HTTPS plays a very significant role in securing the traffic as Google warned webmaster that if non-HTTPS websites will be used one can risk losing traffic with appalling pop-up notification displayed by Chrome users get to your website.
The encouragement of sites to go with HTTPS with Google in May 2010, and finally on the 6th of August 2014 Google announced that they will be forecasting the preference for HTTPS site search results. While considering the SEO professionals pacifying the situation with Google numen for many years nothing exclaimed them anymore, and despite all the variations and changes, it should proceed.
The good part is that shifting from HTTP to HTTPS has been favourable for some SEO experts.
Now the question that arises is what is the difference between HTTPS and HTTP?
HTTP is an application layer protocol to receive information from the web and begin to secure so as to authorize transactions over the web. Explaining in a layman’s language, it displays information to the web searcher means that without secure connection any network that is between that source host and the destination host can change what the destination host gets. So, the additional layer of HTTPS uses a more secure way to transport the data known as SSL that is the Secure Socket Layer. Therefore, everyone is benefitted from that!
Need to switch to HTTPS is important because while writing the copy, designing them, and building your website which simply indicates that you have to migrate to HTTPS. But hiring a good SEO marketer can be a profitable practice. And the fantastic thing is that HTTPS provides the security of your visitors on your visitors because accessing your personal information like your bank account or plugging credit card information on a checkout page, your sensitive information data is at risk. And if we check the increase of HTTPS on Firefox and Chrome with more than half of the websites using HTTPS, this has resulted in an impact on the performance of your site by migrating to HTTPS.
The Benefits of switching to HTTPS:
Revamping the search ranking: Although Google never confirmed the HTTPS as a ranking factor and admitted to showing preference to the sites using HTTPS. An analysis conducted by Search metrics of SSL and improves the ranking. Adding to this, a positive impact on visibility in the SERPs with HTTPS.
Impressive User Experience: Using indicators in browsers like Firefox and Chrome to depict whether or not a website is secure that users are noticing. Where more than half the users would rather drop a purchase than follow through with it if they knew a site was not secure providing a safe and secure browsing experience will eventually fluctuate high the retention.
Preserve Your Users’ Information: HTTPS is a preserver that helps you protect your users’ data and protects you from any time and any type of data breaches issue like Marriott or Facebook and there have been issues that wouldn’t have prevailed if HTTPS status with the SSL/TLS certificate maintained. A report discovering that an expired certificate on an SSL/TLS inspection system that had not been replaced for 10 months or something around that allows hackers to access data undetected.
The Secure Lock Icon: More than half a percent of websites visitors are concerned regarding their data being intercepted or misused online. And begin to construct trust and credibility as well to secure the lock icon and helps you.
Implementation of AMP provided HTTPS: Mobile optimization plays a very significant role in SEO a good amount of traffic where you have to have an encrypted site with SSL to pretty good use of AMP.
An effective PPC Campaign: A good amount of revenue is earned by selling Google ads especially when the users visit your site and fail to convert so the advisers won’t keep paying for Google Ads.
Therefore, using HTTPS helps reduce unaccepted advertising practices and increase conversions.
And to warn advertisers to stop using HTTPS addresses for landing pages.
Rectifying data in Google Analytics: An uptick in direct traffic when HTTPS sends a visit to HTTP, Google Analytics reports it as direct traffic with importance to note during a migration.
Sites do not support HTTP sites: Sites need to require your site to be secure and require an SSL certificate well as the government requires an HTTPS site.
Now the next question that crosses your mind is, how to switch from HTTP to HTTPS?
Switching is a process and for the people who are mot very technically sound it can be quite tricky because there are few issues that can pop-up while performing that and here we are helping you with a quick snapshot and steps that will convert HTTP to HTTPS.
- Find an SSL certificate
- Install the SSL certificate
- Update the domain to point to HTTPS
- Redirect all HTTP pages to HTTPS
- Re-verify ownership in Google Search Console
- Update the sitemap
- Update the robots.txt
- Then, Update your settings in Google Analytics
- Test
While using WordPress or any Search Engine Journal’s Web Developer turn down the migration from HTTP and HTTPS step-by-step.
All set to switch! When it is all done and you’re all set to switch contact your hosting company where you can also use a tool like Let’s Encrypt for free or as for instance, Bluehost includes an SSL certificate of their WordPress users or can either opt for making the switch during the time when it is worth performing and investing time to protect your users.