How to effectively run a digital marketing campaign
Everything is becoming digital and so does businesses. In fact, the digital platform has become an essential part of everyone’s life. Almost everything you want is available online and it is easy to grab those commodities as well. Considering the popularity of digital platforms, every business wants to ensure its presence there. But, do all businesses achieve success? Does all reach where they want? The answer to both the questions is a big ‘NO.’ There is fierce competition in the market and it takes a lot to mark your territory after overpowering your competitors. To ensure that your brand does well in the market, your online presence is a must and it should be effective. For that, it is important for you to strategically run a digital marketing campaign to derive the best possible results. Only those businesses that take digital marketing seriously will have a competitive edge over others. It is advised to hire an experienced digital marketing agency to get better results. What is a digital marketing campaign? All strategies and efforts made to promote any business online come under a digital marketing campaign. In other words, a digital marketing campaign is a process of promoting a business online by targeting the right channels. The goal of this campaign is to achieve organizational goals, drive genuine traffic on the website, and generate revenue. Choosing the right digital marketing company will be the best for achieving long-term goals and strengthening your hold in the market. Steps to build a digital marketing campaign Here are three steps that can help build a successful digital marketing campaign: Planning The first step while strategizing digital marketing campaign is planning. One must know the goals they are targeting, the segment of the audience they want to reach, and the deadline in which they are planning to receive results. Development Now, when you know the goals, it’s time to develop a strategy about which channels and methods you are going to use to get closer to the goals. Management After developing strategies, it is important to manage every strategy to ensure how much success it has delivered and what improvements are required to make them better. Let us see effective strategies that can make your digital marketing campaign successful. Strategies that can make your digital marketing campaign effective Set goals Before starting a digital marketing campaign, you must define the goals you want to achieve through this and how much time you wish to give to this campaign. Your goals will decide which digital marketing strategies are best and how to implement them. Depending upon your goals, this could be best done by a professional digital marketing agency like Ranksoldier. Know your audience Getting the attention of the target audience will play a key role in making your digital marketing campaign successful and for that it is important for you to know your target audience. Knowing what your audience is interested in is very important to plan your move to grab attention. Before approaching people, you must know their behavior to prepare everything beforehand. It must be clear in your mind what your target market is and what kind of people you are targeting for your products or services. So in-depth research is necessary to hit the right spot. Buyer’s persona Another step in the process of the digital marketing campaign is to create a buyer’s persona depending upon your business, target audience, and goals. This will help you identify your ideal customers and target them individually wherever feasible. Knowing buyer’s likes and dislikes will also be helpful in targeting them in the right way. Budget Defining a budget is an essential part not only for digital marketing but also for other things. This will help you focus on where you should spend, how to spend, and when to spend. Setting a budget is also good to avoid overspending and focusing well on other important aspects of building your business. An experienced digital marketing company can get you desired results within your budget by utilizing its unique and effective tactics. Select the right channels Not every business is appropriate for all digital marketing channels and it is important for you to understand that. Promoting your business on the wrong platform might downgrade your reputation. Thus, the right selection of social media channels is a must according to your business’s niche. Along with this, you must also know from which digital marketing platforms you can get a high response. Some of the most popular social media channels include Facebook, Instagram, Twitter, and Pinterest. Use the right keywords To do well in digital marketing, it is important to know what people are searching for the products or services you offer and how they are searching. Doing keyword research is the best idea to improve the visibility of your business online and help it gain high SERP rankings. The use of correct keywords related to your business’s niche is also essential for the PPC campaign and improvement of SEO. Here are many tools available for keyword research that you can use and if you don’t want to get into this hassle, just hire a digital marketing agency. Select appropriate tools Digital marketing tools have a key role in strongly moving forward with this marketing campaign. These tools give strength to the digital marketing campaign and help gain insights about key parameters along with the success rate. There are many free versions of such tools are available to use but, paid ones have got some extra features that you’ll love. To save the cost of buying these tools, hiring a professional will be a good idea. Content is the key Having quality, informative, and unique content plays a big role in building the trust of customers and retain them. This is also required for getting high ranking on search engine result pages. The uniqueness of the content will decide how different you are from competitors and why should people choose your brand. Content should be framed in
Smart Techniques to Get Reviews of Local Businesses
What people say about your business is of very high importance in deciding the reputation of your business. We remember the time when social media was not so popular and neither was digital marketing. During that period, we used to trust what people say about a particular business or brand and accordingly the decision used to be made about choosing that brand. The time has changed and so does the technology, but one thing that has not changed is the way we choose a brand or business. Earlier it used to be physical interaction between people now it is the online medium. What people say about a business online is known as a review and it holds the key to success. When it comes to grabbing the attention of local customers, reviews play a very important role in giving an edge to your business above competitors. Imagine having 20 people posted positively about your brand on the website, which will help attract more customers who are looking for the same product or service that you provide. On the other hand, instead of positive if the reviews are negative, not only you’ll lose your existing customers but also downgrade the reputation of your business. Thus, it is necessary to get good reviews locally so that people can recognize you. Ways to get good reviews of local business Quality service Getting genuine reviews must be the only priority for businesses to ensure trust and long-term results. While one of the best ways to get such reviews is to provide excellent service and make customers satisfied. The quality of your service will decide how happy customers are and how