25 Tips for Responding to Negative Customer Reviews Online
It is very important for any business to have an online presence to reach a global audience in less time. By creating an SEO-friendly website, you can not only ensure your wide reach but also gain high search engine rankings. This will help you grab more organic traffic on your website and improve your brand awareness. When we talk about digital marketing, social media holds the key as more than half of the world’s population is present there. With exposure to such a huge audience, it is likely that you will experience both negative and positive responses. We must say that the online platform is un-bias and you will receive genuine responses from the customers. It is always good to be praised by people and if it is in front of a large number of people, the value gets doubled. But on the other hand, if you experience any negative reviews online, everyone connected will see them and it might downgrade the reputation of your company. For any business, it is important to give a response to negative comments as ignoring them might create havoc. For that, you must know how to give replies to customers who are not satisfied or have faced any unwanted situation. Tips to handle negative customers online effectively The key to maintaining a good client base is to give satisfactory replies to customer responses, doesn’t matter whether it is a positive or negative response. But when there is a negative response, the importance of reply increases. Here are the tips that’ll help you handle those unwanted responses effectively: Quick response is the key An angry or unsatisfied customer wastes no time in sharing his/her experience with the company as well as other customers. Thus, being a responsible company, it is your duty to give replies to negative comments as soon as possible. Answering quickly will limit the damage caused to your brand. Reply smartly It should not be the case that in an attempt to give a quick reply, you are answering anything. You must make sure that whatever you are replying to should be relevant to the customer. It is always important to appreciate the customer for his/her true response regarding the experience. This will not only make customers calm but also hold the position of your company strong. Honesty is the best policy Fair replies to negative responses are always the best. If there is an issue in your product and it is faced by the customers, then it is your duty to accept that and reply accordingly. Consumers always look for genuine responses to a problem that is actually there. People know that nothing is perfect and being addressed humbly will change their perception of your brand positively. Always adopt a professional approach If there are no customers, no business will be there. It is likely that some people become too ferocious after having a bad experience and they might write something against your brand that is unacceptable. But being a business, you must maintain kind and polite behavior as this will reflect a good image of your company even after having some fault in your product/service. Answering in the same tone as customers will make you lose more of your clients along with the one who has commented. Respond individually Being heard is what a customer wants. Thus, it is important to give a relevant response to the customer for the problem faced. Even if you experience that two of your customers have faced the same issue, you must give custom responses to both of them. This will ensure customers that they are personally being attended and it will be really helpful in maintaining a good brand image. Avoid being personal All businesses experience varieties of clients and all of them are important. There might be the case that you see a negative review posted by a client but that review is irrelevant. Do not lose your temper in such a situation and try to respond smartly. Never sound personal or arguing, always be humble and positive. Move offline The online platform is open to all and anyone can see what people are talking about your brand and how they are reacting. So, one of the best ways to handle negative responses is to take them offline. This will help you get into the details of the problems faced by your clients and respond correctly. The logical way to do this is by asking the contact info of the customer and the best time when they are available. Don’t forget to apologize for the inconvenience caused. Appreciate the customer’s effort Not everyone makes efforts to scorn what they experience, be it a positive one or negative. This makes each and every client response a gem for a business and it should be handled seriously. Negative responses are not a bad dream rather they are good for a company if looked properly. By knowing the pain points faced by the customers, you will be able to improve your product or service for a better experience in the future. This will only improve the reputation of your business. Thus, be thankful for the customer reviews (both bad and good ones) and appreciate their effort in posting them. Empathy is better than sympathy Gone are the days of sympathy and no customer wants it for the problem faced. To make a customer believe that his/her complaint is being taken seriously, you need to show empathy. Sorry has become a plain word, but when you add something like “we know how it feels to face such an issue and we’ll take appropriate measures to rectify that”, it adds value to your apology. In this way, you show that the issue is being taken on a serious note and that will increase the chances of customer retention. Take the right measure to rectify the issue It’s not only that you just have to give responses online to show that customers are being heard. You are
Copywrite Strategies to approach your reader
For every writer, it is important to persuade their work and improve their writing skills, this will help them empower themselves and will become more effective, benefiting them for the prospect of selling their work easily. But the advantageous part is you do not have to be a grammarian with perfect grammar so that you can sell your work. The most essential part of writing is that your work should create a connection with the audience and the reader ad influence the one who is reading so that they publicize your work and become your frequent audience. Let us discuss some Copywrite strategies to approach your reader: Be Precise: Any precise work is much more effective to make easy general claims about a product, writing a precise copy is a way one can be more effective than making general claims. Therefore, one should be to the point while writing to inform or tell the audience that your service increased conversion rates that save your customer an average per year. The definite and specified numbers are more likely to be acceptable and seem less made up. Choosing benefits over features: Just because everyone focuses on explaining the features you must choose benefits and with a Simple Survey Tool Product to write a copy. Javascript Code Installation Unlimited Questions Customizable Surveys Multiple Question Formats Instant Notifications The issue is that a list of features and not a product description that appeals to customers. Features are needed at the right time to show what is included