July 12, 2020
Blogs play a n important role in defining the expertise level of a business and also to improve its SEO rankings. Almost all business websites have a dedicated blog tab where they post trending and informative blog posts to share knowledge with their target audience and show expertise in their business’s niche. Besides business sites, there are also blogging sites on which people only post blogs on different topics of a particular niche for which the site has been made.
In general, we could say that blogs are everywhere and without them, it might be difficult to build authority online and get high SERP ranking. Writing and posting information-rich blogs are always helpful in grabbing the attention of the target audience and giving an edge over competitors.
Now, when it comes to writing blogs, not all are experts, everyone has their first experience of writing one for someone or themselves. As we know that “the first impression is the last impression”, but with blogs, you need not panic as with experience your blogs will become better. But still, your first blog must create an impact that readers want to read more from you in the future.
This post will help you out with writing your first blog post and making most out of it. Let us see how you can write your first blog post just like an experienced professional.
The first and most important thing that you need to consider before starting with your first blog post is the audience. You need to have a clear idea of whom you want to write or whom you want to read your blog posts.
It is obvious that blog posts are written for a specific audience and if it is not tailored for them, they will not show any interest. Thus, it is important for you to define your audience with a clear-cut idea in your mind. Considering this will help you out to come up with a post that is loved by the target audience.
Remember, more specific your target audience will be better will be your blog post.
Everyone has to experience one or the other thing for the first time and it is likely that they will make mistakes. But here, mistakes are not a matter of concern rather attitude is.
While writing your first blog post, you need to ensure that you do it with the right attitude. Because that’s what will give you confidence and make sure that people admire you for what you do. Your attitude while writing the first blog will decide how far you will go as a blog writer and how much success you will get.
Whenever a new brand comes in the market, it introduces itself to the target audience and tells what it is and what it is going to sell. This is of most importance as without an introduction, people will not be able to recognize the brand and also won’t give much attention.
Similarly, while your own blog for the first time, it is also important for you to give an introduction to your target audience. You should tell them a bit about yourself along with the purpose of writing blogs. Plus, do not forget to tell for whom you will be writing and what benefits they will get by reading your blog posts.
Considering this will be a great idea to get people acquainted with what you write.
Though it is not necessary to give an introduction in your first blog post as you already have about us page of your website for that, yet, it is a decent to do, especially when you are going in front of a huge audience.
Now, here’s the real thing that you need to do, and that is the topic of your blog post. As you are writing a blog for the first time, thus, it is necessary for you to choose a unique & interesting topic of your niche.
Remember, never come up with a topic that is boring or is not solving any purpose for the readers. It is always a good idea to choose a topic that is in trend and people are searching for it on the search engine. This way, you’ll be able to get a good response and receive a good SERP ranking.
The best tip anyone could give for the topic of your first blog post is the keyword research. Through keyword research, you’ll find what people are searching more and the results they are getting. Hence, after analyzing all this, you can prepare a better blog that what people are receiving after their search, and with this, you can build the authority of your blog.
Along with choosing the topic for your blog, it is also important to consider the right blog-type according to that topic. You can also choose the blog-type as per your ease, the one you think you can write comfortably.
The type of blog will also depend upon the niche on which you are writing. Here are different types of blog posts you can choose from:
As the name suggests, these types of blogs contain the information in the form of lists, for example, ‘10 tips of relieving back pain.’ This type of blog is admired the most as it is easy to read and understand.
These blog posts contain information in detail and especially are written to explain everything about a particular topic. For example, ‘a complete guide to SEO.’
Such blogs are generally focused on telling something and their title often start with ‘how-to’, for example, ‘how to write your first blog.’ These types of blogs solve the queries of readers step by step and are of great help if written well.
Review posts are often written to compare one or more products/services to the other. These blogs give a clear idea to the readers about which one is better and why. If your niche is affiliate marketing, review posts could be the best for you to start with.
It won’t be great to start off with an interview post when it is your first blog. But if you have taken interviews of some popular personalities in your niche, then this type of blog could be a great one for you to start strongly. Interview posts include the experience shared by experts in your niche.
These types of blogs include best of something, for example, ‘top 5 places in Europe for adventure lovers.’
These are the most common types of blog posts that you can choose from according to the topic and niche. Hitting the right one could get you success right from the start.
It doesn’t matter whether you are writing a blog post for the first time or for the 100th time, research is a must, and when it is your first experience, you should consider it on a serious note. Despite having a deep knowledge about the topic you chose, it is important for you to research the topic because you never know what new is being introduced that you are not aware of or any amendments you haven’t come across.
