page where all your blogs are. The name should be relevant to the theme or niche of your business so that you won’t end up misleading your target audience. 

Now, if you want your blog to have a positive impact on SEO, then try to include your targeted keyword in the blog name. Doing this will help search engine bots to easily identify that your blog section is relevant to the query made by the user and this improves the visibility. 

  • Tempting title for each blog

For any blog, the title plays a vital role in deciding whether people will get attracted or not. Most of the audience makes or breaks the decision of reading the blog by just looking at the title. Thus, it should be attractive and interesting enough to tempt people towards it. 

The key here is to create such a title that tells your target audience about detailed or deep information in the blog and if it is a unique one, people will love to read. 

It is advised to do enough research to create an interesting title because that’s where you will grab the attention of people first.

  • Focus on the target audience with each blog

Remember one thing that you cannot include everything in a single blog plus it is also not possible to provide information to the different segments of your target audience in one blog. Thus, you need to create different blogs for a different segment of the target audience and that’s where you will be doing something good for improving SEO.

Another reason why it is important to create separate blogs for different audience segments is the use of keywords. Different topics have a different set of target keywords and using them in individual blogs smartly will prevent keyword stuffing, which is a bad SEO strategy.  

The more relevant and unique blogs will be there on your site, the more authoritative it will become, and more organic traffic you will receive. If you will post quality blogs with target keywords, they will ensure high visibility on the search engine results pages when a query will be made related to the post.

  • Give attention to the URL structure

You might or might not know that the URL structure of each of your blog plays an important role in identifying what is there on the web page by search engine bots. Thus, it is necessary to ensure that it should clearly state what each of your web pages is all about. 

Now when we are talking about blogs, thus, each URL of your webpages containing a blog must have a ‘blog’ in the URL for the ease of both bots and users. If you remove it, then it might create a difficulty to access the progress of blogs through analytics. 

Another key factor while structuring a URL is to make sure that it is not so long, as it will not be a user-friendly one. So, you must keep it concise taking into consideration that it also tells clearly what is there inside. The key here is to remove conjunctions and make it short. Let’s see an example of that: (Long URL structure) (Short URL structure)

The shorter URL structure is more user-friendly plus, it will make people share your content easily. It is also said by experts that shorter URLs tend to rank higher than the longer ones. 

  • Never forget existing blogs

Ignoring existing blogs could be a reason for bad SEO as with time the information present in your older blogs tends to become outdated and your site ranking starts to drop down. Thus, you must keep optimizing the existing blogs on your website to keep up with the SEO and ensure a good ranking of your site. 

Look for the information that is no longer helpful or in the trend and replace it with the latest one. Doing this will ensure that your blog is again indexed by search engine bots and finding the latest information will rank them accordingly. Never forget to change images that are there in your blog with outdated information. 

  • Interlinking 

You must know that interlinking your blog through relevant anchors is also a good strategy for improved SEO. So, it is important for you to consider better internal links within your blog posts. Doing so will give a signal to search engine bots that your website has deep and relevant information on different topics related to your niche and this will surely help improve the site’s ranking. 

Another positive impact of interlinking is that it engages people to a site for more time by providing unique & relevant information in detail. And with SEO’s perspective, if users are spending enough time on your site then it has quality information. Thus, it will give you the advantage over others, and what else you want?

  • Keeps site fresh

This is one of the most important benefits of having a blog section on your website and keeping it updated. Posting new, unique, and interesting blogs related to the topic of your business’s niche keeps your site fresh and updated. This builds your authority in the competitive market and people will recognize you easily. Plus, if they find really helpful information, you will also get recommendations. 

Remember, better & newer the information improved will be SEO & web traffic. So, try to update blogs on a regular basis with the latest topics to show the expertise in your niche and build authority. 

  • Target long-tail keywords

Targeting relevant keywords according to the blog topic is always necessary to ensure better visibility of the blog. While improving the results, blogs give you the flexibility to target long-tail keywords so that the SEO of your site could improve. 

Long-tail keywords are necessary for improving the SEO as they let you cover general terms along with the target keyword that are used by people. It is not always easy to use them in the product pages because of their length, but you can easily include them in the blog posts and add a relevant link if necessary. With long-tail keywords, you can also target any of your specific products that people are searching, like ‘cotton shirt with blue & white checks.’

  • Add optimized images & videos

Having genuine images on web pages along with videos is also a factor of effective SEO and this could easily be done through blogs. Try adding a descriptive image such as infographic in between the blogs and see what impact it will create. People love visuals and when they find it useful, they will share it, and eventually the visibility of your blog will become better. 

Besides infographic, a tutorial or informative video related to the blog topic could also do wonders. If the speed of your site allows directly adding a video, do it without any thought, while if it could make your site slow, just add a link of the video that’ll direct visitors to your YouTube page. 

