Here’s What You Need to Know About Email Marketing Funnel
Every business is in the race to acquire as many customers as they can because that’s how they will grow and create a strong foundation for them in this competitive market. But it is not as easy as it sounds. For creating a loyal customer base, businesses need to target which ones are right for their brand, connect with them, convince to buy your products or service, and deliver great quality. That’s how the process works and those who understand this process well have higher chances of reaching their goal. There is one thing every business must remember, that without having a structured and strategic approach, it will be really difficult to make a mark. Thus, they need to create a plan for everything they do from targeting customers to promoting their products. One of the most effective and most widely used tactics to connect with the target audience and product promotion is email marketing. Sending emails is one of the best ways to connect with the bulk audience at the same time and it has worked for businesses for years. As we have said above that there needs to be a strategic approach for everything you do, similarly, email marketing also requires a structure so that it’s progress can be checked anytime. The structure we are talking about is known as ‘email marketing funnel.’ Let us dig deep into it. What is the email marketing funnel? The email marketing funnel is a strategy that drives your target audience into customers. As the name suggests, it makes use of emails to deliver the right and interesting content to the audience for getting their attention. This funnel helps businesses send emails with the most relevant content at the most relevant time to the target audience and that’s how they will improve engagement. The same content is not ideal for all people, some of them might require more information than others, and that could be well defined by the email marketing funnel. The timing is most important during the email marketing campaigns and that’s where the importance of this funnel multiplies. The main goal of using email marketing funnel is to get the attention of people whom you have sent the emails. You can only get recognition when receivers will open your mail and see what’s in there for them. If your mails get unnoticed, you will get nothing but frustration and to avoid such a scenario, it is advised to use email marketing funnel in your email marketing campaign. How does email marketing funnel look like? The email marketing funnel can be broken down into several stages: Gather emails To run an email marketing campaign, the first thing you need to have is a list of email addresses of your target audience. As without email addresses, whom will you send the content? So, the first thing you are required to do is to gather email addresses and that could be done in several ways. Opt-in forms The first method to build your email list is via opt-in forms. They are short lead capturing forms having fields of the name of the person and his/her email address. Such forms can pop-up on any page of your website as set by you. They are one of the best ways to get the basic information of your target audience and also to get the traffic into the marketing funnel. A defining way of using opt-in forms is on one of the popular blogs or the most visited landing pages of your site. That’s how you will be able to show the form to a wider audience and get a high number of emails to build your list and put them in the funnel. With opt-in forms, one thing you need to ensure is that at which position and on which page it does well. For that, you need to place the form at the top, at the bottom, as a pop-up and anywhere else you find it feasible to place. With automated marketing tools, you can check the progress of each of the form placement and analyze which works the best for you. Dedicated landing page Another way of getting email addresses to start your email marketing funnel is by creating a dedicated page to collect the information of visitors. But one thing you need to consider while creating the landing page is not to make them long enough that instead of filling, people leave that. A great idea to improve conversions with the landing page is to display the offer you have for them. Besides keeping the form short on the landing page, you can also brief about the benefits of choosing your products or services. The chances of getting leads are high if people find the products good enough for them. Another good thing you can do to improve conversions is to offer something in return for signing up with you. The offerings could be free subscription, free e-book download with beneficial content, or even discounts. Awareness The real game starts from here. Now when you have built the email list, you need to make people aware of what you offer, because if they don’t know about the products or services you provide, how will you bring them bottom to the funnel. While creating awareness about your brand, don’t try to fill the email with the benefits of your products or services only, rather try to be educative and helpful. Because people need to know why they should buy something and how that will help them. If you only talk about your brand, you will sound pushy and that’s not a great sign for your business. The goal of creating awareness should be to show the expertise in your business’s niche not to sound self-obsessed. If people find you knowledgeable enough in your field, they will automatically get attracted. Be genuine with your awareness mails, as more effective they will be, much easier it will be for you to bring them
What is Email Autoresponder?
