Digital Marketing Mistakes You Should Avoid
Every business needs to be digital in this technologically advanced world, and if it is not you cannot think of its success. Everything is going digital be it shopping or marketing and it is necessary as well. The digital platform has become the main source of leads for most of the businesses and why not, this platform is the most popular one with millions of active users. Irrespective of the business’s niche, digital marketing holds equal importance for everyone. All they need to do is pick the right marketing strategy based on their goals and expectations. But there are businesses, that with zeal to do everything, end up doing things they should not do, and that hurts them in the future. There is no doubt that digital marketing is one of the key focus areas for all businesses but it is also important for them to see what is right to do and what is not. This post will tell you about some of the common mistakes that businesses end up doing with their digital marketing strategies. You must avoid those, and knowing about them will help you strengthen your digital marketing campaign with the least chances of error. Digital marketing mistakes to avoid Having no goals Goals are a must in life to stay focused and avoid being distracted. Whatever you do, it must be clear in mind what you want to achieve through that. The theory is the same with digital marketing as well, you must know why you are adopting this strategy or starting the campaign. There are businesses that know digital marketing is important for them but they don’t have a clear idea of what they want through that, and that’s where the problem arises. If you don’t know your goals, you won’t be able to pick the right tactics and even the right audience for your campaign. Thus, you must know your goals, be it high web traffic, lead generation, sales, or subscription before starting the digital marketing campaign to make your strategy accordingly and move ahead strongly. Ignoring mobile users Forgetting mobile users is a serious crime when it comes to digital marketing and if done, you might face a serious punishment as well. You must know that more than half of the world’s population is using smartphones and without the internet, those smartphones have no value. The evolution of smartphones has made it easier for people to use the internet and they prefer doing so for general surfing like shopping, looking for services online, making payments, accessing their bank accounts, and more. The key reason behind this is the ease and speed by which they do so without worrying about where they are. While this is not the case with desktops as they are bigger and can only be used you have a proper place to sit. Several studies have shown that there are more mobile internet users when compared to desktops, and the reason you already know. Thus, it is necessary for every business thinking to make a mark in the digital world to have a mobile-friendly website, and if the budget allows, an app as well. Remember, most of the business that you will get digitally is from mobile internet users, so never ignore them and optimize your site and everything else you do online for mobile users. Not listening to the audience Remember one thing, without your audience, your business cannot flourish as no audience means no leads and eventually no sales. Thus, make it a habit to listen to what the audience is saying, whether it is unhappy with your service or has any suggestions for the betterment. If you don’t listen to them why would they, and hence, you need to take every single thing said by them on a serious note. Your audience wants to get heard for their queries and responding is one of the best ways to create a strong relationship with them. Ignoring what your audience is saying will create a negative image of your brand and depict that you are not concerned about delivering good customer service. So, while running your digital marketing campaign, do pay attention to what the audience wants to say and how it wants you to reciprocate. Ignoring offers and discounts Not always, but it is important to give offers and discounts to grab the attention of new customers and increase sales. It creates interest in people to grab the product before the best deal ends and there are chances that they will stay with you for long in search of more exciting offers. Some businesses have this theory in mind that giving discounts might be a loss for them but this is not the case, doing so increases the chances of getting more leads. Giving the best deals is also a great idea to increase web traffic and that could eventually help in improving SERP ranking as well. Having abandoned social media accounts Using digital marketing tactics and not experiencing any improvements in your online position is really heartbreaking. But this is only possible if you do something wrong and one of those reasons could be keeping social media accounts sidelined. Having social media accounts does not define your digital presence, for that, you need to stay active there and engage with your followers & target audience. Abandoning or ignoring your social media accounts could not get you the success you are looking for. Social media is the king when we talk about digital marketing tactics for businesses, without it, your businesses cannot speed up. So, avoid this and make yourself present 24/7 for your target audience and regularly post relevant content to keep them engaged and share the information they like. Taking blogs lightly Remember, it doesn’t matter what is your business’s niche, blogs are always important in showing your target audience and others about your expertise in whatever you are doing. So, if you think that blogs are not meant for the business you are
How to create engrossing and effective visuals from simple data
Be it a presentation at conference or a meeting or the home page of your website, visuals are always effective and interesting. They provide an attention-grabbing touch to the page or content they are added and could also be a deciding factor in ensuring better engagement of the audience. Visuals are more compelling than a written piece of information and they attract people easily & create interest. They are also an integral part when it comes to the SEO of any website and also of any content be it a blog post or a presentation in a meeting. One misconception most of us might have with the visuals is about the data. We think that the data for visuals need to be complex and bulky. But this is not true and we need to understand this. This post will tell you about some tips and strategies for create amazing visuals from a simple data and even limited piece of information. What are visuals? When we talk about digital marketing, images, infographics, videos, and GIFs play an important role in defining the success of your website and social media accounts. All these are known as visuals and they are not a choice to be used rather they are necessities. A single visual can speak more than a content of 1000 words. If used in the right way, visuals