How can you handle Plagiarism?
Plagiarism is a practice of taking someone’s work or ideas and passing them off as one’s own in simple words. There are common types of Plagiarism like direct plagiarism, self-plagiarism, mosaic plagiarism, accidental plagiarism. But if we see plagiarism is bad it is not always bad and threatening, it is believed that if the plagiarizer is linking back to the source. Whereas some plagiarizers become easy victims in the hands of the content writers they hire or employee who copy the content to achieve their aim of completing the assignment. Plagiarism sometimes occurs due to the lack of information to rectify the differences between copying and reading for knowledge to create one’s content or article which makes the publisher an easy targeted victim for plagiarism. To take that forward, enmity is not an option and it is always dubious to create such scenarios when you might face any mishappening in return so it is advisable to focus on cultivating relationships, achieving goals, and incur profits for the business because it is never beneficial to create a gang of a nemesis for oneself that can affect the work and creativity hand in hand with needless conflicts. Now there is one more problem that might occur is when the DMCA backfires which means immediately reacting on the plagiarizer and creating another land of wrath due to your emotional issues, but if you want to hand this one smartly think like it is business and try to contact to the plagiarizer to comprehend the reason behind the fact. The best approach to Plagiarism is to politely communicate with them regarding the content and probe about the whereabouts of the content they have gathered from the source. The first approach towards plagiarizers is to communicate with them and request to remove the plagiarized content that they have copied from your content, and then if this approach does not work well, you can reach for legal help against plagiarism and the plagiarizer by filing a complaint in the Digital Millennium Copyright Act (DMCA) that empowers to ask Google to remove their pages from their index with a legitimate right to alert the domain name registrar and web host report the infringement on my content and copyrights, and this is to explain about the remedies to the disposal and not to threaten but to take it as a precautionary measure. You can prevent Plagiarizers by adding no right click script to prevent anyone from manually copying your created content, but that might get problematic when the same activated feature might prevent someone from sharing your content on social media, quoting it, and an article, sharing it through email with friends. Therefore, the right-click prevention idea is not technically very acceptable for anyone who creates the content on their own. WordFence is another great idea to stop the bots from stealing your ideas, something useful in WordPress just by blocking them from accessing your content. Well rules can be set-up automatically to block scrape when they exceed thresholds of numbers of pages requested per minute, and WordFence provides live traffic statistics that can be segmented by IP address, server response code, and other configurations, providing you an opportunity to look the defaulters, as well as identifying the hosts, user agents to block them. Some companies host malicious scrapers in a routine and with WordFence you can simply block the cloud services which means, blocking a plethora of scrapers per day. Although, Google claims that they have claimed to give attribution to the original content publishers, but it is always advisable to proactively block the scrapers with the WordPress security or bot blocker plugin, and can also hire a team from some well-known brands to monitor content theft by utilizing their services. So be careful from the world full of Plagiarism and be the superhero to save your content!
How can you combine digital and traditional marketing?