This will also have a positive effect on the engagement of people on your site as such visuals keep visitors engaged for more time. 

  • Guest blogging

When we talk about blogs, it won’t be right to ignore guest blogs as they also hold equal importance for improving SEO. Rather, we can say guest blogging is a must to ensure improved SEO. 

Along with posting blogs on your site, it is also important for you to post on other related sites as well to earn backlinks. To rank a site, search engine bots also see how many quality backlinks it has and for that, you need to create quality content and find trustworthy sites related to your niche that accepts guest blogs. 

Better the quality of backlinks better will be the ranking of your site. Remember one thing, never participate in the race to earn more backlinks rather, focus on getting quality ones despite being low in the number. 

  • A meta description is important

A meta description is a snippet of around 160 characters that defines what information is there on the web page even before it is opened. For every blog, there must be a relevant keyword-rich meta description if you want effective SEO of your site. 

Adding a meta description makes it easy for bots to index your web page and if it’s qualitative like your content, the web page will rank higher. It can also attract visitors from SERP to your website only if they find it relevant to their search query. 

  • Add an SEO plug-in

Adding an SEO plug-in to the web page will help you optimize key elements easily to make sure that it is crawled easily by the bots. They prevent the automatic generation of meta descriptions and other elements that help you optimize the site for search engines in a better way. 

One thing that you must keep in mind with the plug-in is to choose the right one for your site to get better results. 

  • Share on social media

Last but not least, social media is a platform that you must use to a good effect. People of all categories and all interests are present on social media and your target audience is also available there. Thus, sharing a link of your blog posts relevantly on social media accounts will get you the desired attention and you will see a boost in the traffic on your website. 

Remember, good social signals are also a factor of improved SEO, and sharing your quality content will get you some. While sharing posts, never forget to include the keywords you are targeting with the posts, doing so will help you with the rankings. 

Summing It Up

Blogging is the best way to share how you feel for something with the target audience. While, businesses use blogging to build their authority online and show their expertise in the business’s niche. People only choose one brand over others when they find relevant and unique information about the products or services they offer. It is important to convince the target audience that what they are offering is better than others and nothing could convince them better than detailed information about the product or its category. 

This is the reason why most businesses have a section dedicated to blogs where they regularly post new content to show their knowledge and educate people. Another key reason for having a blog section is to improve SEO results and get traffic organically. Yes, this might be surprising for you but it is a truth.

This post was dedicated to informing you about how blogs can help you with SEO and what strategies you need to adapt to make it more effective. We hope that it would have given you enough tactics that will reap you great results soon.

Recent Blogs

your clients’ business
15 May 2020

Making Your Clients’ business more agile

In the following days where a pandemic has taken a toll over every activity and put a halt on the day to day lifestyle lubricating the business becomes a challenging ta
Google’s Knowledge graph
15 May 2020

The better ways of branding in Google’s Knowledge graph without Wikipedia page.

Wikipedia page is no more a need to gain knowledge regarding the graph for promoting your brand and you can easily probe into the knowledge graph that triggers the know
reasons to switch a job
15 May 2020

What are the reasons to switch a job you love? 

Switching a job always means coming out from your comfort zone and learning new things around new people and in a totally unknown environment. Meeting new people and tr
social media marketing
15 May 2020

Starting from scratch? Here’s how to build a social media marketing strategy

We cannot even imagine the promotion & marketing of businesses without the help of social media. It has become an important pillar of digital marketing and there is
Digital marketing strategies
15 May 2020

Digital marketing strategies every business owner should know

We can do almost anything sitting at home, what we require is only the internet connection and a device to use that. This is the power of the digital world and the spee
Managing a business with multiple locations
15 May 2020

Managing a business with multiple locations? You must consider this

Running a business having a single brick & mortar location is easier when it is compared to those with multiple locations. There is no doubt that having a presence
COVID-19 pandemic
15 May 2020

How to use COVID-19 pandemic positively for your business?

No morning walks, no weekend parties, and not even thinking to step out of houses, this is how the world is right now and all because of this COVID-19 pandemic we are f
visuals in digital marketing
15 May 2020

Importance of visuals in digital marketing

Evolution is a truth and it is a necessity. The way humans have evolved so does the technology and everyone has experienced it. If we talk about two to three decades ag
digital branding trends
15 May 2020

Digital Branding Trends You Must Know

A brand that is not available on a digital platform is just like a bird without wings. In other words, we can say that without the digital presence any brand or busines
digital marketing campaign
15 May 2020

How to effectively run a digital marketing campaign

Everything is becoming digital and so does businesses. In fact, the digital platform has become an essential part of everyone’s life. Almost everything you want is av
Reviews of Local Businesses
15 May 2020