could be the key for the success of your digital marketing campaign. Tips to create visuals Content is the priority A visual displays a piece of information and for that, content is required. So, the first priority should be unique and informative content. You need to create a content with precise and concise information that will be put in the visual. One thing to remember while creating the content is that it should be data-driven because that is what will make your visual effective. While, if your data is facts-based, it will just be the icing over the cake. Try to tell a story Visuals are best at storytelling and that is what engages people more. With whatever information you have, just try to tell a story through visuals and for that, you can use infographics to a good effect. If you are able to create a story with facts, then it could be a wonderful thing for you. For example, if your product or service is capable of solving a problem of users, then your visual could include a brief description about the problem that viewers can relate followed by the benefit of choosing your product or service. Chart could be the best A chart is one of the most commonly used yet simplest form of visual that has the power to demonstrate most complex of numerical data in simplest form. Thus, if you have some data like the growth of your customers in recent years or the rise in the subscription made by your audience in last 5 years, then representing this sort of information in a chart form will be great and compelling. You can find numerous examples of how to represent an information through charts in interesting manner. All you are required to do is research to create a unique design. Remove the add-ons The key to create an interesting and effective visual is to include only relevant information as any add-ons could be distracting and they might make it a messy one. Anything that is not supporting or justify the information you want to deliver must be removed. Plus, be smart with the design also, as choosing a heavy one might also mess things up. Include different data visualizations This is of importance when you have enough information for creating a visual. In such a situation, it is important to use different data visualization designs to ensure that the information is being conveyed clearly. A combination of different types of graphs, charts, and pictorial representations will be a great idea. All of this will make an engaging and information-rich infographic that people would love to share. Ensure easily readable font style Creating a unique visual never means that it should be so stylish that it becomes difficult to read what is written. So, whatever template design you choose, make sure that font style is clearly readable and if necessary, make it bold. Make sure that headlines have larger font size than the content to depict the information correctly. Even if you have simple & limited data, all your text must be clearly readable because that is most important as if people are not able to read all the rest of your efforts will be wasted. Choose colors effectively Colors play a vital role in creating any type of visual as they will make it appealing and attention-grabbing. But you must know that not all colors combinations work well and while choosing them, a special care must be taken. The key here is to use contrasting colors that make every information appear easily while on the other hand, you can choose bright colors for displaying key points. Remember, the better you color combination is more impactful will be the visual. Less sometimes can be more When it comes to including data in the visual, not always you require bulk of the information as sometimes, a small piece of information could do the job the more data cannot. So, if you have limited information, try to represent it with relevant yet attractive pictures like icons, clipart, or symbols. Your ability to innovate could be the deciding factor here and if you are finding it difficult, do consider help from a professional. Your minimal resources can deliver best of the information. Be original Last but not the least, only originality is admired by people and even search engine bots like original content. So, while create visuals, it is necessary for you to know that being unique is the key. Thus, whichever visual you are creating, try to be unique and ensure that it is delivering the right message that you
How to Increase Audience Engagement
To ensure a strong online presence, it is important for you to have a company’s website because that’s where people will land in the end to get more details. A website is an online platform for a business where interested people can visit and see what’s in there for them. But for users to check your website and spend some quality time, your website needs to be attractive, informative, and easily navigable. Because one of the most important things for your website is the user’s engagement and only this will help you get the visitors to the call to action on your website. While on the other hand, if you are not able to engage the audience on your site, no matter how many visitors come, you won’t be able to achieve your goals. If a user lands on your site, it is important that he/she spends enough time searching for the information he/she seeks and getting details of it. This way, the reputation, and authority your brand will improve along with the position of your website in the search rankings. Now, for a user to spend time on the website, it should have almost everything that the user is looking for and for that, you need to consider some points. This post will cover all the important tips by which you will be able to improve audience engagement on your site and take your brand to the next level. What is Meant by Audience Engagement? In simpler terms, audience engagement can be defined as the active participation of your website visitors with the content present. It is also known as the scenario where people are spending enough time on a website reading the content they were in search of and are convinced enough to do what you want them to. A site or even a business’s social media profile with good user engagement has a high chance of driving the audience to the call to action with complete consent. Plus, high user engagement gives you a more loyal audience along with a high number of returning customers and conversion rates. Engagement of people is very important for a brand to succeed in this extremely competitive world. This is because only engaging with something can help anyone know details about it and that’s how they can decide about its qualities and unique points. Tips for Increasing Audience Engagement Consider site speed First and the foremost thing that you need to consider while designing your website is its loading speed. If the site is slow to load, it is likely that not many will wait to load it completely and then look for the information they want. Keep this thing in mind that the audience doesn’t have patience, it wants things to get done quickly and a slow loading website surely cannot meet