What to Do If Your Site’s Overall Traffic Decline
Websites have become an integral part of businesses especially when it comes to their online presence. Without a website, there is no existence of any business online as they won’t be able to thrive without it. A site defines the reputation and quality of a brand on the digital platform based on its traffic and SERP ranking. Higher your site’s position is on the search engine results, better is the reputation and trust of the target audience. To gain such popularity, the overall traffic on your site plays a key role as without that, you cannot even think about giving competition in the market. But sometimes, you might see that the traffic on your site starts declining even if you did nothing wrong or if you did unintentionally, you don’t know. This post will tell you what you should consider doing after encountering such a problem. After reading this post, you will be able to adopt effective strategies soon after knowing that the traffic on your site has started to decline. Measures to adopt in case of the site’s overall traffic decline Check for mobile-friendliness of your site Every business must remember that the mobile-friendliness of their website is a must in this mobile-focused world. More than half of the world’s population is using the internet through their smartphones and even most of them love to do online shopping through their phones as well. Thus, you cannot ignore the mobile optimization of your site. If you suddenly experience a decline in traffic to your site, the reason could be bad visibility of your site on the mobile platform. You need to remember that optimizing your site once for the mobile platform is not the end of it, you should also regularly monitor its performance every time you upload new content or update your website. Sometimes, some elements might work well on laptops or PCs but they do not appear good on mobiles. So, you must consider this seriously and look for mobile optimization of your site. Changes to your website ‘Change is inevitable’ and we all know that. Now, when it comes to your website, modification or change becomes vital. With new developments, a change in people’s interests, and evolving business strategies, it is important for you to make some changes to your website. The point to remember here is that the changes you make to your website are acceptable by the SEO or not. Hence, this could be the reason for a significant decline in your site’s overall traffic. You might have redesigned your website or have added some new elements that have affected your SEO. Due to which the ranking of your site got is affected and reduced the number of visitors significantly. Thus, this is another parameter you need to consider in case of your site’s traffic decline. Run an effective SEO campaign to make things right and for that, it is advised to hire an experienced digital marketing agency like RankSoldier. Look after your keywords The digital platform keeps changing and if you want to stay in the hunt, you are also required to meet ever-changing requirements. If you see that any of your webpages that were placed on the first page of search engine results have dropped down to the second or third page, then the visitor count will automatically go down. If this is the case, the prime reason for this could be the keywords for which your webpage was ranking. Remember one thing, if a keyword that places your site on the top of search engine results does not guarantee to maintain the position because the popularity of keywords keeps changing and they rank accordingly. So, take the help of keyword tracking software and monitor its performance. While, to improve the position of the webpage, reconsider the keywords, and optimize the page accordingly. Monitor the traffic sources Only having a website does not bring traffic, it requires other strategies in place as well that drives visitors on to your site. Platforms that bring visitors to your site are known as traffic sources and those could be social media, emails, traditional marketing practices, and much more. So, one of the reasons for traffic decline could be any flaw in your traffic sources. Your tactics used on a platform like social media may have become outdated or the content you are sending to the target audience via email may not be worthy. The reason could be anything and you need to find out the source from which you were getting most of the traffic. Review the performance of that source and find out what is going wrong. Considering this and rectifying the problems might improve the traffic and it could be better as well. Google’s algorithm update It’s not always you doing things wrong, sometimes your site’s ranking might also get affected due to change in Google’s algorithm and it is ever-changing. Thus, you need to stay updated about Google’s algorithms because that could be a factor of declined web traffic. With new updates, SEO strategies also change and you need to optimize your site accordingly to maintain its SERP ranking. To make things better, you can also take the help of dedicated tools available in the market. Keep an eye on competitors No matter what you are doing with your digital marketing efforts, never forget to spy on your competitors by any means you could do it effectively. Sometimes, you do everything right with your SEO tactics but still, find a significant decline in the traffic on your website. Here, the reason could be better strategies adopted by your competitors and in this scenario, Google outranks them. This is why it is important for you to see what your competitors are doing and optimizing your strategies accordingly. For example, your competitors might have been using videos in their blog posts and giving relevant answers to the queries raised by the audience & clients and you are not. In this scenario, your competitors will
Everything You Need to Know About Influencer Marketing
There are so many digital marketing techniques, that businesses have lots of options to promote their product or brand in the best way possible. Competition is all around you and only the best ones will survive or we should say get the desired attention. Why we said only about digital marketing is because the digital platform is easily accessible and millions of people are there on this platform. It has become a necessity for all businesses to survive and stand strong in the market. Like digital marketing, there is also another form known as influencer marketing. It is not yet necessary for everyone though yet holds importance for businesses that practice it. We can say that influencer marketing is connected to the digital world only. If practiced right, influencer marketing can reap amazing benefits. In this post, we will tell you some important facts about influencer marketing along with some tips on how you can effectively implement this strategy. Let us first see what influencer marketing is. Influencer Marketing Influencer marketing is a tactic of social media marketing where products or brands are promoted with the help of influencers. As the name suggests, influencers are the key part of this marketing form. But another question that comes in mind here is who are influencers and how