Importance of Video Marketing
The world is so competitive that businesses do everything possible to stand strong in the market and make their presence felt. Marketing strategies have also evolved so much that companies are taking full advantage of that. But one needs to understand that doing the same as everyone is doing will not make you any different. To grab the attention of your target audience, it is important for you to do something unique so that people can easily find you in the crowd. Out of all numerous marketing strategies adopted by businesses, the one that requires attention is video marketing. Though this technique is not new, yet it did not get the attention it should have. Videos are everywhere and they influence people a lot that we might not have even imagined. That is why video marketing is so important for businesses especially in this digital era where every individual can see videos using their smartphones. If implemented right, video marketing could be the ‘X Factor’ of your overall marketing campaign. Let us see how it will help you out in the long run and provide the competitive advantage to your business over others. What is Video Marketing? I don’t think that it is complex for you to understand what video marketing is, as the name itself defines it. But let’s just simplify it for you. Promoting your brand or products using creative, informative, and unique videos is termed as video marketing. Videos can be posted anywhere on your website or social media accounts and they will help you get the attention you desire. Why create marketing videos? We must say that people are becoming lazy with the advancement of technology as instead of manual work, there are machines and gadgets to help them out. But this is not our concern as of now. What we want to say is that people prefer watching a video instead of reading a long textual paragraph. The reason is that reading requires more effort when compared to that of watching a video. Plus, watching a video is more fun. This is not all why marketing videos is important, it has many more benefits associated. It is seen that web pages having relevant and interesting videos tend to get more visibility on the SERP and thus, rank high as well. Another important point to notice about having videos on a web page is a low bounce rate. This is because people tend to spend more time on the page having a video when compared to those without it. If you want to deal more with videos than other mediums, YouTube could be the best platform for you to be famous. Importance of video marketing Now you might have got an idea about what video marketing is and what it can do for businesses. Let us see some of its benefits as well. Best way to connect to the audience We must say that having an educational and informative video on your website or even social media accounts will receive more engagement from the target audience when compared to other content. Plus, if you give proper attention to create a marketing video, you will be able to communicate in a better way and clearly convey the message you want to. Boosts SEO You might or might not know that videos are like a jackpot for your SEO. If you have relevant and interesting videos on your website, it will rank higher to those without any videos on their site. Having a video is seen as a plus point by Google and it will prefer your site over others. If the video is large and it will affect the loading speed of your site, you can just upload the video on YouTube and add its link on your site. Doing this will also give similar results to that of posting a video itself. So, just never ignore creating a video to ensure better & effective SEO. Humanize brands Videos are amazing, it’s just that we need to understand their importance. Compared to just plain text, videos can humanize brands more by depicting a story and conveying the message through audio & visuals. A video will make people feel that someone is interacting with them and they will feel more engaged. We think that videos can create an identity of your products or services that will be unique for your brand thus, people will be able to recognize it easily. Better information retention The human brain tends to remember more what it sees than what it reads or hears. Yes, this is a fact that has been justified by numerous researches conducted across the world. Now, when it comes to video marketing, this tendency of the human brain will be helpful for your business as well. For example, posting a video which talks about the qualities of your products or services in a unique way will get you more leads when compared to without using a video. The reason for this is that when people will come across a similar product or service as provided by you; they will compare it with yours on the basis of the qualities shown in your video. Hence, if people find your better one, they will surely prefer your brand over others. This is how videos will help your target audience to remember the information provided by you for a longer time. Go Personal As we said above that video marketing is not new, it has just evolved to its better version, and this is true. If we talk about a decade ago, not many of us, especially businesses would have thought of having a live video chat with the customers. But this is possible now or we must say that this is becoming frequent. Through live video, you will give the opportunity to people to have personal engagement. This could easily be done through your social media accounts like Facebook or Instagram using their live video function. Though this trend
Everything You Should Know About Reputation Marketing
Whether small or big, the world is full of competitors and only those who compete with the right tools & techniques will succeed overpowering others. Everything you do for your business to get attention over others has a direct connection with the reputation. It doesn’t matter how big or small your business is, its reputation holds the key. How you behave with your customers and what they think about you is directly proportional to your brand’s reputation. Even if you provide quality product or service, but if your behavior is rude or unacceptable, it will have a bad impact on your brand’s reputation plus will also show up in your end goals. Reputation marketing should not be confused with Online Reputation Management (ORM) as ORM focuses on SEO, PR, content creation, and other related strategies to manage a reputation online. While on the other hand, when it comes to reputation marketing, it involves showing the positive side of your brand to get more conversions and have a good clientele base. Let us see it in detail. What is Reputation Marketing? Reputation marketing is not something different from other strategies used by businesses for their growth. It is evolved from a combination of techniques & practices like reputation management and brand marketing. Like all other factors responsible for the growth of a business, reputation marketing also holds a special place. Without this, you might not be able to convince your target audience about why they should choose you over others. In other words, we can say that reputation marketing is a process of promoting your brand’s or business’s good reputation to grab more attention and earn positive reviews. It is done by managing the reviews, targeting social media