The need for HTTP and HTTPS for secure sites?
HTTPS plays a very significant role in securing the traffic as Google warned webmaster that if non-HTTPS websites will be used one can risk losing traffic with appalling pop-up notification displayed by Chrome users get to your website. The encouragement of sites to go with HTTPS with Google in May 2010, and finally on the 6th of August 2014 Google announced that they will be forecasting the preference for HTTPS site search results. While considering the SEO professionals pacifying the situation with Google numen for many years nothing exclaimed them anymore, and despite all the variations and changes, it should proceed. The good part is that shifting from HTTP to HTTPS has been favourable for some SEO experts. Now the question that arises is what is the difference between HTTPS and HTTP? HTTP is an application layer protocol to receive information from the web and begin to secure so as to authorize transactions over the web. Explaining in a layman’s language, it displays information to the web searcher means that without secure connection any network that is between that source host and the destination host can change what the destination host gets. So, the additional layer of HTTPS uses a more secure way to transport the data known as SSL that is the Secure Socket Layer. Therefore, everyone is benefitted from that! Need to switch to HTTPS is important because while writing the copy, designing them, and building your website which simply indicates that you have to migrate to HTTPS. But hiring a good SEO marketer can be a profitable practice. And the fantastic thing is that HTTPS provides the security of your visitors on your visitors because accessing your personal information like your bank account or plugging credit card information on a checkout page, your sensitive information data is at risk. And if we check the increase of HTTPS on Firefox and Chrome with more than half of the websites using HTTPS, this has resulted in an impact on the performance of your site by migrating to HTTPS. The Benefits of switching to HTTPS: Revamping the search ranking: Although Google never confirmed the HTTPS as a ranking factor and admitted to showing preference to the sites using HTTPS. An analysis conducted by Search metrics of SSL and improves the ranking. Adding to this, a positive impact on visibility in the SERPs with HTTPS. Impressive User Experience: Using indicators in browsers like Firefox and Chrome to depict whether or not a website is secure that users are noticing. Where more than half the users would rather drop a purchase than follow through with it if they knew a site was not secure providing a safe and secure browsing experience will eventually fluctuate high the retention. Preserve Your Users’ Information: HTTPS is a preserver that helps you protect your users’ data and protects you from any time and any type of data breaches issue like Marriott or Facebook and there have been issues that wouldn’t have prevailed if HTTPS status with the SSL/TLS certificate maintained. A report discovering that an expired certificate on an SSL/TLS inspection system that had not been replaced for 10 months or something around that allows hackers to access data undetected. The Secure Lock Icon: More than half a percent of websites visitors are concerned regarding their data being intercepted or misused online. And begin to construct trust and credibility as well to secure the lock icon and helps you. Implementation of AMP provided HTTPS: Mobile optimization plays a very significant role in SEO a good amount of traffic where you have to have an encrypted site with SSL to pretty good use of AMP. An effective PPC Campaign: A good amount of revenue is earned by selling Google ads especially when the users visit your site and fail to convert so the advisers won’t keep paying for Google Ads. Therefore, using HTTPS helps reduce unaccepted advertising practices and increase conversions. And to warn advertisers to stop using HTTPS addresses for landing pages. Rectifying data in Google Analytics: An uptick in direct traffic when HTTPS sends a visit to HTTP, Google Analytics reports it as direct traffic with importance to note during a migration. Sites do not support HTTP sites: Sites need to require your site to be secure and require an SSL certificate well as the government requires an HTTPS site. Now the next question that crosses your mind is, how to switch from HTTP to HTTPS? Switching is a process and for the people who are mot very technically sound it can be quite tricky because there are few issues that can pop-up while performing that and here we are helping you with a quick snapshot and steps that will convert HTTP to HTTPS. Find an SSL certificate Install the SSL certificate Update the domain to point to HTTPS Redirect all HTTP pages to HTTPS Re-verify ownership in Google Search Console Update the sitemap Update the robots.txt Then, Update your settings in Google Analytics Test While using WordPress or any Search Engine Journal’s Web Developer turn down the migration from HTTP and HTTPS step-by-step. All set to switch! When it is all done and you’re all set to switch contact your hosting company where you can also use a tool like Let’s Encrypt for free or as for instance, Bluehost includes an SSL certificate of their WordPress users or can either opt for making the switch during the time when it is worth performing and investing time to protect your users.
