May 15, 2020
In the following days where a pandemic has taken a toll over every activity and put a halt on the day to day lifestyle lubricating the business becomes a challenging task, but at the same time, there are impressive ways to motivate your clients’ to keep doing business with you in a more agile manner and land you towards more productivity and profits. The flexible market is a way out to make your clients’ business more agile.
You must be wondering, what is a Flexible market? A flexible market is where you adjust to change in real-time becoming an essential part of any organization for its success especially conquering during the challenging times. Agile marketing is an adaptive method or strategy applying the strategies of your clients’ business without thinking of it in these terms by applying these simple principles you can help your clients become more resilient in the long-run.
There are simple adaptive strategies for marketing for your clients’ business.
At this time, you can edge your clients’ businesses online and it will be easy for everyone to access them during this time of work from home. You can do easy things like adding another customer support channel to their websites like live chat or a chatbot to their homepage or help centre. For faster work and live tracking, a streamlining fulfilment mechanism is mandatory which means, automating parts of the clients’ sale process, like creating an Al-based lead prioritization system.
Then, it can be easier to improve customer communication and setting up triggered emails. These adjustments do not have to be drastic to make an impact and will help keep your clients afloat in the midst of change and uncertainty.
With the experience of creating-first experiences, helping your clients be available in real-time, or building a more intuitive site structure.
Seismic changes in the way of the world do business, and it becomes easier for your clients to reanalyse whom they want to reach. For reaching the targeted audience and there is an entirely new group of prospective customers that are suddenly relevant to your clients’ business. The crisis at the moment impacting different segments of their targeted audience and can cater to the clients to each of them differently in the way that matches their needs and state of mind. The segments to understand a customer base means keeping up with their latest needs with the preferred tools to identify the keywords they’re searching for. Communication in groups on social media or other online forums, that can help your clients capitalize on that intent.
Responding to a significant shift that does not mean they have to pause their lead generation and sustaining the growth during times of uncertainty and some resources your client currently offers even more useful to their customer. The client offers lead generation assets that are, case studies, infographics that can be updated with more relevant to this present moment.
Assisting clients that help in their content resources and become an advantage to be the matter of packaging, and in the times of technological advancements, an ebook can help in keeping to speak the customers’ needs or pain points in light of the current situation or highlight the most relevant aspects of that assets, encouraging the clients to create new resources altogether and that will help customers have more time to create new resources altogether which will provide more time in hands and looking for answers as well as useful materials. Therefore, this is the time to invest in those blog posts and thought leadership pieces.
During the times of isolation, everyone is looking for ways to get connected to one another, and here you can assist your client to create spaces where your customers can connect to each other. Working with your clients on a pitch idea along these lines and figure out what will be the most helpful in a place for customers to relate to each other about how they’re using your clients’ products or services differently in light of the current crisis or voice general thoughts and concerns will depend on the client and their customers. Adding to this you can promote webinars for your clients on Zoom, BlueJeans will bring large groups of people together and co-host from multiple locations and can also record those events easily to make them available to the customers anytime they wish to know or leverage them as lead generation assets.
To make it more interesting you can consider creating a more exclusive community and your most fulfilling customers and willingly join and connect you in a more exclusive community, you can make it more reliable by adding a member’s area to their website where only certain customers can create profiles and access future that are not publicly available.
Therefore, when you’re client creates spaces for customers to connect it and depicts that they are not solely focused on their bottom line, but care about connecting people.
Adaptive marketing plays a vital role in evolving your clients’ content strategy for SEO to consider implementing these tactics. Google Trends can be useful to identify shifts in search intent to see there’s new search intent in Google Search Console to help optimization. Adding to this, creating dynamic pages where you can quickly update SEO content and meta tags to focus on long-tail phrases and update existing ones to match what customers are searching for!
In the situation that is visibly witnessed is fluid can be attested personally. In organic search trend and react quickly to keep your clients’ SEO content up-to-date and ranking as strong as possible.
Global crisis like the one we are already facing is affecting everyone including the clients’ competitors, impacting the way strategically positioned against them to your clients’ surprise and may actually be the right moment to transform a threat into an opportunity. Research competitors to check the handling of the current crisis and pinpoint ways you can help your client fill any gaps to source inspiration from competitors to make sure your clients are keeping up too.
The important thing to try different types of content and the leads, as well as the customer, are receptive to and the test brings your client closer to options that will, even in the middle of a live marketing campaign allowing their business to constantly evolve, remove that does not work to try more of what does