Worldwide Leaders In Digital Marketing

Try Our Newly Created Software To Boost Your Business

Digital Marketing Mistakes You Should Avoid

Evergreen Content

July 12, 2020

Every business needs to be digital in this technologically advanced world, and if it is not you cannot think of its success. Everything is going digital be it shopping or marketing and it is necessary as well. The digital platform has become the main source of leads for most of the businesses and why not, this platform is the most popular one with millions of active users. 

Irrespective of the business’s niche, digital marketing holds equal importance for everyone. All they need to do is pick the right marketing strategy based on their goals and expectations. But there are businesses, that with zeal to do everything, end up doing things they should not do, and that hurts them in the future. 

There is no doubt that digital marketing is one of the key focus areas for all businesses but it is also important for them to see what is right to do and what is not. This post will tell you about some of the common mistakes that businesses end up doing with their digital marketing strategies. You must avoid those, and knowing about them will help you strengthen your digital marketing campaign with the least chances of error. 

Digital marketing mistakes to avoid

  • Having no goals

Goals are a must in life to stay focused and avoid being distracted. Whatever you do, it must be clear in mind what you want to achieve through that. The theory is the same with digital marketing as well, you must know why you are adopting this strategy or starting the campaign. 

There are businesses that know digital marketing is important for them but they don’t have a clear idea of what they want through that, and that’s where the problem arises. If you don’t know your goals, you won’t be able to pick the right tactics and even the right audience for your campaign. 

Thus, you must know your goals, be it high web traffic, lead generation, sales, or subscription before starting the digital marketing campaign to make your strategy accordingly and move ahead strongly. 

  • Ignoring mobile users

Forgetting mobile users is a serious crime when it comes to digital marketing and if done, you might face a serious punishment as well. You must know that more than half of the world’s population is using smartphones and without the internet, those smartphones have no value. 

The evolution of smartphones has made it easier for people to use the internet and they prefer doing so for general surfing like shopping, looking for services online, making payments, accessing their bank accounts, and more. The key reason behind this is the ease and speed by which they do so without worrying about where they are. While this is not the case with desktops as they are bigger and can only be used you have a proper place to sit.

Several studies have shown that there are more mobile internet users when compared to desktops, and the reason you already know. Thus, it is necessary for every business thinking to make a mark in the digital world to have a mobile-friendly website, and if the budget allows, an app as well. 

Remember, most of the business that you will get digitally is from mobile internet users, so never ignore them and optimize your site and everything else you do online for mobile users. 

  • Not listening to the audience

Remember one thing, without your audience, your business cannot flourish as no audience means no leads and eventually no sales. Thus, make it a habit to listen to what the audience is saying, whether it is unhappy with your service or has any suggestions for the betterment. 

If you don’t listen to them why would they, and hence, you need to take every single thing said by them on a serious note. Your audience wants to get heard for their queries and responding is one of the best ways to create a strong relationship with them. 

Ignoring what your audience is saying will create a negative image of your brand and depict that you are not concerned about delivering good customer service. So, while running your digital marketing campaign, do pay attention to what the audience wants to say and how it wants you to reciprocate. 

  • Ignoring offers and discounts

Not always, but it is important to give offers and discounts to grab the attention of new customers and increase sales. It creates interest in people to grab the product before the best deal ends and there are chances that they will stay with you for long in search of more exciting offers.

Some businesses have this theory in mind that giving discounts might be a loss for them but this is not the case, doing so increases the chances of getting more leads. Giving the best deals is also a great idea to increase web traffic and that could eventually help in improving SERP ranking as well. 

  • Having abandoned social media accounts

Using digital marketing tactics and not experiencing any improvements in your online position is really heartbreaking. But this is only possible if you do something wrong and one of those reasons could be keeping social media accounts sidelined. 

Having social media accounts does not define your digital presence, for that, you need to stay active there and engage with your followers & target audience. Abandoning or ignoring your social media accounts could not get you the success you are looking for. 

Social media is the king when we talk about digital marketing tactics for businesses, without it, your businesses cannot speed up. So, avoid this and make yourself present 24/7 for your target audience and regularly post relevant content to keep them engaged and share the information they like. 

  • Taking blogs lightly

Remember, it doesn’t matter what is your business’s niche, blogs are always important in showing your target audience and others about your expertise in whatever you are doing. So, if you think that blogs are not meant for the business you are in, then you might be on the wrong side. 

Blogs play a vital role in boosting web traffic and improving search engine results ranking. Having information about your business’s niche on the website is considered a good sign by Google and other search engine bots, and the chances are high that it will be preferred over sites having no information. 