with the product, but they don’t convince customers to buy what you’re selling. Benefits, on the other hand, are much more persuasive at convincing customers to buy your products. Although prospects care more about the benefits than the features, they opt for the benefits because features are a technical point that is dilemmatic for them sometimes. As the technical point can only be understood by a group of techie members and will create confusion for others. Therefore, while writing a copy make sure you mention the benefits over opting for the features to engross more customers towards the benefits of the product than its features. Adding to which, the Buffer app tool benefits you while creating a copy as you can add and updates that share automatically seems after leading with the benefits of using the app, they list the features: Get analytics and insights Multiple accounts Invite all your team members to use the app Each of the bold phrases is features included with the Buffer. Benefits sell the product and give customers a reason to buy; features explain clearly what they’ll receive by using your product and give customers something to compare against the competition. Features are still needed, but they’re not the primary selling point. Focus on Emotions: Human nature consists of emotions and it becomes easier for every individual to connect to any emotion or feeling when it is a matter to purchase because people are heavily influenced by their emotions. The decision is highly based on logic, but emotions can easily take over them. The basic reason is that our emotions are key to the decision making that helps us to realize and provide a simple reason for our brain. In a study at the University of Southern California, Antonia Damasio, a professor of neuroscience in the research book titled, “Descartes’ Error” has researched extensively describing the cases where patients suffered damage to their pre-frontal cortex, the part of the brain associated with emotions. Resulting in an end-up having difficulty making simple decisions, and they maintain the same intelligence they had before the damage, scoring well on numerous intelligence tests, but with their emotions impaired and have trouble making a simple decision like where to eat for dinner? Or what food to choose? They can explain the logical benefits of each option but ultimately have trouble making a decision. But the importance while creating a copy you cannot miss the essential connecting the brain to decision making i.e., emotions if you’re only creating logical reasoning. Persuading any product is mandatory, but creating a need for the product is the most important aspect so that the customers feel the need to purchase the product. For instance, if we talk regarding the need and want of Apple products in the market, it is not because everyone wants to spend more amount but it is for the product quality and the best ways that the company opts for persuading its products. Similarly, if you create a scenario for the customers to persuade your product, the customers will automatically approach the product. Instead of mentioning the features plainly and listing the reasons to buy your product, you ought to increase the emotional appeal of using it by creating a need and willingness to purchase your product. Make it customer-centric: Instead of creating a business-centric copy, focus more on making it a customer-centric copy to make it more appealing and approach, mark it as a rule when you’re creating a copy to create trust among the customers. In the growing business, the customer is not much bothered regarding what you do? As the business-centric companies make a mistake to mention more in the context of “we” and “our” than creating the work using “you” that can connect the customer with the product. Therefore, always keep in mind that do not give much description of the company and that will help you to be more presentable for the customer. Hence, make sure that the copy should be more customer-centric and everything that you write has something appealing to the customer and is meeting their needs, that is the most basic point once you start in the business. The main point here is that you can mention regarding the product till the time there is useful information for the customer even if your writing about the product you wish to persuade, but it should not mention anything that is not even needed or illogical about the product just
How to begin a blog?
To have a flair for writing becomes more interesting when you have an audience to view it, read it, and appreciate your work of art and craft. In the millennial era, it has become essential to be online through a variety of social websites and get your work noticed. There have been many examples that depict the perfect set-up regarding the blogs being applauded well on social media. But the most important question is, how to begin a blog? So that more audience can enjoy your piece of art and craft. It becomes more engrossing when one builds on international affairs with expectations of monetizing it and supporting one’s talents and interests. Let us now discuss the ways of getting the attention of the audiences in just some simple ways: Choose according to your interests: The essential aspect to begin with while you decide to write is what are you going to write about? So just do not settle for any category, just begin with what interests you the most! But when you wish to get in the eyes of your readers, decide accordingly certain focus topics that will create interest for the readers by following this you can build an audience, create more traffic, and monetize your blog. There are a variety of categories you can choose from as per your interests: Career Freelancing Finance Real estate Online business Fitness Productivity These categories perform well when it’s about creating blogs on these topics or categories. Sometimes categories get competitive when they are consumer-focused and have a large audience. The volume of other categories is always lower as compared to these topics, although the quality of traffic is always incredible. Therefore, businesses are always ready to spend more than the consumer to solve their problems because of their access to more income. The most important need before you start blogging is that you ought to have some experience and skill in the particular field you’re going to start blogging about. Hobbies work appreciably but they are a hard cookie to crack when it comes to monetizing. The doable categories for hobbies that entrepreneurs prefer are Learning Guitar, learning any sport like horse riding, badminton, it is because the audience is not ready to spend more time on their hobbies. An impressive domain name: For starting a blog there is a mandatory need to begin it through mediums like Instagram, LinkedIn, Facebook. Build your own website if you wish to earn money through your work, the website technology works well, let’s discuss that: Domain Matters: The URL of the website is the address for your business. Buy your domain from a domain registrar and the company you’ll use to buy the domain and hold it, but feel assured the company won’t host your site, these sites help to store the point web traffic and your domain to your site that will be on your web host. The Web Host: Your site will be on the server of the company which adds to certain WordPress focused hosting companies also be a part of these web hosts. The Tool the build your suit: There are few sites that are build using raw HTML and CSS nowadays, they are built using a tool. It has now become easier to build a site as the tool handles a lot of traffic this makes it simpler to configure your site and publish your blog post. Therefore, these tools are called content management systems (CMS) and the only real option is WordPress. Through WordPress, you can start building your own site as you install WordPress as a host. Hence to begin with you need to buy a domain using a domain registrar, install WordPress on your host, and start building a site. Now another question is, how can you build a domain for your blog? To buy a domain you ought to find one depending on the category you build and should be available for purchase. And it is important to keep searching till the time you don’t find a valid domain to buy because an advanced option can get expensive early. As low-quality domains go for less amount and better quality will help you grab more money from the audience or visitors. While you are bothered about the domain quality do make sure that if you get to break a big deal create an agreement. What you should use for the domain name? Use your personal name if you’re blogging for the first time reasoning the fact that you have started from scratch because having the wrong domain name isn’t an issue as there will be a lot of mistakes that will be corrected later. Personal domains tend to be flexible in nature as it takes a while for the blogger to understand the fact the what is he/she already seeking to work on as considered for the proper category of the blog. Take content not relevant to your present choice of writing, begin posting it, and you’re ready to work all afresh. Personal domains face two major issues: Selling Issues: Prospective buyers are looking for sites not dependent on a single person and even if you’re a personal blogger generating good cash, it still becomes hard to sell the work. Issues indulging new writers: It becomes problematic to work beyond your personal identity and to indulge with more upcoming writers in the blog. These are advanced problems to be mentioned, but the benefits of using your name as a domain greatly outweigh the costs of that pop up down the road. Try to collect more ideas for the domain name accordingly. How to choose a hosting provider? It is mandatory for every site to have a web provider, where the company stores your site on its server and provides an available to the audience to view your site. The best WordPress host for beginners is BlueHost. For a great beginning, it is important to have a Reliable, trusted, popular, and easy to host that
How to make strategies for marketing?
Marketing is an integral part of any business to achieve long term goals and get success. But it is also necessary to put your cards right to gain the attention of the target audience via your marketing campaign. For this, you are required to effectively strategize your marketing plan. There are several factors that you must consider before planning your marketing strategy. But at first, let us take a look at what marketing is. What is marketing? Marketing is a process of creating, analyzing, and delivering content to the audience or potential customers. One of the key aspects of marketing that one should always remember is that the information you are providing to the people must be relevant. With irrelevant information, you won’t be able to grab the attention of the audience and your whole campaign might fail. There has to be a value for your customers in the information you are providing and that is the only way by which you can make them ready to try out your product or service. Marketing completely depends upon what you are saying and the way by which you are saying. Instead of focusing on creating a large content, it is better to be precise and to the point. Plus, the content must be engaging and attractive enough to gain attention. In other words, you can say that marketing is a teaching process in which you tell customers why your product or service is better for them rather than your competitors. If you succeed in gaining their trust, then you will definitely read great benefits but for that, it is important that everything you’ve said to the audience must be true. Stages of marketing There are four basic stages of marketing that drive your product to the end-users. Creation of idea The first and foremost thing you must focus on is to create an idea about how will present your product in front of the audience. For this, it is very important to understand what your product is and the type of audience you want to target. For example, showing beauty products to men will take you nowhere, for that you have to target women of a specific age group. Plus, while creating an idea it is also important to decide how you will pack your product to make it attractive and presentable. Research Now, once you have created an idea about how will be going to launch your product to the target audience, the next important stage is to do proper market research. Before taking the next step, you must know what your competitors are doing and how they are targeting customers to buy their products. While doing the research, you will also come to know about the interests of people and will be able to decide the right price for your product. Advertisement Advertisement is one of the most important parts of your marketing campaign and it is important to put all your cards on the right spot. You can use your research to create an advertising plan for your products. Advertisements can be done via social media, direct on to one marketing, public relations, and through events. Your content for advertisements should be engaging and informative enough to get the attention of the target audience. Selling The last and fourth stage of marketing is the selling of products. Through ideation, research, and advertisements, you’ve made people aware of your brand and it’s the right time to sell. It’s up to you to decide how you want to sell your product, via wholesalers to retailers or through online marketing or both. The success will depend on how good your product is and how well you’ve marketed it. Working on these four stages with the right approach, you will be able to achieve long term goals. This will also help you stand strong between the tough competition and grow. Steps to create a marketing strategy A successful business largely depends upon how well your marketing plan is and the way you execute it. Let us see the steps that’ll help you create a good marketing strategy: Set goals The first step while creating a marketing strategy is to set goals & objectives you want to achieve. It is of great help for long-term plans. Setting goals will improve your focus and give you the target that you want to achieve. SWOT analysis Abbreviated for strengths, weaknesses, opportunities, and threats, you must conduct a SWOT analysis of your business to prepare better for any future problems. This analysis will help you work on your weaknesses and eliminate the risk of any unknown issues. Plus, you will be able to know about the coming opportunities