Making Your Clients’ business more agile
In the following days where a pandemic has taken a toll over every activity and put a halt on the day to day lifestyle lubricating the business becomes a challenging task, but at the same time, there are impressive ways to motivate your clients’ to keep doing business with you in a more agile manner and land you towards more productivity and profits. The flexible market is a way out to make your clients’ business more agile. You must be wondering, what is a Flexible market? A flexible market is where you adjust to change in real-time becoming an essential part of any organization for its success especially conquering during the challenging times. Agile marketing is an adaptive method or strategy applying the strategies of your clients’ business without thinking of it in these terms by applying these simple principles you can help your clients become more resilient in the long-run. There are simple adaptive strategies for marketing for your clients’ business. Clients’ Online Presence optimization: At this time, you can edge your clients’ businesses online and it will be easy for everyone to access them during this time of work from home. You can do easy things like adding another customer support channel to their websites like live chat or a chatbot to their homepage or help centre. For faster work and live tracking, a streamlining fulfilment mechanism is mandatory which means, automating parts of the clients’ sale process, like creating an Al-based lead prioritization system. Then, it can be easier to improve customer communication and setting up triggered emails. These adjustments do not have to be drastic to make an impact and will help keep your clients afloat in the midst of change and uncertainty. With the experience of creating-first experiences, helping your clients be available in real-time, or building a more intuitive site structure. Reanalyse the Target Audience: Seismic changes in the way of the world do business, and it becomes easier for your clients to reanalyse whom they want to reach. For reaching the targeted audience and there is an entirely new group of prospective customers that are suddenly relevant to your clients’ business. The crisis at the moment impacting different segments of their targeted audience and can cater to the clients to each of them differently in the way that matches their needs and state of mind. The segments to understand a customer base means keeping up with their latest needs with the preferred tools to identify the keywords they’re searching for. Communication in groups on social media or other online forums, that can help your clients capitalize on that intent. Usage of Relevant Resources: Responding to a significant shift that does not mean they have to pause their lead generation and sustaining the growth during times of uncertainty and some resources your client currently offers even more useful to their customer. The client offers lead generation assets that are, case studies, infographics that can be updated with more relevant to this present moment. Assisting clients that help in their content resources and become an advantage to be the matter of packaging, and in the times of technological advancements, an ebook can help in keeping to speak the customers’ needs or pain points in light of the current situation or highlight the most relevant aspects of that assets, encouraging the clients to create new resources altogether and that will help customers have more time to create new resources altogether which will provide more time in hands and looking for answers as well as useful materials. Therefore, this is the time to invest in those blog posts and thought leadership pieces. Nourishing the Customers’ Client Relationship: During the times of isolation, everyone is looking for ways to get connected to one another, and here you can assist your client to create spaces where your customers can connect to each other. Working with your clients on a pitch idea along these lines and figure out what will be the most helpful in a place for customers to relate to each other about how they’re using your clients’ products or services differently in light of the current crisis or voice general thoughts and concerns will depend on the client and their customers. Adding to this you can promote webinars for your clients on Zoom, BlueJeans will bring large groups of people together and co-host from multiple locations and can also record those events easily to make them available to the customers anytime they wish to know or leverage them as lead generation assets. To make it more interesting you can consider creating a more exclusive community and your most fulfilling customers and willingly join and connect you in a more exclusive community, you can make it more reliable by adding a member’s area to their website where only certain customers can create profiles and access future that are not publicly available. Therefore, when you’re client creates spaces for customers to connect it and depicts that they are not solely focused on their bottom line, but care about connecting people. Advancing Clients’ SEO: Adaptive marketing plays a vital role in evolving your clients’ content strategy for SEO to consider implementing these tactics. Google Trends can be useful to identify shifts in search intent to see there’s new search intent in Google Search Console to help optimization. Adding to this, creating dynamic pages where you can quickly update SEO content and meta tags to focus on long-tail phrases and update existing ones to match what customers are searching for! In the situation that is visibly witnessed is fluid can be attested personally. In organic search trend and react quickly to keep your clients’ SEO content up-to-date and ranking as strong as possible. Clients’ Competitive Edge Strategizing: Global crisis like the one we are already facing is affecting everyone including the clients’ competitors, impacting the way strategically positioned against them to your clients’ surprise and may actually be the right moment to transform a threat into an opportunity. Research competitors
The better ways of branding in Google’s Knowledge graph without Wikipedia page.
