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What are the tools for Content Strategies?

What are the tools for Content Strategies_

July 12, 2020

While performing SEO a fully maintained arsenal tool to provide support in the everyday workflow where technical SEO content tool provides assistance to identify the crucial areas and key areas for technical and content optimization. 

Making the right choice for the tool to add your workflow mostly depends on a question that how are you willing to utilize the day? The first step towards identifying any opportunity is content optimization, and then another significant step needed before executing against the opportunity is understanding the context. 

Then you need to evaluate the type of data as per the tools providing data to evaluate the level of opportunity:

Keyword Planner:

  • Keyword research
  • SEMrush: Immediate, and comprehensive organic review
  • BrightEdge data cube: SERO features, keyword research, and competitor analysis
  • Ahrefs: Competitive content gap
  • Advanced Web Rankings: Share of voice and SERP visibility.

The resources provided support as a piece of evidence to strengthen insights:

  • eMarketer: The trends in media that may impact organic search or explain fluctuation in performance caused by non-organic factors.
  • Mintel: Consumer and industry insights
  • Think with Google: Market research insights and data points
  • BuzzSumo: Trending social topics, questions, and related questions.
  • Google Trends: Search trends and identifying search behavior shifts.

The Type of Data Needed:

Sometimes it is quite dilemmatic to know what the data requirements are and creates an issue where evaluating the reason is not worthy enough to look for data in the first place where you can spend hours in the process of segregation without any realizing it. 

Therefore, make a list of needs before devoting hours going deep in the tool you may not be needing. 

The Need for Discovery Data: 

Evaluating the areas of opportunity where discovery data helps in a landscape through keyword research, site performance indicators, and competitive analysis.

The best ground to begin with research target terms, diagnose site performance, understand specific areas of focus, or evaluate the competitive space. 

The Need for Supporting Data: 

Supporting data strengthens insights found in discovery data by providing additional context and evidence in the landscape or target audience. The dynamics are quite tricky here as the reasons for performance metrics dipped at odd times, the usage of unanticipated search terms or topics, the proof of shifts in traffic patterns, or any such environmental factors that may act as a benefactor to begin website performance. 

The significant part is to understand the need for the type of data to easily source to have the idea of what to check. 

The Tools for Discovery:

Probing in everything you perform is important, you should have an impressive toolset that you can use every day, and before you develop a content strategy you ought to use discovery data to assist yourself comprehend the competitive landscape and opportunity available.  

Some are as follows:

Keyword Planner:

This tool acts as a game-changer for keyword research only if you have access to an active Google Ads account and using the API can be the righteous opportunity from the Google fire hydrant; it is quite simple to use API, but one has to take precautions about the clean-up that is associated with keyword research. 

SEMrush:

This is the best way to have a comprehensive quick organic overview for competition, performance, and keyword research. For immediate competitor comparison to view a site’s competitive positioning your first stop is putting the domain into SEMrush. 

The Domain overview toolkit providing a summary tab with an Organic Search section that acts as assistance in achieving a rapid, high-level view of your site’s performance in the overarching landscape, every section has a summary tab in the API allowing the user to delve into the high-level insights promptly and effortlessly. 

The next thing that can be done in SEMrush is the keyword Gap toolkit. The following feature is apt for a thundering review opportunity keywords in a competitive landscape. 

In a look you can identify these:

  • Position Filters
  • Device Type
  • Search Volume
  • Competitor Comparisons
  • Terms to include/exclude
  • Weakest Keyword Area
  • Competitor Overlap

And then comes the Keyword Magic toolkit providing an easy, quick gauge on how hard or easy it is to improve performance for that query under the Keyword Difficulty metric. 

Well in easy words it could be said that optimizing SEO content is selected through the right tools that assist you to identify, access, and provide the data required for evaluating your opportunity as well as to understand the context within which the content strategy will be carried out. 

Every tool has its benefits in driving optimization, and as per your surroundings and circumstances will act as a help for you to identify the perfect combination.

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