they will help in marketing. Let’s take one question at a time. Who are influencers? An influencer could be any individual or celebrity who has the ability to influence people or his/her followers to purchase a certain product or choose a particular brand over others. A influencer is also known to be the expert in the niche he/she is doing the promotion. An influencer can change the purchase decision of others and that is the reason they are used in this form of marketing. They have earned this power of influencing others through their work in a particular niche for years and helping people with that. This experience of influencers can be of great help for your business to flourish and build authority online. What is the need of influencer marketing for businesses? The competition is really tough out there and one has to fight hard to come out of the crowd and create a strong identity. We should also know that everyone is trying almost everything to get the attention of the target audience and build their brand’s authority. As we know, social media is an integral part of digital marketing and every business is practicing social media marketing to get exposure to a wider audience. This means, here as well there is fierce competition and one has to try something different to get the desired attention. Influencer marketing is one such strategy that can help you grab the attention of the target audience in huge numbers and in less time. For that, you need to find someone who can talk to people on your behalf and convince them to choose your product or brand over others. Yes, we are talking about an influencer and the impact could be great if he/she is an expert in your niche with a great fan following. Considering this form of marketing for your business will bring you the attention of followers of the influencer as well and it will be a huge plus for your brand. All you have to do is choose the right influencer. What role does an influencer play in attracting people? As we know that influencer is an expert in his/her field and has helped people with the knowledge and work done in that particular niche. An influencer is the idol of almost all of his/her followers and they believe in everything that the influencer has to say because of their past experiences. Now, if you take the help of an influencer of your business’s niche and convince him/her to talk about your product on social media, then influencer’s followers will also show faith in your brand and they will start using it. In this way, an influencer can attract a lot of people for your brand. And you can imagine, if those people have a good experience with your product, they will refer it to others as well. This is how choosing the right influencer can do wonders for your brand. How to approach an influencer to promote your product or brand? Remember, marketing is all about maintaining relationships with your target audience. Similarly, influencer marketing also requires you to maintain a good relationship with the person you want to promote your product. If you think that you can directly reach out to an influencer for your brand’s promotion, then it might not be a better idea. We must say that it is not at all a good practice of approaching an influencer. If you maintain a good relationship with him/her, it will be of great help in the long run. The best strategy to approach an influencer is to first follow him/her on social media and subscribe to his/her posts. Try commenting on the blog posts and appreciating his/her work. In this way, you will be able to maintain a strong relationship and this will make your work easier to convince the influencer for your brand’s promotion. Remember, this might require some serious effort to directly contact the person, thus, you must keep trying until you get the success. How to start with influencer marketing? First of all, you must know why you want influencer marketing or do you really need it. Because not everything is meant to be practiced by everyone and it is important to be considered as well. Do proper research and analyze your competitors who have used this tactic to build their brand. Check how much success they have got with the influencer marketing and how they have reacted to that. This will give you a better idea of how it will be helpful to you. Another important aspect to be noticed to start with influencer marketing is the content. Yes, content is everywhere and
Why Mobile-Friendly Websites are Important
Everything is becoming digital and people are loving it. Now to pay for the purchased commodities, you don’t have to pay by pulling your wallet out and then removing the currency, it just became simpler. Use your smartphone, do a few clicks, and you’re done. Thus, we must say that there is not even a need to carry your wallet along, as your smartphone can carry money for you and it is safe as well. This is how important mobile phones have become these days. The payment part was just an example of how helpful mobile phones have become vital for individuals. But if we talk about in a much broader sense, mobile phones are also important for businesses. They play an integral role in the digital marketing strategies of businesses. While designing a company’s website, every business must make sure that it is optimized according to the palmtop users as well. Considering this will offer great help in bringing more visitors to your website and generate leads. Let us see the plus points associated with making your website mobile-friendly. Benefits of mobile-friendly websites Offers convenience Internet users are everywhere across the globe and most of them prefer using their smartphones instead of laptops or desktops. This is only due to the rapid advancements and innovations of mobile phones. Thus, having a mobile-friendly company’s website means that it will offer ease to the audience to access it on their phones. Besides providing ease, it will also ensure that your website is compatible with different platforms i.e. desktops, mobiles, & tablets. While on the other hand if your site is not compatible with mobile phones you will end up losing many visitors who want to explore your website but due to incompatibility for mobile, they failed to do so. Better user experience We all love to use our smartphones for basic internet surfing instead of turning on our laptops or personal computers. The prime reason for doing so is the ease by which we can use a smartphone and the simplicity of websites or applications that we access. Mobile-friendly websites offer great user-experience and that is why the focus of people has shifted more towards phones than personal computers. It requires only a few simple clicks on smartphones to open a website and if it is a mobile-friendly one then all the elements appear in synchronization and the user can easily navigate wherever he/she wants. Such websites have high chances of generating leads and ensuring better ROI. Good speed Internet speed is not the same across the globe, it completely depends upon the network availability, service provider, and the device people are using. So, we can’t expect our site to open quickly for all users but, it has been noticed that sites load much faster on mobile phones