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Worldwide Leaders In Digital Marketing

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Expertise

With years of experience, we have developed deep knowledge in all areas of digital marketing. Ranksoldier is well aware of how to create a strategy and how to implement it effectively. This expertise has helped us make a strong hold in the market and create a huge base of satisfied clients. We always deliver what we commit to and this has been experienced by our large number of clients. We speak with our actions, not by mere words.

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We perform deep market research to create an effective strategy and ensure positive results.

Research & Reporting

Competitor Analysis

Online Polls & Surveys

Workshops & Interviews

Communication Adults

Focus Group Testing

Manifesto’s & Values

Portfolio Segmentation

Positioning & Strategy

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We know how to present your brand and across which channels, thus, we implement everything accordingly.

Logo mark design

Brand architecture

Company naming

Visual & verbal identity

Tone of voice & messaging

Photography & illustration

Copywriting services

Environmental branding

Brand identity guidelines

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We make sure that anyone who wants to reach you does so easily through our marketing efforts.

Marketing strategy

Campaign development

Website design & build

Online brand centres

Architecture & planning

Social media integration

Website development

Content marketing

Search optimisation

img Strategy

We perform deep market research to create an effective strategy and ensure positive results.

Research & Reporting

Competitor Analysis

Online Polls & Surveys

Workshops & Interviews

Communication Adults

Focus Group Testing

Manifesto’s & Values

Portfolio Segmentation

Positioning & Strategy

We know how to present your brand and across which channels, thus, we implement everything accordingly.

Logo mark design

Brand architecture

Company naming

Visual & verbal identity

Tone of voice & messaging

Photography & illustration

Copywriting services

Environmental branding

Brand identity guidelines

We make sure that anyone who wants to reach you does so easily through our marketing efforts.

Marketing strategy

Campaign development

Website design & build

Online brand centres

Architecture & planning

Social media integration

Website development

Content marketing

Search optimisation

Public and Media Relations

Ranksoldier is making its presence stronger by providing quality digital marketing services and helping businesses to reach the target audience through genuine & effective means. A few of the most effective ways by which one can create a strong relationship with the audience are public relations and media relations. We know, how to target the right audience and make it believe that your brand is the best for them. 

Both of these terms ‘public relations and media relations’ are interconnected but have different meanings. They hold a special value in the success of businesses. Let us see what both of these terms mean. 

Public Relations

Public relations (PR) is a process to build strong relationships between the brand and the public through strategic communication. PR is to help companies enhance and maintain a good image among the audience. A PR professional will use social media and other communication channels to build the reputation of a business. It is an unpaid method of building relationships, unlike paid advertisements. 

At Ranksoldier, you will find the best PR professionals who are expert in portraying your brand and its reputation. 

Media Relations

Media relations is a little bit different than public relations, here a specific group of audience is targeted and that is journalists. By maintaining good relationships with media professionals, it becomes easy to get story ideas and important sources from where you can reach a large quality audience. Media relations is also beneficial in fetching third-party endorsements for the services or products a company provides. Appearing in a popular journal automatically improves the reputation of your business and builds a strong trust. 

Ranksoldier adopts a strategic approach to target good journalists through unique and powerful content. This will increase the chances of getting replies. 

Difference between public and media relations

  • Channels

Public relations can use a variety of channels like internal communication, social media, or events to build relationships. While, if we talk about media relations, there is only one channel is through contacting journalists or we can say by working with media. 

  • Approach

Public relations focus on finding an interesting and unique story about a company to attract an audience. This task is carried out by PR professionals and Ranksoldier is proud to have experienced professionals who can create effective stories. On the other hand, media relations is to get the story published in a good journal to get the attention of a quality audience. 

  • Success

It won’t be wrong to say that public relations and media relations work together for the success of a business. Public relations create many opportunities to ensure good public exposure to a brand while media relations assist in grabbing one of those opportunities and achieving that. 

What is the importance of media relations for a business?

For doing anything regarding your business, it is necessary to first analyze its importance. Similarly, for media relations as well, you must know how important it is for your business. Media relations help in creating a good reputation for your business by making it appear in third-party endorsements. 

You can imagine, how popular your business will become once appearing in press coverage. This will give great exposure to what your company is, what you do, and how different you are from others. Watching a brand in a journal or on a platform that people trust will automatically create a reputable & trustworthy impression of your business. 

We have maintained strong and long-term relationships with several journalists and that has made our position strong in the market. You can trust us for the services we provide and we make sure that we stand up to your expectations. Once your brand gets mentioned in a popular journal, the leap your business might take could be unimaginable.

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The Process We Follow

SEO as Smooth as Single Malt Scotch

What is SEO

To ensure a high position on the search engine results, it is important that the content present on your site has the most relevant information for the query searched by the user. SEO is the process of optimizing the content according to the specific keywords so that search engine bots can easily identify the information and place it higher than others on SERP. 

At Ranksoldier, we are experts in identifying the root cause of low search engine rankings and then optimizing it to get good results. Irrespective of the condition of your website, we can effectively work upon to deliver the results you are looking for. Our team is well-versed with good SEO practices and has the knowledge to create content that is unique & informative.

Thematic Keyword Research

The keyword plays an important role in deciding where your business will appear in search engine rankings. It is not just a simple word that you have to put on your website, rather it is a well-researched phrase that people search frequently. Ranksoldier is always admired for adopting an innovative and unique approach when it comes to keyword research. Our thematic keyword research strategy has done well for many of our clients and has helped them appear on the first page of the search engine. We not only just search it over the internet or use dedicated tools, but our team strategizes and refine the keywords after monitor different parameters. 

