How do Social Media Help Increase Sales

Social media is everywhere and it has got enough power to make anything viral in no time that you can even see that soon on news channels. Social media has become life and most of us can’t even imagine our lives without it. We spend hours scrolling social media feeds and watching what friends have posted and what are the new updates by those whom we follow. The first thing most of us might be doing after picking our smartphone in hand is opening a social media app, be it Facebook, Instagram, or any other. This is how important social media has become for us. But when we talk about businesses, it holds equal or a bit more relevance and importance. Yes, you read it right, social media platform is vital for all businesses to grow and stand strong in this tough competition. You might be surprised to know that social media can also help businesses drive sales and generate revenue. After reading this post, you will get to know what you can do to increase sales through social media platforms and how they will reciprocate to the efforts made by you. Ways to Increase Sales Through Social Media Learn, learn, and learn There is no age of learning thus, you should always have a zeal to learn more. In the context of social media, it is important for you to learn more about social media marketing (SMM) before you think of changing your strategy. Why we are saying this is because without having knowledge of SMM you might end up implementing another wrong strategy and in the end all your efforts will be wasted. Thus, to change the marketing strategy and implement it in the right way and right time, you must know about the latest trends, interests of your target audience, and tactics adopted by your competitors. To learn more about the current strategy and it’s plus & minus, you can use dedicated tools available on the internet and re-plan your next strategy to get a better outcome. Define the right social media channels What will you do on social media platforms where your target audience or followers are not present? The only thing you can do there is waste your time and resources. Thus, it is important to wisely choose social media channels where people that are right for products or services are present. That is the way you can get attention and generate sales. Before starting social media marketing, you need to know that not all channels are for everyone thus, you must do enough research to find the ones that are best for you. For example, if millennials are best for your business, that your main focus should be on Instagram while you can give less attention to other ones like Facebook. While on the other hand, if your brand is more suitable for professionals, then you might go for LinkedIn to promote. Focus more on customers Now when you know which social media channels are the best ones, it’s time to target customers and that too focusing more on them not your products. The tactics focusing on only selling the products might annoy people now as such tactics have grown old. It’s time to ask people what they like or what they think is better for them. So, you need to give people options on what they feel about the products and which could be the right fit for them. In this way, they will be more engaged with your brand and you will know which of your products are trending. Thus, you can deliver what your customers are looking for and this is the right way to increase sales. Great content great results You cannot keep the content aside as, without it, any of your strategies are incomplete. So, while targeting customers on social media, it is necessary to create a beautiful, engaging, and all in all great content. The key here on social media is to be a bit informal, rather than using a strict formal tone you must try using a friendly one. This way, the target audience will connect emotionally to your brand and when this happens, businesses get loyal customers. One of the best things you could do before posting any image is to click it on your own, and if it is of your happy in-store customers, it can do wonders. Try posting such images regularly to show the worth of your customers and tell your followers how much you care about them. Another best thing you could do is post videos about tips for using your products in the right way along with benefits and some real-life examples. Seeing results would create more interest in people to try your brand and you will see it through increased sales. Ensure ease for people to buy through social media Most of the people want to buy products they like right from the platform they are on, be it an ad on any website, an application, or while scrolling social media feed. Thus, when we are talking about social media, it is important for you to make it easy for customers to get directly on the page from where they can buy the product in need. For example, if someone likes your post or ad showing linen shirts and he/she made the mind to buy one then & there. Now, if you don’t have any ‘shop now’ or similar kind of button/link on that post, the potential customer might drop the idea of purchasing the shirt at that moment, as for that, he/she needs to close the social media app and then search for your site on the internet to buy. But, if the direct button is there, all the customer needs is to click on that and he/she will be directed to the landing page to buy that product without any hassles. In this way, there will be lease chances to lose customers and the highest chances of
How does Blogging Help With SEO

Writing blogs for your website is one of the best ways to show the expertise in your niche and provide unique & relevant information to your target audience. They also help in building the authority of your brand and showing why you are different from others. But have you ever thought that blogging can also help you improve SEO results along with organic visibility and traffic? Yes, this is true and for that, you need to do things right while preparing a blog. This post will give you knowledge about what you should do while creating a blog and how it will help improve SEO results. How blogs can improve SEO results Unique blog name Creativity is what that will make you stand out in the crowd and for that you need to make efforts. Most of the websites that we have encountered have a web page named ‘blog’ where they post blogs n different relevant topics. But if you ask us, then ‘blog’ is a very common name and everyone uses it. For you to make an impact on SEO with your blogs, you need to rethink the name of that page where all your blogs are. The name should be relevant to the theme or niche of your business so that you won’t end up misleading your target audience. Now, if you want your blog to have a positive impact on SEO, then try to include your targeted keyword in the blog name. Doing this will help search engine bots to easily identify that your blog section is relevant to the query made by the user and this improves the visibility. Tempting title for each blog For any blog, the title plays a vital role in deciding whether people will get attracted or not. Most of the audience makes or breaks the