Success needs risks to be taken and if it is anything for long-term goals then innovation, motivation, and unending ideas are mandatory to keep the business going and this acts as a mantra to drive-companies to embrace the latest technology includes both products and services to ensure they do not lack behind in the digital economy. But the only issue is that the martech comes at an expense of repudiate traditional tools- an expensive mistake. Any business to business organization that acts a valuable asset for traditional marketing, with the upcoming technologies that have the art of synergizing traditional marketing with digital marketing is worth becoming proficient in. There is a digital revolution and has greatly enhanced marketers’ ability to reach, engage, and convert their ideal target audience, and marketing tactics like direct mail, networking, and cold calling are some significant for building a memorable and ultimately, profitable brand. Creating an effective marketing strategy that means creating the best of both worlds by coherent integrating new channels with traditional assets. So here are some combinations of digital and traditional marketing: Deep Media Nurturing + Print Media: The value for developing and nurturing buyers’ relationship as comprehended by successful marketers at every step of the sales funnel and with the passing time the marketers have created a buyer-focused mindset that attracts more sales at lower-costs and adapt to the shifting buyers’ journey. And with the better enhancement of deep media nurturing omnichannel and an integrated strategy employing a full range of digital assets where marketers are already moving ahead of the strategy. Advertising ads using a programmatic display in digital magazines is an amateur for deep media nurturing tactics. As known print media is not as distinguished as it used to be where print editions of digital magazines are still in dissemination because the audience looks through them. The goal is to reach multiple media prospects across multiple channels to increase the probability of conversation that means accelerating conversation rates by advertising into the print media and that includes a variety of unique advantages as touchpoints and as far it is considered to be the most flexible when it comes to ad placements. On a whole deep media nurturing depends on crafting and improving customized messaging attuned to the buyer’s journey, print media allows marketers to have granular and focus on their audience and viewers in a niche industry publication with meaningful messages. Geotargeting + Traditional Content Platforms: Billboard and banners are one of the best examples for the traditional content platforms creating a resurgence in the business to business marketing, by creating brand awareness, reinforce brand messaging, and attracting new audiences. Marketers integrate geotargeting by optimizing the impact of the traditional advertising platform which applies to be a technique determining the geolocation of a website visitor and delivers tailored content to that visitor based on their location that is by pointing at a certain location geotargeting marketers provides a better and improved understanding to comprehend the buyers’ personality through the maps that mean, tracking their journey by enabling them to advertise content to be seen and remembered. When you place messages in strategic locations creates brand equity in the areas that matter that actually becomes the perfect target can be a sports arena, a conference conquering the capacity of the audience, or a public vehicle heading towards accounts that have headquartered. What is important? To reach your audience at the right time with the right idea in the right notion at the right place! Marketers can use geotargeting as their compass and leverage location data as a powerful strategy for personalized content outreach. Conclusion: During the times of extraordinary technology innovation, few marketers may persuade to abandon the low-tech traditional marketing channels. Evaluating and strategically deploying each marketing capability in the service of broad marketing objectives by employing a holistic combination of the old and the new to create rich forms of engagement and engrossing to accelerate conversion rates which are from being antiquated to the potential to significantly bolster marketing initiatives.
Become a Trusted LinkedIn Influencer
LinkedIn holds a very special image in the eyes of the marketers because it focuses on business, networking, and jobs. It has become quite significant to promote your business on LinkedIn as it influences networking and has become the highest social platform. But it is not very easy to work within the same way one can create a profile and advertising your brand on the platform. Gaining trust by becoming a LinkedIn Influencer is very important and these are the following steps by which you can do that. As we all know that LinkedIn invites popular influencers to be a part of a special group on the platform and hoping to get an invitation from LinkedIn to join this special group feels like reaching for the stars, and the only important aspect that you need to take care of is to gain attention for the brand is to prove your expertise and offer value to other users. Set Your Goal: There is an initial set of ideas that you can frame if you want to be a LinkedIn influencer and it can be achieved by making a list of goals that can help you to gain influencers. If you know what you have to achieve, it is easier to focus and work on it with a strategic approach. It can be something like getting clients on LinkedIn for your Freelancing projects and you can do that by, posting interesting and intriguing content to depict your exceptional creativity if writing with a list of your expertise and sharing it with affluent media related to your profession. A Glam Profile: Without your picture and description anyone viewing your profile can never be influenced or get to know about your vibrant personality, but to be an influencer you have to upload a vibrant profile picture and an effective as well as engaging description elaborating about your passion, accomplishments and a detailed description about yourself using remarkable graphics. LinkedIn focuses on business to business or job purposes which does not mean that while creating the profile your description becomes overly formal and unswayed. The most important aspect that both business and real-life pertains that is one has to be real to do real business, perform real, and connect with real people for a prospering business. Impressive Content: Content is the catch that takes over the show to impress the viewers and you can prove your metal with your expertise and excellent skills in the industry. Impressing your audience is important with your audience persona, that can be accomplished with the out of the box ideas that can awestruck the audience and the investors because they know the value if you’re creative. The uniqueness of your content will be appreciated enriching the readers because it will make them feel as they have gained some knowledge which will evoke their interest in your content and they will always be ready to spend some time reading your work. Therefore, make sure your work and content are outstanding, fresh, and reliable. Everything has to be remarkable. Now here content does not only mean the posts and the articles but importantly the media content that is GIFs, images, videos, and memes as the readability of the blog or article automatically increases as the data-backed fact to be crisp and candid. Keep curated post with you during the times you are loaded with work and has to post daily on LinkedIn, you have now become a trustworthy figure for your investors and for the audience who wait for your post as well as share it further, a curated post is the right fit for that time. There is even software like Instapaper and Listly. Ample of Networking: Social media is just not about seeking attention but equally giving it too, by the means of socializing and networking through posts and messages, make time to comment on stellar posts from other influencers for building a relationship and gaining trust in the market and soon you will see the list of your followers growing immensely. Go Across Channels: The more exposure you get, the faster you will reach your goal with an approach. Being a marketer, you always want your marketing channels to work together seamlessly and you wish to include them in your story and branding to promote your LinkedIn profile on the blog on Instagram, Facebook. Conclusion: LinkedIn is a powerful tool that can help you prosper in your business and succeed on a platform where you ought to have to build credibility focusing on the value you can give prospective clients and these steps will righteously help you to be a LinkedIn influencer.