channels, managing local listings, and showing how you are different from others. Why you need reputation marketing? Reputation is something on which our business is striving and competing strongly in the market. It is of very high importance and every business must understand that. People only choose companies that they can trust on and for that, businesses need to show why & how they are reliable. And here’s the role of reputation marketing. The first thing we do before buying a product or service is to check the customer reviews and if they are satisfactory, we complete the purchase. While on the other hand, if we see that the product reviews are filled with negative ones, we shift our focus to some other brand. So, while running a reputation marketing campaign, businesses give attention to the review section and make sure that they are flooded with good ones. This is just an example of what reputation marketing can do, here’s a lot more that you’ll experience. One thing to consider about reviews is to ensure that there are frequent ones because the value of a too old review decreases whereas if there are some recent ones, it’ll build trust and create a positive image of your brand. Another importance of marketing your reputation is on social media. We all know that there are millions of social media users and reputation marketing will ensure having your good brand image in front of that huge audience. Strategies to improve reputation marketing Ensure systematic feedback system One of the key factors of marketing your reputation is through customer reviews and there should be a proper system for collecting feedbacks so that they look genuine. Besides creating a review section on your website, you must also try capturing the opinions of your customers through social media by conducting a survey or via emails by sending short forms or even through forums. By doing this, you can collect the information received for the reference and use it to build a good reputation. You can use several channels to see what your target audience thinks about you including Facebook, Twitter, and your blog pages. To avoid annoying people by asking to fill a form or rate your service, you can smartly run contests having all the key questions that you want your target audience to ask and offer them something like discounts or shopping coupons or anything that tempts them to complete the form. This way you will be able to attract more customers. Another key importance of conducting surveys is that it’ll help you know your target audience better along with their age group. Thus, you can create better strategies for your future marketing campaigns. Build your reputation A good reputation is not something that you’ll get overnight, for that you need to pull up your socks and put the best foot forward. One thing that you need to understand is not to run away from the negative comments. Those comments will help you become better if taken in a positive way and give a competitive advantage over your competitors. Now you must be thinking that how it will happen? The theory is simple, you just need to see what people are saying about your brand and why they are unhappy. If those negative reviews are common or frequent, this means that you need to do some serious improvement in that particular area. Because that is only how will overpower your competitors. Only when you know what you are doing wrong, you can make it right. For example, if a shoe-making company is frequently receiving negative reviews for having a bad sole quality, then it needs to focus on improving the quality of the sole and if possible, also offer some kind of compensation with an apology. This could be the best way to build a better and strong reputation. Not only negative, but it is also important to see what positives people are saying. This will show the strong point of your brand and you can make further improvements to make it better if required. That’s how you can become reputable with a strong market presence. Show who you are This is one of the most important techniques to turn a negative perception of your customers
Chatbot- A Revolutionary Technology
“Chatbot are the future of marketing.” This is not what we are saying, rather this is believed by many experts across the globe. Technological advancements are in a hurry in every sector and they are delivering their true value as well. We must say that we are becoming a slave to the technology as without that it would have been impossible for the businesses to get the success they are experiencing now. While, when we talk about the marketing world, especially digital marketing, chatbots have made everyone crazy about what they can do for the businesses. Despite being in its development phase, numerous companies around the world are using chatbots and experiencing the benefit. They are here to make the life of businesses a little bit easier with a great impact. Let us see in detail what chatbots are and what they can do for you. Chatbots You might have seen a chat box opened saying “How may I help you?” on some of the websites you have landed. This is the best example of a chatbot. Now, if we talk about chatbots in technical terms, then they are software programmed to simulate a human conversation. They are designed to be placed on a digital platform like websites and applications to answer the queries of visitors either by speaking or by writing. They are here to make things simpler and ensure more engagement from the visitors. For example, when a user with a defined goal of buying a white shirt lands on your website, he/she has to manually navigate to the page that shows ‘shirts’ or they can use the ‘filter’ tab to see specified results. But, if a chatbot is there, all the user has to type that he/she is looking for a white shirt and the results will be there right on the screen. That’s how useful chatbots are. This is just an example, chatbots are much more than that. How do chatbots work? As you know that chatbots are computerized programs that are designed to do certain specific tasks as programmed by engineers. Thus, their working will also be dependent on the functions fed by the designers and the purpose of their implementation. There are three types of chatbots, let’s see them in detail: Rule-based Chatbots These types of chatbots work around a defined set of rules and require the user to make some selection. They are considered to be one of the simplest types of chatbots and people can interact with them by clicking on the buttons as provided. These chatbots only help users within their pre-defined set of rules as embedded by the programmer. Chatbots powered with machine learning These chatbots are more advanced when compared to rule-based bots. They are powered with machine learning, a computer’s ability to learn things on its own using the input data, and the pattern of interaction. We must say that these bots have the intellectual power to recognize certain words or phrases on which they are trained. For example, if you say “how to create a Facebook account”, here, chatbots will recognize the words create, Facebook, & account, and based on that a relevant pre-defined answer will be shown to you. Another example that will make things easier for you could be the chatbots installed on e-commerce sites that say “what are you looking for?” and when you answer say “formal shoes”, these