Worldwide Leaders In Digital Marketing

Try Our Newly Created Software To Boost Your Business

How to Increase Organic Reach on Searches

Increase Organic Reach

July 12, 2020

Every business is playing the digital game as without that they cannot survive in this fiercely competitive world. The digital platform is a necessity of every business to succeed online and achieve the growth they seek. A strong online presence means a good number of visitors on your website, and if they come organically, the value just multiplies. Though there are numerous traffic  building strategies adopted by business yet organic traffic holds great value in the eyes of search engine bots. Most of us might have sidelined the organic reach on searches but, it is still as important as your other strategies to promote the business.

This post will tell you some defining tips that will help you increase organic reach and pose you a genuine one in the crowd. Organic traffic is always admired by the popular search engine like Google and plays an important role in defining the ranking of a website. Let us see what it is and how it works.

What is meant by organic search?

Organic search results are defined as those results that are purely based on the quality and relevance of the query made by the user. In other words, we could say that organic search results do not require any paid advertisements or other paid efforts as they are completely based on the SEO  of websites. These results are also known as unpaid search results.

Though paid results are also shown in the form of display & pay per click ads when a query is made by a user. But such results are always denoted by the word ‘Ad.’

Importance of organic traffic on a website

People who come to any website naturally and stay there can be trusted as genuine ones as they can be considered as long-term traffic. More organic traffic on a site means that it is qualitative and provides quality information to users based on their search. This is also examined by search engine bots and will result in the improvement of the SERP ranking of that website. It is also seen that organic traffic is the most relevant because the user will only land if the content matches to his/her query. 

Thus, it is important to have good organic traffic on your website if you want to reach long-term goals and compete strongly. Let us see how you can do that.

Tips for increasing organic reach on searches

  • Everything floats on the content

Just like you cannot think of success without having a presence on the digital platform, similarly, you cannot think of having a strong digital presence without quality content. It is a must and it always will be. 

If you want to do well with the organic reach, you must focus on creating engaging, informative, unique, and relevant content for your website. This is because the content is indexed by search engine bots and the site will only receive authority if the content is relevant and of great quality. 

So, the first thing you are required to do is research to find the information relevant to your business and about which people are not very much aware. You should also search for trending topics in your business’s niche and create content accordingly. 

You should also include visuals in your content to make it more interesting and attention-grabbing. They play a key role in ensuring better engagement from the visitors and improving the quality of your site. Thus, visuals like images, infographics, GIFs, and videos are a must in any content you post online. 

Remember, more the qualitative and informative your content will be, the more organic traffic will be on your website. 

  • Don’t ignore social media profiles

Remember, the organic reach of your brand not only depends upon your website but it also requires optimization of social media profiles. If you don’t know, then it is important to be aware that social media links are vital for effective SEO strategies, and considering them with every other factor could only help you increase organic reach. 

So, here’s the key, first of all, you need to stay active on all your social media accounts by regularly posting content on trending topics. But here’s a catch, try including relevant keywords that you want to target on your social media pages and content as well. This will help you get indexed by search engine bots and build a good reputation. 

People also directly move to a website to find more information when they find relevant content, they are looking for on social media profiles. The chances of getting visitors from social media are very high due to its huge user base and you must focus on this and optimize social media profiles accordingly.

  • Define a list of keywords

The site ranks on search engine results based on the keywords they target and the query made by people. Thus, it becomes important for every business to prepare a list of keywords they want to target and are popular among queries made on the search engine. 

Now, the next thing you need to do is prepare the content using those keywords relevantly so that bots can identify and index those. This will help improve the organic visibility of your business and build authority. 

Remember, keywords that you use must be closely related to the search queries made by people, and the content you create must solve their purpose. This way, you might also get recommendations and it’ll improve the reputation of your business. 

Having the right keywords on the right landing page will make you a strong competitor along with a significant improvement in organic reach on searches. 

  • Content strategy is must

Remember, only creating and posting content will not get you anywhere, you need to promote it as well, and that’s where content strategy comes in. 

Content strategy is a detailed plan of how often you update content, after how much time you think is important to optimize it, which social media platforms you use it to promote it, tactics used for content promotion, and much more. All these factors along with many others must be included in your content strategy and make sure that you are following it strictly as well. 

Content strategy is a vital factor in increasing the organic visibility of your brand along with organic traffic. You need to give special attention to each of the points included in the content strategy and create a report on how well they are working out. This report will help you make necessary and relevant changes to improve the results. 