Wikipedia page is no more a need to gain knowledge regarding the graph for promoting your brand and you can easily probe into the knowledge graph that triggers the knowledge panel on your brand SERP without Wikipedia which makes it an interesting journey. Ways to get in the knowledge graph: There are a few steps that knowledge graph and trigger a knowledge panel for your brand without the need for a Wikipedia article. You become the source information through your site: In your About Us page make sure that you elaborately explain about yourself and what you do. Adding Schema.org mark-up: To make it more authentic make it more detailed and cite sources that confirm. Significant Coverage: These are multiple independent, reliable, and secondary sources. The significant coverage is one point that appeals to most of the brands and that is the aim of the articles to assist you. In the following process corroboration on multiple trusted, authoritative, independent third-party sites. The easy way of confirmation that Wikipedia is allowing to create a Wikipedia article that is understandable since Wikipedia has traditionally given a quick easy route into the Google’s Knowledge graph. And in the case of corroboration, the knowledge graph has always required more than Wikipedia where over the years we have been tracking knowledge panels and the knowledge Graph API, there has never been a direct correlation between Wikipedia articles and knowledge graph presence. The Knowledge Graph has always contained some brands that have no Wikipedia pages and some brands that have Wikipedia pages are not in the Knowledge Graph. Solid corroboration determining knowledge as a keyword. A brand can get in with less, or it may take more, all depending on the consistency of the information and the trustworthiness of the sources. Everything has changed in 2020, where Wikipedia is no longer the Single Source with several points. Google has expanded the presence of knowledge panels for brands significantly with no cited source jumped by almost half. And Wikipedia is not a cited source, are moving forwards very fast in both the Knowledge Graph and in brand SERP knowledge panels. Google understands and shows a knowledge panel and it is important to bear in mind that citation it gives is most relevant to the brand as well as well the industry with the context of the searcher that means, geolocation plays an important role here, it seems, making it delightful for the marketers. The general rules to place information to corroboration that can be useful to start by optimizing the organization profiles on LinkedIn and Bloomberg. The URL structures for all pages cited by Google for the “big three”, they are all 100% company profile page that is information on Bloomberg, LinkedIn. In the next step, it is vital to confirm the information on multiple relevant trusted sources that are presumably information. Generalist news sites such as Reuters.com, inc.com, Globenewswire.com, PRnewswire.com, businesswire.com are good bets. Specialist news sites such as TechCrunch, Geekwire.com, or Marketwatch.com. Niche industry sites such as elearningindustry.com, biospace.com, allthingsdogs.com. Geo-specific sites such as irishtimes.com, oecm.ca, ft.com, marketindex.com.au… (see below for the international analysis). Concluding with the three steps to get in the knowledge graph without a Wikipedia Article. Step 1: Make sure information on your site sets out clearly who you are and what you do. Step 2: Add Schema.org markup – make it as detailed as possible. Step 3: Get corroboration on multiple trusted, authoritative, independent third-party sites. The approach to building a convincing case for notability for Google’s Knowledge graph or panel with the primary criteria has five components that must be evaluated separately and independently to determine it as in Significant coverage, multiple, independent, and reliable secondary sources.
What are the reasons to switch a job you love?
Switching a job always means coming out from your comfort zone and learning new things around new people and in a totally unknown environment. Meeting new people and trying to communicate in an atmosphere of unawareness that can help you grow not only professionally but socially. But when you are already working at a place you are comfortable with you to stop pushing your limits and coming with more inspiration because the work becomes monotonous. And you begin to search for something interesting and then comes the idea to switch just to discover some new prospects and broaden the horizon of your work-life and learning. Let us discuss the reasons to switch a job you love. Staying at the same place for a long time: When you stay at the same place for a long time it becomes monotonous with work and mundane to deal with the number of expectations you begin to create for yourself at the same place that simply makes the work environment lazy for you. So it is important to switch when it gets stable at times while staying at the same place for a long time. Being a remote worker: Overworking to prove the performance and for stability becomes more essential which gets you to manage more than your expectations includes more management and unequal distribution of assignment because of the amount of trust you build in a span of time that gets you into the act of working more in less time and working with interns sometimes and make them understand and explain the work simultaneously performing your tasks too. All these consists of responsibilities like: Explaining the amount of time that is taken to complete any tasks. Always ready to take any meeting that comes without any prior information. Important to remember that any employee deserves time for oneself. Insurance and medical facilities: The insurance or medical facilities your company provides is never enough because it does not cover the basic health facilities that you can utilize in the time of need. The unbelievable spending of the amounts on insurance, medical bills, and physical therapy. The idea that fuels the idea of switching the job you love is that deriving whatever you expect from yourself as well as fulfilling the needs of your family. Certain family reasons: In some scenarios, there exist certain family reasons that do not allow to stretch more with work-life and create hurdles for any employee because of the lack of mobility in the work-life and personal life. Lacking Performance: Resurrecting everything is not an easy task where you are devoting your time from years expects more of your time that automatically cannot divide the attention in a balanced way between the family and the profession. Therefore, the lack of performance occurs psychologically when you are unable to focus on both the terms that include family and profession and the performance depletes. Conclusion: Life is bizarre and it is important to take a few risks so as to succeed in life and leaving your comfort zone becomes the first step. So even when you love your job but it has been a while, take a chance to bring out the new in you for more learning and experience.