Announcement tool in Google Search Console for COVID-19
A COVID-19 announcement tool has been released by Google and the tool is available in Google Search Console. In this tool it allows web publishers to create Coronavirus related announcements straight from the Google Search Console without having to use structured data. Beta Tool, is available through Google Search Console that was previously published an announcement about communicating COVID-19 related announcements through Structured Data. There are certain considerations that are as follows: The tool facilitates health and government organizations. The tool is not meant for news sites. The following announcement should expire within a month. If there is a failure to set an announcement that will automatically result in an expiration of seven days to set an announcement. Although the announcement marks for the health and organizations, the Google Search Console includes schools as part of it. Here the Google Search Console tool supports six coronavirus announcement types: Shelter in place School Closure Travel bans COVID-19 Testing facility Disease spread statistics Other/ general Taking a due notice regarding the fact even if you or your clients are not the “authority website” but it is profitable to be aware regarding the information when being a client you face issues regarding the search marketing professional and it acts to be useful to your community to reach out to local schools and government entities to assure that they are aware of these tools. With some additional information regarding the tool that is it is actively developed and is expected to expand it which includes more sites and may not show announcements immediately from other sites seeing the mark-up will help us better understand how to expand this feature. Whereas, beyond the special announcements producing a range of other options that sites can use to highlight information such as cancelled events or changes to business hours. The facilities include a closure, rescheduling the events, and the new availability of medical facilities, for instance, testing centres. Google Search uses this information to better understand the content on your web page and show the important announcement to relevant people.
All About Evergreen Content
When you begin to compose a content, you wish that everything you craft brings you consistent organic traffic irrespective of the number of months or years. The secret about this is creating quirky and trendy with volatile topics and click baits. It is not important to create a higher volume of content but the significant act is evergreen content that brings you more organic traffic without any prescribed amount of timing. Now you must be thinking, what is Evergreen content? Evergreen Content is meaningful and relevant content, this content is interesting because it never becomes dated is necessary in order to be found online by search engines. The search optimized content that is continually relevant and stays “fresh” for the audience over a long period of time as the online content is sustainable because a blog post suddenly doesn’t disappear the time you publish it. For instance, if we talk about any composed content being ‘evergreen’ this simply means that, evergreen content that continues to be relevant long past its publication so traffic grows over time. What are the Evergreen topics? These are the topics that ‘never go out of style.’ We can take a few examples like, How to begin a blog? How to start a business? How can you keep yourself fit? Unhealthy food? These are some very basic yet the most surfed topics that are always productive by earning you some extra income. How does the Evergreen content ‘Never go out of style’? The reason for this type of content staying Evergreen is that there are certain topics that the human race will never stop getting suggestions on with the best results for themselves without being outdated. There are a few more variants of the same ideas that can help you earn a handsome amount. Such as, 10 best workouts for your body. 15 best traveling locations around the globe. How can you begin a business with no capital? But there are times when your blog won’t survive without Evergreen content until you post approximately 10 blogs a week. Now let’s first break this myth first that if you post approximately 10 blogs a week you can survive the steady stream of organic traffic to your site, but the truth that lies behind this is that the content creators who focus on trending topics and content do have to go through this rigorous exercise just to maintain their organic traffic. Key benefits of Evergreen content: Consistent traffic: This will happen only if you write on topics that always catch an eye of the audience that will eventually become a reason that will help you gain traffic always. Saving on time and energy: You can save yourself from creating too much content to post per week if you create some concrete content and post such evergreen content that can help you save a lot of time and energy. Now the next question that bubble-up in your head is, how to create Evergreen content? Evergreen content is such awesome stuff to compose and the essential point is to learn to create such evergreen content. Keyword Research: The keywords for Evergreen topics can be researched with the help of some tools like SEMrush and KWFinder to search for keywords with high search volume over a long period of time. Impeccable Content Creation: By the word Impeccable here is the kind of content that your audience is unable to search anywhere that kind of content that they never miss to read and wait for it eagerly. The kind of content that you compose with observation, creativity, adding some new ideas, and something quirky; such content that flows like a story for the audience. Nothing too exclusive: Make sure that you never mention things that are too exclusive like any latest movie, let’s take ‘Wolverine’ for instance, once the audience or reader gets over the hype of the movie after its release the topic will ultimately become stale and boring. Always take a note that you avoid words and phrases like, ‘2020, last year, a few months ago.’ The Optimistic approach for Evergreen Content: Well, truly there is nothing that is 100% evergreen because the ideas, trends advance from time to time and vary constantly with the changing time and style of content composing. For instance, you compose a blog on “How to begin a blog?” can also get outdated according to the new discoveries and strategies emerge. All this work according to the new algorithms released by Google but there’s nothing to panic about because when you compose an Evergreen content you just have to tweak your posts from time to time, which simply means that it just needs some touch-up for your content to be relevant all over again! The three easy steps are: Keep a check on the links and stats: Make sure that you particularly update your stats and so your content, you just have to click and go through all your links to check whether they’re working appropriately. Google and your audience both notice outdated stats and broken links. Review Users search Intent: The reason behind every online search that is everyone who types keywords into Google’s search bar is seeking for something and here your work comes in action to fulfil the need with the help of search intent that changes over time, if you wish to keep your content fresh and impressive targeting the audience and their current choices as well as searches. Questioning the reason for you’re being outranked? Introspection is also an important aspect if you like composing blogs you ought to keep questioning oneself the reason for your content falling behind something another interesting post/content. The two basic questions you can ask yourself: What do you lack in your content? What makes their content attractive? How can you improve your Google Ranking? While creating content you wish to gain tons of links and ranks on Google for a long time. Because the truth is you don’t want to spend your entire
A systems mindset needed for the content marketers
Paying attention to the bigger picture is significant as it throws wenches in a lot of marketing team workflows which means that one of the most and common problems is that content marketing teams are being too zoomed in on content creation as this tunnel vision leads to a feeling of perpetual overwhelming by the amount of other stuff content marketing takes. It turns into a perpetual cycle of our marketing strategies and then the quarterly calendar based on a completely inaccurate picture of the plan that has to be conducted and then we cannot stay on a schedule that makes us feel overwhelmed and underwater. Then comes the ‘planning fallacy’ which is the phenomenon as humans have completed a task before (number of times) while planning for it in the future so as to optimistically estimate the number of times we need. But the second thing is how the content writers place excessive emphasis on content creation at the expense of other important parts of content marketing. This consists of planning, research, promotion, optimization, and repurposing. Content creation is one of the many steps in content marketing. Now, What is System Thinking? System thinking is a collection of tools and methods or sensitivity to the circular nature of the world we live in and a disciplined approach for examining problems more completely and accurately before acting. All this simply means that, checking the work as a series of systems and applying critical thinking to troubleshooting the relationships between them. Dividing the problems to a different component and examining each and how they work together. Reason for its importance for the Marketers? The system thinking mindset simply paying closer attention to the systems at play during work, personal lives, as well as the content. As we need to be attentive towards the larger and smaller systems of our content is connected to, where the bigger system is things like the business operations and revenue generation our content can ultimately for the company. It is the impact of any content has on the audience’s lives is the larger systems the marketing contributes to and the smaller systems are the steps and stages that make up the content marketing. The moving parts within the strategies like market research and content promotion. It is essential to discuss more diagnostic problems after probing in these systems solving the approach to meet the goals. There are a few main content marketing systems most marketing teams need to streamline. Market Research: A variety of marketing teams’ approach to market research and customer surveys are vapid to put it nicely. So as to figure out the worth and to the repeatable process of the document for things like sending a quarterly survey to the email subscribers, requesting testimonials and case studies, and holding regular Zoom chats with customers. The process to perform the following can be as simple as a recurring calendar appointment and email canned response. It is important to figure out with your team at once as it becomes handy and whenever you need to in the future. Due to the uncertainty of the