How SEO-Optimized Web Design Boosted Scott and Barrel’s Customer Engagement

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Scott and Barrel is a fantastic place for you to enjoy yourself with your loved ones and crafted specially to take care of your choices with hearty music, soothing lights, and delicious cuisines that you cannot resist from visiting again. Just because our place makes you feel comfy and familiar at any time of the day.

Client Details

Customer : Scott and Barrel

Website :

Customer Size : 2

Country or Region : UK

Industry :Icedew Sports Bar

Partners : Charles Rogers

Our Goals:

  •  To create a well-responsive website to drive new customers towards the bar ensuring a strong online presence.
  • To improve brand equity and brand value along with the trust of the target audience.
  • To ensure mobile-friendly web design with easy navigability.
  • To drive engagement through an interactive user interface.
  • To ensure unique and impressive user experience on location pages using geo-location filtering including time-stamped content.

We Listen:

We are a client-centric organization paying complete attention to our clients’ demands and needs taking care of their expectations while designing the website of Scott and Barrel. We take care of every single peculiar detail of our client to properly record it so that we can begin working on it immediately. Then, we begin to design their website after meeting all the requirements and ensuring an attractive appearance. 

We Think:

Once we gather all the required information after we are done probing on the following that is to be included in the website with our team of skillful professionals pursuing intense research on selecting and finalizing the elements as well as the designs for the website adding uniqueness and a classy taste with flamboyant aesthetics. 

Adding to this, we ensure mobile-friendliness keeping certain things in mind while planning website design. The responsiveness of the website on different platforms is our prime goal on the checklist of our web design and during this phase, we conduct regular meetings with the client to keep them updated detailing the progress of the project. 

We Create:

Once we are done with the designs, then we decide to implement the plan and design the website that is compatible with all platforms. Our expert web designers meticulously work on designing the website according to the final plan decided with the client. 

As we know that geolocation filtering with time-stamped content is required to give users a personalized experience, we prioritize and ensure to provide the best work done. While creating the website’s design, we also give proper attention to the use of lively images with a decent yet unique theme. Besides, an online table booking form is also added for the ease of customers and to make the website more responsive.  

Our professionals give complete attention to every single element of the website to make it impressively flawless so that the client admires the ideology while we carry out the project and the outcome we deliver. Each web page is designed so thoroughly and perfectly with every element organized to its best possible position to give it a professional yet stunning look. 

We Manage:

The website designing part is completed and shown to the client for any further changes as required. The client is pleased about the website, including its responsiveness, design, color theme, user-interface, and navigability placed perfectly with phenomenal detailing in accordance to the client desires in the meetings that provided us a sense of satisfaction in concern to the client. 

All the objectives are taken care of even when we are present with the client to optimize the website whenever it is required to make any acceptable changes. 

Scott and Barrel websites as performed appreciably to seize the opportunity of contemporary and be customers improving both brand equity as well as reputation and like each successful project, this one motivated us to perform relentlessly with more confidence to deliver with excellence to all our clients taking care of their choices and requirements.


TravelStore is a company belonging to the United States offering superlative travel packages to every client. There were agencies that were ahead of us in the search engine but today we have created our reputation in the market with industrious performance and up to the mark customer-satisfaction that has earned us trusted clients’ as a reward!

Our Goals:

  • Establishing an intact online presence improving SERP ranking.
  • Expand the drive of genuine traffic on the website along with leads.
  • To practice more organic visibility of the website.

From Us to You:

We Listen:

We believe in providing our clients time to elaborate on their situation and direct us properly to their liking and expectations. Therefore, the plan we understood that after two years of its establishment of the website TravelStore experienced little difficulty to lay hold of the heed for the targeted audience that became the foremost reason for the low SERP ranking. TravelStore observed that among the ranking for the best company website was 42nd for TravelStore which means the ranking came on the fifth page that becomes really far for any audience to view and reach exactly to our page. But some showed concern about the meager organic traffic and the turning point for SERP ranking was when we came across Ranksoldier, an excellent digital marketing agency that diligently took care of our situation and helped us reach the goal of becoming the apple of our audiences’ eye! 

We Think:

Once when you thoroughly understand and listen to our client, we speculate and analyze their company website finding the issues that are creating hindrances, and mostly it is due to optimization. Hence, we decided to take righteous action to improve the condition by optimizing the site. With the team of experts, we probed for the best and powerful keyword finding tools to research and analyze the strategies keeping in mind the blueprint of our competitors with a plethora of key points like meta descriptions. Our plan of action includes the optimization of the homepage content with an approach to continuous communication and meeting to checklist all the requirements of the clients. Our professionals focus on creating admirable, logically appreciable copies with a pinch of uniqueness while posting on the website.