Smart Techniques to Get Reviews of Local Businesses

What people say about your business is of very high importance in deciding the reputation of your business. We remember the time when social media was not so popular an
Digital Marketing Myths
15 May 2020

Digital Marketing Myths and Misconceptions You Must Avoid

Digital marketing is like the heart for any business that wants to succeed online as without it you cannot get the success you always wish for. The digital world is hug
Mobile Marketing
15 May 2020

Everything You Need to Know About Mobile Marketing

Marketing is an integral part of the success of any business both offline and online. If we talk about this digital world, then businesses focus more on online marketin
15 May 2020

Tips for Choosing Keywords for a Successful PPC Campaign

Success is what everyone wants and they do whatever it takes for that. The times have changed and with changing time competition has become fierce. With tough competiti
PPC Mistakes
15 May 2020

PPC Mistakes you Must Avoid

Pay-Per-Click marketing is known to be one of the important factors of internet marketing or we can say digital marketing. It is a form of marketing where the advertise
Digital Marketing
15 May 2020

Digital Marketing Traps You Must Avoid

It won’t be wrong to say that the digital platform is the key to the online success of the business and everyone admires it a lot. The reason why the digital platform
competitors on google
15 May 2020

How to beat your competitors on Google

Will it be wrong to say that Google is the king of Search Engines? Or it is wrong that every business wishes to appear high on Google’s SERP? None of this is wrong an
Content Marketing Strategy
15 May 2020

What Should be Your Content Marketing Strategy During COVID-19 Outbreak

Businesses are facing huge loss and they are helpless due to this coronavirus spread across the world. The number of patients is increasing each passing day or we must
Negative SEO
15 May 2020

How to Protect Your Site from Negative SEO

SEO is not only the best practice for any website to gain high SERP ranking but it is something which is a ‘must’ for all. It doesn’t matter how beautiful, releva
Landing Pages
15 May 2020

How to Make High Converting Landing Pages

Everyone wants to stand out in the crowd and grab the attention of people. The competition outside is so fierce that you don’t know which of your strategies will deli
Traffic Decline
15 May 2020

What to Do If Your Site’s Overall Traffic Decline

Websites have become an integral part of businesses especially when it comes to their online presence. Without a website, there is no existence of any business online a
Email List
15 May 2020

Best Ways to Grow Your Email List

Email is one of the best methods for safe and secure communication between clients. It is also known to be a professional tool for interacting with peers as well. Email
15 May 2020

Ways to Improve Average Time Spent by Visitors on Our Blog

The efforts you make for creating a piece of information can only reap benefits if the purpose of creating it gets fulfilled. One of the key purposes of framing content
Influencer Marketing
15 May 2020

Everything You Need to Know About Influencer Marketing

There are so many digital marketing techniques, that businesses have lots of options to promote their product or brand in the best way possible. Competition is all arou
15 May 2020

Smart Ways to Build Backlinks

SEO is full of different tactics and strategies that help your business grow online and compete strongly. All the techniques included in SEO are equally important and t
Create Content
15 May 2020

How to Create Content That Audience wants to Share

We must say that content marketing is one of the essential marketing strategies for businesses and it holds a vital role in ensuring their success. When it comes to con
15 May 2020

How to Increase your PPC ROAS

Businesses spend so much to get the attention of more audiences and expand, and we all know this is necessary too. But, do all get the desired return on their investmen
SEO Strategies
15 May 2020

SEO Strategies that are Rewarded by Google

Whenever it comes to the online presence of a business, the first thing that comes to our mind is Google. The maximum percentage of people across the world prefer using
Improve Email Open Rates
15 May 2020

How to Improve Email Open Rates

Emails can never grow old; they will always be an important mode of communication for businesses and will play a key role in digital marketing strategies. No business c
PEO Service
15 May 2020

Importance of Webinars for Businesses

The time was never more precious than it is now. We must say that time holds more value than money in this competitive world, though both are equally important. This is
traditional marketing
15 May 2020

Display Advertising: What You Must Know

Advertising has evolved a lot in the last few decades and we must say that it has become interesting like one of your favorite movies. But in all these years, the impor
Social Media Contests
15 May 2020

Benefits of Instagram for Social Media Marketing

Everyone is fighting so hard to make their presence felt in the market that no one wants to leave even a single marketing tactic. Be it traditional marketing practices
Video Marketing
15 May 2020

Importance of Video Marketing

The world is so competitive that businesses do everything possible to stand strong in the market and make their presence felt. Marketing strategies have also evolved so
Reputation Marketing
15 May 2020

Everything You Should Know About Reputation Marketing

Whether small or big, the world is full of competitors and only those who compete with the right tools & techniques will succeed overpowering others. Everything you
15 May 2020

Chatbot- A Revolutionary Technology

“Chatbots are the future of marketing.” This is not what we are saying, rather this is believed by many experts across the globe.  Read More
Digital Marketing
15 May 2020

