Local SEO
The main aim of SEO is to improve search engine rankings and help your business gain visibility across the globe. It focuses on gaining organic search results and that is done by adopting white hat SEO practices. Ranksoldier holds expertise in providing the best SEO services with a result-oriented approach. Most of us often get confused with local SEO and traditional SEO strategies. Though both works to achieve similar goals but have a different meaning. Traditional SEO aims to ensure high SERP rankings globally while local SEO focuses on improving the visibility of your business within your local territory. Thus, if you are looking to be found in local search results and increase reach locally, contact Ranksoldier and see the magic happens. What is local SEO? Local SEO is a branch of traditional SEO and it aims to promote your business locally within the areas you serve. This helps in making search engine ranking of your business better when people search for the services you provide near them. It won’t be wrong to say that most businesses generate leads and sales from their local customers and this could only happen if people are able to find you easily. For that, you are not required to go anywhere as we are here to do it for you. What is meant by local SERP ranking? You might have experienced that while searching for something for example ‘best coffee shops’ and ‘best coffee shops near me’, you get different results and that’s where local SEO comes in. While searching for the former one you will get results globally and during your search for the same after adding ‘near me’, the results will be based on the area you are at. In both scenarios, your website will rank differently. Just like global SERP ranking, local SERP ranking is also of very high importance as that is where you’ll get the most of your local customers from. Thus, it is important for you to appear high on SERP when someone is searching for the service you provide near him/her. This could only be done after targeting and working on those keywords that are being searched locally and providing quality & relevant information. We know every single tactic of how you can improve your local SERP ranking by utilizing white hat SEO. Our professionals always stay updated about the latest trends to serve clients in the best possible manner. If your local SEO is not good then your competitors will take over your customers, despite having good traditional SEO. So, it is advised to take it as seriously as other practices. Important elements of local search rankings It is always necessary to hit the right target to get things done effectively and Ranksoldier is admired for doing it every time for every customer. Here are three key factors that should be considered for local search rankings: Reach While we are targeting local customers, we must know how far they are from us and what can we do to grab their attention. No one will go far away if they find out the required service near them. Thus, it is important to target the right segment of the audience and ensure brand awareness. Relevance Make sure that the services or products provided by you are relevant to what people are searching for. Any misleading information will not only downgrade local SERP ranking but also hurt the reputation of your brand. Always work on relevant keywords to be a star for your local customers. What they say Now, when you’ve hit the right target and know the relevancy of your products or services to the search queries made by people, it becomes necessary to check whether your customers are happy or not. What people are talking about your brand will tell you if they are satisfied or not and you can monitor this easily on social media and review section of your website. You must also interact with them to ensure complete satisfaction. How we can help in building local SEO? Ranksoldier has years of experience in building strong and competitive local SEO of businesses and helping them gain high local SERP ranking. Professionals with us are known to adopt a strategic approach to touch upon every single aspect that can affect local SEO and that is one of the reasons behind our success. Here are several local SEO services that we will focus upon: Localization of website If you are targeting customers in different locations, then you must optimize your website accordingly so that local people can easily navigate through and make sure that they’ll get what they want. You must provide complete information about what you are providing and where you are providing. Creating specific location-based pages will also be helpful and we focus on doing everything mentioned for your website’s localization so that your business can expand locally as well. Local citations The local citations can be defined as the mention of your business online and it is important to provide complete information including your company’s name, zip code, phone number, and other key details. We make sure that the right information is added to the website so that locals can easily find you. Local citations are of high importance in improving local search engine rankings as well. Content optimization Another service that we provide to improve your local SEO is by optimizing the content that is present on your website for the local audience. We also create appropriate content for target people so that they can easily find out what you do and where you do. Our professionals keep working continually to find out the latest keywords that are being searched and optimize/create the content accordingly. Google my business Optimization of Google my business account is highly important to ensure that you are being easily searched by local people. Ranksoldier not only optimizes Google my business account but also manages it to make sure that every information that has been put here is