the expectations of people. Thus, the first rule of increasing audience engagement is to have a fast loading website that doesn’t let visitors wait for much to see the information they are in search of. To ensure good loading speed, it is advised to choose a good hosting provider and avoid having a shared one. This is the prime reason for having a slow loading website. Another reason could be the inclusion of videos and images with heavy file size. So, you need to optimize your web pages accordingly to ensure quick loading. To check the current loading speed of your site, you can take the help of various tools available on the internet. Know the needs of your target audience Remember, the site is yours but it will be used by the target audience to get the information they want. Thus, it is important for you to know the needs and requirements of your audience and optimize your site accordingly, because when visitors don’t get what they want, why will they stay? The audience will only engage with your site when it finds the information provided by you relevant and qualitative. The simple theory here is to fulfill the needs of visitors and they will ensure better engagement. For that, you need to know what they want and provide that through your website. Do proper market research, look into what competitors are offering to their customers, act like your target audience to know what to provide better, and look for strategies to improve user’s experience on your site. Considering these points will help you stand different in the crowd and you will see results soon. Simplify the layout of landing pages Sometimes, landing pages with too much content could also result in bad user engagement and a high bounce rate. This is because having too much content creates confusion and visitors cannot decide what next they should do, and eventually, they end up leaving the site. Having a high bounce rate not always mean that the quality of content is low, sometimes it is also due to the clutter present on your site. Thus, it becomes important for you to have enough white spaces in between the content of landing pages so that users can easily visualize the elements present there. Despite having unique and quality information, you need to place it tactically on the landing pages so that it gets the attention of users. And when people will find it suitable for them, their engagement level increases. It is advised to only keep necessary elements on the landing pages that you think are relevant for the target audience as placing unnecessary ones will only make them messy. Another important thing that you need to consider is the font size and font style, it should be easily readable, as if it is not, you cannot even think of any engagement. Quality always overpowers quantity Always remember this while posting anything on your website that quality should be your priority not the quantity. By delivering valuable and qualitative to your target audience, you can expect most of them to come back for more. But by only focusing
How to Increase Organic Reach on Searches
Every business is playing the digital game as without that they cannot survive in this fiercely competitive world. The digital platform is a necessity of every business to succeed online and achieve the growth they seek. A strong online presence means a good number of visitors on your website, and if they come organically, the value just multiplies. Though there are numerous traffic building strategies adopted by business yet organic traffic holds great value in the eyes of search engine bots. Most of us might have sidelined the organic reach on searches but, it is still as important as your other strategies to promote the business. This post will tell you some defining tips that will help you increase organic reach and pose you a genuine one in the crowd. Organic traffic is always admired by the popular search engine like Google and plays an important role in defining the ranking of a website. Let us see what it is and how it works. What is meant by organic search? Organic search results are defined as those results that are purely based on the quality and relevance of the query made by the user. In other words, we could say that organic search results do not require any paid advertisements or other paid efforts as they are completely based on the SEO of websites. These results are also known as unpaid search results. Though paid results are also shown in the form of display & pay per click ads when a query is made by a user. But such results are always denoted by the word ‘Ad.’ Importance of organic traffic on a website People who come to any website naturally and stay there can be trusted as genuine ones as they can be considered as long-term traffic. More organic traffic on a site means that it is qualitative and provides quality information to users based on their search. This is also examined by search engine bots and will result in the improvement of the SERP ranking of that website. It is also seen that organic traffic is the most relevant because the user will only land if the content matches to his/her query. Thus, it is important to have good organic traffic on your website if you want to reach long-term goals and compete strongly. Let us see how you can do that. Tips for increasing organic reach on searches Everything floats on the content Just like you cannot think of success without having a presence on the digital platform, similarly, you cannot think of having a strong digital presence without quality content. It is a must and it always will be. If you want to do well with the organic reach, you must focus on creating engaging, informative, unique, and relevant content for your website. This is because the content is indexed by search engine bots and the site will only receive authority if the content is relevant and of great quality. So, the first thing you are required to do is research to find the information relevant to your business and about which people are not very much aware. You should also search for trending topics in your business’s niche and create content accordingly. You should also include visuals in your content to make it more interesting and attention-grabbing. They play a key role in ensuring better engagement from the visitors and improving the quality of your site. Thus, visuals like images, infographics, GIFs, and videos are a must in any content you post online. Remember, more the qualitative and informative your content will be, the more organic traffic will be on your website. Don’t ignore social media profiles Remember, the organic reach of your brand not only depends upon your website but it also requires optimization of social media profiles. If you don’t know, then it is important to be aware that social media links are vital for effective SEO strategies, and considering them with every other factor could only help you increase organic reach. So, here’s the key, first of all, you need to stay active on all your social media accounts by regularly posting content on trending topics. But here’s a catch, try including relevant