as compared to on desktops. This is a great benefit for businesses as there are many people around who even do not wait for 5 seconds for a site to load and quickly moves on to another platform. Thus, considering the popularity of smartphones, we must give attention to optimizing the site for mobile phones and ensure its good loading speed. Better ranking on mobile phones We all know that Google is the king of search engines as it is used by the maximum number of internet users across the globe to search for any query. Every business available on the web platform makes efforts to rank high on Google’s SERPs. Even Google is not unaware of the popularity of mobile phones these days and it has considered having a mobile-friendly website as a best practice. Along with the other ranking factors, the mobile-friendliness of a website is also a key one especially to rank high on mobile search results. You might not gain a better SERP ranking on the desktop if you don’t have a responsive mobile-friendly websites. So, consider optimizing your site if you haven’t done yet. Builds trust Another importance of a mobile-friendly website is its trust-building ability. If visitors find your website easy to load and navigate on mobile phones, it will create a reliable & trustworthy image of your brand. And if they easily find what they are looking at on your site, the brand value of your business will automatically improve. While, if they find it difficult to open your site on their mobile phones, you will lose their trust and give an edge to your competitors over you. Must for mobile marketing Mobile marketing is making its mark in this digital world at a good speed and is undoubtedly becoming a key factor in digital marketing tactics used by businesses. The most basic part of mobile marketing is the mobile-friendly websites. If your site is not compatible with mobile phones all your mobile marketing strategies will go in vain. Thus, you must know how important mobile marketing is and how having a mobile-friendly website will affect the performance of your brand on the web platform. Better SEO You might or might not know that having a mobile-friendly websites will improve the SEO of your site and help it do better on SERPs. Even Google wants businesses to have mobile-optimized sites to sit in a better position and get high visibility in the search results. Having effective SEO is a must to do well on the web platform and the mobile-friendliness of a website will help a lot in this process. Improved conversion rate The competition is fierce and it is not easy to grab the attention of the audience especially when there are competitors all around. So, considering this, it becomes a must to make your site work well on mobile phones as people prefer using them more for internet surfing. Now, if your site is easy to navigate and is attractive enough for the audience, they will spend more time and this certainly will increase the chances of converting visitors into customers. Don’t forget to put relevant and engaging content though. Cost-effectiveness Now you
Smart Ways to Build Backlinks
SEO is full of different tactics and strategies that help your business grow online and compete strongly. All the techniques included in SEO are equally important and they all hold a key role in ensuring that your website meets all the requirements of search engine bots to rank high on SERP. One of the SEO tactics is backlinking that is important not only to improve SEO but also to create a web of networks through which you receive visitors from all around. Let us see what are backlinks and how they are going to help you with your online presence. What is a backlink? A clickable link of your website that has been positioned on someone else’s website is termed as a backlink. It is a link that drives traffic from one’s website to another website. Backlinking is of most importance in deciding the quality of your site and gaining the trust of the target audience. A site with a large number of backlinks tends to rank high than the one with lesser. But this theory is not completely true, as the numbers not always outrank, there is something known as the quality and that’s important too. So, while taking backlinks quality is vital too and it should be considered seriously. In this post, we will tell you some ways to get backlinks. Smart techniques to get backlinks Quality content Content is always there in the SEO and it is the best way to rank your website high on SERP and get backlinks. Write quality content related to your niche and post it on the relevant website after adding a link to your site. It is the simplest way to get a backlink as the quality content written by you will benefit the site on which it will be posted by bringing traffic and from that, you will receive quality visitors as well. Though it is simple, yet it will require a lot of research and effort to find a unique and worthy topic and create engaging content. Try including the information which is not common and is not available easily to get it posted on quality and trustworthy websites. Broken link building Broken-link building is one of the smartest ways to get backlinks to your website but for this, you are required not to be too ambitious as this technique does not work every time. To get backlinks through this strategy, you have to first find out broken links on the sites relevant to your niche. And after that, you need to contact the webmaster humbly stating that you have found some broken links on his/her website. Plus, also suggest that those links can be replaced by yours as you have got some quality content on your site related to that anchor. To find relevant broken links, you can take the help of dedicated tools, as that will make your work easier. While requesting for getting a backlink through broken link building, don’t raise your hopes high as a webmaster might refuse to link it. So, just keep trying to get success. Skyscraper content technique Skyscraper content technique is known for having very high chances of getting backlinks from top sites if you do everything right. This technique requires you to find a relevant topic related to your niche that is already ranking on the first page of the search engine. After deciding the topic, prepare better content than what is available on the first page of search results by providing more detailed information, adding unique images, and structuring it in the simplest way possible. It will require deep research to find something that has not been covered in the existing article and that is where you will get an edge over it. Be as unique and interesting as you can while preparing the content to make things easier and better for you. Once you are done with the content, find the sites having backlinks to the existing/original post that you have rewritten. Now is the time to contact those sites and convince them to give a link to your site because you have much better content than the link they already have. With detailed, informative, and much better content than the original one, the chances are high that you will get the backlinks to your site and soon you will see yourself on the first page of SERP. Infographics are trending It is true that