words will be recognized by the bots and you will see numerous options of formal shoes on your mobile or desktop’s screen. AI-powered chatbots Though artificial intelligence is still in the developing phase yet it has achieved so much that it is hard to believe. AI technology is also implemented with the chatbots and this combination is certainly doing a lot of good for businesses as well as individuals. AI chatbots are one step ahead of ML-powered chatbots as they run with a combination of natural language processing (NLP) and machine learning (ML). This combination has made them smarter with the ability to understand & respond to the queries better. It can be trained for the queries on how and what to answer plus, it is dependable as well. One can trust AI-powered chatbots on showing relevant results to the queries raised by the visitor on your site. These bots will also help you maintain a good image of your brand by interacting with visitors humbly irrespective of the condition that a visitor is angry over something or annoyed. This is how beneficial a chatbot is for a business. We have seen how and what chatbots can do for businesses in this technologically advanced world. Now is the time to discuss their benefits in detail. Benefits of chatbots Improved customer service The growth of a business revolves around customers, if they are not happy or satisfied with any brand, it cannot compete or grow. All businesses make efforts to attract customers and retain them for long. And in this process of grabbing customer attention, chatbots can play a big role. Implementing chatbots on your website or application will make customer’s experience better and if they love the way you interact, they are going to stay with you for long. Chatbots assist visitors in navigating to the page they are looking for on your site or app. They are also helpful for the visitors who are unsure about the product they should buy or the one that will fit best. The better will be the assistance more time visitors will spend on the website. Round the clock availability Chatbots are known to be available for visitors 24*7 and 365 days across the globe without any need for human presence. This is one of the key benefits of implementing chatbots on your site as you can assist visitors anytime. This could be a huge plus for the customer support of your company and your customers will love to get assisted as per their convenience. Another benefit of your round the clock availability is that you need
Tips to Improve Conversion Rate in Digital Marketing
Digital marketing is a must for all businesses to give a tough competition in the market and generate revenue. At first, everyone tries to get wide exposure and genuine traffic on their website. But, the end goal of businesses is to convert that traffic into customers because that’s how they will be able to generate revenue for their company. Now, for the conversions, it is important for you to hit the basics right like generating a user-friendly website, putting relevant content, using effective marketing strategies, and regularly maintaining the SEO. Besides all that, to get better results and stand different from your competitors, you are required to make some extra efforts. We will help you out in this process and tell you some tips that could be worthy of improving conversions. Tips to make your conversion rate better Give attention to your call to action The theory is simple, that not all will do what you want them to do on their own. It will require your engagement to tell them what they should do. Yes, this is true and you must take that seriously. No matter which digital marketing channel you are using to promote your business, a call to action is a must to bring your target audience to the end goal you seek. Thus, try to put a clear CTA on all your landing pages and see how it works out for you. Depending upon your business’s niche, a CTA could be anything like ‘add to cart’, ‘subscribe’, or ‘register now.’ Using animation for your call to action will be a great idea. Use a pop-up A pop-up is a small box that suddenly appears on your mobile or desktop’s screen when a site (that has enabled pop-up) is opened. Putting engaging & interesting content on a pop-up, in brief, could work for you in making conversions better. Now what we mean by saying engaging & interesting is that tempts the visitor to follow the process of your call to action. The content could be anything like free offers, discounts, or some premium stuff that visitors can find useful. Certain things that you must consider while adopting this pop-up strategy are: Ensure that the pop-up is easy to close so that people don’t find it annoying. Make sure that the pop-up does not appear again once closed by the user. Ensure a delayed timer on the pop-up so that it appears after the visitor has spent some time on your webpage. Experimenting is always good It is seen that ometimes you do everything right but still face difficulty in getting the traffic or conversions. In such scenarios, the layout of your webpage might be at fault. So, it is advised to keep experimenting with the content, layout, and design of the landing pages and see which one is giving the results that you are looking for. Thus, you must make the landing page easy to navigate and ensure that it has the right piece of information for which the user has landed there. Also, make sure that the landing page is not flooded with content because if this is the case, the user will not be able to focus and will end up leaving your website. Keep it simple, concise, & relevant, and you will see that working out the way you wanted. Form optimization You need to understand the fact that not many love to fill long forms especially when they have irrelevant fields or the information users doesn’t want to give. This has a direct impact on the conversion rate of your website. So, it is advised to keep the form simple by removing any unnecessary fields. While doing this, you should also try out different variations in your form to see which works best. Plus, also make sure that each field has relevance to what you want to achieve. Visitor testing Another key tip to ensure a better conversion rate is to perform A/B testing of the visitors. Doing this will give you an idea of which kinds of visitors land on your website and their behavior. Visitor testing will tell you what new users do on your website along with how much time they spend and where they navigate. This testing will help you know the difference between the behavior of organic, new, and returning traffic on your website. Thus, you can strategize effective ways to convert them into your customers. Third-party sign-up service This is one of the best ideas to be put in the search for better conversion rates. Making things simple for people will get you more traffic along with a better conversion rate when compared to complex things. Adding third-party sign-up service might fetch you more subscribers than having a long-form to be filled for the subscription. Third-party sign-up means allowing a user to make an account on your website directly through accounts like Facebook and Google. This requires only a few clicks for the users to sign-up thus, they will prefer it more when compared to manually filling a sign-up form. Doing this has very high chances of increasing conversion rates. Add live chat There are all kinds of website visitors, some like to explore it and navigate through, some just find their way to directly land on the page they were looking for, and then there are those who just love to use the live chat to get their queries answered. So, considering this, adding a live chat option to your website will be a good option in making conversion better. Even those who like to explore the website also love using live chat sometimes to get things done. Not only conversions, adding a live chat option to your site will make it more trustworthy as well. Update attractive content regularly Content is everywhere, without it you cannot get the attention you want on the digital platform. That is the reason why this point is included in this list of tips. If you regularly update relevant,