keywords that you want to target on your social media pages and content as well. This will help you get indexed by search engine bots and build a good reputation. People also directly move to a website to find more information when they find relevant content, they are looking for on social media profiles. The chances of getting visitors from social media are very high due to its huge user base and you must focus on this and optimize social media profiles accordingly. Define a list of keywords The site ranks on search engine results based on the keywords they target and the query made by people. Thus, it becomes important for every business to prepare a list of keywords they want to target and are popular among queries made on the search engine. Now, the next thing you need to do is prepare the content using those keywords relevantly so that bots can identify and index those. This will help improve the organic visibility of your business and build authority. Remember, keywords that you use must be closely related to the search queries made by people, and the content you create must solve their purpose. This way, you might also get recommendations and it’ll improve the reputation of your business. Having the right keywords on the right landing page will make you a strong competitor along with a significant improvement in organic reach on searches. Content strategy is must Remember, only creating and posting content will not get you anywhere, you need to promote it as well, and that’s where content strategy comes in. Content strategy is a detailed plan of how often you update content, after how much time you think is important to optimize it, which social media platforms you use it to promote it, tactics
How to Write Your First Blog
Blogs play a n important role in defining the expertise level of a business and also to improve its SEO rankings. Almost all business websites have a dedicated blog tab where they post trending and informative blog posts to share knowledge with their target audience and show expertise in their business’s niche. Besides business sites, there are also blogging sites on which people only post blogs on different topics of a particular niche for which the site has been made. In general, we could say that blogs are everywhere and without them, it might be difficult to build authority online and get high SERP ranking. Writing and posting information-rich blogs are always helpful in grabbing the attention of the target audience and giving an edge over competitors. Now, when it comes to writing blogs, not all are experts, everyone has their first experience of writing one for someone or themselves. As we know that “the first impression is the last impression”, but with blogs, you need not panic as with experience your blogs will become better. But still, your first blog must create an impact that readers want to read more from you in the future. This post will help you out with writing your first blog post and making most out of it. Let us see how you can write your first blog post just like an experienced professional. How to make most of your first blog post Define your audience The first and most important thing that you need to consider before starting with your first blog post is the audience. You need to have a clear idea of whom you want to write or whom you want to read your blog posts. It is obvious that blog posts are written for a specific audience and if it is not tailored for them, they will not show any interest. Thus, it is important for you to define your audience with a clear-cut idea in your mind. Considering this will help you out to come up with a post that is loved by the target audience. Remember, more specific your target audience will be better will be your blog post. Write with the right attitude Everyone has to experience one or the other thing for the first time and it is likely that they will make mistakes. But here, mistakes are not a matter of concern rather attitude is. While writing your first blog post, you need to ensure that you do it with the right attitude. Because that’s what will give you confidence and make sure that people admire you for what you do. Your attitude while writing the first blog will decide how far you will go as a blog writer and how much success you will get. Introduction Whenever a new brand comes in the market, it introduces itself to the target audience and tells what it is and what it is going to sell. This is of most importance as without an introduction, people will not be able to recognize the brand and also won’t give much attention. Similarly, while your own blog for the first time, it is also important for you to give an introduction to your target audience. You should tell them a bit about yourself along with the purpose of writing blogs. Plus, do not forget to tell for whom you will be writing and what benefits they will get by reading your blog posts. Considering this will be a great idea to get people acquainted with what you write. Though it is not necessary to give an introduction in your first blog post as you already have about us page of your website for that, yet, it is a decent to do, especially when you are going in front of a huge audience. Toast of topic Now, here’s the real thing that you need to do, and that is the topic of your blog post. As you are writing a blog for the first time, thus, it is necessary for you to choose a unique & interesting topic of your niche. Remember, never come up with a topic that is boring or is not solving any purpose for the readers. It is always a good idea to choose a topic that is in trend and people are searching for it on the search engine. This way, you’ll be able to get a good response and receive a good SERP ranking. The best tip anyone could give for the topic of your first blog post is the keyword research. Through keyword research, you’ll find what people are searching more and the results they are getting. Hence, after analyzing all this, you can prepare a better blog that what people are receiving after their search, and with this, you can build the authority of your blog. Identify the type of blog post you want to write Along with choosing the topic for your blog, it is also important to consider the right blog-type according to that topic. You can also choose the blog-type as per your ease, the one you think you can write comfortably. The type of blog will also depend upon the niche on which you are writing. Here are different types of blog posts you can choose from: Listicles As the name suggests, these types of blogs contain the information in the form of lists, for example, ‘10 tips of relieving back pain.’ This type of blog is admired the most as it is easy to read and understand. Guides These blog posts contain information in detail and especially are written to explain everything about a particular topic. For example, ‘a complete guide to SEO.’ ‘How to’ blogs Such blogs are generally focused on telling something and their title often start with ‘how-to’, for example, ‘how to write your first blog.’ These types of blogs solve the queries of readers step by step and are of great help if written well. Review posts Review posts are often written
