Tips for Choosing Keywords for a Successful PPC Campaign
Success is what everyone wants and they do whatever it takes for that. The times have changed and with changing time competition has become fierce. With tough competition getting success has also become difficult. We are digital beings and having a presence on the digital platform is one of the main factors for a business to succeed. But, competing on the digital platform is not as easy as it looks and it requires a lot of research. Plus, there are lots of strategies and techniques that are required to be used effectively to get the desired results. One of those techniques is Pay Per Click and it has delivered success to many businesses across the globe on the digital platform. PPC is not a simple or small thing that anyone can do it on their own, rather it requires deep research to get the basics right and achieve goals. One of the most important parameters of a PPC campaign is the ‘keyword’ around which the whole campaign revolves. It is necessary to select the best keyword so that you can get the desired results. If your target keyword is not relevant to your business, all your resources and money spent on PPC will be waste with 0 results. How to choose keywords for your PPC campaign Research is must The first and foremost thing that you are required to do is research. It is necessary to find a set of keywords that are relevant to your business and are being frequently searched by people on the search engine. If you don’t do your homework, how will you learn? Another thing that requires attention is that the set of keywords you choose must be relevant to your business and the content that is present on your website. For example, placing your ad for the keyword ‘shoes’ when your business is to provide apparel will be a complete waste. Thus, matching relevancy is a must. Remember, if you are able to gain trust once, it could go a long way. Behave like customers One of the best things that you can do while searching for the right keywords is to put yourself in the customer’s shoes and think like them. Doing this will give you an idea of which keywords customers use for searching the required products or services. Here also, do not forget the relevancy. For this, you can also take the help of keyword research tools to get a better idea and a better set of keywords that customers use on the search engine. If you are managed to get the data of keywords used by people on different devices i.e. mobiles, tablets, and desktop, then it would be of great help. The reason why getting such data is important because it is seen that people search differently using different devices. It is also important to notice that keyword length also varies according to the device used by people. Matching is the key While selecting or using a keyword for your ad, make sure that the phrase present in the ad exactly matches the one that is there on the landing page. Another point to notice is that the wording used in the search keyword must be related to the wording you have used in your ad. Considering this will drive better results. Specificity will be good It is always advised that using a phrase with two-three keywords is always better than using a single keyword for your PPC campaign. For example, choosing ‘Ice cream’ as your target keyword would be very plain as it is a generic term and is used by anyone searching for chocolate, vanilla, or strawberry ice cream. While on the other hand, using a keyword like ‘dry fruit ice cream’ will be more specific and increase the chances of getting your ad clicked. More specific people will find your ad, more will be the chances that people will follow the entire process after clicking on your ad. So, focus on specificity to reap great benefits. If you are specific then it means you are targeted and being targeted is always helpful in getting success. Variations are also necessary People use different search terms for finding the same product or service on the internet and this makes having variations important in your ad group. Considering this will increase the chances of your ad to appear for related searches as well and that will ensure better lead generation. You can also use synonyms in your keyword list to create variations and for better results, you can use a tool to find related keywords. Negative keyword Understanding the concept of the negative keyword is also necessary for the process of finding relevant keywords your pay per click campaign. Negative keywords are those phrases that contain your targeted keyword but their intent is not to purchase the service or products you offer. Thus, it is important to identify those negative keywords and avoid using them in your PPC ads. Doing this will prevent your ad appear for those keywords searches that are not relevant to your business and will save the cost. It’s never over Find relevant keywords for your PPC campaign once does not end your search. Time is ever-changing and so does techniques & technology. It doesn’t mean that a keyword that drives genuine traffic on your website now will deliver similar results after some time. You need to understand that the Google algorithm keeps changing and with that your keywords will also become outdated. Thus, it is necessary for you to keep searching for new keywords periodically to always stay in the game. Keyword search tools will help you a lot in finding the latest keywords for the PPC campaign. The Bottom Line A keyword is the basic requirement of the PPC campaign and if you pick that right, success will be at your doorstep. It won’t be wrong to say that half of the success of your PPC campaign will depend upon the keywords.