Do’s and Don’ts of Hashtag Marketing
Hashtags are everywhere on social media be it Twitter, Facebook, Pinterest, or Instagram, you’ll find them easily. It’s not only that just they are being used but, they are delivering benefits as well. We must say that hashtags have become an integral part of social media marketing for all businesses and they have shown their worth as well. But to use anything for your business, you need to know its right approach to prevent any problems later on and get the best out of that strategy. Similarly, hashtags are also required to be used with the right approach and the right intent. Because that is how you can take the best advantage of the hashtags. In this post, we will tell what you should do and what you should avoid while using hashtags. Do’s of hashtag marketing User-friendliness This tactic requires the most attention during hashtag marketing as if your hashtag is not user friendly, it will not get the attention you want. So, while deciding the hashtag to be used in your posts, you first focus on making it user friendly. For that, the best strategy is to capitalize the first letter of each word in your hashtag. For example, reading #DigitalMarketing will appear more user friendly than #digitalmarketing. The reason is simple, that capitalizing the first letter of each word makes it easily readable. Another important factor to be considered is to be clear and relevant. Use direct hashtags that can clearly convey the message rather than using allusions. Focus on using trending ones Taking the help of already popular hashtags in your posts will help in giving you exposure quickly than posting without them. We must say that this is a pro tip in hashtag marketing and the reason for this is its deliverability. Using trending hashtags increases the visibility of any post and when a user searches for that popular hashtag which is also used by you, your post will also be there in the search results shown to that user. But it shouldn’t be like that you can use any trending hashtag in your post. Relevancy of the hashtag to your post must be there to get the right attention. Use in body If you think that hashtags are only there to be used only in the caption of posts or in the heading part, then you are wrong. Hashtags can be used anywhere where they can fit relevantly. One of the most important uses of hashtags is in the body of any message you want to deliver via social media. Let’s say, for example, if you are conveying something about digital marketing that is your business’s niche, then you can use #DigitalMarketing in between the body part of your content. This is another good idea to be found on the social media platform where there are millions of users. Make your hashtag used by other If you have created your company’s hashtag and are using it in your posts to get attention, then it could be the best idea to request others to use that hashtag as well. Considering this will improve your brand’s reputation along with a wider reach. If others use your hashtag, it is a sign that it is popular and more people will use it in their relevant posts. This chain will give a direct benefit to your company. Plus, with this technique, you will be able to engage with your target audience by finding the posts having your hashtag and giving your opinions. Tell people why they should use your hashtag If you think that people will easily do what you say then think, why will they do it? What benefit will they get? Found any answers? No? Let us make it easy for you. For your hashtag to be used by your influencers, followers, or clients, you have to give them a solid reason. That reason could be anything, a retweet, lucky draw, exclusive coupons, or discount offers. You need to understand that it is a give and take strategy, and it works best in this way only. Considering this will ensure more engagement from the target audience and they will reciprocate in the way you wish to. Research is necessary Doing research while hashtag marketing holds the key. It is important for you to know which hashtags are being used by the people when they are talking about your brand. Plus, you should also analyze whether those hashtags are relevant to your business or not. Doing this will give you an idea of how people are behaving while talking about your brand and you can make any necessary changes if required. Research before using anything is a must and doing this in hashtag marketing will make you aware of any unwanted or irrelevant hashtags that are being used with your brand. Use hashtags smartly Smarter the approach better will be the results. Smartness is also required with your hashtag marketing to be on the right path. As we know that Twitter is from where hashtags originated and the second most popular platform for using hashtags is Instagram. Thus, keeping this fact in mind, you are required to give much more attention to these two platforms while using hashtags as that is where you will get most of the attention. Considering the hashtag popularity of Twitter and Instagram does not mean that you should ignore other platforms that support ‘#’. Again, we are saying that you need to play smart and with that you should also use relevant hashtags on Facebook, Pinterest, Google+, and YouTube but fewer than the two popular ones. Don’ts of Hashtag Marketin Avoid flooding hashtags in your posts Everything is poison if consumed more than its recommended limit. Similar is the case with hashtags, if they are used in large numbers, they could become like poison for your posts and will be considered as spam. And with that, you might be asked to remove that post or your ID will be blocked. So,
Importance of Hashtags in Social Media Marketing