  • Publish something that does not grow old soon

Now that sounds a bit irrelevant but it is not. What we mean by this statement is that you need to post something that people find useful even after a long time and something in which you don’t have to make changes frequently to keep it fresh. 

You need to do deep research to find out what is relevant for your business’s niche and has a long shelf life. Considering this will make your brand more valuable as sometimes it takes a bit of time for content to reach a relevant audience and increased visibility. So, if your content is evergreen, then whenever it becomes popular, you will reap benefits. 

  • Meta descriptions are important

It is true that most of us think that meta descriptions are less important than other marketing strategies we use. This is what we are doing wrong and it could be the reason for not getting enough organic visibility. 

Meta descriptions help users, as well as search engine bots, identify what is there on the webpage that has appeared on the SERP. In other words, it acts as a snippet of the information included in the webpage. By providing the exact information related to the search query, you can increase organic reach and organic traffic on your website. 

Most users read the meta description before clicking on a link and if you are able to provide the most relevant ones in this snippet of around 160 characters, it is likely that visitors will land on your website. So, never ignore meta description and create a unique one for each web page of your site to improve organic reach. 

  • Use organic post targeting

Organic traffic is not easy to get, it requires you to make some serious efforts especially the ones that are not paid. That’s why it is important to use organic post targeting.

What this means is that your content should be visible to the people for whom it is made for and to those who fulfill the criteria of your target audience. This is one of the best ways of getting organic traffic, as if people see something posted by you relevant, they will visit your website again and again, plus, it will also improve organic reach on search results. 

When we talk about social media platforms, one of their best features is that they allow businesses to do organic post targeting by showing the content to only a specific audience as defined. Businesses can set their target audience based on the gender, age group, marital status, interests, and much more, and hence only those who match the criteria will see the content. 

  • Backlinking and internal linking

These are the two most important things that are admired by search engine bots for a site to rank it high on the SERP. Making links is necessary for getting success on the online platform. 

If we talk about backlinks, having some from trustworthy sites improves the reputation of your brand and builds trust in your target audience. To get quality backlinks, you must first research popular sites that relevant to your business’s niche and then create wonderful & informative content to convince the webmaster of that site to post it giving you a backlink. This will improve the authority, visibility, and traffic on your site, and chances of appearing it in organic search results will also improve.

While on the other hand, the internal link is slightly different from a backlink where the link is applied to a relevant anchor on one of your posts that will take the user to another post on your site when clicked. Internal linking is one of the best strategies to increase user’s engagement on your site while reducing the bounce rate. If you manage to apply links to the most relevant anchors that drive the user to a post related to that, then you will be counted as an expert in your niche by the search engine bots and soon you will see improved organic reach.

  • Prefer quality over quantity

Search engine optimization is never about the numbers, it mostly focuses on quality along with optimizing elements according to the algorithms so that site can appear for most relevant queries. 

Now, this is also of importance while posting the content, instead of pushing for numbers, it is important for you to focus on quality. Even if you have low content quantity on your site but the quality is up to the mark, then undoubtedly it will rank higher than the sites with numbers but with low quality. 

Remember, search engines like Google first see the quality of information you provide not the quantity. If your posts are most relevant to the search queries of users, then they will prefer your site and in this way it’s organic reach will improve.

Keep this thing in mind, better the content better will be your site’s reputation and ranking. 

  • Smartly use ALT tags

ALT tags are used for describing what the image is all about as search engine bots cannot interpret images but by going across the ALT tag, they will come to know that an image is there. We all know what role do images play in defining the quality of web pages and ALT tags will help bots identify them easily with their short and precise description.

While writing the ALT tag, you must try to include a keyword that is specific to the web page to help increase its organic search ranking. Another most important thing about writing the ALT tag is to keep it as short as possible and if it is of not more than 6 words, it would be great.

Thus, you must enter the ALT tag for all the images present on your website and each tag must be relevant to the information portrayed by image. 

Remember, never use the same tag for multiple images and avoid keyword stuffing in ALT tags in the greed of improving rankings as it could hurt you badly and drop down your position on SERP.

  • Interaction is the key

The theory here is simple, more people come to know about your brand, more will be the search and better will be the organic search ranking. For that, it is important for you to interact with as much audience as you can on social media. 