Best Ways to Grow Your Email List
Email is one of the best methods for safe and secure communication between clients. It is also known to be a professional tool for interacting with peers as well. Emails can never become outdated and they will also remain an integral part of marketing strategies for businesses. Another key importance of using emails is that they make it easy to reach to even thousands of people. Plus, you can track their performance as well. This is one of the reasons why emails are most important for all businesses and they have the power to bring organic traffic on your site. Building an email list is a must for every business and it should be strong enough to generate genuine leads that convert into customers. After reading this post you will be able to grow an effective email list for your brand that will show up with good long-term results. What is an email list? An email list is a data of email ids of customers and visitors who are willing to know about your brand and get regular updates. This list helps in boosting your email marketing campaign and of the information shared by you is unique, relevant, and attractive, the chances are high that your email will be shared further by people in your email list. If gathered through the right approach, the email list could be the deciding factor for the popularity and reputation of your business. Effective ways to build your email list Create outstanding content When talking about digital marketing, you cannot keep the content away. It is everywhere and it always will be. Thus, here, with building your email list, top quality email content is necessary to make sure that receivers find it worth reading and in the end think about your CTA. A remarkable content has the highest chances of being forwarded by people to their peers and that’s how you can grow your email list big and better. Make sure that the content you prepare must be relevant to your business’s niche as any misleading information could backfire. Ensure multiple sign-up options Not many get convinced in a single attempt, you need to follow them and try a couple of times to get the desired action done. Here come multiple sign-up options. What we mean to say by this is to give more than one chance to the visitors for signing up on to your site and this could be done by flashing the sign-up form to the floating side bar, on the main page, and as a pop-up. Remember, you need not show all of them at once, set up the time and show according to the response of visitors on your webpage. This will increase the chances of getting a lead but, don’t annoy the visitor by showing signup form everywhere. Encourage people to share your mail Email marketing is always the key and it is also the best medium to influence and encourage your target audience to do the desired action. Those who already have subscribed to your services can be requested via email to forward it to their friends & colleagues and also share on the social media platform. Doing this will give you wider exposure and increase your reach. For improving the results, add a direct social media sharing button in the email so that subscribers don’t have to take the longer route. Remember, sharing buttons must be easily visible and clickable. CTA is must Keep this thing always in mind that you need to tell people what you want them to do. Thus, whether it is email or your blog post, never forget to add a call to action (CTA). After finding your mail or blog informative or relevant, the people must know what next they should do and it is your duty to tell them. Hence, always include a button or a short text telling them to subscribe to your post, try your product or service, download the app, or whatever is relevant to your business. Doing this will help in improving the conversions and never let you miss any opportunity of generating a lead. Segment your email list Another important technique of building an email list is by segmenting it according to the buyer personas. Accordingly, you can create different types of email subscriptions based on the segment. This will help you send targeted content to the people according to their interests, plus the chances of getting the desired action done will increase. Segmenting is a great idea to target the audience with the right piece of information that is suitable for them and it will also ensure better engagement Email signatures To naturally get email subscriptions, you can hyperlink email signatures and when the receiver will click on that, he/she will be directed to the sign-up page. This way not pushy and it will increase the chances of getting more email subscriptions. Scrub your email list To build a strong and effective email list, it is important for you to remove those contacts that are not showing any interest despite your hard effort. Doing this will help you focus on those who are interested in knowing about your brand and getting regular updates. You must consider doing email list scrubbing at least twice a year as around 25% of your contacts will move to another email or change the job. Doing this will improve the open rates and click rates of your email and you will be able to target genuine leads. Plus, the chances of getting spam complaints will also decrease. Create an offer Everyone loves free stuff or an exciting offer and if you ask them only their email id to grab that, most of them will happily accept that. Yes, this could be done to boost your email list. Depending upon your business’s niche, what you can do is create a free discount coupon or cashback code and offer it to your target audience. Ask them to provide their email