Marketing Funnel- Here’s What You Need to Know
For any business to get attention and ensure a strong market presence, it is important to do marketing. Be it digital marketing practice or the traditional ones, both hold equal importance, and businesses need to strategically focus on both. It also won’t be wrong to say that the success of brands mostly depends upon their marketing strategies and the way they react to those. When it comes to marketing, one of the key things everyone should know is the ‘marketing funnel.’ Every business needs to follow this funnel to ensure effective marketing and optimize only required strategies later on. Marketing funnel gives businesses the liberty to individually manage each step and check their progress. In this way, it will become easy to identify what is going wrong and what is hitting the right spot with their marketing tactics. This post will tell you about marketing funnel and what role it plays in defining success. Let us see what it is. What is a marketing funnel? A marketing funnel is a system through which every customer passes from knowing your product to buying it. This funnel comprises a series of steps that hold equal relevance and helps businesses identify at which stage the maximum people end their interaction with your products or services. The reason why it is known as a funnel is that a huge number of people enter it from the top but only a small percentage of them make it to the end-stage. Each marketing funnel has these four basic stages: Attention Interest Consideration Action Attention The first stage of the marketing funnel is to attract people towards your product. People need the products or services that you offer will search for it, and you need to ensure that your brand encounters them. If they are not visible in their search results, you will be out directly from the first stage. Thus, it is important for you to take every necessary step in order to make your brand visible in people’s search, and that could happen with your effective marketing strategies. Interest When you successfully get the attention of people towards your brand, its time is to create interest in the product. For that, you need to give them an offer that is better than your competitors and show the quality your products or services have. If you keep things as they are and don’t do anything to differentiate your brand from others, then people will prefer your competitors or the one that they normally choose. Thus, it is necessary to tempt them and show that you are better. Consideration The third step of the marketing funnel is to ensure that people are considering what you offer. If they don’t, how will you promote sales? Thus, here you need to tell people that your products/services can solve their problem the best than any other products could. You need to create trust in your products by ensuring that they are of better quality. Wherever possible try to give a live example as it will make their consideration to buy your product stronger. Action It is the last stage of the marketing funnel where people are convinced that your brand or product is best for them or better than others. Thus, they make the final decision of buying the product. Remember, the action will completely depend upon the efforts made during the first three stages of the marketing funnel. If you want the action of most of the people to be in your favor, then you need to attract and convince them through the right means & tactics. Each of the stages of this marketing funnel has its own purpose and makes your work easier in the long run as well. Thus, every business must create strategies for all stages individually and make the same efforts to achieve success. What is the need to have a marketing funnel? It doesn’t matter what you do, having a strategic approach always helps. It not only improves the result but also assists in effective planning. Same is the case with your marketing efforts, having a market funnel will help you out analyze each stage and find from where you are losing your customers. In other words, we could say that the marketing funnel organizes all our marketing activities and ensures that all the activities are implemented correctly. With the use of a funnel, you need to make the process of driving customers to the sales smooth. For that, you need to provide the information about your products and brand in the simplest, yet interesting way. Because, that’s how people will get attracted, and another way to grab their attention is to be genuine with whatever you say and ensure transparency with what you offer. If you don’t work according to the marketing funnel, it will make it almost impossible for you to decide where you are lacking and what you need to improve. In that scenario, you might need to work from the start again and that is something no one wants. Benefits of having a marketing funnel Businesses that use marketing funnel effectively have an added advantage over those who do not. Let us take a look at some of the key benefits a marketing funnel provides: Increased sales Marketing funnel allows businesses to personally monitor people who opt out of buying your product at the last stage. Thus, it helps retarget them by sending personalized emails, discount offers, and other tempting messages. Considering this helps in improving sales. Plus, through effective use of marketing funnel, one can also maintain good relationships with the customers by giving exclusive offers and even freebies. Get insights of lead’s behavior The marketing funnel helps analyze how people are reacting to your products. Whether they are comparing it with others, looking multiple times, and then going back, leaving them abandoned in the cart, etc. Getting such insights are helpful for the sales team to close the leads by giving what they need. That could be
Reasons to Keep Creating Content During This COVID-19 Pandemic
COVID-19 is said to be the deadliest pandemic that has ever happened before and millions of people have died due to this. This pandemic has not yet said goodbye, rather the condition is becoming worse day by day. The prime reason for this is the unavailability of any vaccine against Coronavirus and negligence of people in some areas regarding the guidelines stated by the government. Along with the people, businesses also have suffered a huge loss due to this pandemic. But there are some businesses, that despite this time of crisis have been trying their hard to fight this situation and maintain their position in the market. And rightly so, you cannot just blame the situation and do nothing for the survival of your business. We know the time tough but remember, efforts made now will be fruitful for you in the future. One of the best things that you can do now is to keep preparing & posting relevant and informative content. This is something that will be very helpful for any business to keep the audience engaged on the web and maintain good relationships. Reading this post will tell you why