In this world of millennials, hashtags are everywhere in your social media. Be it Twitter, Instagram, or Facebook, you will find ‘#’ in a maximum number of posts. But have you ever thought of what it is or why it is? No? Not a problem, let us briefly discuss the hashtags that are so popular these days. What is a hashtag? Denoted by the number sign ‘#’, the hashtag has gained popularity for a different reason that no one would have thought of. It is used in front of words without any spaces in between and placed in captions of posts made on social media. It won’t be wrong to say that hashtag has become an important part of social media communication, especially for the young generation. We must say that hashtag serves as a label for your posts and make it easily discoverable for other users. Why you should use the hashtag? Believe it or not, hashtags can significantly increase the visibility of your social media posts and grab the attention of your target audience. With hashtags, not only your followers but anyone interested in your hashtag can view the content you have posted. This will play a vital role in building your brand stronger and exposing it to the larger audience than you think. Importance of hashtag for your social media marketing Before we move on to the benefits that hashtag will deliver, let us see the platforms that support it. You can use the hashtag on Twitter, Facebook, Pinterest, Instagram, YouTube, and Google Plus. Below mentioned are some of the benefits hashtags will provide you: Better user engagement This might be surprising but it is completely true that hashtags increase user engagement. Now you must be thinking that how this happens? Don’t worry, we will clear it for you. Using # in your social posts gives a tag to them or we must say make them prominent. Thus, when a user makes a similar hashtag query, your post will be visible to them and the chances are high that it will be relevant. So, consider giving it a try at once if you haven’t yet and see what impact it creates. Increased online visibility The fact that there are millions of users online is not hidden from anyone and more are the number of posts present. So, while running the social media marketing campaign if you post something about your business’s niche, there will be numerous posts available about a similar niche. Now, it will be a tough ask to make your way through those posts and get the visibility you desire. In this scenario, hashtags could make a difference. Using relevant & trending hashtags in your posts can help them get discovered by the target audience and gain the amount of visibility you want. Reach to a wider audience Now you must be thinking that social media marketing itself is done to get exposure to a broader audience, what role do hashtags play in that? Yes, if you are thinking so you are right but, with social media, you get exposure to the people that are present there, while on the other hand using relevant & trending hashtags will give you exposure to the right people. There is a big difference between people and the right people. With hashtags, you will come in contact with the right people when they search for the related hashtags as mentioned by you in your posts. No doubt that it might increase the organic visibility of your site as well. Strengthen your brand Content is always important, no matter which technique you are using for digital marketing or social media marketing. With hashtags as well, you are required to focus on the content you are delivering. If people who searched for the hashtag you used to find the content relevant, informative, and unique, it will create a positive impact on your brand value. Delivering the right and important piece of information with relevant & trending tags is a great way to make your brand stronger and more reputable. These are the benefits that you’ll get using hashtags appropriately and smartly. They could become a defining tool for your social media marketing strategy and deliver more than you would have thought. Let us put some light on how hashtags work on different social media platforms along with the importance: Twitter Twitter is the social media platform from where the trend of hashtags ‘#’ came. While using Twitter, you can search for any hashtag keyword that you are looking for and you’ll get relevant results to your raised query. Being the originator, we must say that Twitter is the best social media platform to make effective use of hashtags. Doing this will improve your engagement with the target audience and will have a direct impact on the visibility of your post. One of the best hashtag strategies is to use more than one in your single post and see the difference it makes. Doing this will surely increase your engagement and build your brand stronger. Instagram Especially for posting photographs, Instagram is the first choice for most of the people across the globe. Not only individual users but a huge number of businesses are also there on this social media platform to promote their brand and get the desired attention. In this race to become a popular brand on social media through Instagram, hashtags can lead you to better results. Posting images about your business with relevant hashtags will make it easy for people to find you. One of the best things about hashtags is that not only your followers but those who don’t follow will also see your post when they’ll search for the hashtag used in your post. You will be glad to know that on Instagram, you can use as many as 30 hashtags in your single post. Now you can imagine the exposure you will get using relevant hashtags on social media platforms like Instagram. Facebook Facebook
Benefits of Blogging for Your Website
Whether it is online or digital marketing or traditional marketing through advertisements, content plays a vital role in attracting the target audience by providing them with the necessary information. There is no hesitation in saying that without having a website or we must say that without an online presence, it is very difficult for businesses to compete and create a reputation that everyone wants. The reason for this is that most of the people across the globe prefer digital platform for buying required products & services because it is easier for them, as they can do it with just a few clicks on their smartphones. Now to ensure people that you are good enough in whatever you are doing, it is important for you to identify the problems faced by people and giving solutions to them. Considering this will be of great help in building your reputation and authority in the market and having an edge over your competitors. And for this, blogging is the best idea to get the results you are looking for. Let us see how it could be helpful for your website & business. Benefits of blogging Keep your audience engaged and updated As we said above that blogging is the best way to show your audience that you know what problems they are facing and you have got the solution to that. This is how you can make your audience trust you and generate more leads for your business. Another prospect of posting blogs on your website is to keep the audience updated about the latest trends and technologies in your business niche. If people love your blogs and they get the answers to their queries, you will definitely see the rise in the popularity and reputation of your brand. Educate your reader Your company’s website is undoubtedly the best place to post the blogs providing the information about your business including what you do and how you do. Doing this will inform people in detail about how you carry out the task and it will be best to maintain a long-term relationship with your customers. You can also post quality educational content related to your expertise for your audience. This will show how well you know about your business and how you are providing important information for others to be educated. Posting such blogs will show that you are not only focused only on selling your products or services rather educating your target audience is also what you want. Answering the queries With the help of blogs, you can answer the commonly asked questions of the people about your business. They give you the best opportunity