How to Increase Organic Reach on Searches
Every business is playing the digital game as without that they cannot survive in this fiercely competitive world. The digital platform is a necessity of every business to succeed online and achieve the growth they seek. A strong online presence means a good number of visitors on your website, and if they come organically, the value just multiplies. Though there are numerous traffic building strategies adopted by business yet organic traffic holds great value in the eyes of search engine bots. Most of us might have sidelined the organic reach on searches but, it is still as important as your other strategies to promote the business. This post will tell you some defining tips that will help you increase organic reach and pose you a genuine one in the crowd. Organic traffic is always admired by the popular search engine like Google and plays an important role in defining the ranking of a website. Let us see what it is and how it works. What is meant by organic search? Organic search results are defined as those results that are purely based on the quality and relevance of the query made by the user. In other words, we could say that organic search results do not require any paid advertisements or other paid efforts as they are completely based on the SEO of websites. These results are also known as unpaid search results. Though paid results are also shown in the form of display & pay per click ads when a query is made by a user. But such results are always denoted by the word ‘Ad.’ Importance of organic traffic on a website People who come to any website naturally and stay there can be trusted as genuine ones as they can be considered as long-term traffic. More organic traffic on a site means that it is qualitative and provides quality information to users based on their search. This is also examined by search engine bots and will result in the improvement of the SERP ranking of that website. It is also seen that organic traffic is the most relevant because the user will only land if the content matches to his/her query. Thus, it is important to have good organic traffic on your website if you want to reach long-term goals and compete strongly. Let us see how you can do that. Tips for increasing organic reach on searches Everything floats on the content Just like you cannot think of success without having a presence on the digital platform, similarly, you cannot think of having a strong digital presence without quality content. It is a must and it always will be. If you want to do well with the organic reach, you must focus on creating engaging, informative, unique, and relevant content for your website. This is because the content is indexed by search engine bots and the site will only receive authority if the content is relevant and of great quality. So, the first thing you are required to do is research to find the information relevant to your business and about which people are not very much aware. You should also search for trending topics in your business’s niche and create content accordingly. You should also include visuals in your content to make it more interesting and attention-grabbing. They play a key role in ensuring better engagement from the visitors and improving the quality of your site. Thus, visuals like images, infographics, GIFs, and videos are a must in any content you post online. Remember, more the qualitative and informative your content will be, the more organic traffic will be on your website. Don’t ignore social media profiles Remember, the organic reach of your brand not only depends upon your website but it also requires optimization of social media profiles. If you don’t know, then it is important to be aware that social media links are vital for effective SEO strategies, and considering them with every other factor could only help you increase organic reach. So, here’s the key, first of all, you need to stay active on all your social media accounts by regularly posting content on trending topics. But here’s a catch, try including relevant keywords that you want to target on your social media pages and content as well. This will help you get indexed by search engine bots and build a good reputation. People also directly move to a website to find more information when they find relevant content, they are looking for on social media profiles. The chances of getting visitors from social media are very high due to its huge user base and you must focus on this and optimize social media profiles accordingly. Define a list of keywords The site ranks on search engine results based on the keywords they target and the query made by people. Thus, it becomes important for every business to prepare a list of keywords they want to target and are popular among queries made on the search engine. Now, the next thing you need to do is prepare the content using those keywords relevantly so that bots can identify and index those. This will help improve the organic visibility of your business and build authority. Remember, keywords that you use must be closely related to the search queries made by people, and the content you create must solve their purpose. This way, you might also get recommendations and it’ll improve the reputation of your business. Having the right keywords on the right landing page will make you a strong competitor along with a significant improvement in organic reach on searches. Content strategy is must Remember, only creating and posting content will not get you anywhere, you need to promote it as well, and that’s where content strategy comes in. Content strategy is a detailed plan of how often you update content, after how much time you think is important to optimize it, which social media platforms you use it to promote it, tactics
How to Grow your Brand with Social Media Contests
Social media has taken up the charge of digital marketing game played by businesses to promote their brand and get success. This platform has become an integral part of marketing, especially for those who want to make a concrete presence in the market. The prime reason for social media Contests being such an important platform for businesses is its reach that no other platform has. Here, you can find people of all categories and interests, thus, it becomes easy for businesses to find their target audience. And once the target audience is found, they can further work to attract them and generate leads. Another importance of this platform is that it makes it very easy for brands and people to connect & contact with each other. Thus, queries could be easily solved and strong client-business relationships can be built. Social media gives you the leverage of trying different tactics to attract the target audience and build your brand. When it comes to trying different tactics, one of the best things that you can do on social media is to run a contest. Doing this will fetch you great attention along with better recognition. This post will tell you how you can grow your brand by running contests on social media. Let