Starting from scratch? Here’s how to build a social media marketing strategy
We cannot even imagine the promotion & marketing of businesses without the help of social media. It has become an important pillar of digital marketing and there is a reason why it is called so. One of the goals of all businesses is to get the attention of the target audience and social media is one such platform where they can get that. Almost half of the world’s population is using social media and the approximate numbers are around 3.8 billion. So, you can imagine what exposure businesses will get with their presence on this platform. But we must say that it is not that easy as it looks and it is important to create an effective strategy to get the success you want. There is no doubt that social media is one of the best platforms for business promotion and it could do wonders if used in the right way. A structured plan is always the best to get success. If you are planning to start social media marketing then this strategy might effectively work for you. How to build a social media marketing strategy Set appropriate goals Before implementing anything for social media marketing, the first and foremost thing to consider is the goal. You must know what you want to achieve through social media marketing because that will define further steps in this strategy. Your goals must be crystal clear and that is necessary for any business to stay on track till the end. If your goals are not clear then your efforts and resources will go in vain and what you’ll get in the end is nothing. Depending upon your business’s niche, social media marketing goals could be to increase website traffic, increase brand awareness, generate leads, generate revenue, and increase community engagement. Focus is most important and that could only be done if your goals are clear. Select social media networks There are many social media platforms that we know but, it is also important to know that not all are appropriate for each business. So, while creating a social media marketing strategy, every business must define which social media platforms will be appropriate and best for them for promotion. Selecting the right network will depend upon the segment of the audience you want to target and their behavior on different social media platforms. The audience is what you want to get engaged with on social platforms thus, targeting the right one is a must. For that, you are required to consider what is mentioned in the next point. Audience research Yes, audience research is part of social media marketing strategy and it plays a vital role in defining the success of any business. With this, you cannot rely on your perceptions or assumptions as it could be really harmful to your entire marketing strategy. The audience is always important because all businesses rely on their actions for revenue and growth. Thus, you must properly analyze the segment of the audience under your radar and know their interest. This is the only way to please them with your marketing efforts and convince them to buy your product or service. The type of audience you want to approach will decide which social media platforms you should choose. For example, if your target is millennials, platforms like Instagram & Facebook could be the best choice for you, while on the other hand if your focus is solely on business owners and other companies then promoting your brand on LinkedIn will be the best. Provide your complete information If you want to gain the trust of your audience, then you must disclose all the key details about your business online. The details we are talking about include the name of your business, its establishment year, the correct address of your physical presence, and the products or services that you provide. If possible, disclosing your company’s registration number will play a vital role in earning the trust of your audience. Thus, it is not only about having a presence on social media but showing your true identity is also a must. To try your product or service, the audience must ensure that your brand is genuine and providing key details might be of great help. Define your important social media metrics For those who don’t know, it is necessary to know that there many metrics of social media that play a key role in digital marketing success and every business must keep a close eye on those metrics to get success. Considering these metrics will help businesses measure their success and optimize strategies to do better. Let us see the social media metrics that we are talking about. Post reach- As we know, the audience decides the success of any business and it will depend upon how much attention a business gets after posting content. Post reach is the key metric that will show the popularity of your post on social media. In simpler terms, it will tell the numbers of how many people have seen your post. Thus, you can analyze the quality of the content posted. Number of clicks- Another metric that should be considered is the number of clicks that you’ve got on your single post. More are the clicks; more is the exposure that you’ve got. The number of clicks will also give you an idea of visitors coming on to your website plus will tell you what kind of content is liked by your target audience. Number of likes- It is another factor that tells how much people are liking the content you’ve posted on social media. For likes, you must analyze how many you’ve got organically and how many with the help of paid strategy. One thing that you can see here is that if you are getting more likes organically when compared to a paid advertisement campaign, then you can redefine your budget and cut the cost of paid promotions. Hashtag- Hashtags have become so popular that they can make any
Digital marketing strategies every business owner should know
We can do almost anything sitting at home, what we require is only the internet connection and a device to use that. This is the power of the digital world and the speed at which it became popular is just amazing. No business and even individuals are incomplete without this digital platform. It has become an integral part of all businesses and you cannot think of success without having a presence on digital media. When we talk about marketing, the digital platform is the key along with the conventional marketing strategies. One of the strong reasons why the digital platform is very important is its popularity and the ease at which people can access it. Below are some important techniques of digital marketing that every business owner must be aware of. Digital marketing strategies you must kno Social media Social media is always on the top and hopefully, it always will be. The popularity of social media has increased a lot in the last decade and who would have thought that it will become one of the pillars of digital marketing strategy. The social platform is used by millions of people across the globe and showing your presence