long they’ll choose you for your product or service. Collect email address of customers This is a smart technique that could be highly effective if done right. It is advised to ask the customer for their email address and contact number during billing. Later, you can use the details for sending follow-up emails or texts to ask the experience of customers. It is likely that people who have shared their contact details have a satisfactory experience and chances are high that they’ll share their experience as well. Thus, you can get a number of positive reviews and post them on your website. Reviews then and there Now you must be thinking that how you’ll get customer reviews on the spot when they are buying your business or service. But yes, this could be done smartly and can do wonders for your business. There are several ways by which you can request customers to review their experience with you and believe us, not many will refuse. You can have a kiosk in your store with a set of pre-made reviews from satisfaction to dissatisfaction that customers can choose accordingly. Doing this will help you get genuine reviews from the customers before they leave your store. Another strategy that you can adopt is to ask customers to give a review at the bottom of the bill. Asking customers about how you can improve your service will be a great step in increasing their trust and satisfaction level. Say how much you appreciate their reviews Not only by digital means, but it is also important to approach customers face-to-face for reviews when they visit you. Telling them humbly how customer reviews are important for your business and how they will help you improve will also do it for you. Do consider the tone in which you are approaching customers as if it is not right, you might face serious harm to your business. Waiting might not be a good idea We know patience is the key, but not always. Imagine a situation where you have contacted a person who bought your product or service 4-5 months ago. This is a sign that you are not serious about what your customers think about your brand. When it comes to asking for a review, be smart and don’t wait much time. Depending upon the services or products you provide either ask for customer review right after the purchase or in a follow-up mail or text a few days later. This will bring the positive side of your company and tell customers how important they are for you. Social media is the king Social media has become an important part of people’s lives and this is also the same case for businesses. It won’t be wrong to say that businesses are incomplete if they do not have a social presence. It is easy for businesses that are there on social media platforms like Facebook, Instagram, & Twitter to see what people say about them and what are their pain points. Thus, for getting reviews, social media is best as well. You can post a series of questions about your brand in an interactive, unique, and engaging way on the social platform. Interested people will happily give genuine answers and it will reflect a positive image of your company. Show what people say about you on other platforms One person influences others and this process keeps going. Thus, if you want to create a good image of your business and get positive reviews, this strategy might work. For this, you can post links of third-party review profiles on your website’s testimonial page. In this way, people visiting directly on your website will come to know how wide your reach is and how satisfied the customers are. Respond smartly No one likes being unnoticed and neither does your customers. They want to get heard and if you don’t respond, it will hurt your reputation. No business has experienced only positive reviews, there are negative ones as well and they are important too. It doesn’t matter whether the reviews are positive or negative, you must respond to both strategically with a humble tone. There should not be any difficulty while replying to good reviews but when it comes to bad ones, you must be extra careful. Bad reviews can also have a
Digital Marketing Myths and Misconceptions You Must Avoid
Digital marketing is like the heart for any business that wants to succeed online as without it you cannot get the success you always wish for. The digital world is huge and here you will find people of all interests and age groups thus, you can target the audience that matters to you. But one thing we all must know is that digital marketing is not constant and the reason behind this is changing algorithms of the search engines. Hence, you have to make the necessary changes in your approach to always stay ahead in the competition. We know how important & popular this digital platform is and it is not hidden that with popularity comes several myths as well. Now, with digital marketing, if you start to believe the myths then all your efforts and hard work will go in vain and except frustration, you will get nothing. So, smartness lies in identifying these myths and find out what the truth is because it will not only save your resources but also your precious time. We will help you out in this process and tell what you should avoid. Marketing myths that you must know SEO is no more One of the biggest myths about digital marketing is that SEO is dead and this rumor is undoubtedly spread by those who have not received success by practicing SEO due to their bad strategy. We must keep one thing in mind that SEO can never die, it only evolves with time due to changing algorithms and advancements in search engines. SEO is one of the most important factors for any website to do well on a digital platform and it should be considered by every business that wants to ensure its strong online presence. If you do proper research, you will find out that effective search engine optimization of websites is still doing wonders for businesses. This is proof that SEO is still there with the same effectiveness. So, if you ever come across someone saying that SEO is nothing or SEO is dead, just ignore and focus on doing good for your business. The high the budget better will be the effectiveness The budget has its own importance but it is not everything. If you don’t have a high budget, it never means that you cannot run an effective marketing campaign. There are certain strategies like PPC that require you to spend high but there are also techniques that can be used without spending much. If you have a team of dedicated professionals then running an SEO campaign and content marketing will not cost you much and will lead you to the path of success you always wish to be on. Once you start getting success, you will become stronger with your strategies as well as the budget and then you can spend more on trying out different methodologies. So, don’t be depressed if you don’t have much to spend, just focus on doing the basics right and you’ll see them working out for you. Content creation requires a lot but delivers less We believe that content is the king, without content no digital marketing strategy works. Despite having such huge importance, still, there is a myth that content does not deliver the value according to the efforts required for its creation. There is no doubt that creating content requires a lot of effort including creative thinking and deep research. If the content you have created is not unique or interesting, then it will not get much attention. So, efforts are mandatory to create engaging content and with that, you’ll get success as well. Thus, if ever someone guides you with this myth that you are wasting your time & resources in content creation, just keep them aside and focus on coming up with a brilliant content idea that