to answer in detail so that people get benefited by reading the answer. This will show your expertise in your business’s niche and the seriousness of the queries raised by the people. By solving the queries of your target audience, you are directly providing them value and if they are being valued, you will surely receive what you are looking for i.e. positive comments, better reputation, and good brand value. Boost to your SEO This is one of the key benefits of regularly posting relevant blogs to your website, a boost in your site’s search engine optimization. Now if you post unique, latest, informative, & engaging content on your site, its visibility will improve, and search engine bots will find your site authoritative to be positioned high on the SERP. Now you might be thinking that how it will happen? The theory is simple, blogs that you post will contain several keywords that are being searched on the internet. Thus, including relevant keywords in your quality posts will give them an edge over others in the eyes of search engine bots while indexing, and this will improve the position of the web page on SERP. Or in simple terms, we must say that content is one of the pillars of effective SEO of any website. Present yourself as an industry leader To establish your strong presence in the market, knowledge is the key. You must know everything about what you are doing because that will make you different from others and present you as a credible source of information in your relevant niche. Blogs are directly related to this point as posting them will only show your deep expertise in your business and help you become an industry leader especially on the digital platform. This will also have a positive impact on the organic visibility of your website. The size of your business is not a matter of concern for blogging as the one with deep knowledge will get the desired attention. So, whether you have a small business or a big one, blogging should in the must-do list of your marketing strategies. Get emails You might find it strange that how you will get emails through blogging. This theory is simple as there is no rocket science in this. You can humbly ask the visitors on your website to subscribe to your blog posts and doing this will give you the email ids of interested people. We must say that blogging is one of the best ways to get emails from people who can become potential customers. The reason for this is that only interested people or those who are in need will read your blog and only those will subscribe. So, in this scenario the chances of genuine lead generation increase. Plus, the emails that you’ll receive can be put in your marketing funnel to generate sales. Maintain the freshness of your website Posting blogs regularly about the latest industry updates, innovations, trends, and other related matters will keep your website updated & fresh. This is one of the necessities to not only show people but also the search engine about the awareness you have. This will deliver double benefits to your business, one is high SERP ranking and another is high web traffic. While in long-term aspects, maintaining your website is a must for
Benefits of Geo-targeting
Technology has become so inevitable that we humans cannot think about our lives without it. Every sector or we can say the business niche is becoming dependent on new technologies to create a strong market presence. If we talk about the current trend, geo-targeting is being practiced a lot by businesses to generate more local leads by targeting people based on their geographical location. We must say that it has become an important tool for businesses to improve conversions, especially for local customers. New techniques & strategies are being developed to generate more business and compete strongly in the digital world because that is the place where most of the revenue is coming from. But our prime focus in this blog is to explore geo targeting. What is geo-targeting? Geo-targeting is a practice of delivering relevant ads or offers to the target audience based on their location. With geo-targeting, the goal is also to deliver different content to the targeted people than the rest of the website visitors. Geo-targeting is considered best for businesses with physical location irrespective of the condition whether they serve in a single location or multiple locations. For example, you are serving in Wisconsin and found any user visited your website in that location. In such a situation, you can deliver a customized website experience with exclusive offers. This will increase the chances of getting users to your store and buy your products or service. This is how powerful geo-targeting is. One of the best uses of geo-targeting is for the PPC campaign, as you have the liberty to show the ad to users present only in a specific location. By doing this, you can save the cost of getting clicked by irrelevant people. Or in other words, we can say that geo-targeting helps businesses in attracting potential customers with high chances of buying your product or service. How geo targeting works? We must say that all internet users have a smartphone across the globe and that is their prime source of surfing on the internet for social media and app-based online shopping. Every internet-connected device has a unique IP that also shows its location. Geo-targeting works by identifying the location based on the IP address of the internet users. So, by identifying the geographical location of users who come to your website, a customized message is shown. Besides, geo-targeting can also be done by sending push notifications on the mobile, customized emails, text messages, or showing social media posts. Benefits of geo targeting For anything to become popular, there has to be a strong reason behind that. Similarly, there are many reasons why geo-targeting is highly admired by businesses and why it is being used as an effective tool for digital or online marketing. Better user experience Geo-targeting is a great way to improve the user experience of your website. When the user is present in any of the location you serve, it is best to show a message, coupon, or discount offer that tempt him/her to buy the service or product you are offering. For example, if you own a bar with a physical presence in multiple locations, and a user visited your website from any of those locations you serve in, then showing him/her customized web page along with a great offer will tempt him/her to visit personally to your bar. The reason to show personalized content to that visitor is that he/she is present in your serving location and being present on your site or app shows the willingness to buy the service or product offered by you. In such a case, a tempting or attractive triggering to the willingness of the user can make him/her your customer. Better engagement Yes, you have read that right, geo-targeting can help your audience engage better they normally do. This is because of the personalized content that is shown to them. For example, if you have a registered app or online user, you can show customized content addressing that user. This will create a good impact on your brand and build trust in your target audience. If people are getting engaged on your website or application, the chances are high that they will make the purchase sooner or later. So, by targeting