us start with why you need to create a contest. Why it is important to run a contest on social media Grow your followers Running a contest is the best way to increase your following and visibility of your posts. Through contests, you can have more followers on your social media account which means your popularity will increase. How this could be done is by making it a necessity to follow the account to participate. Plus, you can also ask participants to use a particular hashtag in their post. Your contest rules could look like this: How to enter Follow @Abc (your account name) Tag 5 friends Add this to your story using @Abc and #Xyz (related to your post) This is just an example of conditions that you can set accordingly for the participation. In this way, you are not forcing anyone to follow you & participate, they will do it willingly. Thus, you will get genuine followers through this and they will stay with you for long as well. Create brand awareness In the above point, you came to know that how creating a contests will increase your followers and your content is shared. Social media algorithms recognize when people start talking about a particular brand through their likes, comments, shares, and following. This creates a positive impact plus, gives you a chance to connect with other businesses for your promotion. To get the maximum attention, giveaways could be the best and you can ask the audience to follow your giveaway partners as well to create a strong relationship and increase brand awareness. In return to this, the businesses you connect with also introduce you to their audience. Grows email list It doesn’t matter what we do to create a strong market presence in this competitive digital world, but we cannot forget email marketing, and for that, it is important to have a fresh & quality email list. Now, you must know that social media contests could help you grow an email list that has a high chance of delivering a better conversion rate. While running a contest, you can ask your target audience to sign up or fill a short form (having a column to provide email id) and in this way, you can build a list of email addresses of people who are interested in your brand. But remember, to convince people there has to be something exciting that you need to offer them. Better engagement Businesses strive for high engagement on their social media accounts to make your brand trending. Engagement can increase the popularity of your brand and improve its recognition plus it ensures that people are talking about your brand. And, if you are popular among your target audience there has to be something important. Running contests can create a buzz on your social media account and your followers along with other people will start talking about you. In this way, you will see improved engagement and that will be helpful in building your brand’s authority. How to run a contest on social media to grow your brand Be SMART Before starting any contest, it is a must for you to first set goals you want to achieve through it and they should be SMART. What we mean by saying SMART goals is that they should be Specific, Measurable, Achievable, Relevant, and Time-bound. Considering this will help you achieve better results and provide motivation to do well. Let us see how SMART will work: Specific- Be specific with what you want to achieve through the contest, whether it is only followers, increased engagement, leads, or sales. If you are specific, it will help you strategize your contests accordingly and derive improved results. Measurable- Remember, you can only analyze how much you have achieved when you can measure your goals. If you cannot measure, it will be impossible for you to decide which of your efforts are working and which require changes. So, it is important to set goals that you can measure anytime to see the progress of your campaign. Achievable- Now this is something that is of most importance to keep your morale up. Let us clear this more. Achievable means that the goals you set should be on your radar and you can achieve them with your hard work. For example, if you set a goal to get 10000 followers in a month. Now that sounds a bit unreal, and having such a goal will only pressurize you up and will bring your morale down when you won’t be able to get that. While on the other hand, if you set a goal of getting 1000 or 1200 followers in a month, then it seems achievable, and getting some more
How to Stand Out Against Your Competitors
Everyone is in the race to achieve one or the other thing, and the interesting thing here is that everyone wants to win. But it is also important to consider that only ‘wants’ cannot get you what you wish to achieve, for that, you need to make some serious efforts. One mistake that most businesses do while starting fresh is to forget that there are numerous others running in the market of the same niche. And, they have fierce competition out there. Thus, it is important to know that even the smallest of businesses can give you a tough competition and if you ignore them, it’ll be a big mistake for your brand. There is only one tactic of getting the desired success, and that is to be different from all your competitors. By being the same, you will only find yourself lost in the crowd and there is no coming back after. Thus, your strategies along with whatever you provide must be unique and qualitative, so that people tempted to see what you have in the box for them. This post is dedicated to helping you out with how you can stand out against your competitors and build your name in the market. After reading it completely, you will get acquainted with tactics that will not only make you different but also ensure the good attention of your target audience. Why it is important to stand out in the market? It is true that most of the businesses don’t prefer to stand out and the reason is their thought process which tells them that being different is annoying as people will keep them aside. But this is not always the case and being different never means to put a hat with joker attire to get the attention of people. What we mean to stand out in the crowd is with your marketing tactics and the products or services you provide. We are living in a digital age and here, being different but with quality is admired by people. They love to try new things. It’s not the time where people used things for decades and still, they found them brand new. The time has changed and so does people, they now get bored quickly and want something new. And that’s where it is important to stand out in the market, as people will recognize you easily and urges to see what you have to offer. We are not unaware of the fact that there are hundred thousand of businesses of the same niche and if you are planning to open one, then how will you survive in that tough competition despite have top quality products. You will be new and people are already interacting with other brands that are there for years. The simple answer to this question is to be different. Show people how you are not the same and how choosing you will solve their purpose in a much better way. Now you can make a place between those hundred thousand businesses that too with the attention of your target audience. What you should do to stand out against competitors? Give people what they want Standing out does not mean that you are offering things that are of no use for your target audience or things that they are not in need of just to be different. The first rule you need to follow here is to give people what they are looking for but with added benefits. That’s how you can say that ‘we are different.’ For example, there are many socks making companies out there, both branded & local, but the one that provides socks with some amazing prints especially of something trending like animated characters could grab the attention of people. Similarly, as we are facing this COVID-19 pandemic and wearing a mask is a must. Thus, offering matching masks with shirts and suits could make you different in the crowd and get the desired attention. With all this, one thing you need to ensure is fair pricing and good product/service quality. Create a need that no one would have thought of We just might sound offending if we say that most start-ups are only following the trend that their competitors are, and that will not make you any different. It’s good to analyze what your competitors have done and what they are doing, but following exactly the same will get you nowhere. Success is all about being different with better quality. Let us say, for example, most people face the problem of stinking feet. Now, if the socks provided by a company can help people with that, why would they not choose it? Here, the company has created a need by telling people that their socks can reduce the problem of stinking feet. Thus, instead of buying socks from other brands, people will try that company’s socks. Another good example we could give is of a company that provides glasses. They have come with a glass that protects eyes from the rays coming out from digital devices like laptops, PC, TV, and mobile phones. Now, the maximum percentage of the world’s population is working on PCs and using mobile phones. So, they feel it a need to buy such glasses that can protect their eyes. Similarly, your brand also requires to create a need that people find useful and it could be as simple as free delivery with no minimum cart value. Never forget some traditional practices Now you might be thinking that we are talking about standing out from the crowd and suddenly, why traditional practices came into the picture. Remember, standing out doesn’t mean to just grab customer’s attention, but it also means to maintain a good relationship. Thus, it is important to be an old school in some places to show a good gesture to your clients for their support. Such practices could be sending personalized emails to customers for their purchase, giving exclusive discount coupons for your prime
How to Write Your First Blog
Blogs play a n important role in defining the expertise level of a business and also to improve its SEO rankings. Almost all business websites have a dedicated blog tab where they post trending and informative blog posts to share knowledge with their target audience and show expertise in their business’s niche. Besides business sites, there are also blogging sites on which people only post blogs on different topics of a particular niche for which the site has been made. In general, we could say that blogs are everywhere and without them, it might be difficult to build authority online and get high SERP ranking. Writing and posting information-rich blogs are always helpful in grabbing the attention of the target audience and giving an edge over competitors. Now, when it comes to writing blogs, not all are experts, everyone has their first experience of writing one for someone or themselves. As we know that “the first impression is the last impression”, but with blogs, you need not panic as with experience your blogs will become better. But still, your first blog must create an impact that readers want to read more from you in the future. This post will help you out with writing your first blog post and making most out of it. Let us see how you can write your first blog post just like an experienced professional. How to make most of your first blog post Define your audience The first and most important thing that you need to consider before starting with your first blog post is the audience. You need to have a clear idea of whom you want to write or whom you want to read your blog posts. It is obvious that blog posts are written for a specific audience and if it is not tailored for them, they will not show any interest. Thus, it is important for you to define your audience with a clear-cut idea in your mind. Considering this will help you out to come up with a post that is loved by the target audience. Remember, more specific your target audience will be better will be your blog post. Write with the right attitude Everyone has to experience one or the other thing for the first time and it is likely that they will make mistakes. But here, mistakes are not a matter of concern rather attitude is. While writing your first blog post, you need to ensure that you do it with the right attitude. Because that’s what will give you confidence and make sure that people admire you for what you do. Your attitude while writing the first blog will decide how far you will go as a blog writer and how much success you will get. Introduction Whenever a new brand comes in the market, it introduces itself to the target audience and tells what it is and what it is going to sell. This is of most importance as without an introduction, people will not be able to recognize the brand and also won’t give much attention. Similarly, while your own blog for the first time, it is also important for you to give an introduction to your target audience. You should tell them a bit about yourself along with the purpose of writing blogs. Plus, do not forget to tell for whom you will be writing and what benefits they will get by reading your blog posts. Considering this will be a great idea to get people acquainted with what you write. Though it is not necessary to give an introduction in your first blog post as you already have about us page of your website for that, yet, it is a decent to do, especially when you are going in front of a huge audience. Toast of topic Now, here’s the real thing that you need to do, and that is the topic of your blog post. As you are writing a blog for the first time, thus, it is necessary for you to choose a unique & interesting topic of your niche. Remember, never come up with a topic that is boring or is not solving any purpose for the readers. It is always a good idea to choose a topic that is in trend and people are searching for it on the search engine. This way, you’ll be able to get a good response and receive a good SERP ranking. The best tip anyone could give for the topic of your first blog post is the keyword research. Through keyword research, you’ll find what people are searching more and the results they are getting. Hence, after analyzing all this, you can prepare a better blog that what people are receiving after their search, and with this, you can build the authority of your blog. Identify the type of blog post you want to write Along with choosing the topic for your blog, it is also important to consider the right blog-type according to that topic. You can also choose the blog-type as per your ease, the one you think you can write comfortably. The type of blog will also depend upon the niche on which you are writing. Here are different types of blog posts you can choose from: Listicles As the name suggests, these types of blogs contain the information in the form of lists, for example, ‘10 tips of relieving back pain.’ This type of blog is admired the most as it is easy to read and understand. Guides These blog posts contain information in detail and especially are written to explain everything about a particular topic. For example, ‘a complete guide to SEO.’ ‘How to’ blogs Such blogs are generally focused on telling something and their title often start with ‘how-to’, for example, ‘how to write your first blog.’ These types of blogs solve the queries of readers step by step and are of great help if written well. Review posts Review posts are often written
Marketing Funnel- Here’s What You Need to Know
For any business to get attention and ensure a strong market presence, it is important to do marketing. Be it digital marketing practice or the traditional ones, both hold equal importance, and businesses need to strategically focus on both. It also won’t be wrong to say that the success of brands mostly depends upon their marketing strategies and the way they react to those. When it comes to marketing, one of the key things everyone should know is the ‘marketing funnel.’ Every business needs to follow this funnel to ensure effective marketing and optimize only required strategies later on. Marketing funnel gives businesses the liberty to individually manage each step and check their progress. In this way, it will become easy to identify what is going wrong and what is hitting the right spot with their marketing tactics. This post will tell you about marketing funnel and what role it plays in defining success. Let us see what it is. What is a marketing funnel? A marketing funnel is a system through which every customer passes from knowing your product to buying it. This funnel comprises a series of steps that hold equal relevance and helps businesses identify at which stage the maximum people end their interaction with your products or services. The reason why it is known as a funnel is that a huge number of people enter it from the top but only a small percentage of them make it to the end-stage. Each marketing funnel has these four basic stages: Attention Interest Consideration Action Attention The first stage of the marketing funnel is to attract people towards your product. People need the products or services that you offer will search for it, and you need to ensure that your brand encounters them. If they are not visible in their search results, you will be out directly from the first stage. Thus, it is important for you to take every necessary step in order to make your brand visible in people’s search, and that could happen with your effective marketing strategies. Interest When you successfully get the attention of people towards your brand, its time is to create interest in the product. For that, you need to give them an offer that is better than your competitors and show the quality your products or services have. If you keep things as they are and don’t do anything to differentiate your brand from others, then people will prefer your competitors or the one that they normally choose. Thus, it is necessary to tempt them and show that you are better. Consideration The third step of the marketing funnel is to ensure that people are considering what you offer. If they don’t, how will you promote sales? Thus, here you need to tell people that your products/services can solve their problem the best than any other products could. You need to create trust in your products by ensuring that they are of better quality. Wherever possible try to give a live example as it will make their consideration to buy your product stronger. Action It is the last stage of the marketing funnel where people are convinced that your brand or product is best for them or better than others. Thus, they make the final decision of buying the product. Remember, the action will completely depend upon the efforts made during the first three stages of the marketing funnel. If you want the action of most of the people to be in your favor, then you need to attract and convince them through the right means & tactics. Each of the stages of this marketing funnel has its own purpose and makes your work easier in the long run as well. Thus, every business must create strategies for all stages individually and make the same efforts to achieve success. What is the need to have a marketing funnel? It doesn’t matter what you do, having a strategic approach always helps. It not only improves the result but also assists in effective planning. Same is the case with your marketing efforts, having a market funnel will help you out analyze each stage and find from where you are losing your customers. In other words, we could say that the marketing funnel organizes all our marketing activities and ensures that all the activities are implemented correctly. With the use of a funnel, you need to make the process of driving customers to the sales smooth. For that, you need to provide the information about your products and brand in the simplest, yet interesting way. Because, that’s how people will get attracted, and another way to grab their attention is to be genuine with whatever you say and ensure transparency with what you offer. If you don’t work according to the marketing funnel, it will make it almost impossible for you to decide where you are lacking and what you need to improve. In that scenario, you might need to work from the start again and that is something no one wants. Benefits of having a marketing funnel Businesses that use marketing funnel effectively have an added advantage over those who do not. Let us take a look at some of the key benefits a marketing funnel provides: Increased sales Marketing funnel allows businesses to personally monitor people who opt out of buying your product at the last stage. Thus, it helps retarget them by sending personalized emails, discount offers, and other tempting messages. Considering this helps in improving sales. Plus, through effective use of marketing funnel, one can also maintain good relationships with the customers by giving exclusive offers and even freebies. Get insights of lead’s behavior The marketing funnel helps analyze how people are reacting to your products. Whether they are comparing it with others, looking multiple times, and then going back, leaving them abandoned in the cart, etc. Getting such insights are helpful for the sales team to close the leads by giving what they need. That could be