shuts the mouth of such misguiding people. High traffic guarantees success There is no doubt in saying that one of the goals of businesses with digital marketing is to get high traffic on their website. With your efforts, if you are experiencing high traffic on your site then it is a sign that you’ve placed your cards right. But if you think or someone has told you that high traffic is the guarantee to success then we must say that it’s the time to rethink. Just imagine a situation that your site has numerous visitors but no one or only quite a few are doing what you want them to do. In such a situation, you are not getting the desired results despite having high web traffic. Thus, it is important to consider that along with high traffic its quality also matters a lot. Even if you have a bit low traffic but a large percentage of that is giving you the outcome you wish then success is yours. So, never only rely on the numbers rather focus on receiving the quality. Automation tools are must for running a marketing campaign You can either call it a myth or a misconception, but it is not true in either sense. Not all start-ups have huge funds to spend and this never means that they cannot succeed. If you think that it is a must to have automation tools for running a marketing campaign for your business then, you might be wrong. It is not the case, initially, you can do things manually with your team’s efforts and once you start getting enough revenue, you can buy the tools as per your needs and preferences. So, never feel helpless or depressed if you don’t have any automation tools for your marketing campaign, just start with whatever you have and grow. Email marketing is outdate If you believe that email marketing is outdated or it doesn’t have any importance, then you have never researched or studied it in deep. We believe that emails can never become outdated and neither email marketing. It is still one of the pillars of digital marketing campaigns
Everything You Need to Know About Mobile Marketing
Marketing is an integral part of the success of any business both offline and online. If we talk about this digital world, then businesses focus more on online marketing when compared to offline strategies. The reason for this is its effectiveness and the incredible results it offers. Now, we will just modify the first line we said to ‘digital marketing has become a vital part of all business to get success.’ This doesn’t mean that offline marketing is not important or it does not deliver results. It is just that the businesses focus more on getting attention digitally, but they do practice offline advertisements as well because it is necessary too. When our focus is on the digital platform, it is important for us to know what kind of devices are being used by people to access websites the most. And with that, no one is unaware of the popularity of smartphones and tablets. Many researches conducted across the globe have proved that a large percentage of people prefer their mobile devices & tablets to search for anything they want on the internet. While on the other hand, a lower percentage of people make use of laptops and personal computers. The preference of mobile phones for the use of the internet has risen due to the ease of use anywhere anytime. The only few things that are required are network connectivity and internet pack which almost every smartphone user has. Thus, while ensuring a strong digital presence of your business, it is important to put extra effort into mobile marketing. What is mobile marketing? We must say that the maximum number of internet users have a smartphone and they prefer using it instead of personal computers due to the convenience it offers. In the simplest terms, mobile marketing can be defined as the process of promoting a business online where every technique & strategy is optimized for mobile & tablet users. We must say that smartphone is not a need or status symbol anymore, it has become a necessity especially for internet users. This necessity has made mobile marketing a must for every business to get attention and improve reputation. It won’t be wrong to say that just like marketing is incomplete without focusing on digital platform similarly, digital marketing is incomplete without focusing on the mobile platform. It’s been only around a decade in which smartphones have evolved and they are still in the process of becoming smarter. In the coming years, we will see a huge rise in the use of smartphones for internet access. The numbers might get doubled to what we have now and with that, the importance of mobile marketing will also increase. How to create mobile marketing strategy Page optimization The first and foremost thing that we think is necessary for mobile marketing is web page optimization or we must say website optimization. To start mobile marketing, it is very important to optimize your site for mobile & tablet platforms. It doesn’t matter how good your offer is for the audience, if they find it difficult to open your website on mobile, they will leave and move to another site without wasting any time. For example, if you show your ad on mobile it is likely that the user will click on the ad there only and doing so will take him/her to your website. Thus, if your site is not mobile-ready then it will create a bad impression of your business and some might consider that ad a fake one. Not having a mobile-optimized landing page or website will also kill the chances of being referenced to others by users, as when they had a bad experience why should they refer you to others. Hence, before doing anything for mobile marketing, your priority should be website optimization because without that nothing for you will work. A mobile-friendly website will load quickly, fit all the content on the mobile screen in an organized manner, and ensure no errors. Identify goals Having goals is always important to be on the right track and move on the right track. Without goals, there is no focus on what you are doing and without focus, you can never succeed. Thus, while strategizing mobile marketing tactics, ask yourself what you want to achieve through mobile marketing? What is your purpose to be on the mobile platform? And how it will affect your business? These are several questions and answer to them will help you define the goals. You must know what you are doing on the mobile platform, whether it is for capturing leads, generate web traffic, or increase sales. Goals could be different but having them is the only way to succeed. Define and Know your target market Once you know where you want to go, the next best thing you can do is decide the path on which you should travel. Here, in the case of mobile marketing, your path to the goal will be your target market or target audience. It’s now time to define your target market along with its behavior. Showing everything to everyone will not only waste your money & resources but will also waste your time. So, it is better to decide the right audience for your mobile marketing campaign and analyze their habit of using the mobile phone. It will be better for you to create a detailed profile of your target audience including the time they spend using the internet on mobile, their search intent, the behavior of where they end up while trying to make any purchase through mobile, and much more. This might require some effort and time, but considering this will be of great help and will deliver excellent results. It could be done by using web tools and conducting a survey of the target audience. Once you get to know the behavior of your target audience, it will become easy for you to play your cards at the right time and in the right place.