decision of reading the blog by just looking at the title. Thus, it should be attractive and interesting enough to tempt people towards it. The key here is to create such a title that tells your target audience about detailed or deep information in the blog and if it is a unique one, people will love to read. It is advised to do enough research to create an interesting title because that’s where you will grab the attention of people first. Focus on the target audience with each blog Remember one thing that you cannot include everything in a single blog plus it is also not possible to provide information to the different segments of your target audience in one blog. Thus, you need to create different blogs for a different segment of the target audience and that’s where you will be doing something good for improving SEO. Another reason why it is important to create separate blogs for different audience segments is the use of keywords. Different topics have a different set of target keywords and using them in individual blogs smartly will prevent keyword stuffing, which is a bad SEO strategy. The more relevant and unique blogs will be there on your site, the more authoritative it will become, and more organic traffic you will receive. If you will post quality blogs with target keywords, they will ensure high visibility on the search engine results pages when a query will be made related to the post. Give attention to the URL structure You might or might not know that the URL structure of each of your blog plays an important role in identifying what is there on the web page by search engine bots. Thus, it is necessary to ensure that it should clearly state what each of your web pages is all about. Now when we are talking about blogs, thus, each URL of your webpages containing a blog must have a ‘blog’ in the URL for the ease of both bots and users. If you remove it, then it might create a difficulty to access the progress of blogs through analytics. Another key factor while structuring a URL is to make sure that it is not so long, as it will not be a user-friendly one. So, you must keep it concise taking into consideration that it also tells clearly what is there inside. The key here is to remove conjunctions and make it short. Let’s see an example of that: https://abc.com/blog/how-to-improve-the-seo-to-get-high-SERP-ranking (Long URL structure) https://abc.com/blog/improve-seo-get-high-SERP-ranking (Short URL structure) The shorter URL structure is more user-friendly plus, it will make people share your content easily. It is also said by experts that shorter URLs tend to rank higher than the longer ones. Never forget existing blogs Ignoring existing blogs could be a reason for bad SEO as with time the information present in your older blogs tends to become outdated and your site ranking starts to drop down. Thus, you must keep optimizing the existing blogs on your website to keep up with the SEO and ensure a good ranking of your site. Look for the information that is no longer helpful or in the trend and replace it with the latest one. Doing this will ensure that your blog is again indexed by search engine bots and finding the latest information will rank them accordingly. Never forget to change images that are there in your blog with outdated information. Interlinking You must know that interlinking your blog through relevant anchors is also a good strategy for improved SEO. So, it is important for you to consider better internal links within your blog posts. Doing so will give a signal to search engine bots that your website has deep and relevant information on different topics related to your niche and this will surely help improve the site’s ranking. Another positive impact of interlinking is that it engages people to a site for more time by providing unique & relevant information in detail. And with SEO’s perspective, if users are spending enough time on your site then it has quality information. Thus, it will give you the advantage over others, and what
How to Create Authentic Connection with Your Audience

The digital world is on a roll and it is expected that it will be much better in the future. It has become an important part of everyone’s day to day lives in very less time. And why not, as it has delivered according to its expectation as well. If we talk about businesses, the digital platform has served them beautifully and it won’t be wrong to say that now, no business can think of its existence without being present digitally. What we mean by saying digital here is the online platform that includes websites, social media, and emails. All these are a must for any brand to get the desired attention and flourish. This is where businesses target the audience they want to get engaged with and generate leads. We must say that all these efforts of being present online are to connect with the target audience that is ideal to buy the products or services you provide or in need of them. The whole game here is of the audience and you must know that. A business creates a website for people to find it, social media account to connect with people and sends emails to people for getting the attention. People are everywhere and they are the ones who can make or break a brand in no time. Thus, if you want to achieve long-term goals and ensure a strong market presence, you need to create a strong & loyal audience base. Reading this post will tell you some of the best practices by which you can build a genuine relationship with your audience and ensure the growth of your business. How to build an authentic Connection with your audience Define your audience The first and foremost thing that you need to do is define your target audience. You need to know the segment of people who are best for the products or services you offer. To make better relationships you must know the interest of your target audience along with the demographics. That’s how you will be able to create and send customized messages to the audience and make them feel special. Identify the best channels to communicate When it comes to the digital world, it becomes important to identify and select communicating channels for your audience. Not everyone is present everywhere and you must find out where your target audience is present. There are many social media channels and you need to have a presence on those where your target audience is available. For example, if your products are focused on businesses rather than individuals, then you might find your target audience on a social media platform like LinkedIn. While on the other hand, if you sell something like gadgets for the young generation then you must target Instagram and Pinterest. Remember, the right product and right information are necessary for any business to build a trustworthy relationship with the audience. Talk directly to the audience You cannot build a trustworthy relationship with your target audience by just posting on social media accounts. The key here is to speak to your target audience about the queries they have regarding your product or service. It doesn’t matter whether they have positive or negative comments, you must reply to each