Email Autoresponder is lucrative, easy to use, and hassle-free for rewarding campaigns for any type of Email that includes both complex and simple one’s autoresponder takes care of messages to specific people on your email accordingly. Every quotidian campaign begins with new subscribers where Email autoresponder plays a part; the best autoresponder does not limit its Emails to greeting the subscribers but works beyond that. Something is interesting about Autoresponders that is you can even segregate your contacts according to the behavior and other categories but to begin with it, it’s important to find the perfect email automation software. That may sometimes be problematic when you have to unwantedly send emails to your list manually, even if you are using a tool for mass messaging and you will lose the ability to get the timing right. Let’s check some potential ones below. A well-oriented overall Email Responder: GetResponse- GetResponse offers excellent automation features with email marketing tool which includes autoresponders, the software has all the advances that a user needs that helps the user to manage the complete curriculum of the subscriber by generating leads and add more people to your subscribers list directing through the GetResponse landing page tools and webinars. As a new subscriber is added to your list, simply use automated workflows to welcome, upsell, and target individuals by predefined categories. Features: Quick Edits Drag-and-drop editor Cycle management tool Advanced timings settings It also coherent integration with other tools like WordPress, Facebook, Stripe, Shopify, etc. GetResponse efficiently manages the sales funnel, leading towards magnet funnels. Well-known for scalable Automation: Moosend- Moosend can be used effectively with a feature-rich autoresponder known as a trusted software by well-known industries like Gucci, Vogue Magazine, Domino’s, and many more. This software has an in-build facility of a drag-and-drop editor, A/B testing, data analytics, and list segmentation. Additional Features are: GDPR Compliance Advanced Segmentation Landing Pages Sign up and Subscription forms Unlimited Emails AI-powered product recommendations Knowledgebase, email, live chat support 100+ integrations All-Inclusive Features: Benchmark Email- A vigorous and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages. A powerful autoresponder is scalable and streamlined for unlimited growth, regardless of your company size or industry. Features: Behavior-based automation Email engagement automation Landing page templates Conversion Tracking Pre-built customer journeys Targeting Emails The Simple Autoresponder: Autopilot- Autoplot offers 30 days free trial, easy to use with simple dashboard usage acts as a simplified version of other email autoresponders, but never confuse its simplicity with its lack of functionality. Features: Lead Generation Lead Scoring Segmentation Website Tracking CRM Integration Autopilot supports multi-channel marketing via SMS marketing, in-app messages, Facebook retargeting, Google Ads retargeting, and more. This software integrates with third-party tools like Facebook, Pipedrive, Twilio, Salesforce, Google AdWords, etc. How to search for an Email Autoresponder that suits you? There are always certain factors that leads to a perfect Email Autoresponder and to evaluate while you’re looking for an appropriate email autoresponder, but here are some tips to help you! Effective Management and Segmentation Features- The worthy Email Autoresponder assists you to manage lists with a variety of tags and segmentation features with an ability to send highly targeted content, and with that, the messages will be sent at the perfect time. Whereas some software will automatically segment subscribers based on actions or behaviour, the following responses might trigger different messages within an automated campaign. Tools- The best tools for Autoresponders will help your email list grow and that can easily be done with the help of landing page builder and opt-in forms where some software takes this one step ahead that allows you to create website pop-ups or additional opt-in forms. Always remember that you should look for an Autoresponder with built-in lead generation or you can even get a lead gen tool too. Limited Sending- There are a few Email Autoresponder allows for unlimited messaging where some platforms will cap the number of messages you can send per month where every time you need to upgrade to a higher tier or look for software with unlimited emails. Subscriber Size- There is always a difference in managing a hand full of subscribers and a bulk, adding to this some choice is for smaller lists while others are built to scale. Always keep a check that your email autoresponder can accommodate your needs as the lists grow with time, and if the miracle does not happen then you can switch providers in two years. Conclusion: There is always some or the other Email Autoresponder that suit you best as per your preferences and choices. Managing with impressive tools and awesome integrations that can assist you and will surely help you get more subscribers.