PPC Mistakes you Must Avoid
Pay-Per-Click marketing is known to be one of the important factors of internet marketing or we can say digital marketing. It is a form of marketing where the advertiser has to pay to the search engine for every click on the published advertisement. The reason why PPC is admired is because of the success it delivers. With each click, a visitor lands on your website and increases your web traffic. If your ad is placed on the right platform, the chances of genuine lead generation increase. PPC is not only about placing the ad, but it also requires a full-proof strategy for the successful implementation of this campaign. There are many factors that require attention including keywords, the online platform where the ad is placed, Ad relevance, USPs, and much more. Every factor holds importance and must be considered on a serious note. Digital marketing is vast and to put the best foot forward, it is important to seek the help of experts. PPC is another specialized field of digital marketing that requires expertise for efficient & effective performance. But in the process, we might sometimes make mistakes without even knowing them and those mistakes hurt us badly and waste our resources. So, it is necessary to identify them and avoid them as much as possible. PPC mistakes to watch out for PPC without goals One of the most common mistakes done by several businesses is running a PPC campaign without knowing the end goal or what they want to achieve through PPC. The First and foremost thing before starting any campaign or process should be why you are doing that and what you want to achieve. Everyone knows the prime goal of businesses is to generate leads and revenue but, the question is what kind of leads you are targeting. It is important to select the target market before you move forward. Do avoid this mistake as it could be very costly. Implement and leave Another mistake made by most of us is to forget the PPC campaign after implementing it. This is one of the worst scenarios and it must be avoided. Running a PPC campaign requires a lot of hard work, skills, and resources, and if left unnoticed after implementation, all of would be wasted and you’ll get nothing. It is completely wrong to think that PPC will work on its own. Success is not achieved only after stepping on to the first step of the ladder rather it requires climbing at the top of that. Thus, you must monitor the progress of your PPC campaign periodically and analyze where it requires improvement. Doing this will be of great help in achieving what you want to through this campaign. Ignoring negative keywords Using negative keywords is an essential part of any PPC campaign and most of us are ignoring those keywords. If you are confused about what negative keywords are, we’ll help you with this. A negative keyword is a word or phrase that contains your targeted keyword but certainly does not focus on buying the product or service you offer. For example, you produce & sell dark chocolates and have a targeted keyword ‘dark chocolate.’ In this case, the negative keyword could be ‘what are the harmful effects of eating dark chocolate?’ Here, this phrase contains your targeted keyword but does not intend to buy dark chocolate. That’s where negative keywords are necessary as they prevent unnecessary clicks on your ad by holding your ad back for irrelevant searches. This will save the cost of your PPC campaign and ensure clicks of only genuine visitors who are looking to buy your product or service. Ignoring search term report Google Ads account has given so many features to the users that effectively using them can help them run their PPC campaigns effectively and efficiently. One of those features is the search term report that many of us ignore thinking that it is not of much use. That’s where we are missing the trick that could cost us a lot. While running a PPC campaign, it becomes important to know for which search terms we are paying to the advertiser. Whether those search terms are relevant to our business or not. To get details on this, we must regularly check the search term report and see for which search terms our ads are being displayed & clicked. This will also give us a better idea on which negative keywords are costing us unnecessarily and we should use them to prevent that PPC cost. Considering this will also help get insights into the behavior of your audience and landing pages. Hence, you will be able to serve your audience in the best possible manner. Expecting too much with a single ad group Though this point is here in the list of PPC mistakes, yet we do not consider it as a mistake rather it is a lack of knowledge or we can say a bad strategy. What we mean by saying expecting too much is focusing on multiple keywords through a single ad group. By doing this, you will lose the specificity of your ad and won’t be able to drive genuine traffic. With the PPC campaign, it is most important for your visitors to land on the specific page from where they can get exactly what they are looking for and that’s how the success of your PPC campaign will be decided. But on the other hand, if people are landing on the same page for multiple queries then it won’t be of much help for you. For example, if you run a business of apparels then targeting all kids wear, gents wear, and women wear in one ad group will lead the customers to one page only as set by you and this might frustrate people as well. And not to forget, you have to pay for the click irrespective of the condition whether the purchase is made or not. Thus, smartness lies in choosing keywords
Digital Marketing Traps You Must Avoid
It won’t be wrong to say that the digital platform is the key to the online success of the business and everyone admires it a lot. The reason why the digital platform is so popular is that it is easily accessible and has millions of users across the globe. But everything you do for digital marketing must be with proper plan and market research because traps are everywhere and if you leave loopholes, they will hurt you in the long run. It is always suggested to hire an experienced digital marketing agency to ensure success. Here are certain digital marketing traps that you must avoid while running a campaign: Rumors are everywhere There are only two things, either you will succeed or not, there is nothing in between and it is important to understand that. Those who succeed will enjoy whereas those who don’t might start rumoring. You might or might not have heard several unsuccessful businesses saying that digital marketing. Those who don’t make their moves right and/or don’t have patience do not get what they want from a digital platform. To get success here, patience is a must and you have to pick the right channels according to the business. Thus, if you see someone saying not to invest in