on them individually with a humble tone. Thank those who appreciate your products and convince them to serve better in the future. Your one to one conversation must be engaging and not one-sided. This helps in reaping great benefits in the long run. Don’t offer discounts every time You might think it a bad strategy but if considered in the right way, it could be a good one in getting a genuine audience who stays with you for long. Why we are saying this is because there are customers who only engage with you till the time you are providing discounts and offers. While, if you stop giving discounts for some time, you will see most of them switching to other brands giving discounts. Considering this strategy will tell you about the target audience that is with you for your quality and service not only for discounts. Such an audience stays for long and is a loyal one. Remember, for this you need to ensure that the quality and price of your product is genuine enough to be trusted. Attach emotionally If you are able to Connection with your audience emotionally, it will stay with you for long and the chances of being referred by them also become high. To achieve that, storytelling is the best idea. People love stories and if it is about the brand they trust, they give more attention and attach emotionally. So, create a story about your brand and choose the right platform and the right time to tell it to the target audience. Add real-life elements in your story to make it genuine and get a personal attachment of the people. Send personalized emails Once you get to know who your genuine audience is, it’s time to be more personal by sending customized emails. Sending emails to the list of your target audience addressing them with their names is a great idea to make them feel special and get more engagement. Reading emails addressing them directly by the brand they trust is also a good idea to connect emotionally with your target audience and doing this might pay you off well. Share and grow It is another amazing tactic to create a bond of trust with your target audience. You can share the chat of appreciation with your clients on your social media account to let your followers know about the quality of your products and service. Another thing that you can do is mention the names of some of your loyal customers in the blog posts or any relevant content that you post on social media or your website. This might work well in increasing your fan base. Be unique and humanize your brand to see the success you’ve
How to Define Your Target Audience

Online businesses are on a roll these days as most people prefer sitting on their sofa and ordering what they want from right there. They offer high convenience to people as would have got through offline marketing. You can return a product if not liked or any issues are there, try & buy, purchase on easy EMIs, and much more. All these factors have played a big role in the success of online marketing which is growing day by day. But for all this, it is important for a business to first decide who will buy their products or services and why. This is because, if you are not clear about the audience you are never going to get genuine leads and run a marketing campaign. This post will help you know how you can define your target audience for better marketing efforts and better long-term results. After reading this post, you will be able to easily identify and define the right audience for your business. Before we move further, let us briefly discuss the target audience and why it is important. What is the target audience? A target audience is a group of people or consumers, who are ideal for the product or service you provide. It is defined based on certain parameters including demographics like age, gender, interests, income, profession, and marital status. In other words, we can say that the target audience is a defined segment of the target market with the highest chances of giving conversions. Target audience is a part of the target market with a segmented group of similar interests, demographics, and other factors relevant to your brand. What is the importance of the target audience? Imagine you have a grocery store with a home delivery facility only in Dublin and seeing the ads placed on social media you are getting queries from people in Tallaght. The reason for this is that you’ve not defined your target audience and everyone interested in buying grocery online is clicking your ads. This is why it is important for you to define the target audience as it will prevent unnecessary clicks on the ads while saving the cost. Considering this will ensure that people only who can reach you and who are the most relevant for the products or services are able to contact you. This is necessary for you to focus well and make efforts on something that will deliver. Define your target audience Look out for current customers The first thing that you need to do is understand your current customers. Conduct research to identify the problems that your product is solving for them and what are their views. Doing this will give you a better idea of what you should do next and which audience segment will be the best for you. Create data about the demographics, interests, and other factors about your current audience that hold importance for you. Plus, identify the channels by which they got to know about your brand and how they got connected. All these factors are important to create the right audience segment and get genuine leads. Perform social media analysis There are so many tools available in the market for digital marketing that can give you very important data that can tell who is interacting with your social media accounts and what are their behavior. This data is the key to define your target audience. Once you get to know what visitors are doing on your website or social media accounts, you can strategize ways to engage with them and get them to your CTA. Social media analytics is a great way to understand the visitors on your website and social media accounts as it will give you insights into how much time they are spending, which tabs they are opening, and which products they are looking for. With all that information, you can set your target audience and communicate with them specifically. Know your competitors Getting information about your competitors always holds the key to make strategies better than them. It is of most importance in defining your target audience as well. Always remember, competitors are the best teachers and they can give you some amazing ideas for your business that you haven’t even thought of. By keeping an eye on your competitor, you will be able to know about their target audience, marketing strategies, and the way they are interacting with the audience and the way the audience is engaging with them. If your competitors have similar categories of products or services that you offer, then it will give you a better idea of who else can be in your target audience except for the one you currently have. It will widen up your reach and ensure better engagement with the audience. Plus, you will also get to know about the strategies