July 12, 2020
When your business grows, you grow as well and that’s what success is. Growth cannot be alone, what we mean by saying this is, that business’s growth and your growth are connected and you cannot expect one’s growth without the other.
Similar is the case with the growth of your website, if its domain authority will become better, the rest of the other factors that are important for SEO will also improve. Reading this post, you will come to know how important it is to have increased domain authority and which SEO processes will become easy for you with that.
We know how vital SEO is to build strong authority on the digital platform and to compete tough with competitors. Thus, if you are able to build good domain authority, the rest of the SEO processes will become easier for you, and you will experience it with your digital marketing efforts.
The domain authority of a website or we can say webpage defines its relevance to the query searched by a user. Better the DA higher will be the SERP of the webpage. Domain authority is calculated from 1 to 100 and the higher the score, the better will be the chances for a webpage to rank high in the search results.
The theory here is simple if the content present on a webpage matches with the query asked by the user, the chances of that web page ranking high in the search results will be better. While on the other hand, if the content is less relevant, then, that webpage will never gain high SERP ranking.
To rank high on the search engine results pages, it is important for you to have great quality content. But along with that, one more thing that you need to have is the right choice of keywords that are relevant to your business’s niche and for which you want your webpage to rank.
Now, when the domain authority of your site is good, it becomes easier for your site to have a high SERP ranking. All you need to do is check your page authority for the top-ranking keywords by simply searching them on Google. Considering this will give you a better idea of what you can do to improve and how much time it might take to reach where you want to.
But remember, to increase domain authority, you need to focus on link building as well.
Crawl budget is defined as the frequency at which search engine bots crawl your web pages. We can say that it is directly proportional to the domain authority of your webpages. Crawl budget is one of the most important factors for your digital marketing efforts. As more the frequency of crawling of web pages better attention of search engine bots you will have plus, better will be the chances to ranking high on SERP.
If you have good links equity for your website then Google will give more attention to your websites and more of your webpages will be crawled. While on the other hand, if you don’t have enough links but have many webpages, then it will be difficult for the bots to crawl and index your webpages. Thus, your crawl budget will be poor.
Remember, higher the domain authority better will the crawl budget of your site.
There are so many benefits of having increased domain authority of your webpages. Along with getting priority to crawl faster and ensure better ranking ability, it is seen that high DA also delivers high indexation speed by Google.
When a webpage is updated, it takes some time to show up results based on its quality. But, if the domain authority of the webpage is high, the time taken by Google to crawl & index will be much less when compared to the webpages with low DA. This means, updated pages with high domain authority are going to give results sooner and you will see the changes on search engine results pages.
So, it is advised to focus on getting better link equity and reap its benefits.
If you don’t know, then you will be surprised to know that having better DA make your own links more powerful. This means, with high link equity, internal linking will become more effective. This simply implies, that with high domain authority the chances of getting ranked high on SERP become strong and you can do strategic internal linking to your website to make it easier for the webpages to rank high in search results.
Plus, it will also be better for the links that you have of others on your webpages. When your links become powerful, it gives an advantage to those you give out to others as well. Hence, the priority of your site to receive backlinks from will also increase and you will experience this when people ask you to link their webpages.
Bad links can affect anyone, even the most popular and trusted sites. Plus, they can also get you penalized heavily. But if you have numerous links from good & trusted sites, a few bad links cannot harm you or we can say, that they will have the least effect on the reputation of your site.
While on the other hand, if you have link equity, then even a few bad links can do serious harm to your site and you might require to pay a hefty price for that. Thus, to ensure a safe & strong digital presence, you need to focus on building the link equity of your website along with doing several other things.
Most of us select an exact match anchor text for adding the hyperlink in order to rank higher fast. But in this process, we tend to do over-optimization of our site and that’s not gonna help at all. SEO is never about finding exact match anchor, rather it is about relevancy and variety.
With high domain authority, you have great link equity and that means the variety of links is vast because of more numbers of links. This reduces the chances of over-optimization even if you link your webpages internally with exact match anchors. Thus, we could say that high domain authority can save you from over-optimization.
We cannot deny the fact that having high domain authority makes things easy and success is guaranteed. With more links, the chances of your site rank high on the SERP becomes high, thus, more people will be able to see you.
With high DA, you will receive more & more links from the content that is ranking high on the search results, and with that, your ranking will also become better. Plus, more people will request you to give a link to their site on your webpages. And we cannot ignore that this is a sign of success.
SEO is the most important factor when it comes to ranking your site on the digital platform. Without effective SEO, you won’t be able to build your reputation online. When we talk about SEO, one of the most important things is domain authority.
Domain authority is the factor that can help you ease other SEO processes along with your success on the web. High DA is directly associated with better page ranking and improved online reputation. This one factor can make several other SEO factors better for a website and that will ensure improved recognition.
High domain authority is also seen to power up your links and make links of other’s websites you have on your webpages more valuable. Thus, it will become easier for you to get more backlinks from popular & trusted sites plus giving some as well.
This post was dedicated to telling you how beneficial it is to have increased domain authority of your site and how it can ease some of the SEO processes of your site and that will surely help you in the long run.