the right people at the right time you can engage with your audience in a better and more humanized way and this will create a huge positive impact on your business. Strengthens you locally Local customers play an important role in generating a big part of revenue for most businesses, especially with brick & mortar presence. Employing geo-targeting in your online marketing strategy will help you get the attention of your local customers and drive them to your physical location. To achieve that, it is required to show every user a unique or exclusive content whenever they open your website or app while being present in the location your service is offered. Doing this will not only improve the relevance of your business but also enhance its reputation. Optimize advertising returns As with geo-targeting, you are only showing ads to people who are in a specific geographical location, this will help you save a lot while running your PPC campaign. Without geo-targeting, the ad is shown to everyone who is using social media or visiting your web page. In such a condition, most of the clicks made by the people will be waste you but you still have to pay for all those clicks. While on the other hand, this is not the case with businesses using geo-targeting. With this technique, irrelevant ad clicks will be minimized because the ad will only be visible to target people who are there in your service area. Thus, you can re-strategize your advertising budget and get better returns. Strong promotions Now you might be thinking about how geo-targeting can help in business promotions. Let us clarify it for you. When a user lands on your website in search of something that you provide, it shows that
Tips for Choosing Keywords for a Successful PPC Campaign
Success is what everyone wants and they do whatever it takes for that. The times have changed and with changing time competition has become fierce. With tough competition getting success has also become difficult. We are digital beings and having a presence on the digital platform is one of the main factors for a business to succeed. But, competing on the digital platform is not as easy as it looks and it requires a lot of research. Plus, there are lots of strategies and techniques that are required to be used effectively to get the desired results. One of those techniques is Pay Per Click and it has delivered success to many businesses across the globe on the digital platform. PPC is not a simple or small thing that anyone can do it on their own, rather it requires deep research to get the basics right and achieve goals. One of the most important parameters of a PPC campaign is the ‘keyword’ around which the whole campaign revolves. It is necessary to select the best keyword so that you can get the desired results. If your target keyword is not relevant to your business, all your resources and money spent on PPC will be waste with 0 results. How to choose keywords for your PPC campaign Research is must The first and foremost thing that you are required to do is research. It is necessary to find a set of keywords that are relevant to your business and are being frequently searched by people on the search engine. If you don’t do your homework, how will you learn? Another thing that requires attention is that the set of keywords you choose must be relevant to your business and the content that is present on your website. For example, placing your ad for the keyword ‘shoes’ when your business is to provide apparel will be a complete waste. Thus, matching relevancy is a must. Remember, if you are able to gain trust once, it could go a long way. Behave like customers One of the best things that you can do while searching for the right keywords is to put yourself in the customer’s shoes and think like them. Doing this will give you an idea of which keywords customers use for searching the required products or services. Here also, do not forget the relevancy. For this, you can also take the help of keyword research tools to get a better idea and a better set of keywords that customers use on the search engine. If you are managed to get the data of keywords used by people on different devices i.e. mobiles, tablets, and desktop, then it would be of great help. The reason why getting such data is important because it is seen that people search differently using different devices. It is also important to notice that keyword length also varies according to the device used by people. Matching is the key While selecting or using a keyword for your ad, make sure that the phrase present in the ad exactly matches the one that is there on the landing page. Another point to notice is that the wording used in the search keyword must be related to the wording you have used in your ad. Considering this will drive better results. Specificity will be good It is always advised that using a phrase with two-three keywords is always better than using a single keyword for your PPC campaign. For example, choosing ‘Ice cream’ as your target keyword would be very plain as it is a generic term and is used by anyone searching for chocolate, vanilla, or strawberry ice cream. While on the other hand, using a keyword like ‘dry fruit ice cream’ will be more specific and increase the chances of getting your ad clicked. More specific people will find your ad, more will be the chances that people will follow the entire process after clicking on your ad. So, focus on specificity to reap great benefits. If you are specific then it means you are targeted and being targeted is always helpful in getting success. Variations are also necessary People use different search terms for finding the same product or service on the internet and this makes having variations important in your ad group. Considering this will increase the chances of your ad to appear for related searches as well and that will ensure better lead generation. You can also use synonyms in your keyword list to create variations and for better results, you can use a tool to find related keywords. Negative keyword Understanding the concept of the negative keyword is also necessary for the process of finding relevant keywords your pay per click campaign. Negative keywords are those phrases that contain your targeted keyword but their intent is not to purchase the service or products you offer. Thus, it is important to identify those negative keywords and avoid using them in your PPC ads. Doing this will prevent your ad appear for those keywords searches that are not relevant to your business and will save the cost. It’s never over Find relevant keywords for your PPC campaign once does not end your search. Time is ever-changing and so does techniques & technology. It doesn’t mean that a keyword that drives genuine traffic on your website now will deliver similar results after some time. You need to understand that the Google algorithm keeps changing and with that your keywords will also become outdated. Thus, it is necessary for you to keep searching for new keywords periodically to always stay in the game. Keyword search tools will help you a lot in finding the latest keywords for the PPC campaign. The Bottom Line A keyword is the basic requirement of the PPC campaign and if you pick that right, success will be at your doorstep. It won’t be wrong to say that half of the success of your PPC campaign will depend upon the keywords.