digital marketing, believe us, it’s a trap; avoid it. It is easy to get success on the digital platform Digital marketing is not something like bread & butter that you just have to apply & eat, it is like agriculture that requires resources and best inputs. You never know which type of content will work for you on digital media unless you post it and see the reaction of people. We are not saying that digital marketing success is hard but, you need to keep trying with proper market research and best utilization of resources. So beware, if someone tries to fool you by saying that it’s easy to succeed on the digital platform. It takes a lot of experience to master digital marketing and if you are lucky enough to find one like Ranksoldier, your success is guaranteed. You are the master We might be wrong but there are people around everyone who are jealous of their growth & success. They appear friendly to you but actually are not. Some of those might advise you to run a digital marketing campaign on your own by saying that it does not require any expertise. If you want to take digital marketing seriously, then we will suggest you hire a professional as only an expert can guide you on what to do, when to do, & how to do. You might know your business well but digital marketing is altogether a different field. We are not saying that you cannot do this, what we are saying is that you are not the expert and it requires expertise to overpower competitors in this world with fierce competition. Thus, avoid any suggestions that force you to waste your time & resources on trying out digital marketing on your own. Have an established business? You don’t require it This is one of the biggest traps that can let your competitors beat you. Most of us might have a perception in our minds that digital marketing is only for start-ups and small businesses. But this is not the case. If you are an established brand and you are considering this point, then the time is not far when you’ll see a decline in the growth & reputation of your business as your competitors will overshadow you. Digital marketing is vast and it holds importance for all kinds of businesses across the globe. It is required to improve and maintain your position on the digital platform and ensure good brand awareness. Social media is the digital marketing Many of us think that digital marketing only means having a presence on social media. But this is not true as social media is just one pillar of digital marketing strategy. Those who have this perception in mind only create a social profile to posting the content and think they are doing digital marketing. It comprises SEO, PPC, content creation, branding, and much more. Only a combination of all can drive the required success and for that, it is necessary to consult an experienced digital marketing agency. Putting all the tactics together strategically will create an effective digital marketing campaign. All you need is a website Whenever it comes to having an online presence or digital presence, the first thing that comes in our mind is a website. Many of us think that if we have a website with the name of our business then we can rule the digital platform. It is completely wrong and a misleading thought. Having a website does not guarantee a strong online presence and everyone must understand that. A website only means that you are available on the world wide web but it is not a sign that people can see you after searching for the related query until someone searches you directly by mentioning your business’s name, not many will do that. Hence, to get success digitally, you are first required to delete this misconception from your mind and run an effective digital marketing campaign. Just running a campaign will lead to success Yes, it is true that starting a full-fledged digital marketing campaign is required for online success, but after starting the campaign if you are not focusing on measuring results, then it could be a big blunder. Measuring success always holds the key and you need to understand this. Checking results regularly will show whether what you want through this campaign is being achieved or not of if any modification is required. Imagine a condition where one of the digital marketing tactics is not working and you are not concerned about measuring the progress of the campaign. In such a situation, you will end up wasting your time & resources and you might also lose trust in
How to beat your competitors on Google
Will it be wrong to say that Google is the king of Search Engines? Or it is wrong that every business wishes to appear high on Google’s SERP? None of this is wrong and one of the important factors to get online success is to appear best in the eyes of Google’s search engine bots. Digital marketing strategies along with SEO adopted by most of the businesses is to outrank competitors on Google. The competition is tough and everyone is trying to find out unique strategies to become different from the crowd and attract the target audience. If you managed to get the desired attention of Google, your digital marketing campaign is on the path of success. We will tell you certain strategies that’ll help you out in beating your competitors online. How to rank above competitors on Google Know Google You might find it strange but yes, this is the first thing that should be considered if you genuinely want to stay ahead. It is important to know Google’s algorithm and how search results appear. While typing a query in the search bar on Google, three types of results appear that include paid, local, and organic search results. Let us see where they are positioned: Paid- At the very top and bottom. Organic- In between paid search results. Local- In between top paid and top organic search results. Thus, considering this, you should strategize your digital marketing campaign accordingly to outrank competitors in all these above-mentioned search results. Finding the right balance is the key and it could be well done by an experienced digital marketing agency. Web directories Adding your business to local web directories is another strong step that you must take to ensure your presence above your competitors. Having a name in web directories is considered a positive sign by Google and also helps in improving the SERP ranking of the website. By doing this, people will be able to find your business easier than before. This will also result in increased visibility, improved reputation, and better lead generation. Know your competitors How can you compete without knowing who is in front of you, what is their strengths & weaknesses are, and what are the strategies they are adopting to get attention? Thus, it becomes important to properly investigate your competitors before implementing any of your strategies. This will help you strategize unique & different ideas than