We Create:

As our plan, we decided to structurize the work strategically and with the expertise of the content professionals, we created some robust copies related to traveling that were relevant and parallelly suited the homepage content too. Adding to that, our SEO experts simultaneously begin to work on searching out the best practices to ameliorate the web traffic targetting few travel-related keywords with effective posting content. We came across some interesting content available to us on a website that we decided to use and in view of optimizing that content to search for some top keywords having an upstanding online rank with negligible trials and tribulations. Apart from on-page SEO, we also operate upon some off-page SEO stratagem ensuring better link building for applaudable results.

Our team of content experts, designers, and SEO specialists toiled hard to deliver the best results as promised. Therefore, social media playing an interactive method of gathering the audience became an achievable aim for the off-page for branding and attracting more attention deserved! 

We Manage:

With our structural and strategic planning and implementing the best methodology with our keenness to assist to create an evolutionary change of 450% increase in the organic visibility of TravelStore with approximately 510%increase in the web traffic prepending to which the travel agency also experienced noteworthy growth in the in-person visit of the clients for booking their vacation and the progress took place in the span of fourteen months. There was a realization by the company to see a jump to the initial first and second pages on the Google search for certain keywords from the fifth page and the credit goes to the dedication of the relentless hard work and support of our professionals.

And in this project, Ranksoldier has not only created trustworthy clients and has also added it as one of their success stories. Like family, we are still assisting TravelStore’s to manage its website in accordance with the changing trends and algorithms of the search engine. 


wayfinding is a British based driving school offering driving lessons across different locations in the United Kingdom. A well-renowned driving school with a high success rate in a short time span that has become a brand ensuring trust irrespective of its presence in the United Kingdom. With experienced trainers and a commendable client base, and that has certainly brought wayfinding in the race of becoming the number one driving school in the UK. 

Our Goals:

  • We ensure location-based high page ranking on SERP
  • Improving an overall website rank on Google
  • Increasing web traffic and enhance lead generation
  • Improving off-page SEO

From us to you: 

We Listen:

For you, it becomes practically impossible to take decisions without knowing and listening to your clients regarding their issues, queries, goals. For every client, our first step is to listen to our clients’ attentively to know what they want to say which became an important reason for our success because we believe in keenly listening to our clients for their satisfaction. 

wayfinding had the highest SERP rank 34 pointing on Google’s 3rd page. The challenge faced by this client was how to drive web traffic and target audience with lead generations? The client hired us for the following reasons ensuring strong link building. As the client offers services in different locations, another important goal for us to achieve was creating location-based web pages and ensuring their good SERP ranking. Despite having some good content copies on the website, the client was facing issues in ensuring its strong online presence. This made our work more research-oriented for wayfinding. 

We Think:

After keenly listening to the issues faced but the client regarding his website, we created a blueprint to succeed in this mission. Our initial strategy was to focus on creating content for location-based web pages analyzing each location for the competitors and techniques used by them to seize the attention of the target audience. Using our keyword finding tool, we prepared a list of best keywords for each location to be added to the content. 

Concerning the client goals, our thought process also covered off-page SEO along with some on-page optimization. Our goal was also to bring an overall website from the 3rd page of Google searches to the first page. Hence, on-page optimization necessarily. 

The project was tricky as it required correct implementation to drive the best result. Therefore,  we were there to assist with plenty of creative ideas as the best agency in the field.  

We Create: 

Once we were done planning briefly with a team of experts. Now it was time to bring the planning in action by efficiently implementing it, with experts performing their tasks with attentiveness. The content for location pages was being created, which included the present content that was optimized, where SEO professionals begin to work on off-page optimization, and designers prepared unique images for the social media posts. The data that was collected using the tools were being put to check with the exact implementation of our tasks to be achieved. We placed the relevant keywords correctly in the location page content by our experts to be indexed by the search engine bots finding the authoritative pull-up on SERP.

To improve the complete website’s ranking, we focused on optimizing every SEO parameter that was in an unacceptable position, because effective SEO is an important factor for the site’s high SERP ranking. In the complete process, we also optimized the service and about us pages to ensure high organic visibility. 

All these activities were carried out in close coordination with the client to make sure that the client is aware of everything that is being performed on the client’s company website. 

We Manage:

We never leave the task undone and perform as it is promised to keep in mind the commitment that we finalize with our clients even if the task is accomplished. We believe in building and maintaining a long-lasting relationship with our clients, and in this process, we have managed to earn around 90% of our clients with our trust and performance. 

With healthy management to put an effort on the wayfinding website, the results started to be conspicuous in two and a half months only with the movement of the site’s SERP rank from the 3rd page to the 2nd page within thirteen months of time duration, there was a 173% increase in organic traffic and a 300% rise in lead generation. Out of 3X leads, 71% became their clients and enjoyed driving lessons from some of the best instructors in the United Kingdom. 

A surprising fact is that wayfinding experienced that out of all the traffic they received on their website, around 43% was through our link building on social media. This depicted how important off-page SEO is to ensure a strong online presence. 

wayfinding appreciated the results we delivered, which proved Ranksoldier to be the best on-the-go digital marketing agency to assist and coordinate regarding all digital marketing queries.