How to Improve Email Open Rates
Emails can never grow old; they will always be an important mode of communication for businesses and will play a key role in digital marketing strategies. No business can think about online marketing without targeting their audience through emails. They are effective and they always will be. You can send your offer to the target segment of the audience via email to ensure high visibility and better engagement. But, one question is always there in mind that does all open your email after receiving or even they notice it? This same question we need to first ask ourselves. Do we open each and every mail we receive? Or just the ones that tempt us? We know the answer and we also know how we decide which mail to open and which to ignore. So, to improve email open rates of your business, it is important for you to consider some key factors. We will tell you some techniques by which you can make email open rates better than before. Tips to improve email open rates Focus on the subject line When anyone receives an email, the first thing that he/she sees is the subject line. That’s where most of the businesses lack the trick. If the subject line of your email is irrelevant, boring, misleading, or common, no one will open it. Always try to focus on creating an engaging subject line that tempts viewers to open it. A unique subject line has a high chance of getting a mail opened than a boring or common one. It is advised to try a few to decide which one delivers the best results. Address individually Personal emails have high open rates to the ones that are sent in bulk. So, if you send an email addressing the person with his/her first name, the chances are high that your email will get attention and it will be opened. Considering this will make the recipient more engaged and you will see a better response from him/her in the future as well. Update the list The most important thing to ensure high email open rates is that the list you’ve prepared of the recipient is fresh. Why we are saying this is, if your list is outdated there might be chances that some of the recipients have started to use new email ids. In this scenario, your mails will just be buried in the inbox with many others without any chances of being opened. While on the other hand, if you keep updating the recipient list this will not happen and all your emails will be sent to the inboxes that are being checked regularly. Thus, more people will encounter your mail more will be the chances of being opened. Ensure quality content What if someone just opened up your mail and with the double speed it went to the trash? Yes, this could happen if the information you have provided in the mail is too common for your target audience and it could be found elsewhere. Only opening the email will not get you anywhere, viewers must perform the action you are actually looking for. To achieve that, the quality of the content in your mail must be perfect and it should provide some unique information that is hard to get anywhere else. This is the way to gain people’s trust and that’s how you can ensure better conversion as well. Timing is important Suppose you’ve sent an email 2 at the night and by the time recipient wakes up, there will be a hundred more and your one will just be buried down by others. In this condition, there are least chances that your mail will even be noticed. Many recipients are there who just select unread messages and move them to the trash bin. So, it becomes very important that at what time you are sending the mail, because if it is not correct it will be a waste. Do proper research on when is the right time for sending emails to your recipient’s list and when there are high chances of getting them opened. Remember, it’s all about timing if it is good everything will go your way and if it is not, it’s you who will bear the loss. List segmentation is vital It doesn’t matter what you are doing, planning is always important. Now, when it comes to email marketing, it is important to create a group of recipients with similar interests because a single mail will not work for all, you are required to customize them according to your audience and for that, segmentation holds the key. With segmentation, you will be able to send the right mail to the right people and this will ensure better open rates. Use individual’s email id Not many emails sent by the company’s email id are opened as they are regarded as useless by many even if they hold important information. While on the other hand, if similar mail is sent from personal email id, the chances that the recipient will open it gets doubled. The reason behind that is the mail sent from an individual’s email id appears more personal than the one sent from the company’s id. Thus, it is seen that mails received from personal id have a high open rate than those from a company’s mail id. Same leads don’t work for all If you think that buying leads for your email marketing campaign will ensure high open rates then you might be wrong. It is not a guarantee that if leads that are good for one company will also deliver similar results to another one. It is always advised that organic leads are always better and they ensure better email open rates. so, instead of buying leads try to get them organically by running a campaign. Try requesting your existing customers or giving them something in return for an email address could do the job for you. You can also try conducting a webinar
Best Ways to Grow Your Email List