here will give you huge exposure. It will also be easy for you to interact with the target audience and generate leads. It won’t be wrong to say that this platform is actively used by millennials and targeting them will be great to achieve long-term goals. Social media is one such platform that is easily accessible and you can show your creative side here. Posting relevant, informative, engaging, and interesting content on social media will create a good image of your brand in front of the audience plus, search engine bots will consider it as a good practice and your website will rank high on the SERP. Social media is also one of the best platforms for the promotion of any of your products or service. SEO Search engine optimization (SEO) is important for all businesses if they want to achieve high SERP ranking. The reason why businesses look to see themselves high on Google search ranking is that only deserving businesses appear there and have high chances of getting genuine leads. SEO makes sure that your website is optimized according to the guidelines issued by Webmaster and it fulfills best practices that make a site relevant to the search queries made by people. SEO means optimization of every single aspect of your website from its design to the content that is posted. It covers the management of even the smallest factor of your website to make sure that search engine bots find it relevant enough to place it high on search engine ranking for specific queries. If you want to ensure high traffic on your business website then considering SEO seriously should be your priority. Content Marketing Content is one of the strongest pillars which holds the success of a business. Imagine a site without any content, how would you think that it will be indexed by Google? We must say that no content means no success. Content marketing is necessary for your business if you want to take it forward. It is the only way by which you can connect with the target audience in the most engaging and interesting manner. Content includes everything you post on your website whether it is a blog, article, image, video, infographic, or GIF. By creating an interesting and relevant piece of content, you can target a specific audience and build your business. If your content is beneficial for your audience and relevant to your business then you have hit the right spot. Content marketing is deep & vast; hence it is an important part of digital marketing and your business as well. Email marketing Email marketing is being practiced for very long and it has never become old. It is a practice of sending relevant and customized messages to the target audience for lead generation. Email marketing is also considered a good strategy to retain your existing customers by sending the greetings on their birthdays, your anniversaries with them, and even on your birthday. This makes them feel engaged and ensure how important they are for you. Email marketing not only focuses on customers whether new or existing but it also plays an important role in improving brand awareness. You can send newsletters through emails and request them for the subscription. The goal of email marketing is to engage with the customers in the best possible way you can and provide coupons or offers to retain your customers and even make new ones. Television advertisement No matter how much technology evolves, there are still certain conventional marketing practices that are highly efficient. One of those practices is television advertisements and by doing this you can easily reach a mass audience. But just like content marketing, here also the key lies in the content you use to target audience. Only relevant, informative, unique, and engaging content will grab the attention of the people you want to. Thus, do proper research while planning your TV advertisements. For advertisements, you just have to convey the message in the right way and to the right audience. Remember, highly creative your ad high will be the chances of getting attention and desired results you are looking for. Chatbots In this digital age, how can we forget about chatbots? We must not hesitate to say that chatbots will soon be able to clear any simple or complex queries of the clients. They are algorithm-based bots that are employed by businesses to make their presence felt 24/7 and 365 days for the visitors on the website. Chatbots are still evolving and soon we will see the better version of these bots. But, we can’t deny the fact that the bots we are using now are great as well. The reason why they are important is not only for acting as humans but also for the ease by which they
Managing a business with multiple locations? You must consider this
Running a business having a single brick & mortar location is easier when it is compared to those with multiple locations. There is no doubt that having a presence in two, three, or even more locations is good for any company to generate high revenue, build trust, improve brand recognition, and much more but to achieve that, one has to make a lot of efforts and strategize ways to manage every location effectively. One of the fears of such businesses is that if clients are not satisfied with your product or service even on one location, then it might affect your brand in all locations. But you need not worry as managing your business effectively will avoid any such problems and you will be able to create a reputable brand in all locations where you serve. If you have your business’s presence in more than one location then you must consider these factors seriously to make sure its success everywhere. Unleash the power of local directories One of the most important things that you must consider doing is to list your business in the local directories of each location. It will be of great help for your brand to get recognized and improve reputation. Listing your business’s name in local directories have certain benefits: Strengthens online presence It is seen that businesses that are present in these directories have higher chances of being found by people. This directly points towards high SERP ranking, which means that when someone will search for a service or product you provide, it is likely that your site will appear higher than those who have not listed their name in these directories. Boosts SEO Local directories are really helpful not only for people but also for the businesses having their name listed there. They tend to add additional links on their websites that help in improving the SEO. These links help people find the relevant business they are looking for in an easy manner. Having a link provided by a business directory is seen as a positive sign by search engine bots thus, it will result in better search engine ranking of your website. Importance of reviews The reputation of a business depends upon how its customers see it and what they think about it. Customers have the power to review businesses based on their experience