your competitors to divert the attention of the audience to your brand. Knowing competitors will play a vital role in giving you a competitive edge over others. Doing market research will also be important for you to understand current trends and stay updated for achieving success. Focus on content Content is always important and it always will be, thus, your focus should be on creating unique, informative, and compelling content. If you want to win the race of SERP ranking, content that you post on your website must be relevant and of use to the readers. This is also a key factor for Google’s search engine bots to prioritize a website. While creating content, don’t forget to add relevant images, infographics, and/or videos. Another point of focus during content creation is the quantity along with quality. To get the attention of bots as well as the target audience, there should be enough matter in your content that solves the purpose of readers. Providing incomplete information could be harmful. Give special attention to social media In this digital age, it is very difficult to survive without having a presence on social media. So, to beat your competitors, it is important to have a strong social media presence. One thing to focus on while targeting social media is to choose the right channels. Depending upon your business’s niche, select social platforms where you can reach the target audience easily. One of the most important factors why every business wants to be on social media is the size of the audience it provides. Millions of users stay online on social media and you’ll find the target audience easily. Thus, create your profile on platforms like Facebook, Instagram, LinkedIn, Twitter, & Pinterest and post unique & engaging content regularly. By doing this, you will see a significant rise in the traffic of your website along with genuine leads and conversion rates. Avoid stock image The majority of businesses use stock images while creating content for their website which makes them all same and that’s where you could be a little bit different. Wherever possible, avoid using stock images. Click personal photographs, edit them if required, and then post it wherever you want. This will be a huge plus for the reputation of your brand and it will also be recognized by Google’s bots. One thing you must keep in mind is to get priority in the eyes of Google, you need to post personal content as much you can. SEO is most important It doesn’t matter which strategy you adopt; SEO will always be the key. You are required to ensure effective search engine optimization to ensure that you are being easily searched by people for specific queries. Ensuring this is the main factor to rank high above your competitors. SEO will make sure that your content is optimized according to specific keywords that are being searched frequently on the internet and this will increase the visibility of your website. SEO is not a fixed entity rather it is ever-changing and if you managed to learn & implement new SEO trends before your competitors, you can make the difference. Simplicity is the best policy In this competitive world where everyone is trying to be unique, being simple will be the best for you. Whether it is your website design or the content you post on it, keep everything as simple as you can. If visitors are able to easily understand the message you want to convey or the information they are looking for, the chances of becoming viral & being shared by
What Should be Your Content Marketing Strategy During COVID-19 Outbreak
Businesses are facing huge loss and they are helpless due to this coronavirus spread across the world. The number of patients is increasing each passing day or we must say every hour. The challenge is tough and all businesses whether big or small are facing its consequences. We must say that start-ups and small businesses have suffered more and they are clueless about what they should do to save the reputation of their brand when no one is there to buy your product or service. The time is tough & slow and it is important for businesses to take some small yet necessary measures to see positive results when this pandemic is gone. Instead of just sitting and watching your downfall, you must keep working slowly & steadily for the growth of your brand. Now you must be thinking about what you can do during this period when everything is falling apart. We must say one thing that you can do during this period of crisis is content marketing. Content marketing could be of most importance at this time when people are using social media more than often instead of being social physically. This is one of the reasons why we have suggested this idea that could show interesting results when the time will become good again. Let us see in brief what content marketing is first before explaining what should be your strategies towards it. What is content marketing? Content marketing is a process of providing valuable, informative, unique, and engaging information to a target audience in order to receive some profitable actions from them. It is one of the most common and important forms of marketing techniques. Content is everywhere and without that, you won’t be able to explain the message you want to convey to your audience. Content not only means the written part, but it also includes images, videos, infographics, GIFs, and Gifographics. We must say that content marketing is the heart of all marketing strategies for businesses. Why content marketing is important during this coronavirus pandemic? Content marketing is admired for being highly effective in clearly communicating with your audience. As of now, everyone is at home and the only way they have to work, get entertained, and get updated about the world is the digital platform. So, during this period, the importance of content marketing just gets doubled as you might get more attention than usual. We know that numerous business and marketing events have got canceled and the only way companies have to interact with their audience is through the digital platform. That’s where the importance of content marketing lies during this COVID-19 pandemic. While it is still necessary to adopt a strategic approach to avoid any harm from your own actions. Content marketing strategy during coronavirus outbreak Select the right channel In times, when there is no human interaction and people are advised to stay only at home, it becomes important to use marketing channels that have high human interaction, and there is no doubt in saying that online/digital platforms are the only ones. It is advised not to waste your resources in using offline platforms for content marketing. Online channels like social media and email are the best ones to post your content now and show your clients that you are there with them. Engage with them by sharing