It could be done through live chat, by creating a dedicated page for talking to the target audience, by participating in groups or forums, posting something that requires discussion or debate, or opening up a contest. In this way, you will be able to improve brand recognition and if you are successful in satisfying people through your comments and suggestions, they will search you directly on the internet. 

Communication always helps and here as well it will help improve organic visibility. 

The Bottom Line

For inbound marketers, organic traffic is the prime source of web traffic that can help them achieve long-term goals and build a strong base of loyal customers. Those who come naturally to you have the highest chances of staying for a long time and those are your admirers as well. 

Another importance of having organic traffic is that it is the most relevant one because it is on your site by choice not by any paid advertisements or attractive offers. Even search engines like Google give preference to sites with high organic traffic and yours is the one, it will appear high on the SERP. 

But it is not as easy as it sounds, it takes a lot to increase organic reach and organic traffic in this world full of competition. For that, every business needs to adopt several measures & practices and do research as much as they can to appear unique and provide the latest information related to their niche. 

This post was focused on telling you some tips that could help increase organic reach on searches and we hope that implementing them right will work for you as well. One thing is sure that having organic traffic adds value to a website and make it appear high on search engine result pages (SERP) as well. 

Consider the tips suggested above and see how they help you improve organic reach on searches.

Recent Blogs

your clients’ business
15 May 2020

Making Your Clients’ business more agile

In the following days where a pandemic has taken a toll over every activity and put a halt on the day to day lifestyle lubricating the business becomes a challenging ta
Google’s Knowledge graph
15 May 2020

The better ways of branding in Google’s Knowledge graph without Wikipedia page.

Wikipedia page is no more a need to gain knowledge regarding the graph for promoting your brand and you can easily probe into the knowledge graph that triggers the know
reasons to switch a job
15 May 2020

What are the reasons to switch a job you love? 

Switching a job always means coming out from your comfort zone and learning new things around new people and in a totally unknown environment. Meeting new people and tr
social media marketing
15 May 2020

Starting from scratch? Here’s how to build a social media marketing strategy

We cannot even imagine the promotion & marketing of businesses without the help of social media. It has become an important pillar of digital marketing and there is
Digital marketing strategies
15 May 2020

Digital marketing strategies every business owner should know

We can do almost anything sitting at home, what we require is only the internet connection and a device to use that. This is the power of the digital world and the spee
Managing a business with multiple locations
15 May 2020

Managing a business with multiple locations? You must consider this

Running a business having a single brick & mortar location is easier when it is compared to those with multiple locations. There is no doubt that having a presence
COVID-19 pandemic
15 May 2020

How to use COVID-19 pandemic positively for your business?

No morning walks, no weekend parties, and not even thinking to step out of houses, this is how the world is right now and all because of this COVID-19 pandemic we are f
visuals in digital marketing
15 May 2020

Importance of visuals in digital marketing

Evolution is a truth and it is a necessity. The way humans have evolved so does the technology and everyone has experienced it. If we talk about two to three decades ag
digital branding trends
15 May 2020

Digital Branding Trends You Must Know

A brand that is not available on a digital platform is just like a bird without wings. In other words, we can say that without the digital presence any brand or busines
digital marketing campaign
15 May 2020

How to effectively run a digital marketing campaign

Everything is becoming digital and so does businesses. In fact, the digital platform has become an essential part of everyone’s life. Almost everything you want is av
Reviews of Local Businesses
15 May 2020

Smart Techniques to Get Reviews of Local Businesses

What people say about your business is of very high importance in deciding the reputation of your business. We remember the time when social media was not so popular an
Digital Marketing Myths
15 May 2020

Digital Marketing Myths and Misconceptions You Must Avoid

Digital marketing is like the heart for any business that wants to succeed online as without it you cannot get the success you always wish for. The digital world is hug
Mobile Marketing
15 May 2020

Everything You Need to Know About Mobile Marketing

Marketing is an integral part of the success of any business both offline and online. If we talk about this digital world, then businesses focus more on online marketin
15 May 2020

Tips for Choosing Keywords for a Successful PPC Campaign

Success is what everyone wants and they do whatever it takes for that. The times have changed and with changing time competition has become fierce. With tough competiti
PPC Mistakes
15 May 2020

PPC Mistakes you Must Avoid

Pay-Per-Click marketing is known to be one of the important factors of internet marketing or we can say digital marketing. It is a form of marketing where the advertise
Digital Marketing
15 May 2020