process, there can be too many back burners that fall during customer research. Structuring the content: There are ample content marketers also face issues in a place where they are only one or two days ahead of their content calendar. The fact is they are not sure regarding the updating of the post until they finally post it, leaving the person in a constant brainstorming and planning mode since you are thinking a few days into the future. But one can develop a system for once team to take the insights from your now-systemized market research and turn them into a quarterly marketing calendar. When you can get further ahead of your calendar, your ideas get to ‘incubate’ for a bit before you publish them through a bit more even if one isn’t actively working on the pieces. It provides more time to actively work on them too as well as research and revise them at every step of progress so as to depreciate rush and hassle. Creating the content: The initial fact about content is creating it and that is the most focused part of the content systematically. During the creation of content any individual while creating it neglects things like optimization and repurposing which means in order to make the time and mental capacity for all the other systems mentioned in the post so that any individual needs to reduce how much content creation takes up. The key to it is a streamlined content creation process. Distributing the content: In the cycle of perpetual content and till the time you achieve something so as to publish while you are stuck in the process and then, you are finally relieved that you’re almost done with it. Promotion is the aftermath of the process and if you do not promote the content it simply acts as sabotage. But then you can make your job easier and simple by adding some new and interesting work that you can create shortcuts later on. For instance, social media calendars, outreach templates, promotion checklists, and more depending upon the distribution strategy. Optimizing Content: The issue, while you are done with a fragment of content, is that you miss out on important optimization opportunities for example, during repurposing or updating content. But when it is about the maintenance and optimization that can be performed for content for a duration of time of its being live. Priorly create a checklist so as the maintain a sequence of the post you are about to live at the right time. Streamlining: Streamlining is not exhausting, but with these three quick steps this will get easier like the blink of an eye for you. Documenting the processes that are already developed. Focusing more on the weak spots and missing links. Make sure to troubleshoot and streamline to improve. Therefore, a system mindset starts to cultivate, improve, and begin something
Local SEO
The main aim of SEO is to improve search engine rankings and help your business gain visibility across the globe. It focuses on gaining organic search results and that is done by adopting white hat SEO practices. Ranksoldier holds expertise in providing the best SEO services with a result-oriented approach. Most of us often get confused with local SEO and traditional SEO strategies. Though both works to achieve similar goals but have a different meaning. Traditional SEO aims to ensure high SERP rankings globally while local SEO focuses on improving the visibility of your business within your local territory. Thus, if you are looking to be found in local search results and increase reach locally, contact Ranksoldier and see the magic happens. What is local SEO? Local SEO is a branch of traditional SEO and it aims to promote your business locally within the areas you serve. This helps in making search engine ranking of your business better when people search for the services you provide near them. It won’t be wrong to say that most businesses generate leads and sales from their local customers and this could only happen if people are able to find you easily. For that, you are not required to go anywhere as we are here to do it for you. What is meant by local SERP ranking? You might have experienced that while searching for something for example ‘best coffee shops’ and ‘best coffee shops near me’, you get different results and that’s where local SEO comes in. While searching for the former one you will get results globally and during your search for the same after adding ‘near me’, the results will be based on the area you are at. In both scenarios, your website will rank differently. Just like global SERP ranking, local SERP ranking is also of very high importance as that is where you’ll get the most of your local customers from. Thus, it is important for you to appear high on SERP when someone is searching for the service you provide near him/her. This could only be done after targeting and working on those keywords that are being searched locally and providing quality & relevant information. We know every single tactic of how you can improve your local SERP ranking by utilizing white hat SEO. Our professionals always stay updated about the latest trends to serve clients in the best possible manner. If your local SEO is not good then your competitors will take over your customers, despite having good traditional SEO. So, it is advised to take it as seriously as other practices. Important elements of local search rankings It is always necessary to hit the right target to get things done effectively and Ranksoldier is admired for doing it every time for every customer. Here are three key factors that should be considered for local search rankings: Reach While we are targeting local customers, we