March 19, 2020
If you are toiling hard and creating content for the blog with all the hard work and research and it all goes unnoticed, how does that feel? Very depressing, right?
And the more you lose your audience, the lower the site page goes. Therefore, creating traffic is important and the first thing that can be done to recover the site by zero-click searches. Now, what are zero-click searches? These searches refer to a search engine page (SERP) which answers all the doubts/queries right on the top so that the user does not need any further clicks to complete the search.
The zero-click search acts as a medium of satisfaction that intent at the top of the SERP.
As per the stats, there is great intimidation of Google searches end without an organic search that rates to 50% or more than that resulting in the increasing losses in the revenue and automatically makes Google everyone’s contender.
As we may see that with the changing times the SERPs are now overflowing with other misleading features that don’t help you land directly to the website.
The competition has widely increased in the millennial era where Google tries its best to provide the best consumer experience that has to go through a lot of challenges in the landscape which includes vying, content creation and creativity, tech advancements and limitations, and most importantly paid search that play a very active role nowadays because of the online shopping sites of the SERPs, which creates more pogo-sticking and vying on the prices.
But sometimes the situation becomes agonizing when all the transactions within Google are accomplishing righteously which means that you’re paying for the traffic even though the users are not visiting your page.
The issues you’ll come across are:
The deliberate act of Google is to turn eCommerce websites into suppliers by pressurizing the websites to vie on prices and has even started to manage the checkouts.
A hushed threat from Google to the website is a threat to the marketers including BERT, where SEO has been checking at the wrong points that are,
Now, what does BERT mean?
BERT means Bidirectional Encoder Representation from Transformers is a technique for NLP (Natural language processing) pre-training developed by Google.
BERT directly means Google earning profits with less CTR for the websites adding more featured snippets and improved answer boxes.
And due to the increasing competition PPCs are paying more because of the increased competition and dependence of product details pages for less due.
Automating is important through page creation, contextual interlinking, customer user experience, and measuring SEO ROI at the keyword-level.
Focusing on the product details pages in paid search is not the only way out but there are alternatives too by using automation the keywords create their own matching landing pages, and with that, the landing pages create their own structure that will be profitable for better conversion and ROAS comparatively.
As longtail UX landing pages convert on average 50-100 higher than the product details pages, for any user feels satisfied with the landing pages than help him/her to find a resolution for their query or doubt.
Adding to which it is workable if you limit the number of longtail UX landing pages to 20% of your current number of indexed pages because while working with the Search Term reports providing the exact number of keyword, conversation rate, traffic with good revenue that is not possible during the Organic search for better matching content, review, and products.
Therefore, with these easy and adaptable ways to get back your lost traffic, you can easily win more audience to your page that will help you to exceed revenue and make the trick of SEO as well as earning traffic easier.