Digital Marketing Traps You Must Avoid

It won’t be wrong to say that the digital platform is the key to the online success of the business and everyone admires it a lot. The reason why the digital platform
competitors on google
15 May 2020

How to beat your competitors on Google

Will it be wrong to say that Google is the king of Search Engines? Or it is wrong that every business wishes to appear high on Google’s SERP? None of this is wrong an
Content Marketing Strategy
15 May 2020

What Should be Your Content Marketing Strategy During COVID-19 Outbreak

Businesses are facing huge loss and they are helpless due to this coronavirus spread across the world. The number of patients is increasing each passing day or we must
Negative SEO
15 May 2020

How to Protect Your Site from Negative SEO

SEO is not only the best practice for any website to gain high SERP ranking but it is something which is a ‘must’ for all. It doesn’t matter how beautiful, releva
Landing Pages
15 May 2020

How to Make High Converting Landing Pages

Everyone wants to stand out in the crowd and grab the attention of people. The competition outside is so fierce that you don’t know which of your strategies will deli
Traffic Decline
15 May 2020

What to Do If Your Site’s Overall Traffic Decline

Websites have become an integral part of businesses especially when it comes to their online presence. Without a website, there is no existence of any business online a
Email List
15 May 2020

Best Ways to Grow Your Email List

Email is one of the best methods for safe and secure communication between clients. It is also known to be a professional tool for interacting with peers as well. Email
15 May 2020

Ways to Improve Average Time Spent by Visitors on Our Blog

The efforts you make for creating a piece of information can only reap benefits if the purpose of creating it gets fulfilled. One of the key purposes of framing content
Influencer Marketing
15 May 2020

Everything You Need to Know About Influencer Marketing

There are so many digital marketing techniques, that businesses have lots of options to promote their product or brand in the best way possible. Competition is all arou
15 May 2020

Smart Ways to Build Backlinks

SEO is full of different tactics and strategies that help your business grow online and compete strongly. All the techniques included in SEO are equally important and t
Create Content
15 May 2020

How to Create Content That Audience wants to Share

We must say that content marketing is one of the essential marketing strategies for businesses and it holds a vital role in ensuring their success. When it comes to con
15 May 2020

How to Increase your PPC ROAS

Businesses spend so much to get the attention of more audiences and expand, and we all know this is necessary too. But, do all get the desired return on their investmen
SEO Strategies
15 May 2020

SEO Strategies that are Rewarded by Google

Whenever it comes to the online presence of a business, the first thing that comes to our mind is Google. The maximum percentage of people across the world prefer using
Improve Email Open Rates
15 May 2020

How to Improve Email Open Rates

Emails can never grow old; they will always be an important mode of communication for businesses and will play a key role in digital marketing strategies. No business c
PEO Service
15 May 2020

Importance of Webinars for Businesses

The time was never more precious than it is now. We must say that time holds more value than money in this competitive world, though both are equally important. This is
traditional marketing
15 May 2020

Display Advertising: What You Must Know

Advertising has evolved a lot in the last few decades and we must say that it has become interesting like one of your favorite movies. But in all these years, the impor
Social Media Contests
15 May 2020

Benefits of Instagram for Social Media Marketing

Everyone is fighting so hard to make their presence felt in the market that no one wants to leave even a single marketing tactic. Be it traditional marketing practices
Video Marketing
15 May 2020

Importance of Video Marketing

The world is so competitive that businesses do everything possible to stand strong in the market and make their presence felt. Marketing strategies have also evolved so
Reputation Marketing
15 May 2020

Everything You Should Know About Reputation Marketing

Whether small or big, the world is full of competitors and only those who compete with the right tools & techniques will succeed overpowering others. Everything you
15 May 2020

Chatbot- A Revolutionary Technology

“Chatbots are the future of marketing.” This is not what we are saying, rather this is believed by many experts across the globe.  Read More
Digital Marketing
15 May 2020

Tips to Improve Conversion Rate in Digital Marketing

Digital marketing is a must for all businesses to give a tough competition in the market and generate revenue. At first, everyone tries to get wide exposure and genuine
Mobile-Friendly Websites
15 May 2020

Why Mobile-Friendly Websites are Important

Everything is becoming digital and people are loving it. Now to pay for the purchased commodities, you don’t have to pay by pulling your wallet out and then removing
Don'ts of Hashtag Marketing
15 May 2020