must know how far they are from us and what can we do to grab their attention. No one will go far away if they find out the required service near them. Thus, it is important to target the right segment of the audience and ensure brand awareness. Relevance Make sure that the services or products provided by you are relevant to what people are searching for. Any misleading information will not only downgrade local SERP ranking but also hurt the reputation of your brand. Always work on relevant keywords to be a star for your local customers. What they say Now, when you’ve hit the right target and know the relevancy of your products or services to the search queries made by people, it becomes necessary to check whether your customers are happy or not. What people are talking about your brand will tell you if they are satisfied or not and you can monitor this easily on social media and review section of your website. You must also interact with them to ensure complete satisfaction. How we can help in building local SEO? Ranksoldier has years of experience in building strong and competitive local SEO of businesses and helping them gain high local SERP ranking. Professionals with us are known to adopt a strategic approach to touch upon every single aspect that can affect local SEO and that is one of the reasons behind our success. Here are several local SEO services that we will focus upon: Localization of website If you are targeting customers in different locations, then you must optimize your website accordingly so that local people can easily navigate through and make sure that they’ll get what they want. You must provide complete information about what you are providing and where you are providing. Creating specific location-based pages will also be helpful and we focus on doing everything mentioned for your website’s localization so that your business can expand locally as well. Local citations The local citations can be defined as the mention of your business online and it is important to provide complete information including your company’s name, zip code, phone number, and other key details. We make sure that the right information is added to the website so that locals can easily find you. Local citations are of high importance in improving local search engine rankings as well. Content optimization Another service that we provide to improve your local SEO is by optimizing the content that is present on your website for the local audience. We also create appropriate content for target people so that they can easily find out what you do and where you do. Our professionals keep working continually to find out the latest keywords that are being searched and optimize/create the content accordingly. Google my business Optimization of Google my business account is highly important to ensure that you are being easily searched by local people. Ranksoldier not only optimizes Google my business account but also manages it to make sure that every information that has been put here is
Business Leaders Around the World
Ranksoldier has marked its name among the best digital marketing agencies across the globe and has served a large number of happy clients. There are many business leaders among the clients that we have successfully served. We are known to offer a complete package of digital marketing services to improve the reputation of websites by effectively performing both on-page & off-page SEO and making them rank higher on SERP. It doesn’t matter what problem you are facing with your online marketing campaign; our experienced professionals are there to handle them all effectively. We have served a wide range of clients from top ones to the start-ups and we know what works best for whom. We must say that business leaders around the world have shown trust in us and we have never failed to deliver. All our services are top-notch and our clients have experienced that. We offer customized packages based on the services the client wants and what are his/her end goals. No business is the same and therefore our strategies are also different. Why do clients trust us? Since our establishment in the year 2008, we have served many clients and have gained their trust. It is not easy to gain the trust of clients; one has to earn it. So, we must say that we have earned the trust of all our clients. We have worked really hard to deliver what is promised and that has built the reputation of Ranksoldier what people know about. Another reason why we are at the top of our business is the different strategies that we adapt according to our clients. We treat each client individually and plan a marketing strategy in accordance with the goals they want to achieve. We know that not all strategies are the same thus, we use them accordingly. Ranksoldier has the reputation of ensuring complete customer satisfaction and it has helped the organization create a huge base of trustworthy clients. We always listen to what a client is saying and what his/her needs are. This is a huge gap between many companies and their clients, but this is not the case with us. For us, the client always comes first and we respect what he/she wants to say. This has earned us respect, which is a major factor for any company to grow reputable and maintain its position for long. We are never here to only serve business leaders around the world, rather we are here to make some with our effective digital marketing practices. So, what are you waiting for? Build a good reputation in the market and feel proud to have that. Send us your query on [email protected] and experience the magic we create for your business.