working for them and those which are not. Thus, you can create further plans accordingly. Interact with the audience To define your target audience, you need to interact with the visitors on your website and identify what they are looking for. Knowing the problems they have and how you can help could be a deciding factor in defining the right audience segment for you. Interaction with the audience will tell you about their expectations, their thoughts about your brand, valuable suggestions, and much more. Interaction is the way to identify in which areas you need to work harder and which is the best audience for your business’s niche. Considering this will tell you which is the best audience segment that can give better conversions. Identify which is not your target audience There was an example above where we talked about the grocery store providing home delivery and online services only in Dublin but still receiving queries from Tallaght. In this example, everyone outside Dublin does not qualify for being the target audience for the business because it does not serve outside that city. So, it is important to run a marketing campaign
How to Grow Your Social Media Following ASAP

Social media is trending and it is gaining most of the attention of people across the globe. All smartphone users around the world are present on social media and that tells how popular this platform is. Now, we’ve talked about the popularity of social media let us discuss how important it is. When it comes to importance, we know what role social media plays in all our lives. It lets you connect with your friends and relatives staying miles away. But we are not here to talk about how helpful social media is for individuals rather our main focus is what social media can do for businesses. For businesses, social media has become of the pillars and without it, surviving in this fiercely competitive world is almost impossible. This platform has given a lot to businesses when it comes to their growth and survival. For any brand to succeed online, the attention of the target audience is required and no other platform than social media can give them a huge exposure. Social media for businesses is all about how many followers you have and how many more you can gain through your efforts. Remember, more the followers better will be your reputation and wider exposure a brand will get. Once you reach the end of this post while reading it, you will have enough tactics in your kitty to grow social media following ASAP. Why followers are required on social media for businesses? Followers are people who like a particular brand, category of products, or experts in a particular niche of their interest on social media. On social media, people follow what entices them, and to get followed, businesses do everything possible. Now the question here is why businesses need followers? The simple and basic answer to this question is to expose their products or services to a large audience. Remember, it is not necessary that all followers meet the criteria of your target audience, but they are still important. Having a huge follower base is very important to show the potential customers about the popularity of a brand, as more are the followers better is the popularity. People following you on the social media defines that they like your products/services even if they don’t match the category of your target audience. Such followers help in building your follower base by referencing or sharing your post on their social media accounts and with friends as well. This way, the promotion of your brand will occur. If any of your followers also have his/her own good follower base, a shared content by him/her will give you the exposure to another audience that is surely not yours. This might also fetch you some great leads or even customers. These are some of the reasons why having followers is important on social media along with their benefits. Now let us shift our focus on how to build your follower base ASAP on social media. How to speed up social media following Find trending topics and participate One of the best ways to speed up following on social media is to start participating in trending posts on social media by giving valuable comments and helping people with their queries on those posts. One thing you must remember while using this strategy is to find topics that are relevant to your business’s niche as there only you could get your target audience. While commenting on trending topics, you can also relevantly add the link of your site or a specific landing page so that interested ones can easily reach you. Don’t do it with each of your comments as it will make you sound salesy and that is not good for the reputation of your brand. You can also try replying to the comments that you find worthy, as appreciating might get you genuine leads. Promotion Another strategy that you can adopt to earn more and more followers is by promoting your social media accounts in whichever possible way you can. It could be done through your company’s website, advertisements, emails, and even through your different social media accounts. Doing this will give great exposure to your social media pages and interested people will visit them. You can also ask your followers to do it for you by encouraging them through contests or any other means you find feasible. More the promotion huge will be the exposure and higher will be the chances to get more followers. Ensure activeness Only having a social media account doesn’t mean you are done and everything else will happen automatically. Creating a social media account is just like owning land, you need to make efforts to construct a building. Thus, your active presence is a must on all your social media accounts to engage with your followers and target audience. One of the best ways to show your activeness on social media is to answer to the queries of customers & other people related to your niche. Giving relevant, genuine, and helpful answers will pose you as an expert and hence, interested ones will not hesitate in following you. Remember, active presence on social media is also a key to grow your business pages and that will help you out in building good recognition as well. Consistency is must It is necessary to give your target audience a reason to follow you and it could be done by posting new, unique, and informative content consistently. If they find the content posted by you relevant and helpful on a regular basis, the chances are high that you will be followed. So, do enough research in finding the relevant and trending topics and create engaging content to be posted on social media either in the form of images, infographics, or videos. Make sure that the content you post is user-friendly and attention-grabbing. Why we said this is because millions of business account holders on social media post daily and if your post is ordinary then it will be lost in
How to Increase Traffic Without Paying For it