images get more attention when compared to any written piece of information and the reason being their simplicity and attractiveness. When we talk about images, infographics are the best ones. They contain detailed information in the form of images and are also prioritized by search engines like Google as SEO best practice. Create an infographic of trending topic that is relevant to your business’s niche including some statistical data to stand different from the crowd and get the desired attention. With your infographic, you can get backlinks from top quality sites that will be a huge plus for your online reputation. Plus, you can also post the infographic on your social media accounts to get the desired attention. Internal linking is worthy Besides backlinks, having internal links is also a good way to stay in the hunt and ensure good SERP ranking. This will also help visitors coming to your site through backlinks or organically spend more time finding interesting and relevant information. In other words, we can say that interlinking can boost the performance of your backlinks. Interlinking is a way to link one of the posts on your site to another one using relevant anchor text. In this way, a visitor can get more detailed information about what he/she is looking for, and the chances of spending more time on your site become high. Having a better user experience on your site will make it easy for you to earn more backlinks. Commenting Now you might be thinking how commenting can get you backlinks but, this is true. Commenting on
How to Create Content That Audience wants to Share
We must say that content marketing is one of the essential marketing strategies for businesses and it holds a vital role in ensuring their success. When it comes to content create, some of us might think that it’s just writing a piece of information and posting it on social media or your website. But this is not the case, creating content is much more than this. It requires a lot of research, creative thinking, and effective structuring of the matter. Content plays a key role in defining the reputation of your brand and boosting web traffic. If your content is engaging and interesting enough that your target audience is tempted to share it, then you have done everything right during content creation and that will pay off pretty well in the future. In this post, we will tell you some tips on how you can create content that people will love to share. Tips for creating a shareable content Attention-grabbing heading The first and foremost thing that a reader focuses on is heading and if it is boring, common, or irrelevant, you are never going to get the attention. People are very choosy with what they want to read and what they don’t, even if you have created a gem of content but if heading does not tempt the audience, you are never going to get the attention you want. So, to create the content shareable you are first required to attract people so that they read it and for that, the heading must be unique and interesting. One thing you should keep in mind while creating the heading is that it should be relevant to what your content is all about. Creating out of the topic heading will have a negative impact on your reputation. If you are unable to create an engaging headline, try using dedicated tools to get an idea. There are many blog title generators available that can help you out in the process. Quality matter Now, when you have created an interesting title for your post, it’s time to frame the body of the content. While writing the matter, make sure that it contains credible information that can be trusted. Don’t think that creating an engaging headline will do the job for you even if the matter quality is not good. People will not share your content if it does not contain any unique and relevant information. Remember, your content will only be shared if it is of very high quality because no one wants to discuss something which is ordinary and does not contain genuine information. Wherever possible, try to include detailed information about your content topic because that is what create more interest and trust. Doing this will show your expertise in that area and people will find your information credible enough to be shared on social media. Knowing your audience is must Without knowing your audience, you cannot create shareable content. The reason behind this is that if you don’t know who your target audience is and what are its interests, how can you create content that can get desired attention. It is like making a product that you don’t know whom to sell. Target Audience is what every business wants to grab the attention of but for that, they need to define who their audience is and what is their interest. This is the only way by which they can target the right segment and achieve what they are looking for. So, before creating content, it is also important for you to know for whom you are preparing that and what action you want them to take after reading. Originality is important Duplicity is the biggest sin especially in the eyes of search engine bots and if you do that, you are going to face some serious consequences. Thus, make sure that whatever you create must be original because only originality is admired on the digital platform. We know that the internet is filled with information and you will find hundreds of results for a single query. Even there are high chances that the topic you choose to write already has many posts available on the internet. So, how will you make your post original in that scenario? Smartness is to frame the matter in the simplest form possible and include certain elements that are rare. To find those elements, you will be required to do intensive research and you should not move away from that. Structuring holds the key Content creation has many elements to be considered and all of them hold equal importance in the long run. One of those important elements is the content’s structure. Content creation never means just writing long paragraphs and posting it on the web platform. This is because no one will be going to read long paragraphs having no breaks or headings. That’s where the role of structuring content comes. The quality holds no value if your content is not easily readable and not many will pay attention to that. Thus, it is important for you to frame your content with proper headings and subheadings so that people can read it easily. Considering this will make it worth shareable as easy to read content gets more attention than those that are difficult. Help your target audience To ensure brand loyalty, you must solve the problems your target audience is facing because that’s how you can build trust and reach your goals. Depending upon your business’s niche, you must know the problems your target audience is facing and along with that, you should have the answers to them. If people get benefited, they will share your content to help others and that’s how it will work for you. For that, you need to know your audience well with their needs and difficulties in fulfilling them. Analyzing this will not only make your brand a better one but will also ensure better recognition. Don’t put too many social icons Do ensure that your website