the information Rof what they should do and what they should not, to stay safe from coronavirus. Especially, if you have a business of providing essential things, do make them sure that you are here to provide them with the product or service at no extra cost or price hike. Believe us, this is the right time to build trust that will stay for long. Social media activities We must say that during this period of self-quarantine, you have all the time in the world to stay actively engaged with your clients on social media. Show your presence and engage them by organizing quizzes, games, and questions & answers to see how much they know about you and your brand. Doing this will also help you know what people think about your brand and you can later create effective strategies to improve. People across the globe are using social media more than they normally used to do, thus, it is the best time to interact with the people who are most valuable for your business i.e. your customers. Another thing that you can do is to ask your clients for their feedback about the experience they had with your product or service. Besides everything, educate people on why they should stay home and follow the guidelines issued by the government. Doing this will also be a positive sign for your online marketing campaign and you might see an increase in traffic on your website. Local SEO Local customers are important as that is where most of the business comes from for the majority of companies. Their importance has increased because due to this coronavirus pandemic that’s all businesses have right now. Thus, it should be the right time to focus on local SEO and take some necessary steps to strengthen that. It becomes vital for businesses that are supplying essential goods & services. Optimizing your Google my Business account, monitoring reviews, and updating all the required details is a must to tell people about your presence with your products or services. While optimizing your local SEO, you must also ensure people about precautionary measures that you are taking while providing the products or services. This will build more trust and they will prefer you over your competitors. Local SEO always plays a key role and during this time of crisis, its role becomes more vital. Avoid being aggressive It’s the time when everyone needs support in one or another way, thus, you must avoid posting any content that shows your aggressive behavior. What we mean by saying aggressive is being pushy towards your products or services. Doing this could be harmful,
How to Protect Your Site from Negative SEO
SEO is not only the best practice for any website to gain high SERP ranking but it is something which is a ‘must’ for all. It doesn’t matter how beautiful, relevant, or informative content is present on your website, if your site is not search engine optimized, you won’t be able to overpower your competitors. Just like a coin has two sides, SEO also has two faces and due to which several businesses experience low SERP rankings despite doing everything right even in the context of SEO. The reason for this could the attack of negative SEO on your website. There is no doubt that these kinds of attacks are not so frequent but still, it is important to take precautionary measures to avoid any harm to the reputation of your brand in the eyes of clients as well as Google. Before we move ahead, let us take a look at negative SEO. What is negative SEO? Negative SEO is one of the black hat SEO practices generally used by your competitors to bring SERP ranking of your website down for a specific keyword. So, if it happens, you might see a sudden drop in search traffic of your website, any penalty notification by the search engine for violating Webmaster guidelines, and a drop in keyword ranking. Thus, prevention is always better than cure and hence, you must take appropriate action to avoid this threat on your site. Tips to protect your site’s SE Link Audits Just like your car needs regular servicing, it is also important to regularly perform an audit of your site’s backlinks. Doing this will give you the data on how your links are behaving. With regular link check, if you find out a sudden rise or drop in web traffic through those links especially when you are not making any efforts on link building, then this is a suspicious thing. In such situations, you must check all the links of your website and look for any malicious activity. Not only to protect your site from negative SEO but regular link audit is also important in maintaining a good SEO score. Keeping a record of your backlink profile will also be a good idea. Best backlinks must be protected As the sole purpose of negative SEO is to hurt your site’s ranking and we know that backlinks play a vital role in improving & maintaining good SERP ranking. So, it is likely that those who want to hurt you will target your best or we must say established backlinks that are there on trusted sites and giving you genuine traffic. One of the ways by which they can hurt you is contacting the site owner at which your link is established using your name and request to remove that. Thus, it should be prevented and it is advised to always use email of your domain name while contacting for getting backlinks. Another thing that you can do is tag your valuable backlinks so it will become easier for you to identify when anyone gets removed. Site speed monitoring The loading speed of your site is vital for maintaining a good SEO score. If your site is slow and it is taking too much time to load then visitors will move to another platform even before anything appears on your website and this will result in an increased bounce rate. While, if page loading speed of your site is good enough and suddenly you find it slower than expected, it could be the sign of spamming or we must say forceful crawling. To notice any suspicious activity, you can make use of a crawling software and if you encounter any, do contact your hosting provider or Webmaster. Look for scraped content If your site has any content that has been picked from someone else’s website and Google has recognized it, then your site will lose value as content scrapping is not something Google admires. Thus, you must check for scraped content using a dedicated tool or software. If the scraped content is indexed first by search engine bots then the original one present on your web page will be considered copied and as a result, you will see a drop in search engine rankings. In case any scraped content is found, you must request the site’s owner to remove that and if ignored or refused, it is advised to seek the help of Google’s Copyright Removal Form. Regularly monitor Google my Business It takes a lot to build the trust of your clients and get positive reviews from them on your Google my Business listing. Yes, it is also true