If you know, a lot of your online success depends upon web traffic on your site. Every business with an aim to build a good online presence is doing everything possible to increase the traffic and ensure the success they wish for. Businesses with a good budget can run paid ad campaigns, PPC, offer free goodies, and much more to get high traffic. But, what to do if anyone has a tight budget and is unable to run campaigns that require some serious investment for getting the traffic? As, without it, getting recognition and growth seems impossible. This post is all about strategies that’ll help you out in improving the web traffic without spending much or we could say anything specifically for that. Once you finish reading this, you’ll have a lot of ideas that can be implemented to improve the position of your brand online. With these tips, not even businesses with a tight budget, but also with enough in their kitty can increase online traffic and take their business to new heights. All you need to do is implement them in the right way and at the right time. Tips for increasing web traffic without specifically paying for it Create content The answer to most of the problems related to digital marketing is great content. Similarly, when we talk about increase web traffic, content creation is one of the best things that you could do. And the important thing, it won’t ask you to pay for bringing the traffic as people will come on their own. In whichever niche your business is, posting something unique, interesting, genuine, and relevant will first attract the search engine bots and it’ll help you rank higher on the SERP. Now you can imagine, if people can see you on the first page of the search engine results the chances of being clicked become high thus, it will increase traffic on your site. Content creation is a necessity for the digital world because it will give better insights into your business to the audience. Hence, with engaging content, you can save a lot on your paid promotions and get quality traffic on your website. On-page SEO SEO is the next best thing for getting high genuine traffic on your website. Here, we are talking about on-page SEO which includes internal links, content quality, tags, user-interface, and site design. Only optimizing this will get you the authority to move to the first of the SERP ranking. SEO is the most basic yet key factor when it comes to the ranking of your website along with getting some quality traffic. Optimizing site according to the webmaster guidelines is a big factor to improve the reputation of your business and people love to choose the ones with a better reputation. Build expertise with relevant topics Showing that you are an expert in whatever you are doing is one of the best tactics of grabbing customer’s attention. Plus, this also does not require paying anything specifically to increase traffic on your website. So, it is advised to create blogs and articles related to your business’s niche and post them. Remember, as we discussed in the first point that any content you create must be unique & genuine, and that applies here as well. Showing your expertise never means that you create content exactly that is available on the internet with your competitors. How would you make the difference doing that? The key here is to tell people something they don’t know and that has not been covered by your competitors yet. Considering this will show knowledgeable you are in a particular topic and this will also help grab the attention of search engine bots to find you authoritative enough to rank above your competitors. And hence, high rank means high visibility and that opens enough gates to increase traffic. Social media Social media has become very common these days, for both, individuals and businesses. And why not, it has given a lot to businesses and has become an integral part of people’s lives. It is a platform with millions of users and businesses of all niches can find their target audience here. Now, creating an account on social media is free and if you get to attract your target audience here, it won’t be a difficult task for you to bring them on your website. Remember, social media is the best platform to get genuine organic traffic that has a good chance of converting into leads. For all this, you need to stay active on all your social media accounts and post some quality & relevant content regularly. If people find your posts engaging and interesting, you will not require much time to build your brand’s authority and followers without paying anything to anyone. In simpler words, we could say that social media is one of the gates of the success that you need to unlock. Ensure regular guest posting Guest posting is a must and undoubtedly it is one of the best techniques of building links and increase traffic from other’s web platforms. It is also considered as good practice by search engine bots, thus helps in improving your SERP ranking as well. Creating and posting a guest blog that is relevant to your business’s niche and has some unique information will say a lot about your brand. If people reading your guest post find it engaging and informative, then they will move to your site to see what else you can offer. Doing this will also build your brand’s authority. Here’s a catch, you need to find some popular and trusted sites related to your niche and try getting a guest post there. Considering this is a great idea to get a good boost to web traffic, that too with genuine visitors. Use Infographics A quality and engaging infographic can deliver amazing results when it comes to increase your web traffic. Creating an infographic requires data with important information and you need to display
How to Reduce Costs and Avoid Laying Off Your Staff

The competition is fierce in the market and it requires a lot of resources to stand strong. The time for every business does not remain the same throughout its life. There are ups and downs, and it is important for every business to know how to stay focused when the time is in their favor and how to tackle the situation when it is not. We can take the current situation as the best example as COVID-19 is killing businesses all over the world and threat is on the job security of employees. Besides such pandemic, there are also businesses that see such a worst time in their lifespan that apart from firing their employees they don’t find anything else to manage the expenses for staying in the hunt. We can understand that sometimes the situation is worse and instead of cutting the cost companies find no better option than letting off their employees. But you need to remember that by firing your employees, you are also letting off their experience and loyalty. You might hire new employees later on at a lower cost but getting the experience could not be so easy. Thus, you need to know some alternatives by which not only you can save the cost but also retain your valuable employees. You might be wondering how it will be going to happen but yes, there are certain tactics that can help you cut cost without laying off your staff. Reading this post will help you know the strategies that could save you the valuable experience of your employees in the time of crisis along with saving money. Tips to reduce cost without laying off your Staff Reduce working hours This could