How to Increase your PPC ROAS
Businesses spend so much to get the attention of more audiences and expand, and we all know this is necessary too. But, do all get the desired return on their investment? The simple answer to this is no. A good percentage of the budget of businesses is spent on running pay per click campaigns to get more web traffic and ensure better visibility in the search engine results. Many businesses don’t get desired ROAS by their PPC campaign and most of them put their weapons too early that they even don’t want to give it a second chance. Holding a bit back might be a better idea especially for businesses with a very tight budget, as they cannot afford to spend more on the same thing by sacrificing any other strategy. If you have failed to get desired PPC ROAS or are looking to increase it, then this post might be of great help for you. In this post, we will talk about some tips that can help you make ROAS better. But, let us first see what ROAS is. What is ROAS? Abbreviated for Return On Advertising Spend, ROAS is a tactic that identifies how well your marketing campaign is going on and how much you have covered out of your ad spent. This technique is also helpful in providing the data on marketing strategies that are working for you and those are not. Considering ROAS will help you improve those strategies that are not working for you to get something positive out of them. What is the need for ROAS? ROAS is a very important marketing tactic and it is required for the quantitative measurement of your ad campaigns. Considering this tactic seriously will help you decide the budget for your future marketing campaigns and strategize them in a way to drive better results. ROAS data can also help you improve your decision-making ability in matters related to marketing. Let us see doing what will drive you better PPC ROAS. Tips for increasing PPC ROAS Mobile-friendly website It is important for you to understand that having a mobile-friendly is no more a choice, rather it has become a necessity. The goal of pay per click ads is to drive traffic on your website and if your website is not mobile-friendly, you are going to lose a lot of leads. The reason for this is the spike in the number of mobile internet users in the last decade. It is seen that there are more mobile internet users than desktop users. Even people prefer using mobile apps for online shopping than visiting the desktop website. Thus, if you don’t focus on optimizing your site for mobile platform all you will keep doing is pay for ad clicks without conversions. So, make sure that you have a mobile-friendly website that is also easy to navigate. Keep an eye on your competitors If you are going to do something for the first time, taking advice from an experienced person is always a good idea. But when it comes to the PPC campaign, you can either do this by trying some different strategies on your own or by spying on your competitors. If you have a tight budget, then the second option could be the best for you to decide what could work for you and what not. For that, you can use dedicated tools that can give insights into what is working for your competitors in the PPC campaign and what is not. Doing this will give you an idea of what might work for you and the strategies you should adopt while running your PPC campaign. It will also help you find out ads that are not only getting clicks but also generating revenue for your competitors. By getting all these insights, you can plan your PPC campaign in a much better way. Give seasonal offers The best thing to do with your PPC ads is to provide offers and discounts especially when people are willing to make the purchase. What we mean by saying this is to give offers on special occasions like Christmas, Black Friday, Easter, etc. This is the time when most people are on a shopping spree and giving an exciting offer can do wonders for you. This could be a great idea for increasing the return on your ad spend. Keep keywords specific It is the whole game of keywords, as people only click an ad when they find exactly what they are looking for. So, it is advised to be specific while choosing keywords for your ad. This will be very important in delivering better returns. To make it an effective strategy, you can use keyword finding tools to get some unique, specific, and low-competition keywords. With this, you can also optimize landing pages for related long-tail keywords for getting quality traffic on your website. Geotarget your ads Geotargeting is becoming popular day by day among businesses as it not only helps you save PPC cost but also delivers good returns. Geotargeting ads means showing them to the only audience that is present in the geographical area you serve. This will prevent unnecessary clicks on your ads that have the least conversion chances but you still have to pay for them. It is one of the best tactics for businesses with a brick and mortar presence and for those who serve in specific locations. Use Product Listing Ads (PLAs) Product listing ads are also helpful in improving the conversion and hence your ROAS. The reason being the detailed information provided in PLAs thus, it builds more trust among people and the rate of conversion is better. Another key thing about PLA is that it shows the image of the product and that gives a better idea to the audience about the type of product they are looking for. Landing page optimization It is very important to show people what exactly they want by clicking on your ad. Misleading them will downgrade your brand’s
SEO Strategies that are Rewarded by Google
Whenever it comes to the online presence of a business, the first thing that comes to our mind is Google. The maximum percentage of people across the world prefer using Google search engine for finding anything on the internet and undoubtedly, google is one of the most popular search engines as well. Thus, it becomes important for businesses to ensure better visibility and high SERP on Google search engine. One of the most basic things to do well on the digital platform is to ensure better search engine optimization (SEO) because this is something that will put you in Google’s limelight. Here are some key SEO strategies that Google finds worth rewarding. SEO techniques that Google rewards Mobile-friendliness The world is filled with mobile internet users and they are more from when compared to desktop internet users. The prime reason for this is the convenience by which internet surfing can be done using mobile phones. This point has become a priority for Google to rank websites high. So, if are looking to be prioritized by Google, one thing you must do is optimize your website for the mobile platform. If you don’t consider this, you are never going to overpower your competitors having a mobile-friendly website. Look into every single web page Maintaining your website never only means just considering the homepage. It is important for you to understand that each and every page count and requires the same attention as you provide to the homepage. Google never just focuses on the homepage of your website rather it looks for all the pages. So, to get rewarded by Google, you must make sure that