and create a plan to grab them before anyone does. While on the other hand, detecting potential threats early will be of great help in creating strategies to tackle them or even avoid them. Create an effective message Messaging is considered an important part of your marketing strategy, but it is a very important frame your message right. The message you want to show it to the audience must be clear, precise, and must have basic information about your business. Besides, you can also add details about your products in the most engaging and attractive way. These messages can be incorporated in your marketing channels like press releases, social media, and advertisements. Set a budget Budget is a very important aspect for any business and it should be set before you start executing your plans. Similarly, while creating a marketing strategy, it is important for you to set a defined budget and then start your campaign accordingly. Mark your tactics All good marketing strategies comprise different parameters that are required to be worked upon. The success of those parameters will define the success of your marketing campaign. For this, it is important to highlight the tactics you want to use and work on them to ensure better results. For example, if you have a business of toys,
How to Manage Your Social Media Account
Social media has become the most important platform for the promotion and marketing of your business. One of the key reasons for its popularity is the reach of the audience this platform has. Millions of people have an account on social media and they use it frequently. So, it is one of the greatest platforms to get your brand noticed and grab the attention of people. It won’t be wrong to say that we are living in a digital world and if we want to connect to someone, then the digital platform is the best. For that, you need not go anywhere as you’ve got the power of the internet and with that, you can take your business to a new level. But it is very important to ensure the right management of the social media accounts that you use for promoting your brand. Before we move further, let us see some of the benefits of social media for your business. Benefits of social media for businesses Social media has become the key strategy when it comes to digital marketing and it has proven its worth. No digital marketing campaign can be fulfilled without using social media platforms. Here are the benefits of social media that many businesses have encountered: Drives targeted traffic Social media is a hub of millions of people of different interests and choices. Thus, it is the best platform to find the targeted audience for your product. It will also help increase the traffic on your website and making people aware that there is something new in the market. Improves site’s SEO Attracting people to optimized pages of your website will help in increasing ranking of those pages and Google’s crawler will analyze which of your site’s pages are getting more attention. Improved SEO means that your site will gain a higher ranking on SERP whenever a user will search for a relevant query. Help understand consumer behavior Social media platforms like Twitter, Instagram, & Facebook are considered best for marketing purposes. By engaging with the audience and reading their posts on these platforms will help you understand their behavior, which products they like to buy, and which websites they visit generally. By gaining these insights, you can customize your product to meet the customer’s requirements and optimize the content on your website to gain more traffic. Builds and strengthens relationships with customers By getting engaged with customers through social media and answering their queries, you can gain customer’s trust and ensure their retention. Answering one to one questions will build respect in the minds of customers for your brand as they will feel special. Improves brand awareness Whenever we scroll down while accessing our social media account, we notice that there are many ads of products that we haven’t heard of. But, when the second time we encounter the ad of the same product, we know that it is a new brand/product. This is how using social media for marketing can help improve the reputation of your brand. With this strategy, more and more people will be able to recognize your brand and that will help you a lot in the long run. Know your competitors Everyone is on social media and so does your competitors. Thus, having a presence on social media will help you know what your competitors are doing and which strategies they are adopting to grab customer attention. So, knowing your competitors will help you improve your strategies to perform better. Increase sales Promoting your brand social media is also helpful in generating more sales as people frequently use platforms like Instagram & Facebook and they will see your product in their feed so often. So, whenever they need the product you sell, there are high chances that your brand will be preferred. Cost-effectiveness It is another benefit of social media that it is highly cost-effective. Creating a social media account is free on almost all platforms and you can opt for a paid advertisement program to get better results. With social media, you can get a greater return on investment. These are the key benefits of social media for businesses that many companies have experienced. But to experience these benefits, it is important to effectively manage your social media account and for that, you must know what social media management is. What is social media management? Social media management includes a series of processes of creation, scheduling, analyzation, and engagement with the content that is posted on your social media account. It helps in getting new customers, generating potential leads, converting leads into customers, and retention of customers. Effective utilization of social media campaign also improves brand reputation and recognition. Social media management also means creating & publishing original content to get long term marketing goals of your business. Some of the most important social media platforms that are used for digital marketing include Facebook, Instagram, and Twitter. If you find it difficult to manage social media account for your business then you can use social media management tools or even you can hire experts of social media marketing. How to effectively manage your social media account? Social media is the key to the success of your business and it can do wonders if used correctly. Here are some important points that’ll help you out in achieving your goals through social media: Focus on quality To improve brand recognition, loyalty, and authority, the first thing you should focus on is quality. Posting quality, engaging, and informative content will enhance the reputation of your business. When people see that you are posting information that is relevant to them, awareness of your brand will automatically increase. Ensure the perfect quantity It is always important to analyze your data and ensure the perfect quantity. What we mean by saying about the quantity is posting content. Social media is all about what is visible to the audience, thus, it is important to do extra posts to get a high number of clicks. But
How to master SEO?