and make or break them. Thus, if you do everything right and get positive reviews from clients on these directories, the reputation of your brand or business will automatically improve and you’ll be able to mark your strong presence on all business locations you are serving people. Brand awareness As directories increase the chances of appearing on search results and getting noticed by the audience, it also results in improved brand awareness. Every time when people will search for the products or services that you provide, your brand will appear in front of them and that is a positive sign of making people aware of your brand. Organization is the key Another important point other than local business directories is to organize the working procedure in all locations and manage it accordingly. First and the foremost thing that you can consider doing is the standardization of the working protocol. Creating a systematic and linear way of working on all locations will make things easier for you and you will be able to effectively monitor & manage all operations. The command should be in the right hands Doesn’t matter whether you are a sole owner or a partner in the business you are running, it is not feasible for you to manage all the business locations especially when they are more than two. In such a scenario, it is necessary to have location-based business heads or managers who will report you periodically. One thing must be considered while hiring or selecting a manager is to make sure that he/she is right for the position and is capable enough to handle all the given operations effectively. This could be done by analyzing experience and relevant qualifications. Keep an eye Being an owner, it is your responsibility to see how business should run and especially when you have a physical location, it becomes important to make sure that employees are interacting in a professional manner with the customers because they are the god for you. So, you must personally regularly visit all the business locations and check how the entire process is being carried out. Only you can understand well what flaws are there and where improvement is required. Gathering is necessary Gathering here doesn’t mean meetings, what we mean by saying this is organizing or hosting parties for your employees. They are the ones holding your business on all locations and ensuring its effectiveness. Thus, it is important for you to keep them happy and appreciate the efforts they are making. Doing this will encourage employees to work dedicatedly for your company and do as best as they can. This will show your good gesture towards your staff and the benefits of doing this could be seen in your goals. Communication is must Regular communication with managers & team leaders of all locations is necessary to keep check of work progress. This will also be helpful in maintaining a good relationship and streamlining the process of clearing any doubts as earliest as possible. During communication, you can ask about any difficulties faced and strategize ways to find their solution. Effective communication can do wonders for your business thus focus on staying in touch with your employees. Weekly reports are necessary Ask the team leads or managers of all locations to give weekly reports. This is necessary to stay on track and see how far you are from your goal. Weekly reports will show the progress of your business on each location and you can rectify any faults if found. These reports will also serve as a record of your brand and you can use them for strategizing your future goals
How to use COVID-19 pandemic positively for your business?
No morning walks, no weekend parties, and not even thinking to step out of houses, this is how the world is right now and all because of this COVID-19 pandemic we are facing. The situation is worse for everyone and along with everyone, business owners are also feeling the heat. The government is encouraging people to stay home and work from home as currently, this is the only way to fight this novel coronavirus. We know the time is hard and no one knows how much will be required to get back on the track. During this tough time, it is advised not to lose hope and try planning strategies that will make you different from the others. When no one is there to watch your advertising banners, hoardings, or pamphlets, still there is a ray of hope that can keep you connected with your clients and even the target audience. Yes, we are talking about the digital platform that is still open and people have not stopped using it. Instead of holding back during this pandemic, you can slowly but steadily build trust and improve the reputation of your brand. We know, it will take a lot of effort to fight in this situation but, one thing you must consider is that your efforts made now will reap you benefits when this pandemic will be gone and you will have a competitive advantage over others. Let us see how this unfavorable condition could become favorable for your business. Tips to consider for your business during this COVID-19 pandemic Promotion is the key When the whole world is fighting with this unexpected novel coronavirus, business owners are also advised to fight for their position in the market. No doubt that this is a bad time, but it will not stay forever and when it is gone, your efforts made now will become fruitful. Thus, we advise you not to stop your advertising campaign. The digital world is still open and people can feel your presence there. Seeing you fight hard during this period will bring forward a brave image of your business and people will trust you more. This is recession time and it has been seen earlier that businesses that stood strong during such period have gained success earlier. Reconsidering marketing strategy now will deliver long-term benefits. Social Media is not quarantined We all are at our home to stay safe and avoid any chances of being corona positive. And rightly so, this is the only way we have as of now to fight this pandemic. In this condition when we are looking for the cure of this novel virus, business owners have already got the vaccine that can help them out in this tough time. Don’t be confused, the vaccine we are talking about is social media, it is still everywhere and people are getting updates of the current scenario through social media only along with news channels and newspapers. Thus, when people are accessible via social media, why not promote your brand here? Now you must be thinking that during this harsh period who will purchase your product or service? Yes, you might be thinking right but, we are not telling you to promote your products or services, we are telling you to promote your brand’s name. We know the sensitiveness of this current scenario and being pushy might be harmful to your business. So, marketing strategy should be in such a way that people don’t feel that you are being selfish. Spread awareness Everyone knows what the world is