One of the best things about our thematic keyword research is that we always choose result-oriented keywords based on the purchase intent. Our priority is to identify and use high-value keywords that not only attract visitors to your website but also generate leads that can turn into customers. Before finalizing the keyword that we are going to use, we check its competition, difficulty level, and search volume to identify how well it will work for the client. 

Off Page SEO

Strategies adopted to improve your site’s visibility on search engines outside your website is known as off-page SEO. The promotion of a website and link-building is also included in off-page SEO. Ranksoldier has gained high experience in effectively running off-page SEO campaigns and carrying out unique strategies to get quality results.
Off-page SEO helps increase visitors on your website and getting mentions from high quality & popular brands. Seeing your brand mention on a platform that people trust a lot will help you gain similar trust and search engine bots will see it positively. High authority link building is the key to increase the trust of your brand and our professionals always try to find relevant & trusted links for the clients to mention their brand.
Despite link building, we also focus on social media marketing to make your brand appear globally. Our experienced off-page SEO professionals create unique & engaging content to grab the attention of the target audience and attract them to your website. Off-page SEO is a powerful tool to get high SERP rankings after optimizing your website (on-page SEO) to its best. Making your brand appear on multiple platforms will help people easily recognize it and we dedicatedly work towards it to see success.

On Page SEO

On-page SEO is a process of optimizing all web pages of a particular site to help it rank high on search engine result pages. It involves optimization of HTML source code and all types of the content present on web pages, be it textual or visual. Ranksoldier has a team of highly qualified professionals who are experts in effectively managing all aspects of on-page optimization. Your site should be easy to navigate so that visitors can easily find out the information they are looking for. If they find it difficult to navigate to the page they want, the bounce rate of your site will increase and people will start losing interest in your brand.
All our clients have experienced our effective on-page SEO strategies and the results they have got. Innovation and uniqueness are what we strive upon and that has helped us become one of the best digital marketing agencies across the globe. Many of the clients across the UK, US, Australia, and other nations have shown trust in our services and we have successfully stood up to their expectations.

High Authority Linkbuilding

In simpler terms, high authority link building is a process of getting backlinks from trusted sources rather than from platforms that are less trusted by the people. This is not only of high importance in increasing SERP ranking rather it plays a key role in improving domain authority of your website. High authority link building is an important factor in the whole SEO process and Ranksoldier is highly experienced in meeting the requirements of top sources to get backlinks. We target top journals and other relevant platforms to get brand mentions by providing excellent quality content.
Our team of dedicated professionals works to generate unique content and contact top sources for high authority link building. Many of our clients have seen the importance of getting backlinks from trusted sources and they do trust us as well when it comes to improving their search engine rankings. We know what impact high authority backlinks can make on a website thus, we take this seriously as well, like all our other tasks. Traffic coming to your site from these links is also of high quality and it will improve your brand recognition as well.

Trust Boosters

The importance SEO holds for your business can be determined by your search engine ranking. But SEO is not a simple term as it comprises many factors within itself that combine to give a good SEO score. There are three pillars of SEO that include trust, authority, and relevance. All of these play an essential role in deciding how and where you will appear in the search engine. If we talk about ‘trust’, it holds the key along with the other two pillars to ensure high SERP ranking.
Ranksoldier is known for its excellent trust boosting ability and ensuring that the search engine finds it competitive enough to show it on the first page. We not only focus on on-page trust factors rather we also emphasize building your site’s trust off-page as well.

What is meant by the trust factor?
The trust factor of any website is a powerful aspect in good SEO practices and it determines how Google or any other search engine will see it. First and the foremost thing that comes under this pillar of SEO is how trustful your site is, whether it is genuine or provides misleading information. Besides fake information, another factor that can break the trust is the low-quality content.
Professionals working at Ranksoldiers always focus on generating high-quality content for your website and relevantly post it. This is what makes your site trustworthy for search engine bots and they will rank it higher on SERP.
We not only rely on generating high-quality content rather also push ourselves to build genuine links and make your business appear on popular social media platforms like Facebook. Building social links have seen a great impact in high search engine ranking and gain the trust of Google (and other search engines). We try to cover up all flaws so that your website does not appear any less trustworthy.

Narrative SEO reporting

SEO reporting is the process of creating detailed data of what your goals are and what you have achieved through the SEO campaign. Ranksoldier does it for each of the clients without failing and then strategizes further actions that are required to be taken. We know very well what all things must include in the SEO report and what should be its structure.
Ranksoldier specializes in creating narrative SEO reports that are engaging enough to easily show all the details. We create these reports according to the goals of our clients to show them the success they are getting by choosing our services. All our clients admire the way we share their progress reports. We never make any fake promises or unreal commitments, we know SEO is a long game and it takes time to become better by genuine or legit means. We set short benchmarks to reach towards the big goal and you will see those benchmarks in our SEO reports as well.

What Our Clients Say

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Our Expert Team

Get a Free SEO Report

Advanced SEO for 2020-2021

Bronze

10 Keywords

28 Day Reporting

Competitor Analysis

Website Audit and Structuring

SEO Checkup and Audit

Tracking Tools Setup

Landing Page Optimization

On Page SEO

Link Building

Silver

20 Keywords

21 Day Reporting

Internal Link Structuring

Social Media Coverage

Blogging

Advanced On Page SEO

Gold

10 Keywords

14 Day Reporting

Rich Snippets Configuration

Quality Content Writeup

Blogging

Content Marketing

Local SEO (If Applicable)

Advanced On Page SEO

Advanced Link Building

Platinum

40 Keywords + LSI Variations

14 Day Reporting

Local SEO (If Applicable)

Advanced On Page SEO

Advanced Link Building

Engaging Link Building

Traffic Generation (New) for GOALS

Accelerated Mobile Pages (AMP) Configurationg

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