Reasons to Keep Creating Content During This COVID-19 Pandemic
COVID-19 is said to be the deadliest pandemic that has ever happened before and millions of people have died due to this. This pandemic has not yet said goodbye, rather the condition is becoming worse day by day. The prime reason for this is the unavailability of any vaccine against Coronavirus and negligence of people in some areas regarding the guidelines stated by the government. Along with the people, businesses also have suffered a huge loss due to this pandemic. But there are some businesses, that despite this time of crisis have been trying their hard to fight this situation and maintain their position in the market. And rightly so, you cannot just blame the situation and do nothing for the survival of your business. We know the time tough but remember, efforts made now will be fruitful for you in the future. One of the best things that you can do now is to keep preparing & posting relevant and informative content. This is something that will be very helpful for any business to keep the audience engaged on the web and maintain good relationships. Reading this post will tell you why regularly posting new & unique content during this coronavirus outbreak is necessary and how it is going to help you. Why regularly create & post content during this COVID-19 pandemic More time is being spent on digital devices Due to this COVID-19 situation, most of the people are doing work from home and it is seen that the time spent by them on digital devices has increased significantly. Now, when people are using the internet more than they used to, the chances that your content will be read also becomes high. Especially, your target audience will look for required products or services more and if you are there for them with the informative piece of content, they will spend time to see what you have to offer. In this way, you will experience a boost in the web traffic and that eventually will help SERP rankings. Now, when people are spending more time on the digital platform, keeping them engaged will be easier for you with a helpful post related to your niche. This will show empathy towards your target audience and they might connect with you emotionally. If this happens, you will get some loyal clients for life. It’s not that you just have to show up with the content on your website, but you also need to be active on social media platforms like Instagram & Facebook to fetch the attention of people from everywhere and keep them engaged. Because, it’s not always about sales, sometimes, you need people to interact and see what you have for them and this is the best time for that. Distract quarantined clients You never know which of your client is suffering from this Coronavirus and is under isolation. This virus plays more with mental health than it does harm to your body. Thus, it is important to distract quarantined customers so that they can relax a bit and recover quickly. Now you must be thinking what role do you have to play in that? Yes, you can play a big role in distracting customers and remove negative thoughts from their minds with your informative, unique, and interesting posts. You need to think about how you can help people with the posts related to your niche during these tough times. For example, if you belong to the food industry, you can create posts on how people can boost their immunity. Such posts will not only get their attention, but they will also help people become positive and stay distracted from this situation, especially those who are under house arrest. You need to remember only generating sales will not help, it is also important to build good relationships to get the loyalty of people, and this is the best time to do that. Thus, try finding topics related to your niche that you think can help people and create interesting content on that. Show your care Big, small, or medium everyone is facing the consequences of this COVID-19 pandemic and hoping for the things to get normal soon. But deep down, we all know that it will take some time and we all need to continue our living with this virus. Being a business, you need to show people that you have not left them alone during this unfavorable condition. You need to encourage them to stay safe and tell them what they should do and what they should not during this condition. Ignoring them might portray a bad image of your brand and your customers & audience will think that you don’t care about them, and this is not a good sign. This is the time when you need to focus on creating content that is related to this current scenario, whichever way is it in. For example, you can educate people about guidelines stated by the government, you can tell them what role are you playing in fighting this situation out, or even you can provide free online stuff related to your niche so that people can utilize this house arrest situation. This all might sound you useless or even ridiculous, but believe us, considering this will provide more value in the future that you cannot even imagine. Again and again, we are saying that this is the time to build relationships not to push sales. Content is the king This is the most important reason why you should keep creating content even during this time of crisis due to the COVID-19 pandemic. ‘Content is the King’, you might have seen this phrase a number of times in our blog posts as well as others, and this phrase is true because the content is a must to build authority on the digital platform. You must know, that content is your investment that can give amazing benefits in the future. Content is required for building authority, brining traffic
Rules of Link Building
SEO is important for everything you do on the digital platform to ensure the success of your business. Without SEO, it is very difficult to compete, especially when your competitors are using SEO tactics to make their presence stronger in the digital world. It won’t be wrong to say that SEO is one of the most important and must-have parts of all digital marketing strategies. The reason behind this is that SEO ensures the visibility of a business online for relevant search queries made by people. While we are talking about SEO, then you should know that link building is one of the most vital parts of SEO. Link building ensures a wider reach of business online, improved authority, better recognition, and much more. Without link building, it will be just impossible for you to create effective SEO for your site. To build links, there are certain rules that you need to follow, as avoiding them might become the reason for penalties by Google. This post will be entirely focused on telling you about link building along with the rules that you must follow to avoid being penalized. What is link building? Link building is a process in which a hyperlink to one’s website is placed on another site of a similar niche. This technique is highly admired by search engine bots of popular search engines like Google and is also an effective SEO tactic. One of the key reasons why link building is so much admired, practiced, and suggested is because it lets internet users to easily navigate between the webpages on the internet. And, the navigation through these links is so specific that people easily find the information they are looking for. With link building, you need to know that links placed on other websites that drive traffic to your site are known as ‘backlinks’ and the links you have on your website that direct traffic to any of your webpages are known as ‘internal links.’ Both kinds of links have their own importance and both help in improving the reputation of your business and increase web traffic. Let us see some rules that you need to follow during link building. Rules of link building Great content We always say that you cannot keep content aside, especially with your digital marketing efforts. A quality content created in accordance with SEO is one of the best ways of building links. Everyone wants top-quality content and especially when you want a backlink from a popular & trustworthy site, you need to give something unique & catchy. If you can prepare such content (guest post), no one can take away your quality backlink. Plus, quality content is also necessary for you to give links to other sites as well, because, you cannot only ask for backlinks, you need to give some as well. It’s also a good SEO practice to do. Without quality content, you won’t be able to get a quality backlink and even if you get one, the chances of getting traffic through that link are less. Always remember, to post great content with your backlink, choose a quality site, because that’s how you will get the attention you want. If you want a backlink just for its sake and get it through any website that has no genuine visitors and authority, it’s of no use. The only thing that you’ll get through this is a waste of your resources. So, do enough research to find a quality site relevant to your niche before getting a backlink. Don’t pay for links The second rule and the most important one is to avoid paying to get any backlinks. This is a bad SEO tactic and is never admired by search engines like Google. Payment is made when you are not able to get a quality backlink through your content and if this is the case, the traffic on your content will not be as you expect, thus, you will not get a significant rise in web traffic on your site. Remember, the genuineness of your backlink will decide how effective it will be for you and how much authority you will get from search engine bots. Avoid exchanges Rule number three for your link building strategy is, never exchange links. What we mean by saying this is never give a link in return for a link. This is strictly considered a bad SEO practice and if Google bots find it out, the ranking of your site will drop down instead of getting up. Just like getting paid links, link exchanging is also done when you don’t have quality content that can grab the attention of people. When the audience will not like your content, it doesn’t matter where it is posted, you will not get traffic through the link present in that content copy. Add site to local listings Having your mention in local listings serve as one of the best backlinks and popular search engine like Google also favors this. Adding your business to the local listing will ensure that it is a genuine one as you will provide a proper address and contact number for people to find you easily. To ensure that you are benefited from listings, it is also important for you to clearly mention on your website that where people can find you online and link the page to listing having those mentions. Look for unlinked brand mentions When you start to do well on the digital platform, people start talking about your brand on different platforms. Even you will see your brand mention in several articles over the internet, but the most disappointing part that you’ll experience with your brand mention is that there will be no link. Now, what you need to do here is to find out mentions of your brand and request the website owner to add a link to your webpage on that mention. This is one of the most effective rules of link building. Remember one thing, before
SEO Processes That Become easier with high Domain Authority
When your business grows, you grow as well and that’s what success is. Growth cannot be alone, what we mean by saying this is, that business’s growth and your growth are connected and you cannot expect one’s growth without the other. Similar is the case with the growth of your website, if its domain authority will become better, the rest of the other factors that are important for SEO will also improve. Reading this post, you will come to know how important it is to have increased domain authority and which SEO processes will become easy for you with that. We know how vital SEO is to build strong authority on the digital platform and to compete tough with competitors. Thus, if you are able to build good domain authority, the rest of the SEO processes will become easier for you, and you will experience it with your digital marketing efforts. What is Domain Authority (DA)? The domain authority of a website or we can say webpage defines its relevance to the query searched by a user. Better the DA higher will be the SERP of the webpage. Domain authority is calculated from 1 to 100 and the higher the score, the better will be the chances for a webpage to rank high in the search results. The theory here is simple if the content present on a webpage matches with the query asked by the user, the chances of that web page ranking high in the search results will be better. While on the other hand, if the content is less relevant, then, that webpage will never gain high SERP ranking. SEO processes that high DA will make easier Ranking ability To rank high on the search engine results pages, it is important for you to have great quality content. But along with that, one more thing that you need to have is the right choice of keywords that are relevant to your business’s niche and for which you want your webpage to rank. Now, when the domain authority of your site is good, it becomes easier for your site to have a high SERP ranking. All you need to do is check your page authority for the top-ranking keywords by simply searching them on Google. Considering this will give you a better idea of what you can do to improve and how much time it might take to reach where you want to. But remember, to increase domain authority, you need to focus on link building as well. Better crawl budget Crawl budget is defined as the frequency at which search engine bots crawl your web pages. We can say that it is directly proportional to the domain authority of your webpages. Crawl budget is one of the most important factors for your digital marketing efforts. As more the frequency of crawling of web pages better attention