How Local SEO Services can Help Attract New Customers
When it comes to the online presence of your business, SEO of your website holds the key. The online success of any business depends on how well it is presented to its customers. There is tough competition in the market and it takes a lot to compete strongly and maintain your position. To ensure online success one must know the competitors and target audience. After getting all the details, the next step is to optimize the website accordingly. A good SEO company knows all the details of search engine optimization and have deep knowledge about how to present the information effectively. SEO means optimization of every single parameter of your website, be it the content, its design, navigability, color combination, or site’s speed. Even the smallest mistake can harm the reputation of your brand but that can be corrected by hiring a trusted SEO company. While we are talking about SEO, we must tell you that there are two types of SEO practices traditional SEO and local SEO. It is important to consider both to ensure the good reputation of your business online. Let us see what both these terms actually mean: Traditional SEO Traditional search engine optimization practice is done to improve the global search engine result page ranking of your website. For example, if you provide digital marketing services and the position of your website on SERP is 3rd, then it will appear in the same position globally based on the keywords that are being searched. Its aim is to bring more traffic to the website and improve its ranking. Local SEO Local SEO is a part of traditional SEO but it generally focuses on improving the reputation of your business locally. For example, if the website of your company appears in the 3rd position globally then it might have 6th, 7th or even lower positions when it comes to local search. What we mean by this statement is that when a user will search ‘digital marketing’ then your site will appear on 3rd position and when he/she will search ‘digital marketing Dublin’ the position will change. That’s where local SEO makes the difference. There is no harm in saying that companies get a high percentage of business from their local customers thus, it is important to get their attention to generate leads and drive sales. We will tell you how local SEO can help businesses get new leads. Importance of local SEO for grabbing the attention of new customers People prefer local searches Everyone wants to get the job done nearby their location and that is why people search for local service providers. If they are not able to see your business in their local search, then it won’t be wrong to say that the ball is in the court of your competitors. To get the advantage, local SEO of your website is very important as it will ensure that people are able to find you. It will make sure that you rank high for the targeted keywords and have an edge over your competitors. Targeted market With local SEO, you have the target market of a concentrated audience who is looking for the products or services you provide. In such a scenario, it will be easier for you to promote your business as you only have to tell them that you provide the best of what they are looking for. It is seen that people make local searches for one of the two reasons, one for finding a product or service or second to find the name of the company that provides the product or service they want. If you hit all the points right with your local SEO, no doubt that you’ll get the success you want. High conversion rate With local SEO, the high conversion is seen and many businesses have experienced it. Providing correct information of your business across popular and main online directories will help your business appear high on search engine rankings for specific keywords and that will result in lead generation. In comparison to other advertisement options, local SEO helps more in increasing sales. Never miss out Local SEO focuses on both desktop and mobile platforms, thus, there is no chance that you’ll miss any lead or potential customer. It has been noticed that a large number of people prefer using mobiles or tablets to search for any product or service online. Hence, it is very important to have your local website optimized accordingly to gain high search engine ranking. Budget-friendly Local SEO is known to be budget-friendly in nature as it costs less when compared to traditional advertisement strategies like newspapers and pamphlets. With better return on investment, SEO makes sure that you easily reach potential customers as per their convenience. This also helps in building trust and that will show up in the long run. Target the competitors too With local SEO, you can also target your local competitors and strategize your plan accordingly. This will give a competitive edge of your business over others and people will see you above them. Plus, keeping an eye on your competitor’s business will also help you know the strategies they are using and what customers are saying about them. Knowing your competitors is also important to make your next move highly effective. Google my business listing Providing correct information in Google my business listing has done wonder for many businesses who have known the potential of local SEO. Giving information like the name of your business, nature, working hours, working days, contact number, and even directions will make it easy for potential customers to find you. It will also help improve the SERP ranking of your business. One of the added advantages of Google my business is that it is free for all businesses and you can create it easily. Online reviews build trust We are living in the digital era where most of the people use the online platform to search for the services or products they want.