SEO stands for Search Engine Optimization, a practice to increase the quantity and quality of traffic to your website through organic search engine results. The relevance of SEO remains, and if you’re working in the field of marketing, or write blogs, and have your own business yet it is essential for you to know the basics of SEO. The practices of SEO are ever-changing and developing for the moving targets and algorithms that are updating with time. Links, major SEO factor: Links play a vital role in SEO playing a major factor to rank on the top of the list of Google key rankings. They act as a reliable hand of help staying through all your thick and thin. For instance, if the number of links is less, the rank automatically decreases. But the question is that how can you get this proactive method of using backlinks, as it isn’t necessary for you to acquire any technical skill for that. Well here are some best methods to help you. Mention testimonials from other companies you’ve worked with: This is simple you just have to compile a list of companies you’ve worked with over some years and you just have to send them an email thanking them for their services and do not forget to mention that you wish to offer them a testimonial for their site if they are interested. There are chances of a positive outcome for the following because who doesn’t want their company in good limelight. A Raw Case Study: This is an interesting set of data derived from the original study that is held by your company to publish the most natural ways to get people back to your link. If your case study is raw people won’t resist complimenting it at any point in time and will certainly mention your study or results in their own blog posts and link to you as a source. The case study will always attract links if you don’t have data or resources to work with, the case study will focus on how you came by it as one impressive result. Content is essential: Content is one of the most essential factors for the ranking of your site. It becomes important because Google wants to check whether you’re active or not and that brings lots of people on your site, and becomes a signal to the search engine that you’re providing it relevant and worthy information. Sites rank for a lot of keywords and you just can’t miss an opportunity so by analyzing the keywords you’re mentioning you can make your content SEO-friendly. Different types of content: A new and fresh idea is always welcomed and experimenting with your content is never bad. You can try by recording videos, adding something witty that can serve the purpose and in the blog-post rut, video tutorials are a great way to provide value for your audience and make it interesting content. Long-Form Content: The content should be long and elaborative to its depth that provides more utility to the audience, and gives you space to target as many keywords as possible. Structuring old content: It is never wrong to restructuring your old content because content needs repurposing to keep it fresh, to get it more into trends for development. You can also turn your content into an infographic, e-book or SlideShare. Meta description and headlines are important: In search of results, the headlines and meta description of your post are displayed. If you want to make a good impression then this is the very first step to it, although it is important that people click your link as the way people engage at this point is through the click-through rate (CTR), comparing the number of people who click on a result and how many people see it. CTR is a prominent factor to optimize your headline and meta-description to improve the click-through rate. The characters up to 90-99 have a better click-through rate, containing focused keywords as found in a study by Contently. It is important to find the perfect position for the headlines for the search engines and the audience. Captivating and Clickable: Intense is everything that can create an amazing headline and help you generate curiosity among the audience to engage them and make them click the headline. Add phrases and or anything emotional to engross the reader with this formula it is easy to crack the audience captivating code. Near to the beginning: The natural position is to be placed close to the beginning so that Google receives your signal specifically and clearly. Well, the main thing about using the headline and meta-description is that they should authentically represent the content, because if not then you can make a mistake of creating the pogo-sticking effect. The Pogo-sticking effect is simply when an individual is searching for any particular details and clicks a page with a related headline accordingly, but is unable to find the perfect data for the following. Therefore, on whichever page the individual will stay on, automatically goes up and the pogo-sticking effect will occur to let the other page ranking go down. User Observation and Experience: Search engines keep an idea and check as per the user observation and experience and reacting accordingly as per the user behavior when they reach your site. And like every action has a reaction if the review to your site is not up to the mark, it will create a negative effect on the SEO because it is important to forecast the topic searches for a particular topic. But if the content is impressive and worthy of providing knowledge as per the requirement of an individual looking for anything in particular. The most important aspect is that the site should load faster than you blink your eye which means that if the site loading time is two seconds it should probably load within half a second because of the visitors clicking your page and it did not load,
Reasons for The Decline in Search Engine Ranking
The digital platform has become vital for all businesses to reach a wider audience and get success. The reason for the popularity of this platform for the promotion of businesses is millions of users who are actively engaged here. Any query you search on the internet will drive hundreds of results and you can click on the links accordingly. A link with the best answer to your query will always be on the top and below that, you’ll find many others. To gain a higher position on the rankings of a search engine, the content present on your web page must be qualitative and informative and it must be unique as well. Besides this, there are many other technical and non-technical factors that need to be fulfilled to create good content, failing to which results in lower search engine ranking. What is meant by search engine ranking? A search engine ranking can be defined as the position at which your website or web page is shown when a user searches for a related query. For example, if you have a website related to digital marketing and while searching for this, the link of your web page is shown at the fifth position, then your search engine ranking for that particular keyword will be 5. It is of very high importance as the higher will be the ranking higher more will be the traffic on your site. If your website is not present on the first page of search engine ranking then you will experience lower traffic than of those who appear on the first page. Benefits of high search engine rankings For any business, being listed on the top of search engine results is always of great help and it reaps great benefits as well. Here are five key benefits that you’ll experience if your website’s search engine ranking is high: High organic traffic Organic traffic is a term derived for natural visitors who come on your site without any paid promotions. High organic traffic is directly