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How to Manage Your Social Media Account

How to Manage Your Social Media Account

March 19, 2020

Social media has become the most important platform for the promotion and marketing of your business. One of the key reasons for its popularity is the reach of the audience this platform has. Millions of people have an account on social media and they use it frequently. So, it is one of the greatest platforms to get your brand noticed and grab the attention of people. 

It won’t be wrong to say that we are living in a digital world and if we want to connect to someone, then the digital platform is the best. For that, you need not go anywhere as you’ve got the power of the internet and with that, you can take your business to a new level. But it is very important to ensure the right management of the social media accounts that you use for promoting your brand. Before we move further, let us see some of the benefits of social media for your business. 

Benefits of social media for businesses

Social media has become the key strategy when it comes to digital marketing and it has proven its worth. No digital marketing campaign can be fulfilled without using social media platforms. Here are the benefits of social media that many businesses have encountered:

  • Drives targeted traffic

Social media is a hub of millions of people of different interests and choices. Thus, it is the best platform to find the targeted audience for your product. It will also help increase the traffic on your website and making people aware that there is something new in the market. 

  • Improves site’s SEO

Attracting people to optimized pages of your website will help in increasing ranking of those pages and Google’s crawler will analyze which of your site’s pages are getting more attention. Improved SEO means that your site will gain a higher ranking on SERP whenever a user will search for a relevant query.

  • Help understand consumer behavior

Social media platforms like Twitter, Instagram, & Facebook are considered best for marketing purposes. By engaging with the audience and reading their posts on these platforms will help you understand their behavior, which products they like to buy, and which websites they visit generally. By gaining these insights, you can customize your product to meet the customer’s requirements and optimize the content on your website to gain more traffic. 

  • Builds and strengthens relationships with customers

By getting engaged with customers through social media and answering their queries, you can gain customer’s trust and ensure their retention. Answering one to one questions will build respect in the minds of customers for your brand as they will feel special. 

  • Improves brand awareness

Whenever we scroll down while accessing our social media account, we notice that there are many ads of products that we haven’t heard of. But, when the second time we encounter the ad of the same product, we know that it is a new brand/product. This is how using social media for marketing can help improve the reputation of your brand. With this strategy, more and more people will be able to recognize your brand and that will help you a lot in the long run. 

  • Know your competitors 

Everyone is on social media and so does your competitors. Thus, having a presence on social media will help you know what your competitors are doing and which strategies they are adopting to grab customer attention. So, knowing your competitors will help you improve your strategies to perform better.

  • Increase sales

Promoting your brand social media is also helpful in generating more sales as people frequently use platforms like Instagram & Facebook and they will see your product in their feed so often. So, whenever they need the product you sell, there are high chances that your brand will be preferred. 

  • Cost-effectiveness

It is another benefit of social media that it is highly cost-effective. Creating a social media account is free on almost all platforms and you can opt for a paid advertisement program to get better results. With social media, you can get a greater return on investment. 

These are the key benefits of social media for businesses that many companies have experienced. But to experience these benefits, it is important to effectively manage your social media account and for that, you must know what social media management is. 

What is social media management?

Social media management includes a series of processes of creation, scheduling, analyzation, and engagement with the content that is posted on your social media account. It helps in getting new customers, generating potential leads, converting leads into customers, and retention of customers. Effective utilization of social media campaign also improves brand reputation and recognition. 

Social media management also means creating & publishing original content to get long term marketing goals of your business. Some of the most important social media platforms that are used for digital marketing include Facebook, Instagram, and Twitter. If you find it difficult to manage social media account for your business then you can use social media management tools or even you can hire experts of social media marketing. 

How to effectively manage your social media account?

Social media is the key to the success of your business and it can do wonders if used correctly. Here are some important points that’ll help you out in achieving your goals through social media:

  • Focus on quality

To improve brand recognition, loyalty, and authority, the first thing you should focus on is quality. Posting quality, engaging, and informative content will enhance the reputation of your business. When people see that you are posting information that is relevant to them, awareness of your brand will automatically increase. 

  • Ensure the perfect quantity

It is always important to analyze your data and ensure the perfect quantity. What we mean by saying about the quantity is posting content. Social media is all about what is visible to the audience, thus, it is important to do extra posts to get a high number of clicks. But it is important to make sure that you are not sounding spammy. 

  • Use of social media tools

There are many tools available in the market that can help you manage social media accounts in a highly effective way. Tools like Hootsuite or BuzzSumo are really helpful in identifying the popular topic, showing your presence round the clock on social media, manage customer relationships, and much more. There are also scheduling tools available with the help of which you can schedule posts, videos, or images as per your convenience. 