So, avoid taking blogs lightly and find out relevant topics related to your niche and create quality blogs to be posted on your website. Blogs are best in link building strategy and they can give you a wider exposure as well. 

  • Posting content only because you have to

When you open the web, content is everywhere, and hence, people can easily find what they are looking for. So, if you are posting the content on your site just for its sake then it is a sign that you are not serious about it and this could cost you a lot. 

Don’t put the content because you have to rather put it to educate people and help them know new things related to your business’s niche. This will create a good image of your business and finding relevant answers to their queries will make people trust you. 

Content is the primary source of information online and it is also one of the factors analyzed by search engines like Google to rank webpages. So, if the content is of good quality, your site will rank high and get great exposure which improves the overall performance of your business. Thus, it is advised to create and post unique, informative, and engaging content to get success on the digital platform. 

  • Targeting everyone

This is one of the biggest mistakes that most businesses do. They think that targeting everyone will bring more leads and generate more sales. That’s where they are wrong, as everyone doesn’t have the same needs and not everyone can afford everything. So, businesses need to understand that the products or services they offer are not suitable for all. For example, if you are in the business of manufacturing & supplying men apparels than what is the need to target women & kids? Doing this will only waste your resources.

Narrowing down the target audience will save resources and improve lead generation. Considering this will allow you to focus on people who are right for the products or services you offer and it will become easier to convince them to choose your brand and maintain a good relationship. 

  • Not measuring ROI

If you do not measure the progress, how would you know where you have reached and whether your efforts are paying off or not? With the digital marketing campaign, it is very important to periodically measure your return on investment to get an idea of whether your strategies are working fine or not. 

While on the other hand, if you are ignoring this and your digital marketing tactics are not working, then it could be a big problem. In such a situation, all your efforts plus resources will go in vain and you will get nothing in the end.

Thus, it is necessary to measure your success periodically so that anything which is not working could be rectified without any delay, and resources could be saved. Keeping data of ROI will also be helpful for your future marketing campaigns.

  • Spamming

This is something you should never even think of doing whether knowingly and unknowingly. Now you might be wondering how you could stop doing something that you even don’t know that you are doing. Not confirmed about other things, but when it comes to spamming, we will let you know how to avoid it. 

In simpler terms, spamming is sending irrelevant messages to your target audience either through emails or other channels. If you are intentionally doing it, you know what measures to take to stop this but if you don’t know whether you are spamming or not, here is what you should do:

  • Check the content of the email you are sending to people in your email list. Analyze whether it is relevant for them or not or have any misleading information.
  • Check your recipient list to identify whether it is appropriate for your business or not.
  • See if you are sending emails in bulk to the same recipient.
  • Ensure only informative and relevant content in your emails and even in your ads.
  • Ensure sending customized messages to your target audience, especially your followers and subscribers.

Considering these factors and only including genuine information are only ways by which you can avoid being a spammer and ensure the growth of your brand. Try email segmentation for better results. 

  • Ignoring abandoned shopping carts

People who add products in the shopping cart and leaving right out from there without making the purchase have great chances to come back and complete the purchase. 

Yes, you have read it right but, this will not happen on its own, for that, it’s you who is managing the digital marketing campaign have to make efforts. Send push notifications, give some extra discount on the products added in the cart, or offer free delivery for that purchase to convince the customer and you will see good results with that. 

While if you ignore those abandoned carts, they will remain the same and you will get nothing out that. Those people might end up making the purchase from your competitor and you will lose customers. 

So, if you own e-commerce business and experiencing a good number of abandoned carts, it’s time to step up and take necessary action to tempt your potential customers to become customers. 

  • Considering SEO as a side-hero

This is one of the silliest mistakes one could do while running a digital marketing campaign, sidelining SEO. Remember, your online success depends on SEO, and hence, it is a hero, not a side hero. 

The priority of search engine bots is a good SEO, without it you cannot rank high on the SERP despite having quality content. Effective SEO defines that your site is easy enough to navigate and has acceptable quality. Ignoring it for other practices will get you nowhere and you will not get the best results for your efforts.

SEO will optimize your site to be easily found for specific keywords and ensure good exposure. So, whatever you do with your digital marketing campaign, SEO should be the priority. 

  • Taking guest posts lightly

It takes a lot to create a strong position in the digital market and especially when it is ruling. To ensure online success you need to create some genuine links that are trusted by your target audience as well as search engine bots. 

Guest posting is the best way to build strong, relevant, and genuine links and drive traffic on your site. If you think that it not so important then remember, you are missing a trick here. 