proportional to the genuineness of your site and the quality of the content available there. If your site appears somewhere on the top of search engine results, you will surely see a great hike in organic traffic and that will improve the awareness of your brand as well. Better online reputation of your business When people always see your brand on the top of search engine results whenever they make any related query, the trust for your company will automatically increase. It will create a good image of your brand and will also add a synergistic effect to your marketing campaign. Better conversion Top search engine ranking says a lot about your company and it creates a good reputation for your business in the minds of the audience. Thus, if someone is looking for a product or service that you provide and he/she is finding you at the top of the list after searching, then chances are higher that he/she will make a purchase. Plus, you are already getting high traffic and people have started to trust your brand, then the traffic conversion rate will automatically improve. High Return on Investment (ROI) If you are doing everything right from the start till the end to promote your business and have managed to get good search engine ranking, then you will definitely reap great ROI. More traffic and more conversion mean increased sales and that points towards better returns on your investment. Potential customers Sitting at the top of search results is always best to get the high number of visitors on your website and that increases the flow of targeted & potential clients as well. To achieve higher rankings, you must ensure good search engine optimization of your site and that will assist in hitting the target audience who is interested in your product/service. Reasons for low search engine rankings Low search engine rankings negatively affect your website & businesses and you must take appropriate measures to get it right. Before deciding what action you should take, it is important to find out the reason for low search engine rankings. Here are some of the reasons that could affect your search engine rankings: You are targeting the wrong keyword If you experience low SERP (search engine result pages) rankings of any of your web pages, you must first check the keywords you want to rank that page. There might be a chance that the keywords you are targeting are outdated. Thus, you will experience low SERP rankings. So, you must again strategize the keywords you should target. Lost backlinks Another reason for a sudden drop in your SERP rankings could be lost backlinks. Link building is one of the most important tactics in improving your position on search engine results. If it is not effective enough, you might not be able to achieve the position you want on the search engine page. To keep track of your backlinks, you can use dedicated tools. Changed content on your web page Yes, if you change the content present on your web page the chances are high that your search engine rankings will drop down. To get back on track, it is advised to wait for at least a couple of weeks. While updating the content, it is important to ensure that it will create a positive impact on your web page. Better content than yours is available It is one of the most basic reasons for dropping down your site’s SERP rankings. If someone has published content that is much better than the content posted by you, the ranking of your web page will automatically decrease. The content posted by your competitor will have updated information, easy language, uniqueness, and optimized content. Shifted keyword intent One of the reasons for low search engine rankings could be the changed intent of that particular keyword you were ranking on before. The reason for the changed intent could be a trending topic or any current event which
Trying Snapchat for business purposes
Social media has become an influencer in its own ways by making people not only rich but famous with their work of business. There are several mediums of promoting your work, talents, business or anything that you enjoy pursuing in your pass time or sometimes in your day to day life. A homemaker has now become a social media influencer or a student who is still in college has started teaching guitar through any social media medium. Therefore, there are a plethora of advantages that can help you support your talents, like and advertise them in the best way so that you can earn well without even leaving for office in the daily routine and saving yourself from the daily-office-stress! One of the social media platforms is Snapchat and it can help you widely to get noticed with your work so as to create an audience for yourself and earn handsome money for yourself just by some click and fun to do videos, creating new experiences and a good amount of followers and fans. Let us see the magic of social media through Snapchat for our business. Keep Posting: Keeping a social media update becomes significant the time you want to connect to your followers more and if you keep posting regarding your experiences, creation or business, not 10 times a day, but to keep your followers engaged and interested with your posted status you need to post 3-4 times in a gap of 4-5 hours a day and that will keep you posted with your followers through your stories and posts, as recommended by the Snaplytics, engagement drops by 36% one user reach the fourth snap of a story. They also came across a fact that roughly 80% of your followers will see your post about 4-5 hours after it has been added to your story. A Sponsor Lens: Snapchat filters are one of the most interesting things that any user loves to use frequently while posting any status or story. And in spite of using the basic selfie or photo for posting use those quirky filters that will create more fun for you to use with applying filters like black and white or anything colorful, by posting funny pictures with big eyes or disappeared nose, where some filters can change the pitch of your voice while creating a video. One of the most successful campaigns on Snapchat was Super Bowl 50 where Gatorade used the filter during the game that would stimulate Gatorade getting dumped on the user’s head. The filter had more than 165 million views and increased their purchase intent by 8%. Promoting your account on other marketing channels: For promoting your Snapchat account you need followers and in spite of trying to conjure up followers out of thin air. Even if you create an account and everyone is unknown about it you will not have any promotion for your business on Snapchat. Therefore, it is better advised to use Facebook, Instagram as platforms to advertise your business and you can attach your Snapchat account during those promotions. YouTube plays a good role while you advertise your work through impressive videos and you can later add a line to inform people to follow your business on other social media platforms like Snapchat. Influencers helping your account: Influencers play a vital role in promoting your business by taking over your Snapchat account so that you can easily expose your brand with a larger number of audience but your influencer will be paid or you can have any other kind of agreement with them else it will be difficult for the audience to comes across your brand and work so that can be problematic for your business. It is important to create interest in the audience with the industry you decide to promote for your business. Introducing exciting offers: To drive your audience to better sales of your product and promotion, always introduce exciting offers and discounts so that the