that not only positive ones we also get negative reviews and that is not a shameful thing. Negative reviews tell us what improvements are required to become better hence; we take them as motivation. But suddenly if you find out that Your Google my Business page is filled with only negative reviews especially when you have not made any mistake, then it is a sign that someone is trying to push you down. In such a situation, you must report fake reviews and to prevent worsening of the condition, you must regularly check into your Google my Business account and monitor it for any fake reviews. Keep check of SERP ranking of your website A sudden unexpected drop in the SERP ranking of your website could be the result of any malicious activity on your site. Thus, it is always important to regularly monitor where your website is positioned for certain keywords. To keep check of this without much hassle, you can use rank tracking software and immediately call for action if the site drops down to an uncertain position. Before taking any big action, do check whether everything is on its place in Google Search Console or not. Check social media mentions Spammers can cross any barrier to bringing down your website’s ranking for their own good. They can even enter social media by creating
How to Make High Converting Landing Pages
Everyone wants to stand out in the crowd and grab the attention of people. The competition outside is so fierce that you don’t know which of your strategies will deliver the desired result. That’s why everyone is focusing on trying everything. If we talk about digital marketing, there are millions of brands fighting with each other to establish their kingdom by attracting the target audience. But, what next, after getting the attention of people and bringing them to your website. Is it a guarantee that they will make a purchase or act the way you want them to? What if soon after visiting the landing they move out? So, the point here is how to make sure that people stay on your landing page and reciprocate the way you want. In this post, we will tell you about some techniques by which you will be able to improve the conversion rate of landing pages. Tips to make high converting landing pages Informative and attention-grabbing content When a visitor lands on your webpage, he/she should find the relevant information they are in search of. If the information they thought to be present is not there, they will immediately move out of your webpage. Thus, the chances of getting conversions will go down to zero. Make sure that content present in your ad that is driving traffic on to the website must be the same. After landing on your webpage, the visitor must get to know the detail of the ad you have placed. In this process, adding a relevant video or an image at the top could be a deciding factor. Try to keep it interesting to get better results. The visual content that you want to add could be about the benefits of your products or services for your target audience or a great offer. Doing this will be of great help. One CTA is enough When a visitor comes on the landing page, don’t confuse him/her by giving too many options. If this is the case, you will not get anything except losing a lead. Ensure that there is only a single call to action and it is easily visible as well. Your CTA must be the one that gives what you want to achieve your end goals. The focus of your CTA must be crystal clear and it should be placed in such a way that it tempts visitors to do what you want. Place CTA smartly Not all visitors scroll down the page after landing, if they don’t see what they are looking for at the top, they’ll simply move out. Keeping this fact in mind, it is advised to place your call to action button above the fold. The main point here is to make sure that visitors don’t have to navigate anywhere to see your CTA and doing this will have high chances of getting conversions. Some people just land on your webpage to make the purchase and they want everything in front. So, if they don’t see CTA, they’ll change their mind and you’ll lose a customer. Another thing here is, that sometimes in the scrolling process, people miss the CTA button, and, in that scenario, you will be the one who is suffering. Your offer must be worthy We all know that the world is full of competitors, so, if you want someone to choose you over others, the offer must be valuable. There has to be a strong reason why they do what you want. So, depending upon your business’s niche, make sure that the product or service you are providing is better than others and the deal is valuable. When a visitor arrives on the landing page, he/she should have a strong feeling that you are the one. Try giving extra stuff, great offers or discounts, or something free along with the product or service. This might help you get better conversions with the landing pages. Be focused Remember, whatever your business’s niche is, the landing page must have relevant information in accordance with the keyword for which page is ranking. Your audience wants to the point information and if they find anything irrelevant, they might think it as spam. So, it is important to clearly say what you want from your target audience and why they should consider you over others. Don’t forget to state the unique points that differentiate you from others. Plus, also make sure that your landing page is not too heavy and unorganized. Using bullets could do it Bullet points make the content easy to read and pleasing to appear. Thus, including main points using bullets will convey the message in a better way and people will be able to understand easily. Though this is not something unique yet delivers great value to your web page. Considering this on the landing page might help you get better conversions than before. Remember, keep them short and concise as extra information might make them messy. Tell facts Not everyone believes word of mouth, some require facts to decide what they are choosing is fit for them or not. So, instead of wasting your efforts on writing long paragraphs of why you are the best, just include testimonials or reviews of your happy customers. This could be done by attaching a link of social media page, posting screenshots, or anything else that could make visitors believe about your credibility. Make sure that you are not difficult to reach Getting leads or generating sales is not a piece of cake that you just have to cut and eat. It’s like preparing a cake before you can eat it. Thus, don’t worry if a visitor arrives on the landing page spend enough time and leaves without considering your CTA. Remember, not all visitors come and make the purchase in one go, some first analyze, think about it, and then decide their final thought. So, for such clients, it becomes important to tell how they can reach you afterward. You need