Ways to Improve Average Time Spent by Visitors on Our Blog
The efforts you make for creating a piece of information can only reap benefits if the purpose of creating it gets fulfilled. One of the key purposes of framing content is to grab the attention of the target audience and make them read it to ensure that they get what they want and you get what you want. Yes, this is a two-way process, if your target audience does not get what they are looking for with your content, you are not going to get it either. Now the theory is simple, if you want people to read what you have for them, they need to spend some time on your blog post. You should also know that the time spent by the visitors on your site also tells a lot about the quality of your website. Thus, here as well there are double benefits, one you will tell the target audience about how you are helpful for them and two, the quality of your site will improve. What is the need to improve visitor’s average time spent on your site? We tend to spend much more time in a store while shopping where the products are great and are according to our choice. This means the store you have chosen to do shopping is of good quality. While on the other hand, if commodities we want to buy are not of good quality, we just decide to move to another shop without wasting any time. Similar is the case with visitors on your blog, if they do not find qualitative and informative content, they will just move to another site. If this is the scenario, it will lead to an increase in the ‘bounce rate’ of your website and that is not at all a good sign for the site’s SEO. Bounce Rate is defined as the percentage of visitors who enter your site and leave it directly without going to any other page. This is not considered good by search engine bots and will negatively affect the reputation of your site. That is why it is important to have a better average time spent by visitors on your webpage. In this post, we will talk about some important tips that’ll help you improve the time spent by visitors on your webpage. Tips to improve the average time spent by visitors on your blog Design Your website’s design is one of the prime factors that’ll help visitors stay longer. It is important for you to understand that the design of your website should be simple and easily navigable. Remember, people do not take more than few seconds to decide whether they want to leave or stay on your website. Thus, your site’s design should be appealing enough to tempt visitors to scroll and navigate around to what they are looking for. One of the key tactics is to ensure a clutter-free design with appropriate white space. Links to open in a new window When a visitor lands on your website in search of some information, he/she should get it in a trouble-free manner. You might have come across sites where the links present in-between content tends to open on the same page where you are reading it. Some links are important for the visitors and that is the reason they click on them to get more detailed information. So, you must set all the internal or external links present in your blog posts to open in a new tab. Doing this will make it easy for the visitors to get detailed information and ensure that he/she spend a good amount of time on your webpage. Readability is important The basic reason for a visitor to land on your webpage is to read the content to get the desired information. Thus, if the readability of the page is not good then it doesn’t matter how well-researched or informative your content is, people will just close the window and move to your competitor’s site. This is directly proportional to the bounce rate. So, make sure that whatever information is there on your blog, it is easily readable without any distractions. Because if people are not able to focus, they will not stay on your site and this will reduce the average time spent by them. Thus, keep it simple and easy to read and ensure better engagement. Include images Long paragraphs of written content are always boring and not many will consider reading them completely. But if you include some quality and relevant images in between your blog post, it will become interesting and more engaging. Doing this will ensure that visitors spend more time reading the post than just bouncing off. Images tend to grab the attention of people and that is what will improve the time spent by visitors. One thing to keep in mind while adding images to your post is uniqueness and originality. Even search engines like Google prioritizes and suggests to be unique and original with the images you add on webpages. For better results, try including some relevant infographics, and you’ll see not only better visitor’s average time but also better SERP ranking. Videos work well too As we have talked about the relevance of images in your blog posts, similarly, adding videos also works well. An interesting and relevant video in your blog has the power to engage visitors for more time than the one without it. Another reason why videos improve average spent time on your blog is their ability to explain things better. We must say that videos can give better meaning to your written piece of information and people will love it when they are able to understand it without any difficulty. For example, a chemistry topic is better understood through an animated video than just reading the written content and that’s why videos work better to engage visitors on your blog. Hold visitors with Exit Intent If you are able to change the idea of leaving your site of