Email is one of the best methods for safe and secure communication between clients. It is also known to be a professional tool for interacting with peers as well. Emails can never become outdated and they will also remain an integral part of marketing strategies for businesses. Another key importance of using emails is that they make it easy to reach to even thousands of people. Plus, you can track their performance as well. This is one of the reasons why emails are most important for all businesses and they have the power to bring organic traffic on your site. Building an email list is a must for every business and it should be strong enough to generate genuine leads that convert into customers. After reading this post you will be able to grow an effective email list for your brand that will show up with good long-term results. What is an email list? An email list is a data of email ids of customers and visitors who are willing to know about your brand and get regular updates. This list helps in boosting your email marketing campaign and of the information shared by you is unique, relevant, and attractive, the chances are high that your email will be shared further by people in your email list. If gathered through the right approach, the email list could be the deciding factor for the popularity and reputation of your business. Effective ways to build your email list Create outstanding content When talking about digital marketing, you cannot keep the content away. It is everywhere and it always will be. Thus, here, with building your email list, top quality email content is necessary to make sure that receivers find it worth reading and in the end think about your CTA. A remarkable content has the highest chances of being forwarded by people to their peers and that’s how you can grow your email list big and better. Make sure that the content you prepare must be relevant to your business’s niche as any misleading information could backfire. Ensure multiple sign-up options Not many get convinced in a single attempt, you need to follow them and try a couple of times to get the desired action done. Here come multiple sign-up options. What we mean to say by this is to give more than one chance to the visitors for signing up on to your site and this could be done by flashing the sign-up form to the floating side bar, on the main page, and as a pop-up. Remember, you need not show all of them at once, set up the time and show according to the response of visitors on your webpage. This will increase the chances of getting a lead but, don’t annoy the visitor by showing signup form everywhere. Encourage people to share your mail Email marketing is always the key and it is also the best medium to influence and encourage your target audience to do the desired action. Those who already have subscribed to your services can be requested via email to forward it to their friends & colleagues and also share on the social media platform. Doing this will give you wider exposure and increase your reach. For improving the results, add a direct social media sharing button in the email so that subscribers don’t have to take the longer route. Remember, sharing buttons must be easily visible and clickable. CTA is must Keep this thing always in mind that you need to tell people what you want them to do. Thus, whether it is email or your blog post, never forget to add a call to action (CTA). After finding your mail or blog informative or relevant, the people must know what next they should do and it is your duty to tell them. Hence, always include a button or a short text telling them to subscribe to your post, try your product or service, download the app, or whatever is relevant to your business. Doing this will help in improving the conversions and never let you miss any opportunity of generating a lead. Segment your email list Another important technique of building an email list is by segmenting it according to the buyer personas. Accordingly, you can create different types of email subscriptions based on the segment. This will help you send targeted content to the people according to their interests, plus the chances of getting the desired action done will increase. Segmenting is a great idea to target the audience with the right piece of information that is suitable for them and it will also ensure better engagement Email signatures To naturally get email subscriptions, you can hyperlink email signatures and when the receiver will click on that, he/she will be directed to the sign-up page. This way not pushy and it will increase the chances of getting more email subscriptions. Scrub your email list To build a strong and effective email list, it is important for you to remove those contacts that are not showing any interest despite your hard effort. Doing this will help you focus on those who are interested in knowing about your brand and getting regular updates. You must consider doing email list scrubbing at least twice a year as around 25% of your contacts will move to another email or change the job. Doing this will improve the open rates and click rates of your email and you will be able to target genuine leads. Plus, the chances of getting spam complaints will also decrease. Create an offer Everyone loves free stuff or an exciting offer and if you ask them only their email id to grab that, most of them will happily accept that. Yes, this could be done to boost your email list. Depending upon your business’s niche, what you can do is create a free discount coupon or cashback code and offer it to your target audience. Ask them to provide their email