of search engine bots you will have plus, better will be the chances to ranking high on SERP. If you have good links equity for your website then Google will give more attention to your websites and more of your webpages will be crawled. While on the other hand, if you don’t have enough links but have many webpages, then it will be difficult for the bots to crawl and index your webpages. Thus, your crawl budget will be poor. Remember, higher the domain authority better will the crawl budget of your site. High indexation speed There are so many benefits of having increased domain authority of your webpages. Along with getting priority to crawl faster and ensure better ranking ability, it is seen that high DA also delivers high indexation speed by Google. When a webpage is updated, it takes some time to show up results based on its quality. But, if the domain authority of the webpage is high, the time taken by Google to crawl & index will be much less when compared to the webpages with low DA. This means, updated pages with high domain authority are going to give results sooner and you will see the changes on search engine results pages. So, it is advised to focus on getting better link equity and reap its benefits. Powerful links If you don’t know, then you will be surprised to know that having better DA make your own links more powerful. This means, with high link equity, internal linking will become more effective. This simply implies, that with high domain authority the chances of getting ranked high on SERP become strong and you can do strategic internal linking to your website to make it easier for the webpages to rank high in search results. Plus, it will also be better for the links that you have of others on your webpages. When your links become powerful, it gives an advantage to those you give out to others as well. Hence, the priority of your site to receive backlinks from will also increase and you will experience this when people ask you to link their webpages. Less harm from bad links Bad links can affect anyone, even the most popular and trusted sites. Plus, they can also get you penalized heavily. But if you have numerous links from good & trusted sites, a few bad links cannot harm you or we can say, that they will have the least effect on the reputation of your site. While on the other hand, if you have link equity, then even a few bad links can do serious harm to your site and you might require to pay a hefty price for that. Thus, to ensure a safe & strong digital presence, you need to focus on building the link equity of your website along with doing several other things. Less over-optimization Most of us select an exact match anchor text for adding the hyperlink in order to rank higher fast. But in this process, we tend to do over-optimization of our site and that’s not gonna help at all.
Tips to Create A Perfect About Us Page
When we talk about any website, its about us page is of most importance, because it gives insights to visitors into what the company is all about and what it offers. Any website without about page is just incomplete and the chances are high that you might not get the desired attention you seek. The theory behind this concept is simple, as you cannot trust someone until you don’t know about him/her. Similar is the case with a business website, how can you rely on a brand when you don’t know what actually it does and how much experience it has. Thus, an introduction to something new is very important and that’s what ‘About Us’ page of a website does for its visitors. People want to know you and that’s how it works, that’s how you will be able to build a strong & trustworthy relationship with them. Besides who you are and what you do, there are many other questions that people want to be answered. Some of the questions could be your core values, size of your company, goals, and how you are different. And the about us page can solve all these queries to give a better view of your business to your target audience. It won’t be wrong to say that about us page can create a first impression of your brand, and you know how important it could be in guiding visitors to other pages of your website. This post will guide you on how you can create an about us page for your website that visitors find genuine enough to be trusted. Plus, you will also get to know about some important elements that are must-have for an about us page. How to create a Perfect about us page? Be factual This is something most important for about page of any website, be it of a big one or small business. Some businesses tend to create a hype in their about us page by including information that is not even half true. Another point of importance is to be concise and relevant, as, for detailed information, your home page, and other dedicated product/service pages are there. While writing about us page, it is necessary for you to include more facts for which you can give proof. Tell people what difference will it make for them if they choose you. With this, if you can include numerical data like choosing us will increase the web traffic of up to 150% will be of great help in gaining trust. Also, tell people something which can convince them that you understand their needs and requirements. Plus, giving information about your background and your success story could also do the job for you. Look to build trust Gone are those days when one to one meetings used to be an essential part of businesses. Now we are living in the internet era, here, most of the work is done either over a phone call or through digital platforms. Thus, it becomes important for every business to make efforts for building trust with people on the digital platform because that’s where most of the business occurs these days. Considering this fact, the about us page becomes more important and it is necessary for you to build trust through it. One of the best ways to build trust through the about us page is to give complete contact details of your business. Include contact number, physical address, email address, and any other information that you think is of use for visitors. If people know your brick or mortar presence, they will be more confident in buying your products/services, as they know for any issues, they can reach you easily. This is how you will be able to build trust. Remember, if there is no trust, you won’t be able to stand strong in this tough competition. Consider your audience For whom you are writing is the most important and first thing that you need to consider. Because that’s how you will be able to tailor the content for them and get the engagement your desire. Analyze who will be your reader, whether they are teenagers, young adults, elders, expecting moms, business professionals, or students. Your audience will be decided by the type of products or services you offer and that is what will get you good engagement. An about us page must convince the target audience that what they are choosing is best for them and it will solve their purpose. To know your audience, you need