How to Improve Email Open Rates
Emails can never grow old; they will always be an important mode of communication for businesses and will play a key role in digital marketing strategies. No business can think about online marketing without targeting their audience through emails. They are effective and they always will be. You can send your offer to the target segment of the audience via email to ensure high visibility and better engagement. But, one question is always there in mind that does all open your email after receiving or even they notice it? This same question we need to first ask ourselves. Do we open each and every mail we receive? Or just the ones that tempt us? We know the answer and we also know how we decide which mail to open and which to ignore. So, to improve email open rates of your business, it is important for you to consider some key factors. We will tell you some techniques by which you can make email open rates better than before. Tips to improve email open rates Focus on the subject line When anyone receives an email, the first thing that he/she sees is the subject line. That’s where most of the businesses lack the trick. If the subject line of your email is irrelevant, boring, misleading, or common, no one will open it. Always try to focus on creating an engaging subject line that tempts viewers to open it. A unique subject line has a high chance of getting a mail opened than a boring or common one. It is advised to try a few to decide which one delivers the best results. Address individually Personal emails have high open rates to the ones that are sent in bulk. So, if you send an email addressing the person with his/her first name, the chances are high that your email will get attention and it will be opened. Considering this will make the recipient more engaged and you will see a better response from him/her in the future as well. Update the list The most important thing to ensure high email open rates is that the list you’ve prepared of the recipient is fresh. Why we are saying this is, if your list is outdated there might be chances that some of the recipients have started to use new email ids. In this scenario, your mails will just be buried in the inbox with many others without any chances of being opened. While on the other hand, if you keep updating the recipient list this will not happen and all your emails will be sent to the inboxes that are being checked regularly. Thus, more people will encounter your mail more will be the chances of being opened. Ensure quality content What if someone just opened up your mail and with the double speed it went to the trash? Yes, this could happen if the information you have provided in the mail is too common for your target audience and it could be found elsewhere. Only opening the email will not get you anywhere, viewers must perform the action you are actually looking for. To achieve that, the quality of the content in your mail must be perfect and it should provide some unique information that is hard to get anywhere else. This is the way to gain people’s trust and that’s how you can ensure better conversion as well. Timing is important Suppose you’ve sent an email 2 at the night and by the time recipient wakes up, there will be a hundred more and your one will just be buried down by others. In this condition, there are least chances that your mail will even be noticed. Many recipients are there who just select unread messages and move them to the trash bin. So, it becomes very important that at what time you are sending the mail, because if it is not correct it will be a waste. Do proper research on when is the right time for sending emails to your recipient’s list and when there are high chances of getting them opened. Remember, it’s all about timing if it is good everything will go your way and if it is not, it’s you who will bear the loss. List segmentation is vital It doesn’t matter what you are doing, planning is always important. Now, when it comes to email marketing, it is important to create a group of recipients with similar interests because a single mail will not work for all, you are required to customize them according to your audience and for that, segmentation holds the key. With segmentation, you will be able to send the right mail to the right people and this will ensure better open rates. Use individual’s email id Not many emails sent by the company’s email id are opened as they are regarded as useless by many even if they hold important information. While on the other hand, if similar mail is sent from personal email id, the chances that the recipient will open it gets doubled. The reason behind that is the mail sent from an individual’s email id appears more personal than the one sent from the company’s id. Thus, it is seen that mails received from personal id have a high open rate than those from a company’s mail id. Same leads don’t work for all If you think that buying leads for your email marketing campaign will ensure high open rates then you might be wrong. It is not a guarantee that if leads that are good for one company will also deliver similar results to another one. It is always advised that organic leads are always better and they ensure better email open rates. so, instead of buying leads try to get them organically by running a campaign. Try requesting your existing customers or giving them something in return for an email address could do the job for you. You can also try conducting a webinar