  • Utilize social media analytics

Social media analytics is a practice where several social media platforms are analyzed using specialized tools. This helps in retrieving data that will be of great help for your social media account and taking correct decisions for further business strategies. 

  • Analyze your own strategy

It is important to analyze your marketing strategy on social media to ensure good results. While posting any content on the social media platform, it is important to analyze that which group of audience you are targeting and what your goal is. 

Considering these five points for social media marketing can do wonders and will help in getting what you want with your business. 

What is the importance of social media management?

Management of social media is highly important for your business especially if you want to achieve long term goals. It helps you understand your customers and optimize the content accordingly. This will help in getting more attention to the targeted audience and will eventually increase sales. 

Social media management is a part of a digital marketing campaign and it should be practiced properly. Imagine you have a business of footwear and you’re posting content related to apparels on social media. These kinds of irrelevant posts will decrease your brand value and break the trust of customers towards your company. Proper management of social media accounts will eliminate these kinds of mistakes and ensure that what you are posting is relevant to your business and informative for the audience. 

Choosing the right social media platform

All social media platforms are not the same and it is important for you to understand before running a social media campaign for your business. For example, LinkedIn is a social media platform that is developed for professionals. So, if you are promoting kids’ accessories or toys on LinkedIn, then it might not help you. Similarly, posting something related to marketing challenges faced by businesses or strategies to grow a business on LinkedIn can generate leads for you and increase brand awareness. 

Choosing the right social media platform is also an integral part of the marketing campaign. Promoting any business related to home accessories, apparel, footwear, or even automobile on Facebook and Instagram will be good as people of all age groups use these platforms and it will be easy to promote all kinds of products. 

So, before choosing social media platforms for promoting your business, you must know what your product is and the type of audience/age group you want to target. 

Best social media management tools that you can use on your own

If you are running a small company then instead of hiring a social media management professional, you can think of getting an SMM tool. These tools are very helpful in effectively managing your social media accounts and ensuring your presence 24/7. Let us see 5 best social media management tools that you can try:

  • Buffer

Buffer is one of the highly admired tools that is used widely for managing multiple social media accounts. It offers a single dashboard for managing 5 different social media platforms including Facebook, Instagram, Pinterest, LinkedIn, and Twitter. With Buffer, you can schedule posts on any of these social media platforms according to the requirement. It also allows you to collaborate with your team to generate effective content and tailor posts individually for each social media account. With Buffer’s calendar, you can also see which posts you’ve lined up and for which social network. 

  • Hootsuite

This platform is great for managing your accounts on Instagram, Facebook, Twitter, LinkedIn, YouTube, and Google+. Even if you are not, Hootsuite will make your presence felt to people on social media by letting you schedule your posts. With this social media management platform, it will also be easy for you to manage content across various social platforms. Besides everything, Hootsuite also allows measuring your performance with the help of its social analytics. 

If you want to see what people say about your brand or even competitors, you can filter conversations by locations, hashtags, and keywords. This is why Hootsuite is so popular. 

  • Sprout Social

It doesn’t matter what is the size of your company, Sprout Social is a great platform when it comes to the management of social media accounts. This tool is trusted by thousands of companies and is considered one of the best when it comes to reach a wide audience and understand them. Using Sprout Social, you can plan & organize the content by sharing with your team and then schedule it accordingly. 

With its engagement tool, you can also engage with your audience and improve responsiveness. Plus, Sprout Social also lets you measure your performance with its analytics feature with the help of which you can improve your decision making. 

  • HubSpot

It is a complete feature-packed tool that increases traffic on your website and improves lead generation. This software is helpful for marketing, sales, and customer service. Using HubSpot, you can also build strong relationships with your customers. With its marketing hub, you can take benefit of its email marketing, contact management, live chat, and conversion analytics features. 

  • Sendible  

Sendible is another social media management tool that can help you manage multiple accounts via a single dashboard. It lets you schedule social media posts either individually or in bulk. With the analytics feature of Sendible, you can gain insights into your social media marketing campaign and send reports to your team members and other concerned people. It will also be easy for you to organize your data and give quick responses to mentions. 

These five are highly reliable and effective social media management tools that can help you achieve what you want. 

The bottom line

Just like social media is important for your digital marketing campaign, it is also necessary for you to effectively manage social media accounts. Only proper and strategic management of social media accounts will drive a targeted audience and generate leads. A messy social media account with irrelevant content will not only break the trust of the audience but also create a negative image of your business. Thus, posting the right content with relevant information for the audience is the key and it is the part of social media management. 

Effective management of all your social media accounts will help you stay on the top and get engaged with a wider audience. So, depending upon your needs and the size of your company either try using social media management tools or hire a professional who can manage everything related to social media or even both.



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