regularly posting new & unique content during this coronavirus outbreak is necessary and how it is going to help you. Why regularly create & post content during this COVID-19 pandemic More time is being spent on digital devices Due to this COVID-19 situation, most of the people are doing work from home and it is seen that the time spent by them on digital devices has increased significantly. Now, when people are using the internet more than they used to, the chances that your content will be read also becomes high. Especially, your target audience will look for required products or services more and if you are there for them with the informative piece of content, they will spend time to see what you have to offer. In this way, you will experience a boost in the web traffic and that eventually will help SERP rankings. Now, when people are spending more time on the digital platform, keeping them engaged will be easier for you with a helpful post related to your niche. This will show empathy towards your target audience and they might connect with you emotionally. If this happens, you will get some loyal clients for life. It’s not that you just have to show up with the content on your website, but you also need to be active on social media platforms like Instagram & Facebook to fetch the attention of people from everywhere and keep them engaged. Because, it’s not always about sales, sometimes, you need people to interact and see what you have for them and this is the best time for that. Distract quarantined clients You never know which of your client is suffering from this Coronavirus and is under isolation. This virus plays more with mental health than it does harm to your body. Thus, it is important to distract quarantined customers so that they can relax a bit and recover quickly. Now you must be thinking what role do you have to play in that? Yes, you can play a big role in distracting customers and remove negative thoughts from their minds with your informative, unique, and interesting posts. You need to think about how you can help people with the posts related to your niche during these tough times. For example, if you belong to the food industry, you can create posts on how people can boost their immunity. Such posts will not only get their attention, but they will also help people become positive and stay distracted from this situation, especially those who are under house arrest. You need to remember only generating sales will not help, it is also important to build good relationships to get the loyalty of people, and this is the best time to do that. Thus, try finding topics related to your niche that you think can help people and create interesting content on that. Show your care Big, small, or medium everyone is facing the consequences of this COVID-19 pandemic and hoping for the things to get normal soon. But deep down, we all know that it will take some time and we all need to continue our living with this virus. Being a business, you need to show people that you have not left them alone during this unfavorable condition. You need to encourage them to stay safe and tell them what they should do and what they should not during this condition. Ignoring them might portray a bad image of your brand and your customers & audience will think that you don’t care about them, and this is not a good sign. This is the time when you need to focus on creating content that is related to this current scenario, whichever way is it in. For example, you can educate people about guidelines stated by the government, you can tell them what role are you playing in fighting this situation out, or even you can provide free online stuff related to your niche so that people can utilize this house arrest situation. This all might sound you useless or even ridiculous, but believe us, considering this will provide more value in the future that you cannot even imagine. Again and again, we are saying that this is the time to build relationships not to push sales. Content is the king This is the most important reason why you should keep creating content even during this time of crisis due to the COVID-19 pandemic. ‘Content is the King’, you might have seen this phrase a number of times in our blog posts as well as others, and this phrase is true because the content is a must to build authority on the digital platform. You must know, that content is your investment that can give amazing benefits in the future. Content is required for building authority, brining traffic
SEO Processes That Become easier with high Domain Authority
When your business grows, you grow as well and that’s what success is. Growth cannot be alone, what we mean by saying this is, that business’s growth and your growth are connected and you cannot expect one’s growth without the other. Similar is the case with the growth of your website, if its domain authority will become better, the rest of the other factors that are important for SEO will also improve. Reading this post, you will come to know how important it is to have increased domain authority and which SEO processes will become easy for you with that. We know how vital SEO is to build strong authority on the digital platform and to compete tough with competitors. Thus, if you are able to build good domain authority, the rest of the SEO processes will become easier for you, and you will experience it with your digital marketing efforts. What is Domain Authority (DA)? The domain authority of a website or we can say webpage defines its relevance to the query searched by a user. Better the DA higher will be the SERP of the webpage. Domain authority is calculated from 1 to 100 and the higher the score, the better will be the chances for a webpage to rank high in the search results. The theory here is simple if the content present on a webpage matches with the query asked by the user, the chances of that web page ranking high in the search results will be better. While on the other hand, if the content is less relevant, then, that webpage will never gain high SERP ranking. SEO processes that high DA will make easier Ranking ability To rank high on the search engine results pages, it is important for you to have great quality content. But along with that, one more thing that you need to have is the right choice of keywords that are relevant to your business’s niche and for which you want your webpage to rank. Now, when the domain authority of your site is good, it becomes easier for your site to have a high SERP ranking. All you need to do is check your page authority for the top-ranking keywords by simply searching them on Google. Considering this will give you a better idea of what you can do to improve and how much time it might take to reach where you want to. But remember, to increase domain authority, you need to focus on link building as well. Better crawl budget Crawl budget is defined as the frequency at which search engine bots crawl your web pages. We can say that it is directly proportional to the domain authority of your webpages. Crawl budget is one of the most important factors for your