Do’s and Don’ts of Hashtag Marketing

Hashtags are everywhere on social media be it Twitter, Facebook, Pinterest, or Instagram, you’ll find them easily. It’s not only that just they are being used but,
Social Media Marketing
15 May 2020

Importance of Hashtags in Social Media Marketing

In this world of millennials, hashtags are everywhere in your social media. Be it Twitter, Instagram, or Facebook, you will find ‘#’ in a maximum number of posts. B
Benefits of Blogging for Your Website
15 May 2020

Benefits of Blogging for Your Website

Whether it is online or digital marketing or traditional marketing through advertisements, content plays a vital role in attracting the target audience by providing the
Benefits of Geo-targeting
15 May 2020

Benefits of Geo-targeting

Technology has become so inevitable that we humans cannot think about our lives without it. Every sector or we can say the business niche is becoming dependent on new t
Strong Brand
08 Apr 2020

A Guide to help you create a website

Creating a website is an enthralling work which requires a lot of gumption and focuses on creating a structure it is a collection of web pages and related content that
08 Apr 2020

The Definitive Guide of Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels
08 Apr 2020

How Local SEO Services can Help Attract New Customers

When it comes to the online presence of your business, SEO of your website holds the key. The online success of any business depends on how well it is presented to its
08 Apr 2020

Marketing in times of forced isolation

In the era of millennials, lockdown feels like a trap something like caging oneself with the so-called isolation because of a deadly virus. Read More
08 Apr 2020

How to be a designer for your blogs?

Blogging has become an important platform for those who love to explore new things and share them with people across the globe. With blogs, you can interact with the au
08 Apr 2020

How do website speed help conversion Rates?

Conversion not every time means sales, it could have different meanings depending upon what a company wants. But it is true that conversion is what everyone wants and f
Link Building
08 Apr 2020

Do’s and Don’ts of Link Outreach

For a business to succeed globally, it is important to have a strong online presence and for that effective SEO is necessary. The prime goal of any company or business
08 Apr 2020

Opting for the best business loans

The simple logic while lending money to get a business loan there is a principle rule that is a lender gives you money and you replay it including the fees or the inter
08 Apr 2020

Become a Trusted LinkedIn Influencer

LinkedIn holds a very special image in the eyes of the marketers because it focuses on business, networking, and jobs. It has become quite significant to promote your b
08 Apr 2020

SEO no more an Achilles Heels:

A Search engine is a process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search
19 Mar 2020

25 Tips for Responding to Negative Customer Reviews Online

It is very important for any business to have an online presence to reach a global audience in less time. By creating an SEO-friendly website, you can not only ensure y
19 Mar 2020

Copywrite Strategies to approach your reader

For every writer, it is important to persuade their work and improve their writing skills, this will help them empower themselves and will become more effective, benefi
19 Mar 2020

How to begin a blog?

To have a flair for writing becomes more interesting when you have an audience to view it, read it, and appreciate your work of art and craft. In the millennial era, it
19 Mar 2020

How to make strategies for marketing?

Marketing is an integral part of any business to achieve long term goals and get success. But it is also necessary to put your cards right to gain the attention of the
19 Mar 2020

How to Manage Your Social Media Account

Social media has become the most important platform for the promotion and marketing of your business. One of the key reasons for its popularity is the reach of the audi
19 Mar 2020

How to master SEO?

SEO stands for Search Engine Optimization, a practice to increase the quantity and quality of traffic to your website through organic search engine results. <
Search Engine Rankings
19 Mar 2020

Reasons for The Decline in Search Engine Rankings

The digital platform has become vital for all businesses to reach a wider audience and get success. The reason for the popularity of this platform for the promotion of
19 Mar 2020

Trying Snapchat for business purposes

Social media has become an influencer in its own ways by making people not only rich but famous with their work of business. There are several mediums of promoting your
target audience
19 Mar 2020

Ways to get back your lost traffic

If you are toiling hard and creating content for the blog with all the hard work and research and it all goes unnoticed, how does that feel? Very depressing, right? Read More
19 Mar 2020

What are the ways to get efficient with a small team?

A leader in itself is a term that depicts responsibilities and efficiency, taking a small number or group of people as a team is not an easy job, especially when there

Leave a Reply

Your email address will not be published. Required fields are marked *