going through these days and it is important to make people aware of what they should do and what not. Now, it doesn’t matter what is the niche of your business, posting updates on social media related to COVID-19 could be vital for your brand. This will show that you care about people and are well-aware of this current scenario. This will also please the audience that you are not only here to sell rather you care about their well-being. Creating & posting interesting and engaging social posts of how and what should people do to save themselves from coronavirus will be the best. You can also educate them about the myths and facts of this situation so that they stop believing what is not true. Doing this will pose you as a warrior in front of the audience who not only thinks about generating revenue rather is also concerned about the health and safety of its clients. Considering this, you will see better brand recognition and awareness when this pandemic will be gone. Humanize your brand It won’t be wrong to say that during this crisis due to COVID-19, people are using social media more than usual and the chances are higher that they will notice what you post. People are looking for the information related to this pandemic on social media and you’ve already considered that as we’ve mentioned in the above point. What else you can do is engage with your audience more than before. Listen up to their queries and try to answer them as quickly as possible. Plus, inform them about the services you are still providing and the ones you are not during this pandemic. Make them aware of the necessary precautions and steps your employees have adopted while providing the services, especially if it requires to visit physically to the customer’s place. Doing this will show the audience how valuable they are for you and this will have a great positive impact on your business in the future. It doesn’t matter how the time is what matters is how you will react to it. Your reaction in tough times is also the key that will take your business forward. Do not forget the SEO SEO is always important and it always will be. There is no doubt that we all are fighting these hard times but, forgetting the basics during this period could harm you later. People are advised
Importance of visuals in digital marketing
Evolution is a truth and it is a necessity. The way humans have evolved so does the technology and everyone has experienced it. If we talk about two to three decades ago, not many have even thought that we will be living in a digital world. This also won’t be wrong to say that this is only the beginning, here is a lot that our next generation will see. Digitalization has reached so far that no one can think about their business without going digital. To achieve success, it has become a necessity for every business to show its presence digitally and this is known as digital marketing. Now, when we are talking about digital marketing, it is important to know that content holds the key. Content is the medium by which you will interact with the audience on a digital platform and for that, it is necessary to clearly say what you want to. But here’s a catch, most of us might think that content only means written piece of information that people read to get what they are looking for. This is not right though, everything that is included in the information along with words is a part of the content, for example, images, GIFs, graphs, and videos. These are known as visuals and they play a vital role in grabbing the attention of the people and helping them understand better. What is visual content marketing? A single image can clearly convey the message that a paragraph of 500 words can and it is easier for people to see an image than read long sentences. So, in simpler terms, visual content marketing is a process of using images, videos, & GIFs to convey the message and promote your brand. People get attracted to colorful and interesting images more as compared to only boring texts. Doing this also improves the image of the company or brand and builds trust. An image stays up in the mind of individuals more easily when compared to memorizing written content. This can create a huge impact to increase brand awareness and help it get more recognition & attention from people. Importance of using visuals in a digital marketing campaign The first thing that comes in our mind while talking about digital marketing is social media. It is one such platform where millions of people stay online, thus, it gives the chance to get global exposure and interact with the target audience in an engaging manner. To hit the right spot and in the right way, it is important to have an interesting, engaging, and unique visuals that deliver clear, crisp, & precise piece of information. Let us see the benefits of using visuals. Not everyone wants to read Time is money and people spend it wisely. Everyone wants to achieve more in less time and we know that this is not possible for most of the things. But, when it comes to conveying a message, it is possible and we can do it by effectively using visuals in our content. People prefer visuals more than written content and they give much more attention to that. Only a small percentage of people make an effort to read what you’ve written on your social account or website and this will not give you what you are looking for. Thus, including visuals is always good to attract the target audience and receive a response. Platforms like Instagram, Facebook, and Twitter focus more on posting images rather than written content and that has seen huge success. When we talk about Twitter, tweets with images receive more retweets when compared to the ones with plain texts and this justifies why & how visuals are important. More views While scrolling the news feed, when someone sees an interesting or unique image, there are high chances that he/she will stop by to see what’s there. This is the power of including visuals while running a digital marketing campaign. It has been noticed that a written piece of content has more chances of being read when it contains relevant, informative, and unique visuals. By doing this, you will be able to easily attract the target audience and make them trust your brand. Improves engagement Creating storytelling visuals will help engage people more and they’ll look for further such visuals from your brand in the future. Utilizing innovative & creative ideas to create interesting GIFs about your brand that not only promotes it rather deliver important information as well will build your brand’s authority. People like useful content and you must focus on creating one for your brand. For example, promoting your stain-resistant shirt by showing how it works will drive more traffic rather than just writing that the shirt you provide is stain-resistant. Improves brand awareness One of the most important things that any brand or business must keep in mind is their logo. Never forget