digital marketing efforts. As more the frequency of crawling of web pages better attention of search engine bots you will have plus, better will be the chances to ranking high on SERP. If you have good links equity for your website then Google will give more attention to your websites and more of your webpages will be crawled. While on the other hand, if you don’t have enough links but have many webpages, then it will be difficult for the bots to crawl and index your webpages. Thus, your crawl budget will be poor. Remember, higher the domain authority better will the crawl budget of your site. High indexation speed There are so many benefits of having increased domain authority of your webpages. Along with getting priority to crawl faster and ensure better ranking ability, it is seen that high DA also delivers high indexation speed by Google. When a webpage is updated, it takes some time to show up results based on its quality. But, if the domain authority of the webpage is high, the time taken by Google to crawl & index will be much less when compared to the webpages with low DA. This means, updated pages with high domain authority are going to give results sooner and you will see the changes on search engine results pages. So, it is advised to focus on getting better link equity and reap its benefits. Powerful links If you don’t know, then you will be surprised to know that having better DA make your own links more powerful. This means, with high link equity, internal linking will become more effective. This simply implies, that with high domain authority the chances of getting ranked high on SERP become strong and you can do strategic internal linking to your website to make it easier for the webpages to rank high in search results. Plus, it will also be better for the links that you have of others on your webpages. When your links become powerful, it gives an advantage to those you give out to others as well. Hence, the priority of your site to receive backlinks from will also increase and you will experience this when people ask you to link their webpages. Less harm from bad links Bad links can affect anyone, even the most popular and trusted sites. Plus, they can also get you penalized heavily. But if you have numerous links from good & trusted sites, a few bad links cannot harm you or we can say, that they will have the least effect on the reputation of your site. While on the other hand, if you have link equity, then even a few bad links can do serious harm to your site and you might require to pay a hefty price for that. Thus, to ensure a safe & strong digital presence, you need to focus on building the link equity of your website along with doing several other things. Less over-optimization Most of us select an exact match anchor text for adding the hyperlink in order to rank higher fast. But in this process, we tend to do over-optimization of our site and that’s not gonna help at all.
Tips to Create A Perfect About Us Page
When we talk about any website, its about us page is of most importance, because it gives insights to visitors into what the company is all about and what it offers. Any website without about page is just incomplete and the chances are high that you might not get the desired attention you seek. The theory behind this concept is simple, as you cannot trust someone until you don’t know about him/her. Similar is the case with a business website, how can you rely on a brand when you don’t know what actually it does and how much experience it has. Thus, an introduction to something new is very important and that’s what ‘About Us’ page of a website does for its visitors. People want to know you and that’s how it works, that’s how you will be able to build a strong & trustworthy relationship with them. Besides who you are and what you do, there are many other questions that people want to be answered. Some of the questions could be your core values, size of your company, goals, and how you are different. And the about us page can solve all these queries to give a better view of your business to your target audience. It won’t be wrong to say that about us page can create a first impression of your brand, and you know how important it could be in guiding visitors to other pages of your website. This post will guide you on how you can create an about us page for your website that visitors find genuine enough to be trusted. Plus, you will also get to know about some important elements that are must-have for an about us page. How to create a Perfect about us page? Be factual This is something most important for about page of any website, be it of a big one or small business. Some businesses tend to create a hype in their about us page by including information that is not even half true. Another point of importance is to be concise and relevant, as, for detailed information, your home page, and other dedicated product/service pages are there. While writing about us page, it is necessary for you to include more facts for which you can give proof. Tell people what difference will it make for them if they choose you. With this, if you can include numerical data like choosing us will increase the web traffic of up to 150% will be of great help in gaining trust. Also, tell people something which can convince them that you understand their needs and requirements. Plus, giving information about your background and your success story could also do the job for you. Look to build trust Gone are those days when one to one meetings used to be an essential part of businesses. Now we are living in the internet era, here, most of the work is done either over a phone call or through digital platforms. Thus, it becomes important for every business to make efforts for building trust with people on the digital platform because that’s where most of the business occurs these days. Considering this fact, the about us page becomes more important and it is necessary for you to build trust through it. One of the best ways to build trust through the about us page is to give complete contact details of your business. Include contact number, physical address, email address, and any other information that you think is of use for visitors. If people know your brick or mortar presence, they will be more confident in buying your products/services, as they know for any issues, they can reach you easily. This is how you will be able to build trust. Remember, if there is no trust, you won’t be able to stand strong in this tough competition. Consider your audience For whom you are writing is the most important and first thing that you need to consider. Because that’s how you will be able to tailor the content for them and get the engagement your desire. Analyze who will be your reader, whether they are teenagers, young adults, elders, expecting moms, business professionals, or students. Your audience will be decided by the type of products or services you offer and that is what will get you good engagement. An about us page must convince the target audience that what they are choosing is best for them and it will solve