Tips to Improve Conversion Rate in Digital Marketing

Digital marketing is a must for all businesses to give a tough competition in the market and generate revenue. At first, everyone tries to get wide exposure and genuine
Mobile-Friendly Websites
15 May 2020

Why Mobile-Friendly Websites are Important

Everything is becoming digital and people are loving it. Now to pay for the purchased commodities, you don’t have to pay by pulling your wallet out and then removing
Don'ts of Hashtag Marketing
15 May 2020

Do’s and Don’ts of Hashtag Marketing

Hashtags are everywhere on social media be it Twitter, Facebook, Pinterest, or Instagram, you’ll find them easily. It’s not only that just they are being used but,
Social Media Marketing
15 May 2020

Importance of Hashtags in Social Media Marketing

In this world of millennials, hashtags are everywhere in your social media. Be it Twitter, Instagram, or Facebook, you will find ‘#’ in a maximum number of posts. B
Benefits of Blogging for Your Website
15 May 2020

Benefits of Blogging for Your Website

Whether it is online or digital marketing or traditional marketing through advertisements, content plays a vital role in attracting the target audience by providing the
Benefits of Geo-targeting
15 May 2020

Benefits of Geo-targeting

Technology has become so inevitable that we humans cannot think about our lives without it. Every sector or we can say the business niche is becoming dependent on new t
Strong Brand
08 Apr 2020

A Guide to help you create a website

Creating a website is an enthralling work which requires a lot of gumption and focuses on creating a structure it is a collection of web pages and related content that
08 Apr 2020

The Definitive Guide of Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels
08 Apr 2020

How Local SEO Services can Help Attract New Customers

When it comes to the online presence of your business, SEO of your website holds the key. The online success of any business depends on how well it is presented to its
08 Apr 2020

Marketing in times of forced isolation

In the era of millennials, lockdown feels like a trap something like caging oneself with the so-called isolation because of a deadly virus. Read More
08 Apr 2020

How to be a designer for your blogs?

Blogging has become an important platform for those who love to explore new things and share them with people across the globe. With blogs, you can interact with the au
08 Apr 2020

How do website speed help conversion Rates?

Conversion not every time means sales, it could have different meanings depending upon what a company wants. But it is true that conversion is what everyone wants and f
Link Building
08 Apr 2020

Do’s and Don’ts of Link Outreach

For a business to succeed globally, it is important to have a strong online presence and for that effective SEO is necessary. The prime goal of any company or business
08 Apr 2020

Opting for the best business loans

The simple logic while lending money to get a business loan there is a principle rule that is a lender gives you money and you replay it including the fees or the inter
08 Apr 2020

Become a Trusted LinkedIn Influencer

LinkedIn holds a very special image in the eyes of the marketers because it focuses on business, networking, and jobs. It has become quite significant to promote your b
08 Apr 2020

SEO no more an Achilles Heels:

A Search engine is a process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search
19 Mar 2020

25 Tips for Responding to Negative Customer Reviews Online

It is very important for any business to have an online presence to reach a global audience in less time. By creating an SEO-friendly website, you can not only ensure y
19 Mar 2020

Copywrite Strategies to approach your reader

For every writer, it is important to persuade their work and improve their writing skills, this will help them empower themselves and will become more effective, benefi
19 Mar 2020

How to begin a blog?

To have a flair for writing becomes more interesting when you have an audience to view it, read it, and appreciate your work of art and craft. In the millennial era, it
19 Mar 2020

How to make strategies for marketing?

Marketing is an integral part of any business to achieve long term goals and get success. But it is also necessary to put your cards right to gain the attention of the
19 Mar 2020

How to Manage Your Social Media Account

Social media has become the most important platform for the promotion and marketing of your business. One of the key reasons for its popularity is the reach of the audi
19 Mar 2020

How to master SEO?

SEO stands for Search Engine Optimization, a practice to increase the quantity and quality of traffic to your website through organic search engine results. <
Search Engine Rankings
19 Mar 2020

Reasons for The Decline in Search Engine Rankings

The digital platform has become vital for all businesses to reach a wider audience and get success. The reason for the popularity of this platform for the promotion of
19 Mar 2020

Trying Snapchat for business purposes

Social media has become an influencer in its own ways by making people not only rich but famous with their work of business. There are several mediums of promoting your
target audience
19 Mar 2020

Ways to get back your lost traffic

If you are toiling hard and creating content for the blog with all the hard work and research and it all goes unnoticed, how does that feel? Very depressing, right? Read More
19 Mar 2020

What are the ways to get efficient with a small team?

A leader in itself is a term that depicts responsibilities and efficiency, taking a small number or group of people as a team is not an easy job, especially when there

Leave a Reply

Your email address will not be published. Required fields are marked *