Guest posting has the power to bring other’s audiences to your site if the content provided by you is qualitative, unique, and informative. Plus, if you are able to post on trustworthy and popular sites related to your niche, your brand authority will become much better and people will trust you more. 

While if you do not consider this, your network will not grow and it will also affect your social media performance. 

  • Not considering a call to action

You know what your goal through digital marketing is not the target audience and you need to keep this thing in mind while running the campaign. 

You need to tell people what you want from them to reach your goal and this could only be done by placing a CTA button on your website, ads, or posts. For example, if you want your target audience to subscribe to the newsletter, then there must be a ‘subscribe’ button on the landing page, email you send, and at end of blog posts. Without this, you won’t be able to get the desired action from the audience.

Adding a CTA button will tell visitors what you want and if they like your content, you will win them. Plus, offering something in return might improve the results. 

  • Making little to no efforts for retention

There is no doubt that getting new leads and customers are prime goals of all businesses, but what about the retention then? Not all think about it though yet it holds some serious importance. 

In the race of winning customers, we sometimes forget to retain them for a long time and that’s where we lose. One-time customers cannot help you succeed, it’s loyal ones who make the real difference, and to make some, you need to strategize on your retention strategy. Offer exclusive discounts, freebies, engage personally, or anything else you can do to make them feel special will be a great idea. 

  • Not promoting your website

When any business is started at first, only a few know about it, and to increase reach, promotion is required. Similar is the case with the digital world, to make your presence felt online, you need to promote your website through various means, as without that, you won’t be able to get the attention of target audience.

There are businesses who spend so much building their website to make it a unique, interactive, and an amazing one but don’t consider promoting it. What is the need for spending so much when people won’t be able to reach you? For that, you need to spend a bit on the promotion of your website as well because, without that, the rest of the investment would be pointless. 

Remember, having a great website will not drive traffic and hence leads as well, so, don’t ignore its promotion and let people know that you’re here for them to serve. 

  • Bad personalization

Especially with email marketing, personalization is very important and if you mistakenly or knowingly avoiding this or using poor techniques, then you must stop doing this. Emails are an integral part of digital marketing campaigns and are known to have good ROI, so, they must be considered seriously. 

It is important to address your target audience personally to ensure that the mail was sent specifically to them. This has the highest chances of your email being opened and read. If you are adopting this personalization strategy, then it will be tough for you to succeed with email marketing. 

This is just an example, you must also try sending exclusive offers, birthday and anniversary greetings, and information about new product launches. Doing this can get you better engagement plus shares from the target audience. 

  • Ignoring customer reviews

The last thing you don’t want to do is ignore reviews posted by your clients. Doing this has the highest chances of affecting your brand’s reputation in a negative way. If you think that by avoiding response to reviews you can save yourself, then you are absolutely wrong because this will make the condition even worse. 

Reviews are posted by people who do care about the product or service offered from you and that’s why they share their experience be it a bad or a good one. So, don’t ignore them, try to reply to each one according to the satisfaction level of clients. Wherever necessary, compensate your clients who are very angry with your service and apologize along with convincing them that it will never happen again. This has a good chance of turning an unhappy customer into a loyal one. 

So, never ignore customer reviews, and considering this will be of great help. 

Summing It Up

Whatever you do, make sure that you are not making mistakes that you can avoid. When we talk about digital marketing, there are many things that businesses do wrong unintentionally without knowing their drawbacks. It is important for every business to know such mistakes they are doing to avoid any serious issues later on. Because, if you keep repeating such mistakes, they can become a barrier between you and success. 

This post would have given you a clear idea of the mistakes that you might be doing without knowing them. We hope that it will help you a lot in identifying what you are doing wrong and taking the right measures for rectifying those mistakes.

Recent Blogs

your clients’ business
15 May 2020

Making Your Clients’ business more agile

In the following days where a pandemic has taken a toll over every activity and put a halt on the day to day lifestyle lubricating the business becomes a challenging ta
Google’s Knowledge graph
15 May 2020

The better ways of branding in Google’s Knowledge graph without Wikipedia page.

Wikipedia page is no more a need to gain knowledge regarding the graph for promoting your brand and you can easily probe into the knowledge graph that triggers the know
reasons to switch a job
15 May 2020

What are the reasons to switch a job you love? 