audience take interest and engross themselves with the product that acts as a boon for promotion, as well as you can post it as a story on your Snapchat to endorse the opportunity. Keep the overall goal of the budget in your mind and create promotional discounts accordingly, and offering discounts is a great way to accomplish in the business. Interact to promote: You can repost the videos of the users interacting with your brand or using it so as to create likability and to encourage the user-generated content. These are one of the best and most engrossing ways for high promotions and increase brand value through Snapchat. Taking over another account: It is easy when you’re handling and taking over the account as to convince the audience regarding your brand and its value through Snapchat but make sure the content is fresh, interesting, and engrossing. You can create brand awareness with your audience every time you come online and participate. Product Promotion: Create videos for brand promotion and share your newest brand product with the audience via Snapchat as well as even if the product isn’t launched yet you can create an air about the product by sharing the features or benefits of the product. Because on an everyday basis a customer is not visiting the website but is surely using Snapchat many times a day that can be a source of promotion. Customer Conversation: It is always good and interesting to have a conversation with the customers and to reply to them online too, which makes it more exciting when they bring genuine reviews regarding the brand and the product as per their experience and usage. Every time you reply to your customers’ query or act upon their reviews you will not only impress them but also add more followers to your account that will become your future customers. Providing Access: If you are promoting a brand and the kind of work is done there it is impossible for you to invite each and every
Ways to get back your lost traffic
If you are toiling hard and creating content for the blog with all the hard work and research and it all goes unnoticed, how does that feel? Very depressing, right? And the more you lose your audience, the lower the site page goes. Therefore, creating traffic is important and the first thing that can be done to recover the site by zero-click searches. Now, what are zero-click searches? These searches refer to a search engine page (SERP) which answers all the doubts/queries right on the top so that the user does not need any further clicks to complete the search. The zero-click search acts as a medium of satisfaction that intent at the top of the SERP. As per the stats, there is great intimidation of Google searches end without an organic search that rates to 50% or more than that resulting in the increasing losses in the revenue and automatically makes Google everyone’s contender. As we may see that with the changing times the SERPs are now overflowing with other misleading features that don’t help you land directly to the website. The competition has widely increased in the millennial era where Google tries its best to provide the best consumer experience that has to go through a lot of challenges in the landscape which includes vying, content creation and creativity, tech advancements and limitations, and most importantly paid search that play a very active role nowadays because of the online shopping sites of the SERPs, which creates more pogo-sticking and vying on the prices. But sometimes the situation becomes agonizing when all the transactions within Google are accomplishing righteously which means that you’re paying for the traffic even though the users are not visiting your page. The issues you’ll come across are: Promoting the brand experience Cross-selling Making targets to build a list A good margin The deliberate act of Google is to turn eCommerce websites into suppliers by pressurizing the websites to vie on prices and has even started to manage the checkouts. A hushed threat from Google to the website is a threat to the marketers including BERT, where SEO has been checking at the wrong points that are, Visibility Ranking Now, what does BERT mean? BERT means Bidirectional Encoder Representation from Transformers is a technique for NLP (Natural language processing) pre-training developed by Google. BERT directly means Google earning profits with less CTR for the websites adding more featured snippets and improved answer boxes. And due to the increasing competition PPCs are paying more because of the increased competition and dependence of product details pages for less due. The Problematic issues: Truths to face: One cannot blame Google wholly because of the setting of its algorithms through the SERPs features that keeps a track to automatically respond as the numbers are correctly put in an order, then the searchers play a vital role in the Google SEO, not the websites and the digital marketers but the PPC serves both the searchers and the digital marketers providing the automated content. Issues that occur: Google Analytics never helps to provide a keyword that can create SEO traffic, therefore the search marketers keep wandering on visibility and ranking from third-party tools which automatically leads Google Search Console shows Impressions and Clicks reaching only up to a thousand KWs which means that % of the traffic attributes to be Direct as found by, Groupon Study. Getting over the problematic situation: There is always a solution to every problematic situation and so it is here, by targeting the long-keywords at a margin and providing improved and better content than Google and owning that as well by making informed decisions based on data. Comparing the Band to Non-brand SEO: You can plan your strategies by getting an idea about the through the Search Console or Google Ads, that may not reveal the amount of revenue your website earned on non-brand SEO by is perfect to provide a vision. First-party Keyword Research: There is always a big difference between the first-party data and the third-party data and for the companies that telecast Google Ads are available in the Search Terms reports. Keywords for the Return-on-Investments on a margin: For better search visibility creating good and impressive content with improved UX in comparison to Google can act as a boon which is now possible with platforms like Longtail UX. Automating is important through page creation, contextual interlinking, customer user experience, and measuring SEO ROI at the keyword-level. Solving the PPC issues: Focusing on the product details pages in paid search is not the only way out but there are alternatives too by using automation the keywords create their own matching landing pages, and with that, the landing pages create their own structure that will be profitable for better conversion and ROAS comparatively. Conclusion: As longtail UX landing pages convert on average 50-100 higher than the product details pages, for any user feels satisfied with the landing pages than help him/her to find a resolution for their query or doubt. Adding to which it is workable if you limit the number of longtail UX landing pages to 20% of your current number of indexed pages because while working with the Search Term reports providing the exact number of keyword, conversation rate, traffic with good revenue that is not possible during the Organic search for better matching content, review, and products. Therefore, with these easy and adaptable ways to get back your lost traffic, you can easily win more audience to your page that will help you to exceed revenue and make the trick of SEO as well as earning traffic easier.