their purpose. To know your audience, you need to do enough research and see who all can effectively use what you offer. Above the fold information is the key Remember, not all will read the full about us page of your website, most of them just the information provided at the top or we could say above the fold. Thus, it is important for you to put as much valuable information as you can in the top few paragraphs. That part can never be missed as it is one that will appear first when someone lands on the about us page. So, you must include key information above the fold and finding that relevant, people will scroll down for more as well. Considering this will help make the page more interesting. Lead them with your best information Talking best about your business in the about us page can magnetize visitors and considering that, they will look for more about you. Whatever you think is best about you, include that on the page. The information that we are talking about could be anything, like any license which is not easy to get, review from a popular personality, awards, or something very unique that people have not experienced earlier. Including such information will attract people and create a unique image of your brand that will reap some great benefits in the long run. Be specific About us page is where visitors come to know about your brand and it is important for
Top Digital Marketing Trends You Must Know
Those times are gone when the marketing used to rely mostly on TV & newspaper advertisements and pamphlets distribution. It’s a new world where those marketing practices are slowly fading away and what is on a roll is the digital world. If we talk about the current scenario, no business can think of surviving without having a presence on the digital platform. It won’t be wrong to say that digital marketing has become the priority for businesses to get the attention of the target audience and grow. No other marketing channel could give the exposure that the digital platform can. This is also the reason for its increasing popularity. But you must know that digital marketing is not new, it is being practiced for more than a decade and has seen many changes till now. Thus, to stay updated and get the most out of it, you need to know top trends that are being practiced in digital marketing. Because only that’s how you will be able to maintain your position in the market and give a tough competition to others. Reading this post will tell you about some of the latest digital marketing trends that help you get success and keep up with the current market scenario. Top digital marketing trends you should be aware of Voice search With the advancement in technology, digital marketing is spreading its wings by being an indispensable medium in the growth of any business. In fact it is mandatory for all the businesses to stay updated with the latest marketing trends and the efforts required to learn and grow. As we are talking about top trends in digital marketing, one of the most important is the voice search. Either you can say that people are becoming lazy or you can say they are becoming smart, but whichever is the case, the voice search feature is being loved by everyone. To search anything over the internet with this feature, all you need to activate it and speak your query. The next moment you will see a list of results. Considering its popularity, businesses must look for voice search optimization of their web pages to make them more user-friendly and ensure visibility when the target audience makes a search using this feature. Do deep research to find relevant keywords that are being used by people for voice search. Chatbots Chatbots are now not a new technology because most of us know about them, but they are undoubtedly in their infancy. We know very little to what chatbots can do but still, with so much little they can do a lot. Implementation of chatbots on your websites or even other platforms like social media is the best idea to ensure your 24/7 presence, that too without the need of any special team. The time is not far when chatbots will become a key part of the customer service industry and every business will be using a chatbot for their customer query department. Chatbots are helpful and it is seen that they improve the customer experience and help increase lead generation & sales. Thus, if you want to stay updated, it is suggested to implement a chatbot for your business and see the difference it creates. Shoppable posts This is a highly growing trend in digital marketing that has delivered a lot of success to businesses. Now you might be thinking about what are shoppable posts? Let us make it clear. These are generally the social media posts through which people can directly land in the shopping cart and buy the product shown in the post. Such posts are highly popular for social media platforms like Instagram and Pinterest. Not only that particular product which is shown in the post, but you can also optimize it so that the user can see similar products on your site if he/she wants to. Shoppable posts make it easy for people to buy something without much confusion and they love to do so as well. If you want your brand or products to get recognition, you should also create shoppable posts for your social media account and experience the magic they do. These kinds of posts are in trend and considering this, you will see a significant rise in sales. Augmented and virtual reality Not many businesses have adopted this marketing trend but, people admire those businesses who are already using it. No one would have thought that we will be able to do something without doing it in real. Confusing? It might be. Let us make it simpler with an example. You might have seen spectacle brands having launched their application with a feature known as 3-D try on. With this feature, you can try different frames of glasses or shades through the app and buy the one looks good on you without even visiting the store in person. In this case, you are trying different glasses but in actuality, you don’t have any glasses in real to put on and remove. All thanks to the virtual & augmented reality and their introduction to digital marketing is doing wonders for several businesses and also making it easy for people to select and buy things online that look perfect on them. If you think that you can implement something like this for the niche of your business, try to consider immediately. We are sure that all our readers will develop some fondness for this feature. The goal of virtual reality for digital marketing Trends is simple, wherever feasible, let people try something online in a similar manner they should do in real before buying something. Live videos To get success on the digital platform, engagement from your target audience is necessary, because without that neither you will be able to understand their behavior nor they will be able to understand yours. So, this is a two-way process. People will engage when you provide them with quality content that is also useful. While you can engage with them through reviews