be one of the best strategies that one can adopt during the crisis as your employees will agree to work for lesser hours at a lesser wage for some time rather than not working at all for nothing. This implies to make your full-time staff work part-time until the situation becomes better. The theory here is simple, that at the cost of one employee, you can retain two and that too with the experience. In this way, you will save the cost and your employees could save their job. Considering this is a good idea to save money along with the key experience & loyalty of your current staff. If you are running a large business, then this tactic could be a defining factor in saving a lot during tough times. Remember one thing, be clear while implementing this to your employees so that they ensure that their job is safe and it’s only the unfavorable time that company is facing. Doing this will not affect the deliverability or efforts of the staff and you can make sure that they are working dedicatedly. Reschedule working plan Another defining strategy that you could adopt to keep your employees on board while managing all your business’s expenses is changing the roaster. There are businesses with outcomes changing on a day to day basis. If you are engaged in such a business and facing a financial crisis despite doing everything required, then chances are that you might be missing out on days that could deliver better than others. This is because you might be following a standard Monday to Friday roaster plan. What you can do is try out a different working plan for your employees and keep weekly off on days that are less productive. This could work well and you might not even require to laying off your staff. Let temporary employees go Most businesses hire employees on contract to get a specific job done and after that, it’s not mandatory to keep them. Thus, to save the cost you can let your contract-based employees go as they will not raise any questions because they are already aware that their position is not permanent. This will help you cut the cost while retaining your regular employees who are dedicatedly working with you for years. Unpaid furloughs During the time of crisis, even employees want to switch on their own but not all. There are people in the organization who served it well and want to stand alongside during tough times as well. They understand that time is not always in your favor and bad times do arrive, thus, they will give their consent on the decision you will take to save the company. The next best thing that you can do to reduce costs without saying goodbye to your staff is to encourage some unpaid leaves. This might sound strange to some of your staff but it is a better idea than laying off completely. Another tactic with unpaid furloughs you can do is reducing working weeks a month or working months a year. What we want to say with this is, that you can reduce working weeks to 2.5 to 3 per month or working months to 8 or 9 a year. This could be a little bit harsh but with this not only you will save the cost but also the valuable experience of your employees. Cut a small percentage of salary Salary is for what we all work dedicatedly to meet our expenses and ensure the growth of the company along with our growth. While cutting the salary when your employees have not done anything wrong could be a harsh option during crisis time. While if we talk about it keeping job security in mind, then retaining staff at a bit lower salary could be the best idea than completely laying it off. Don’t forget to compensate smartly for the salary cut that costs you nothing to ensure employees that you are doing it due to the financial crisis not intentionally. Reconsider PPC advertising An effective PPC advertising campaign requires some handsome amount of money to generate genuine leads. There are businesses that rely mostly on PPC campaigns for generating leads and for that, they also spend a lot. Now, when the
How to Use Pinterest for Your Business

Visuals hold some serious importance in this digital market-centric world. That is the reason why social media platforms focusing on images & videos are gaining so much popularity. One of such social media platforms is ‘Pinterest.’ It is an image-sharing social media platform that also supports the sharing of videos and GIFs in the form of pinboards. Besides simple images, infographics and GIFs are also becoming popular and people are using them to a good effect. Businesses are reaping more benefits through the use of such visuals by providing quality information to their target audience. Taking this into consideration, Pinterest is one such social media platform that is a must for businesses to grow stronger online and build authority. This post will tell you some tips on how to use Pinterest for your business & brand to a good effect and reap benefits. Tips to use Pinterest for your business Create a business account The first thing you are required to do to use Pinterest for your business is to create a business account. Fill all the required details with genuine information, link your website, and connect this account with your other social media accounts like Instagram & YouTube if you want to. Creating a business account will give you free Pinterest services like Pinterest analytics and other important tools for measuring your success. It also gives the flexibility to link your business and personal accounts and switch in between whenever required. Share your products Once you’ve created a business account, the next best thing you can do with Pinterest is to share your products by creating pins. In Pinterest, pins comprise image or video and one of the best strategies to use this social media platform for your business is by pinning your own products to share with others. It could also be done by sharing your products on other’s boards with a similar theme. Remember, pins can be created without linking back to your site, but it is advised to always include a link back to the landing page on your site to ensure users easily reach there to buy the product. Create interesting content It doesn’t matter what you are doing to promote your business online, content always holds the key. On Pinterest as well, it is important for you to post some quality content for your readers. Each of your pins must have a qualitative description so that people have the zeal to know more and for that, they will visit your website. No doubt that visuals are more important but you cannot ignore texts either as they will describe what’s there in the image. So, be creative and selective while writing the content. Connect with pinners Pinners are the Pinterest users who share images, videos, and other visuals on their accounts. Just like other social media platforms, it is necessary for businesses on Pinterest to connect with people. To connect with pinners, you can use boards that are a theme-based collection of different pins saved by users. Based on your business’s niche, you can create a board and share it with people. Not only with product’s themes, but the board can also be created to promote your brand in different ways like a board of