to do enough research and see who all can effectively use what you offer. Above the fold information is the key Remember, not all will read the full about us page of your website, most of them just the information provided at the top or we could say above the fold. Thus, it is important for you to put as much valuable information as you can in the top few paragraphs. That part can never be missed as it is one that will appear first when someone lands on the about us page. So, you must include key information above the fold and finding that relevant, people will scroll down for more as well. Considering this will help make the page more interesting. Lead them with your best information Talking best about your business in the about us page can magnetize visitors and considering that, they will look for more about you. Whatever you think is best about you, include that on the page. The information that we are talking about could be anything, like any license which is not easy to get, review from a popular personality, awards, or something very unique that people have not experienced earlier. Including such information will attract people and create a unique image of your brand that will reap some great benefits in the long run. Be specific About us page is where visitors come to know about your brand and it is important for
Top Digital Marketing Trends You Must Know
Those times are gone when the marketing used to rely mostly on TV & newspaper advertisements and pamphlets distribution. It’s a new world where those marketing practices are slowly fading away and what is on a roll is the digital world. If we talk about the current scenario, no business can think of surviving without having a presence on the digital platform. It won’t be wrong to say that digital marketing has become the priority for businesses to get the attention of the target audience and grow. No other marketing channel could give the exposure that the digital platform can. This is also the reason for its increasing popularity. But you must know that digital marketing is not new, it is being practiced for more than a decade and has seen many changes till now. Thus, to stay updated and get the most out of it, you need to know top trends that are being practiced in digital marketing. Because only that’s how you will be able to maintain your position in the market and give a tough competition to others. Reading this post will tell you about some of the latest digital marketing trends that help you get success and keep up with the current market scenario. Top digital marketing trends you should be aware of Voice search With the advancement in technology, digital marketing is spreading its wings by being an indispensable medium in the growth of any business. In fact it is mandatory for all the businesses to stay updated with the latest marketing trends and the efforts required to learn and grow. As we are talking about top trends in digital marketing, one of the most important is the voice search. Either you can say that people are becoming lazy or you can say they are becoming smart, but whichever is the case, the voice search feature is being loved by everyone. To search anything over the internet with this feature, all you need to activate it and speak your query. The next moment you will see a list of results. Considering its popularity, businesses must look for voice search optimization of their web pages to make them more user-friendly and ensure visibility when the target audience makes a search using this feature. Do deep research to find relevant keywords that are being used by people for voice search. Chatbots Chatbots are now not a new technology because most of us know about them, but they are undoubtedly in their infancy. We know very little to what chatbots can do but still, with so much little they can do a lot. Implementation of chatbots on your websites or even other platforms like social media is the best idea to ensure your 24/7 presence, that too without the need of any special team. The time is not far when chatbots will become a key part of the customer service industry and every business will be using a chatbot for their customer query department. Chatbots are helpful and it is seen that they improve the customer experience and help increase lead generation & sales. Thus, if you want to stay updated, it is suggested to implement a chatbot for your business and see the difference it creates. Shoppable posts This is a highly growing trend in digital marketing that has delivered a lot of success to businesses. Now you might be thinking about what are shoppable posts? Let us make it clear. These are generally the social media posts through which people can directly land in the shopping cart and buy the product shown in the post. Such posts are highly popular for social media platforms like Instagram and Pinterest. Not only that particular product which is shown in the post, but you can also optimize it so that the user can see similar products on your site if he/she wants to. Shoppable posts make it easy for people to buy something without much confusion and they love to do so as well. If you want your brand or products to get recognition, you should also create shoppable posts for your social media account and experience the magic they do. These kinds of posts are in trend and considering this, you will see a significant rise in sales. Augmented and virtual reality Not many businesses have adopted this marketing trend but, people admire those businesses who are already using it. No one would have thought that we will be able to do something without doing it in real. Confusing? It might be. Let us make it simpler with an example. You might have seen spectacle brands having launched their application with a feature known as 3-D try on. With this feature, you can try different frames of glasses or shades through the app and buy the one looks good on you without even visiting the store in person. In this case, you are trying different glasses but in actuality, you don’t have any glasses in real to put on and remove. All thanks to the virtual & augmented reality and their introduction to digital marketing is doing wonders for several businesses and also making it easy for people to select and buy things online that look perfect on them. If you think that you can implement something like this for the niche of your business, try to consider immediately. We are sure that all our readers will develop some fondness for this feature. The goal of virtual reality for digital marketing Trends is simple, wherever feasible, let people try something online in a similar manner they should do in real before buying something. Live videos To get success on the digital platform, engagement from your target audience is necessary, because without that neither you will be able to understand their behavior nor they will be able to understand yours. So, this is a two-way process. People will engage when you provide them with quality content that is also useful. While you can engage with them through reviews