What are the ways to get efficient with a small team?
A leader in itself is a term that depicts responsibilities and efficiency, taking a small number or group of people as a team is not an easy job, especially when there are chances of miscommunication, clashes that can directly affect the productivity of the workplace disdaining the atmosphere. Being tactful is one very important ingredient that a leader should have to manage their team with a small yet significant step to achieve a common goal. And even if your team is moving forward towards achieving a common goal there are always better ways to increase the productivity of the team whether it is a team of 10 people or 200, the performance of the company is always evaluated by its productivity calculated in a ratio. Empowering the team with motivation to bring the best in them with the ideas for better productivity and let us discuss certain workable methods to help you with a small team. Know your team better: Team building is one very essential part to know your team better including their weaknesses and strengths, skill-set becomes the backbone of the company to get to know the productivity of the team for better and fresh creativity. Creativity is thinking outside the box with the best knowledge, expertise talents, contributing so much at the workplace. There strengths and weaknesses will help you understand them better and acknowledge their work from time to time. The leverage of ownership: Give the teammates the sense of freedom to be responsible regarding any decision so that they learn to take their accountability for the work. This will induce a sense of responsibility and build a feeling of teamwork and entrust their capabilities to polish their performance. Creating self-esteem is the most important thing providing confidence to any team member and a sense of ownership. Team building activities: Team building exercises help the teammates to learn to cooperate with a sense of companionship and building camaraderie, it automatically acts as a bloodline for better productivity and understanding among the teammates, it connects the team and they will automatically help each other by participating in such activities to come over their miscommunication. Therefore, team activities can be a boon for binding the team together. A Healthy Work Environment: Work environment play a vital role in the interest creation of the team to work with more enthusiasm and ability. Work infrastructure is also an important contributor to improving teamwork capability and efficiency. The incorporation of the inferior designs with bright lights, and a friendly environment. Not a domineering adobe will make it productive but a cordial environment where everyone is respecting each other’s ideas will create a healthy work environment. Inviting Ideas: In a small team, it is mandatory to invite ideas for its growth and productivity by appreciating ideas with broadened horizons to add new and interesting innovations so as to motivate the team to come with the best and the newest ideas for approaching the market. Providing Feedback: Well if we respect and share ideas and views then it is important too to discuss them on a table with feedbacks to invent something bringing profits to both the company as well as the consumer. This boosts the morale of every member participating in the team and will act as appreciation as their ideas are being taken seriously and into consideration. Acting as a guide and providing some more room for creativity. Appreciating the efforts: Whenever an individual is working or trying to figure out something while performing a task by putting his/her genuine endeavors it becomes essential to appreciate the amount of time, work, and efforts that an individual is putting. Productivity boost can take place with the efficiency of work and by acknowledging them for their valued efforts to keep the work culture organized. Incentives, a stimulant: There is always a way to make your team feel special by offering them incentives especially the monetary ones. A virtual pat on the back, free vouchers, extra-off, outings, lunch-parties, paid vacation, etc., can act as a stimulant for the team to work better and far-sighted. Using management software: These days keeping a record of all the work done or in progress, it helps in boosting the productivity and building collaboration among the teammates. It becomes important to manage the projects at one place of the team as well as the client so as to prevent oneself from getting into any chaos. A hand in hand motivation: For every team that has started working with a dream of prospering and creating a name in the market of its own like a brand, only optimism won’t help if there is no structure and planning with the team there can be alarming chaos because the team is a pillar to progress. Therefore, it becomes important to work for hand in hand with the team guiding them with motivation so as to progress. Conclusion: These are the initial rules to get your ducks in line with a vision and a mission to succeed, a structure is needed and team support is mandatory with a leader to understand and invite their progressing ideas of creativity. This simple mantra will help you get efficient with a small team.