each of your webpages has quality content and relevant SEO keywords. It is also an SEO good practice that everyone must consider on a serious note. Content is vital No matter what, the content will always remain the strongest pillar of SEO and that is the reason why Google rewards quality content. Whatever you post on your website, it should be quality because that is only considered and prioritized by Google. While writing content, you must also ensure adding top keywords that are relevant to your business, and people are searching. Another point of importance is to add unique and engaging information in the content that is not available easily for the people. Doing this will not only improve SERP ranking but also grab the attention of the target audience. Meta description The meta description is one of the most underrated SEO strategies that holds very high value. For each post, you must include the targeted keywords rich meta description. Crawlers decide the quality and relevance of the information provided in the content through meta description by collecting most of the data. Thus, a keyword-rich meta description is vital for your site to be rewarded by Google. Make sure that the meta description summarizes what your content is about in the limited number of words. Don’t always sell It is understood that a company’s website is designed to talk about the products and services it offers because the goal is to grab the attention of the target audience as much as you can and generate leads. But it is important for you to understand that talking about sales on your complete website will make it pushy and that is not liked by Google. We are not saying that don’t talk about sales at all, rather we want to say that you should add information related to your business that people love to know and help them make a better decision while choosing your product. For example, if you own a shoe-making company, you can inform people about different types of shoes, the method you use for making them, materials used, and something like that. Considering that will also make you a reputable brand in Google’s eyes, and you know how beneficial it is. Headings and sub-headings are important It doesn’t matter how well-researched and quality content you have prepared if it doesn’t have a proper structure. Each content posted by you on the website must have a proper heading and sub-headings in between. This should be the structure of content because this is how Google likes. Matter with long paragraphs without any breaks and heading is just like trash and not many will read that. Having breaks in the content with sub-headings make it easily readable and Google bots will find it authoritative to rank well on SERP. Content republishing You might think that republishing your old content will drop down your ranking and reputation in the market but, this is not the case. Republishing is something that is admired by Google if done in the right way. Don’t consider republishing as publishing duplicate content, it might sound quite similar but are two different things. Duplicity means posting the same content on two different websites while republishing means using your own old post to add and subtract the information and publish it either on your site or the one that accepts republish posts. You can do it by finding one of your old posts having quality content and editing it by adding some latest information. That post you can republish by changing the publish date on your own site to attract more people. Do it smartly to get what you are looking for. Backlinks To increase your online reach, building backlinks is very crucial. Backlinking helps in building a network between webpages of similar niche to easily guide people to the content they are actually looking for. Having a link of your website to quality webpages or sites is picked up as a positive sign by Google and doing this will prioritize your site. One thing to be considered with backlinks is that they should be from quality sites. Remember, even one backlink from any low-quality or banned site might drop down your site’s ranking a lot that you cannot even imagine. So, keep checking the backlinks periodically to avoid any negative impact. HTTPS encryption
Importance of Webinars for Businesses
The time was never more precious than it is now. We must say that time holds more value than money in this competitive world, though both are equally important. This is the reason why technology focuses on doing work quicker than a person can do manually. All just to save time and ensure better productivity. In this race against time where everyone wants to do more in less time, webinars are playing a crucial role for businesses in getting the deal done without wasting much of a time. They have become an important part of almost all businesses across the world. In this post, we will talk about what a webinar is and how they are beneficial for businesses. What is the webinar? A webinar is a process of conducting online meetings using dedicated software designed for that. This word ‘webinar’ is coined using two terms ‘web’ and ‘seminar.’ Through webinars, people can participate in seminars, workshops, or meetings via video conferencing. The only purpose of webinar is not meetings, it can also be used for giving lectures, to provide training, and give presentations. Participating in a webinar is so easy that you just require a compatible device with dedicated software and a good internet connection. Webinar holds many benefits for your business. Let us discuss some key to them. Benefits of webinars Contact anyone anywhere anytime This is one of the key benefits of webinars that irrespective of the geographical location of your contact person, you can talk face to face in real-time, that too without going anywhere. Plus, you can talk to multiple people simultaneously as well through video conferencing. For businesses, it is a big plus as they can connect with their clients overseas without booking any tickets, planning for the accommodation, or even setting a budget, and most importantly, without wasting any time. Yes, conducting meetings was never easy as they are through webinars. Connect with the audience Webinars are not only meant for meetings between clients and businesses, but they can also be arranged to have one to one talk with your target audience. Yes, it is so. Conducting a webinar on a relevant topic to your business’s niche will grab the attention of the interested audience and they will participate. No doubt that you need to do some promotion prior to the day of the webinar, but that will surely pay off. While connecting with your audience through a webinar, you can answer their queries and take valuable feedback to serve them better in the future. Webinars might also be a boost for your digital marketing campaigns. Show your expertise Delivering a unique and informative piece of information through webinars will show you as an expert in your field and this will build the trust of people towards your brand. Connecting with the target audience and sharing some valuable information about your brand is a great idea to win customers and ensure good ROI. One thing to keep in mind while conducting a webinar is to