your customers using your products, before and after the effects of using your product, benefits received through your products, and much more. Another thing you could do is participate in group boards to give wide exposure to your pins. Remember choosing the board which is relevant to your business’s niche. Ensure visibility of your pins Keywords are very important when it comes to ensuring the visibility of what you post on Pinterest. You need to make sure that the keywords you are targeting must be in your boards, descriptions, and pin names. Because that’s how you will be visible when someone searches on Pinterest. You can also optimize for Pinterest SEO by doing keyword research and also be pinning from your website. Being specific could also be a defining factor for your Pinterest SEO. Create a content strategy that delivers It is important for you to create content that is not pushy or salesy rather which is informative. Educate people on why they need the product you offer and what benefit they’ll receive through it. This is the best tactic by which you can convince people to purchase your product. The reason is that people will only buy something when they are aware of it and know how helpful it is. Your content strategy should be strong enough that pinners who show interest in your pins could be easily taken to the marketing funnel. Make it easy for pinners to shop Pinners love to shop directly and if you don’t give them enough ease to do so, it is likely that you will lose customers. What we mean by saying this is to allow pinners to shop easily through your pins by taking them directly to the purchase page when pins are clicked. Considering this will help you get customers through Pinterest and if they like your product, they’ll pin it as well and you’ll get better recognition. Engage with users Just like Instagram, Facebook, and other social media platforms, you need to engage with other users on Pinterest as well. Appreciate their efforts by thanking them for re-pinning your pins, follow them to encourage them to follow you back, ask for feedback by requesting them to re-pin products in your catalog, and much more. Engaging with users us the best way to build genuine relationships that will last for long. Remember, more the interaction, better & stronger will be the relationship. Create a contest Another tactic of using Pinterest for businesses is to hold contests by giving exciting prizes in return and that could be free goodies, discount coupons, exclusive offers, or something else like this. You can ask users to re-pin their favorite pins in your catalog for participating. This will ensure better visibility of your brand
Importance of Facebook for Marketing

Everyone is talking about the digital world and why not, going digital is making the lives of people easy. When it comes to businesses, the digital platform has done wonders and is still making a strong mark for brands that are shifting focus towards it. With all efforts made by businesses to promote themselves on the digital platform, social media should be the one to get most of the attention. The reason why we are saying this is because of the popularity that social media has gained across the globe. There are millions of social media users in the world and the numbers are rising at a good speed. That’s why this platform has become a key one for the promotion of businesses. When we talk about social media, the first thing that comes into our mind is Facebook. When Facebook was first introduced for public use, no one would have thought that it will become a necessity for brands to get the attention of the target audience. In around a decade and a half, Facebook has reached to a level where it no more requires any introduction. This social media platform holds high importance for businesses when it comes to marketing and this post is focused on telling you some key benefits of Facebook for your digital marketing efforts. Benefits of Facebook for Marketing Huge exposure One of the key reasons why social media has become so popular for businesses is the exposure it gives. Similar is the case with Facebook, it holds importance because it can give a huge exposure to your brand and makes it easy to find the target audience. People love to spend time on Facebook by sharing their thoughts, photographs, and much more. This is a big reason for its popularity and having billions of users. When it comes to businesses, Facebook offers many channels through which they can make their presence on this platform. Some of the ways include Fb ads, dedicated business pages, creating groups, joining communities, and other paid promotional activities. Engaging in such activities on Facebook will get the attention of people, and the interested ones will reciprocate accordingly. All will depend upon the strategies adopted by you to promote your business. Remember, if people like your content, they will share it with others and that’s how the exposure you will get keep multiplying. Your starting point Not all startups can have a company’s website and the main reason for that could be a tight budget. Designing a website requires some amount of money and initially, not all businesses can afford that. So, what to do in such a scenario? How to promote digitally? It should not be a matter to worry for such businesses as Facebook is there for a rescue. One can create a Facebook page to promote the brand and add relevant content at virtually no cost. Businesses can add all of their products on the Fb page with their unique points to grab the attention of people. Facebook also gives a great opportunity to businesses with a limited budget to promote using paid advertisements. They can choose from various advertisement campaigns like Cost Per Click, Cost Per Million, or Cost Per Action as per their budget. Plus, it also gives you the flexibility to set the daily limit of how much you want to spend. This makes Facebook for important when it comes to marketing. Target potential customers This is one of the most interesting features Facebook offers to businesses. With Facebook marketing, you can narrow down your target audience by setting the parameters that define your potential customers the best. For example, if your product or service is best for ladies aged between 25 to 40, you can set this parameter and the ad will only be shown to ladies of this age group. Another feature it offers is to set a certain area in which your services are available and anyone present in that area and looking for the services you offer will see your ad. This will also reduce the budget required for ad campaigns and you can use it for other important activities. Besides everything, you can also run contests for your target audience and encourage them to participate by giving something in return or attract them the way you can. Improves brand awareness and traffic Interacting with people on Facebook is a great way to get the attention of your target audience and get your brand noticed. Solve the queries of people regarding the products/services you offer and tell them how they can help in solving their problems. Considering this will also be great to