Best Ways to Grow Your Email List
Email is one of the best methods for safe and secure communication between clients. It is also known to be a professional tool for interacting with peers as well. Emails can never become outdated and they will also remain an integral part of marketing strategies for businesses. Another key importance of using emails is that they make it easy to reach to even thousands of people. Plus, you can track their performance as well. This is one of the reasons why emails are most important for all businesses and they have the power to bring organic traffic on your site. Building an email list is a must for every business and it should be strong enough to generate genuine leads that convert into customers. After reading this post you will be able to grow an effective email list for your brand that will show up with good long-term results. What is an email list? An email list is a data of email ids of customers and visitors who are willing to know about your brand and get regular updates. This list helps in boosting your email marketing campaign and of the information shared by you is unique, relevant, and attractive, the chances are high that your email will be shared further by people in your email list. If gathered through the right approach, the email list could be the deciding factor for the popularity and reputation of your business. Effective ways to build your email list Create outstanding content When talking about digital marketing, you cannot keep the content away. It is everywhere and it always will be. Thus, here, with building your email list, top quality email content is necessary to make sure that receivers find it worth reading and in the end think about your CTA. A remarkable content has the highest chances of being forwarded by people to their peers and that’s how you can grow your email list big and better. Make sure that the content you prepare must be relevant to your business’s niche as any misleading information could backfire. Ensure multiple sign-up options Not many get convinced in a single attempt, you need to follow them and try a couple of times to get the desired action done. Here come multiple sign-up options. What we mean to say by this is to give more than one chance to the visitors for signing up on to your site and this could be done by flashing the sign-up form to the floating side bar, on the main page, and as a pop-up. Remember, you need not show all of them at once, set up the time and show according to the response of visitors on your webpage. This will increase the chances of getting a lead but, don’t annoy the visitor by showing signup form everywhere. Encourage people to share your mail Email marketing is always the key and it is also the best medium to influence and encourage your target audience to do the desired action. Those who already have subscribed to your services can be requested via email to forward it to their friends & colleagues and also share on the social media platform. Doing this will give you wider exposure and increase your reach. For improving the results, add a direct social media sharing button in the email so that subscribers don’t have to take the longer route. Remember, sharing buttons must be easily visible and clickable. CTA is must Keep this thing always in mind that you need to tell people what you want them to do. Thus, whether it is email or your blog post, never forget to add a call to action (CTA). After finding your mail or blog informative or relevant, the people must know what next they should do and it is your duty to tell them. Hence, always include a button or a short text telling them to subscribe to your post, try your product or service, download the app, or whatever is relevant to your business. Doing this will help in improving the conversions and never let you miss any opportunity of generating a lead. Segment your email list Another important technique of building an email list is by segmenting it according to the buyer personas. Accordingly, you can create different types of email subscriptions based on the segment. This will help you send targeted content to the people according to their interests, plus the chances of getting the desired action done will increase. Segmenting is a great idea to target the audience with the right piece of information that is suitable for them and it will also ensure better engagement Email signatures To naturally get email subscriptions, you can hyperlink email signatures and when the receiver will click on that, he/she will be directed to the sign-up page. This way not pushy and it will increase the chances of getting more email subscriptions. Scrub your email list To build a strong and effective email list, it is important for you to remove those contacts that are not showing any interest despite your hard effort. Doing this will help you focus on those who are interested in knowing about your brand and getting regular updates. You must consider doing email list scrubbing at least twice a year as around 25% of your contacts will move to another email or change the job. Doing this will improve the open rates and click rates of your email and you will be able to target genuine leads. Plus, the chances of getting spam complaints will also decrease. Create an offer Everyone loves free stuff or an exciting offer and if you ask them only their email id to grab that, most of them will happily accept that. Yes, this could be done to boost your email list. Depending upon your business’s niche, what you can do is create a free discount coupon or cashback code and offer it to your target audience. Ask them to provide their email