choose the right day and right time when you can get maximum participation. Choosing an odd day and odd time will not work. Increase awareness Conducting a webinar is known to be one of the best strategies to tell people about your product or service. Through webinars, you can highlight unique points about your brand and tell why it is different from others. Connecting with your target audience and sharing information about your brand will also help to ensure its better recognition. More you will connect with your audience better will be your brand’s awareness. No hard-selling You might be surprised to know that you can sell your products or service through webinars. What all required for that is the delivery of the right content. If you are able to convince your target audience through a webinar that they need the product you provide, you will generate many clients in one go. To achieve that, you must tell about the problems your target audience is facing and how your product can solve them. Relate with some real-life examples wherever possible and you will see the positive results. Better engagement Webinars have got the ability to ensure better audience engagement. Through webinars, you connect live with your audience and that increases the chances of getting more engagement from them. As when you talk live, people will take more interest in what you are saying to ensure that they do not miss even a small part of the webinar. This is where you can get the idea of how interested people are in your brand and they will talk to you about their problems. Thus, if someone is sharing their problems with you, it is a sign that he/she is more engaged with you. Builds relationships Webinars allow businesses to talk as a person with others and this builds more trust when compared to only having a conversation through emails or via social media. Face to face communication is always better and has very high chances of getting a better response from the other person. Through the webinar, you can connect to many people and have a face-to-face live conversation. Thus, by providing quality content about your brand, you can ensure better and stronger relationships. They are affordable Webinars don’t require you to travel anywhere and book a hotel for you. They can be conducted right from your office or home and all they require is a compatible device and an active internet connection. This is also a prime reason for its increasing popularity. Besides being affordable, they are convenient to conduct as well and you can record them for future reference or show to those who were not able to take part. New lead generation Surprisingly, webinars can help you generate new leads by grabbing the attention of your target audience. Now you might be thinking that how it is going to happen. The process is simple, to take part in the webinar, people are required to fill
Display Advertising: What You Must Know
Advertising has evolved a lot in the last few decades and we must say that it has become interesting like one of your favorite movies. But in all these years, the importance of advertising has never held back. It is still one of the key factors of marketing for businesses and it will remain so. We must have seen ads all around in newspapers, television, and on the internet. Everywhere they hold equal importance and delivers the value of posting there. Whether traditional or digital, display ads are a must for all marketing campaigns. Let us see them in detail. What is display advertising? In very simple terms, display advertising is a process of promoting a brand, product, or service through the use of visuals like images and videos. Those visuals can be posted either on the company’s website, social media accounts or even on third-party platforms. Importance of display advertising Display ads are everywhere and those who are able to convey the right message to the right audience at the right time becomes successful and rest are just required to keep trying. We need to understand that if something is common, it is not a guarantee that it is easy too and similar is the case with display ads. Here are some of the benefits of display ads: Visually appealing If given enough attention while creating display ads, they could be appealing and that is what required to get the attention of your target audience. Thus, focus on making your display ad unique, interesting, and informative to deliver the right message to your target audience and ensure they give enough attention it requires. The key element of display ads is visuals and you need to make them engaging to get what you desire through that. Better and effective targeting With the help of display ads, you can target the right segment of the audience based on their interests. They also make it easy to retarget your potential buyers who have visited your website but came out without purchasing anything. With the help of ads, you can tempt them by providing exclusive offers. Display ads are also helpful for location-based marketing techniques as depending upon the geographical condition, you can tailor your ad that fits the best. Improved brand awareness One of the best things about display ads is that they have got the ability to create a unique image of the brand in people’s minds for quick recognition. What we mean by saying this is, that if your display ad is uncommon and engaging that people have not encountered yet, the chances of people remembering it are high. Thus, whenever they see it the next time, they will quickly identify it. This is the influence display ads have and that’s how they help in improving brand awareness. Better visibility You cannot keep display ads aside as they are an integral part of marketing strategies. Believe it or not, they are important in improving the visibility of your brand. Placing your ads on relevant third-party sites will give your brand exposure to even those who are not searching the product or service that you offer. While, if your ad is interesting, they will be tempted to click on it at once. Thus, the right placement of display ads can give your brand extra exposure and bring in more visibility. Cost-effective When compared to running advertisements on televisions, display ads are very cost-effective as you just require a unique image and relevant text place it on the right online platform. In this process, taking the help of experts will be a better idea and drive much better results. Besides, display advertising is also simpler to start with and you can do it simultaneously on different channels. They will help you drive the traffic on your website and generate better leads. Data-driven Technology has become much better and it is improving day by day and digital marketing is one of the sectors that is reaping the benefits. Technological advancements have made it simpler to track your actions while running a marketing campaign and when it comes to only display advertising, it is even simpler. One can track how many times the ad is displayed, how many times it is clicked, where it is being shown, and much more. With all this information, you can see how your advertising campaign is progressing and make changes if required any. Cost flexibility Along with