improve the brand’s loyalty. Interaction on Facebook is easy and people can easily respond to your posts. In this way, you will receive more engagement thus, better loyalty for the target audience as well. People who will be satisfied with your answer will love to know more about your brand and they’ll visit your website. And in this way, your web traffic will get a boost. Gives detailed insights Another reason why Facebook is important for the marketing of a business is the insights it delivers. Through graphical representation, it can show how much people have engaged with your posts, how many followers you have gained, page likes you’ve got, recommendations, page views, actions taken on-page, and much more. All these insights are enough for you to optimize marketing strategies accordingly and derive better results in the future. Taking these analytics seriously will help you make your brand strong and ensure improved recognition & brand authority. Keep the existing audience engaged If you have an established business, then having a presence on Facebook will help you keep your existing audience engaged with regular one to one interaction and by posting relevant & engaging content. This will also let you build trust with people and maintain their focus on your brand. Through Facebook Live, you can periodically interact with your target audience in a much better
Importance of Having a Strong Brand

The digital platform has become an integral part of businesses across the globe. Without this, they cannot even think of surviving in this world of fierce competition. If you want to create a mark, you need to create a good reputation for your brand, or else, you will fail to attract your target audience. If you research, you will find that there are numerous brands related to your niche, and to get attention, you really need to influence your target audience strongly. We cannot deny the fact that the competition is so tough that many businesses don’t get attention even after making really serious efforts. But they can’t stop trying as success is not a guarantee that you’ll get in the first attempt. This post will tell you how important it is to have a strong brand in this competitive world and what advantages it will get. What makes a strong brand? If you think that a strong brand only means having giant stores, big hoardings, huge turnover, and celebrity endorsements, then you might not be completely right with that. Yes, it is right that many strong brands have all these factors but that doesn’t mean these ones are necessary. There are 5 important factors that’ll help you make a strong brand. A clear reason for why people should choose your brand. The strong promise of your brand towards the target audience. Should have a clear target market. Clear & effective branding. Focused marketing strategy according to the latest trends. These factors will ensure that you are on the right path with clear goals, thus, they’ll help you establish yourself strongly in the market. Besides, don’t forget to ensure quality and uniqueness in your products or services. Benefits of being a strong brand Make you different This is one of the prime benefits of having a strong brand. Only those who are different from others will be recognized by people in the crowd and recognition is most important when it comes to the digital world. Having strong brand value will differentiate you from others and people could easily find you in between numerous competitors. Thus, you will have the highest chances of getting more attention even if there are many competitors. With this, people will easily recognize you and prioritize you over others. Reduced risk of commoditization Having a strong brand means people trust you and the products you provide. They love to use your brand because it is unique and satisfies them completely. In this way, you will be able to connect with your target audience emotionally and this is the best way to get their support. Plus, it will also give you the power to set a price accordingly and not many will be worried. Now, when people trust you completely, there is the least chance that they will compare your brand with other normal brands. Loyal customers A strong brand is a sign that people trust it completely and they are loyal towards it. It’s because you have provided them with excellent quality products and they have started recognizing you as a trustworthy brand. Thus, if they are satisfied with your products or services, they will not go anywhere else. If you continue like this, the loyalty of your target audience and customers will increase and it’ll be of great help to achieve long-term goals. Perception of quality A brand can become strong only by delivering value to customers through its products/services and customer service. Now, when a brand has created its strong position in the market, people will start believing that whatever this brand provides is of excellent quality. This means, that you don’t have to make enough efforts to convince people about the qualities your product has, as they already believe in you. All you need to do is tell them the features you are offering to them. Plus, it is also seen that people also create a perception of good product quality that has not even arrived in the market. Yes, we are talking about new product launches, when a strong brand announces that it is going to launch a new product, people already believe that it will be of genuine quality. That’s how influential a strong brand is. Better success with new product inventions The strong brand leverages you the support of your customers not only with your current products or services but also with the new ones that are you are going to launch. That’s how important having a strong brand is. Innovation is a must because without that you cannot stay for long in the market and a strong brand identity helps you get good attention to your new product launches as well. Not only support and attention, but you will also get demand for new introductions to your target audience. In simpler words, we could say that with a strong brand you already have a good base for your innovations to disclose. Attracts real talent Google is the dream company that most of the young talent wants to work for and that’s because of its strong brand influence. Similarly, there are many such companies with a strong brand that people want to work with according to their interests and qualifications. Such brands don’t need to search for new talent as it gets attracted automatically because of the brand value company has. This is another reason or we could say the importance of having a strong brand. And you can imagine what value a true talent can deliver to your brand. Plus, it will also help you create the best team which is not only hard to beat but also provides innovative ideas whenever required. Better relationship with communities A strong brand is always admired and creating one will pose you as a true expert in your industry. This will be of great help when you join communities or forums related to your niche. There, you will be able to engage in discussions, and participants will give attention to what