Thus, it becomes necessary to do enough research to make sure that whatever information you are providing in your blog is correct and updated. Keeping outdated information can create a negative image and that is not good for the start.
During the research, you must also have a look at the information provided by the first three or first five links of the search results. This will help in creating your first blog information-rich and better than those present at the top. Thus, don’t be surprised to see you at somewhere top in the search results if you do everything right.
Now when you have gathered all the information required to be included in your blog, its time to put all the information along and create a blog. One thing you must keep in mind while writing the blog is to put every information in order so that readers can relate it to one another and your blog makes sense.
The structure of your blog should look like this:
Any basic blog must have these elements that too in order. If you find anything else of relevance, you can include it after the body. Remember one thing, that including relevant keywords that you have searched must be included in your blog to ensure that it gains high SERP ranking.
While writing the blog post, you need to ensure that it is easily readable and people don’t find it boring. For that, firstly you must make sure that paragraphs of your blog are not long enough, because if this is the case, people are not going to read them, as it could be boring.
Another thing you must keep in mind is to keep sentences short as well because that will improve readability. Adding bullets in between will also make your blog post look interesting and ensure that readers are able to easily understand what you want to say.
One of the most important things that you need to consider is to include relevant and unique images in your blog. To ensure better results, you can also add videos, infographics, or GIFs. Such visuals keep readers engaged and are considered as a good sign by search engine bots.
Along with all these parameters, transitional phrases like ‘remember’, ‘here’s the point’, & ‘let me explain’ also do a better job in maintaining interest and improving the time spent by readers on your blog.
Once you are done writing the blog, it is important to have a thorough check to edit mistakes or any lines that you think are not fitting well. While reviewing the blog, you should look for any grammar errors and the structure as well. If you find that the current structure is not much engaging, you should try changing it to something that works best.
For checking, it is advised to use a grammar check tool to get better results. Such tools are dedicatedly designed to perform grammar check and they can also identify spelling mistakes and give suggestions for replacement of any word that you don’t find suitable as well.
Remember, proofreading is the most important part of writing the blog, so never skip that.
Engaging blog posts are best to receive what you want from your target audience and that is known as a call to action. A CTA could be anything from subscription to sales, thus, you need to include your call to action at the end of the blog. If people love the information you have provided, most of them will consider your CTA and it will be great for the reputation of your blog/brand.
Here’s a catch, including CTA in your blogs can help you in the long run by providing loyal followers, subscribers, or customers depending upon the purpose of writing & posting the blog.
SEO is a must for any business to grow online and ensure a strong presence. Thus, while writing a blog either for a business website or blogging one, you need to make sure that it meets all SEO guidelines. One of the most important things is to include visuals like images, infographics, and GIFs that we already have discussed above.
Another important thing to ensure good SEO is to include relevant keywords that also we have covered. To get a better score, just use any good SEO plugin that will give you insights into your blog’s SEO.
As you are writing your first blog post, thus, it is necessary to adopt all good practices and one of them is the meta description. This short snippet that tells what is there in your blog in about 150-160 characters is highly important and plays a key role in improving SEO and SERP ranking of your post as well.
The quality of the meta description will decide whether your blog will be opened or not even after getting the visibility. This description will be visible to your target audience below the link to your webpage. It is advised to include relevant keywords in the meta description to ensure good visibility of your blog and increase the chances of getting it opened.
Once all the above-mentioned steps are done, it’s time to publish your blog and wait for the response.
When we talk about the digital world, promotion is necessary to compete and build authority. Thus, it is important for you to promote your blog on relevant social media platforms to make people aware and get high traffic.
While promotion, it is also important to target the right keywords because that will help grab the attention of your target & genuine audience.
Remember, that promotion can be paid and free, choose according to your needs and budget.
When it comes to digital marketing, blogs play a very important role in keep people connected to a brand or business. The reason behind that is the ability of blogs to explain something in a better and clearer way. Blogs are also important in showing the expertise of a business in its niche. Because, more unique & more relevant information you are able to provide, better will be your expertise considered by your target audience.
Not only for businesses, but also for blogging sites, blogs are very crucial and they can earn you money, respect, and good authority on the web. But for that, it is important to write & post some great blogs. No one is perfect from the beginning and the same is the case with writing blogs. One has to practice to gain experience and improve in the long-run.
This post was entirely dedicated to giving you tips on how you can write a great blog when you are doing it for the first time. We hope that it would have helped you a lot and you would be able to do much better than you would have done without considering these tips.