cost-effectiveness, display ads provide you the opportunity with placing ads as per your budget. Whose ad is placed will be decided by the auction. You are required to set the amount you can pay per ad and others will tell their price as well. All the entries will go to the auction and the winner will get the ad spot. There are two factors to be considered with your display ads: Cost Per Click (CPC)- it is the amount of money that you have to pay to the advertiser for each click on your ad. Cost Per Thousand (CPM)- it is defined as the money to be paid for every 1000 impressions on your ad. These are some of the benefits of display advertising and the impact they deliver to your marketing efforts. It’s just you have to do the basics right and everything will be on your way. Now, with display ads, it is important to know which type of ads are there that you can place on the digital platform. Let us take a brief look at them: Types of display ads Click-to-expand display ads These clickable banners can either be placed on your website or any other website. They expand when clicked by the user acquiring most of the space of your screen. These banners provide easy visibility of your brand and if they are engaging and attractive, the chances of being clicked become high. 360 Degrees display ads These are the most enticing and engaging ads that one will encounter. As the name suggests, such ads
Most Benefits of Instagram for Social Media Marketing
Everyone is fighting so hard to make their presence felt in the market that no one wants to leave even a single marketing tactic. Be it traditional marketing practices or digital marketing strategies, businesses want to try them all to give tough competition. Above all, social media is one of the biggest platforms that each business wants to rule on because this the place where millions of users are present and it becomes easy to connect with the target audience. This is not something that we are just saying, this has been experienced by most of the businesses. Each tactic used by businesses for their promotion has its own importance and it delivers good results if implemented in the right way. Now, when we have talked about social media, there are several famous platforms like Facebook, Pinterest, Twitter, and Instagram. Each of those is targeted by brands according to their business’s niche. Our sole focus in this post is ‘Instagram’ as it is one of the most popular social media channels which is used by millions of people across the world. Let us see about Instagram in brief. Instagram for Social Media: Instagram is a social networking platform that is used for sharing videos and photos with your friends or we must say, followers. Launched in the year 2010 on iOS, Instagram was soon introduced for Android as well two years later in 2012. This platform gained so much attention and popularity in such a less period of time that now, it has become an integral part of people’s lives around the world. Initially Introduced for individuals, Instagram is also now a key part of marketing strategies adopted by businesses. Every business is trying to make a strong presence on Instagram in one way or the other. There has to be a genuine reason for why Instagram is gaining so much attention by businesses and we must say that there is not one, rather there are many. Here are some of the benefits of Instagram that has made it popular among businesses like it is for individuals. Benefits of Instagram for marketing The number of users is increasing daily We feel that this is one of the key reasons why businesses want to show up on this social media platform. Instagram is not too old and new people, even businesses are joining it in large numbers daily. This makes the opportunity of getting the attention of the target audience better and bigger. The more the audience, the wider your reach will be. Another key importance of having new people on Instagram is the growth of a strong network with others. It’ll help companies to get new leads and expand their business. Easy targeting One of the most important aspects of marketing is the target audience. If you don’t show up to the audience which is perfect for your product or service, you are never going to get the attention you want. With Instagram, you can easily target the best audience for your brand and customize your ads accordingly. There are people of all interests available on Instagram, it’s just you have to find yours and attract them. No matter whether you are offering your products or services in one location or multiple locations, Instagram will be ideal for you. Besides targeting, this social media platform also helps you retarget your audience. It could be done by analyzing people who have visited your site, spent a good amount of time, or even added few products to the cart but in the end, left without making a successful purchase. This is just an example, you can also target the audience based on the gender, age group, demographic, or any other criteria as per your needs. Tell stories Storytelling is one of the key aspects of telling people about your business. The reason behind that is the people’s love for stories, they give stern attention to something which is unique, engaging, interesting, and informative. And for storytelling, there could not be a better place than Instagram. Most importantly, if you are able to connect your target audience emotionally with your story, gotcha! You have hit the right spot. You can create relevant yet attention-grabbing visuals and post them in Instagram stories. If it is implemented in the right manner, you will see numerous views, comments, and even high web traffic. Many businesses have experienced a positive response with Instagram stories and you could be the next one. Visual content is more effective Instagram only focuses on images and videos; thus, it is the best social media platform for promoting your business through visuals. There is no doubt that texts hold equal importance when it comes to digital marketing but, with the addition of visuals the value of text just gets doubled. An image or a video attracts people easily than a text does and this is why your business must have a presence on Instagram. Posting a video or image about your brand or a product or service you provide in an innovative way will help in better recognition and high web traffic. To drive better results, it is important to post real photos rather than downloaded & edited ones. Hashtag Instagram marketing Hashtags are ruling the social media and Instagram is one of the most popular platforms for using them. Through the effective use of hashtags on social media, you can reach potential buyers and attract more leads. As we know that there are millions of Instagram users who stay online round the clock, you can create ads and target the ones that are important for you by adding relevant hashtags. Doing this will bring more traffic to your site and ensure improved recognition in the future. Get feedbacks Whether customers are happy or not, those who are frequent Insta users post their experience about the product with its image on Instagram. Plus, they also tend to talk about your brand in comments with friends and followers. You might also see