to put the logo and name of your brand in the visuals that you create. This is necessary to make people aware of your brand. After watching the visuals you’ve posted on social media or your website, people will easily recognize your brand when they’ll see it the second time and this will improve your brand’s awareness. Increase web traffic As we’ve seen that visuals help get more engagement, improved brand awareness, and more views thus, it points towards getting more traffic on your website as well. Digital marketing is still evolving and in the coming years, we will see it becoming much more popular. Using informative & engaging videos and images will tempt the audience to visit your website and if they find what they are looking for, it’ll increase the chances of lead generation as well. Better conversion rate Now, when people are able to easily find what they are looking for through your visual content marketing, it makes it easier for them to decide which brand to choose and it helps in improving conversion rate as well. People remember more what
Digital Branding Trends You Must Know
A brand that is not available on a digital platform is just like a bird without wings. In other words, we can say that without the digital presence any brand or business is incomplete and it reduces the chances of getting the attention that is required. You must have seen people talking about digital marketing and emphasizing on its effective implementation. If we are not wrong, then digital branding is often confused with digital marketing and most of us might not know the actual difference. Before we move further, let us clear the core difference between digital marketing and digital branding. What is digital marketing? Digital marketing focuses on promoting a particular product or service that you provide. It aims at targeting potential customers who can buy your product or service and ensuring your presence on digital platforms like social media. What is digital branding? As opposed to digital marketing, digital branding is a process of improving your company’s image globally or locally. It does not focus on one product or service that you offer to your customers, rather it brings values and beliefs of your company forward in front of your audience. Digital marketing might be a temporary strategy but digital branding is for long-term results. But it won’t be wrong to say that both the strategies have their own importance and running both campaigns are necessary. Digital branding is becoming popular among businesses and it is regarded as one of their essential parts. With changing time, digital branding trends are also changing and it is important to stay updated about the latest trends to get success. Current trends of digital branding Make sure your mobile presence Mobile is a part of everyone’s lives and a large percentage of smartphone users access websites on their phones only as it is convenient and quick. Thus, to create a good reputation for your brand it is necessary to have a presence not only online but also on mobile platforms. If a user finds it difficult to open your website on his/her phone, he/she will quickly move to your competitor’s website. We recommend you to optimize your website according to the mobile interface so that mobile users can easily access it and get the information they are looking for. Genuineness As the times have changed so does people and just like technology, they have also become much smarter. People nowadays know with whom they are dealing what they should do if not satisfied. Even one unhappy customer can cause serious harm to your reputation. Thus, it is important for you to be authentic and deliver what you promise. It is strongly recommended to avoid any fake or out of the box commitments that you cannot fulfill. During the digital branding campaign, you are not talking about the product or service you provide, rather your whole company’s reputation is on stake. So, consider twice what you want to say and commit. Easy brick and mortar presence People want to find you easily, especially the local customers and for that, you need to have a permanent physical presence. Many start-ups and even established businesses have rented land thus when you change the address your existing customers will have difficulty in finding you, even some of them might choose your competitor. Having a permanent location especially for businesses that only rely on customer visits for generating sales is necessary. This will create a trust for your brand and ensure people that you are an established business. Social media presence Social media is a must when it comes to digital branding and even digital marketing. The social media platform is huge which makes it most important. Millions of users are there on social media and having an account here means huge exposure to your brand. Thus, showing what you can do and how you can do effectively on social media will not only make your brand trustworthy but also fetch new customers. It is advised to choose a social media platform according to your business’s niche to get the attention of targeted customers. Communication is the key People want engagement, they want replies, or we can say that they want to get heard. There is no doubt that we are living in the digital era but still, one to one communication holds the key. To make your brand a trustworthy and reputable one, it is important for you to listen to what your customers are saying and answer their queries as quickly as possible. Communicating in person is not only about dealing with queries but it is also a way of promoting your brand indirectly. Communication also includes staying in touch with your existing customers even when they don’t have any queries. This is a strategy of retaining customers and maintaining good relationships with them. Graphical content Reading long paragraphs is boring for people and not many want to read the whole of what you want to say. To curb that situation, graphical content like images and videos in between your written matter is highly important. Creating images and videos that deliver a strong and useful message to your audience along with your brand’s promotion. Posting a relevant video will make visitors spend more time on your site and that will create a good image of your website for search engine bots. 24/7 presence Having customers from all around the globe makes it necessary for you to be available round the clock for your clients. Now, you must be thinking that for this, you have to hire a whole new team. But this is not always the case as we are living in a technologically advanced world and this has given us the power of chatbots. Yes, you can employ chatbots on your website that will ensure your presence 24/7 for your customers. Chatbots will give automated answers to the common queries raised by your clients any time and for complicated ones, they’ll seek your help. Rankings Another important digital branding trend is high SERP