Switching a job always means coming out from your comfort zone and learning new things around new people and in a totally unknown environment. Meeting new people and tr
social media marketing
15 May 2020

Starting from scratch? Here’s how to build a social media marketing strategy

We cannot even imagine the promotion & marketing of businesses without the help of social media. It has become an important pillar of digital marketing and there is
Digital marketing strategies
15 May 2020

Digital marketing strategies every business owner should know

We can do almost anything sitting at home, what we require is only the internet connection and a device to use that. This is the power of the digital world and the spee
Managing a business with multiple locations
15 May 2020

Managing a business with multiple locations? You must consider this

Running a business having a single brick & mortar location is easier when it is compared to those with multiple locations. There is no doubt that having a presence
COVID-19 pandemic
15 May 2020

How to use COVID-19 pandemic positively for your business?

No morning walks, no weekend parties, and not even thinking to step out of houses, this is how the world is right now and all because of this COVID-19 pandemic we are f
visuals in digital marketing
15 May 2020

Importance of visuals in digital marketing

Evolution is a truth and it is a necessity. The way humans have evolved so does the technology and everyone has experienced it. If we talk about two to three decades ag
digital branding trends
15 May 2020

Digital Branding Trends You Must Know

A brand that is not available on a digital platform is just like a bird without wings. In other words, we can say that without the digital presence any brand or busines
digital marketing campaign
15 May 2020

How to effectively run a digital marketing campaign

Everything is becoming digital and so does businesses. In fact, the digital platform has become an essential part of everyone’s life. Almost everything you want is av
Reviews of Local Businesses
15 May 2020

Smart Techniques to Get Reviews of Local Businesses

What people say about your business is of very high importance in deciding the reputation of your business. We remember the time when social media was not so popular an
Digital Marketing Myths
15 May 2020

Digital Marketing Myths and Misconceptions You Must Avoid

Digital marketing is like the heart for any business that wants to succeed online as without it you cannot get the success you always wish for. The digital world is hug
Mobile Marketing
15 May 2020

Everything You Need to Know About Mobile Marketing

Marketing is an integral part of the success of any business both offline and online. If we talk about this digital world, then businesses focus more on online marketin
PPC ROAS
15 May 2020

Tips for Choosing Keywords for a Successful PPC Campaign

Success is what everyone wants and they do whatever it takes for that. The times have changed and with changing time competition has become fierce. With tough competiti
PPC Mistakes
15 May 2020

PPC Mistakes you Must Avoid

Pay-Per-Click marketing is known to be one of the important factors of internet marketing or we can say digital marketing. It is a form of marketing where the advertise
Digital Marketing
15 May 2020

Digital Marketing Traps You Must Avoid

It won’t be wrong to say that the digital platform is the key to the online success of the business and everyone admires it a lot. The reason why the digital platform
competitors on google
15 May 2020

How to beat your competitors on Google

Will it be wrong to say that Google is the king of Search Engines? Or it is wrong that every business wishes to appear high on Google’s SERP? None of this is wrong an
Content Marketing Strategy
15 May 2020

What Should be Your Content Marketing Strategy During COVID-19 Outbreak

Businesses are facing huge loss and they are helpless due to this coronavirus spread across the world. The number of patients is increasing each passing day or we must
Negative SEO
15 May 2020

How to Protect Your Site from Negative SEO

SEO is not only the best practice for any website to gain high SERP ranking but it is something which is a ‘must’ for all. It doesn’t matter how beautiful, releva
Landing Pages
15 May 2020

How to Make High Converting Landing Pages

Everyone wants to stand out in the crowd and grab the attention of people. The competition outside is so fierce that you don’t know which of your strategies will deli
Traffic Decline
15 May 2020

What to Do If Your Site’s Overall Traffic Decline

Websites have become an integral part of businesses especially when it comes to their online presence. Without a website, there is no existence of any business online a
Email List
15 May 2020

Best Ways to Grow Your Email List

Email is one of the best methods for safe and secure communication between clients. It is also known to be a professional tool for interacting with peers as well. Email
Remarketing
15 May 2020

Ways to Improve Average Time Spent by Visitors on Our Blog

The efforts you make for creating a piece of information can only reap benefits if the purpose of creating it gets fulfilled. One of the key purposes of framing content
Influencer Marketing
15 May 2020

Everything You Need to Know About Influencer Marketing

There are so many digital marketing techniques, that businesses have lots of options to promote their product or brand in the best way possible. Competition is all arou
Backlinks
15 May 2020

Smart Ways to Build Backlinks

SEO is full of different tactics and strategies that help your business grow online and compete strongly. All the techniques included in SEO are equally important and t
Create Content
15 May 2020

How to Create Content That Audience wants to Share

We must say that content marketing is one of the essential marketing strategies for businesses and it holds a vital role in ensuring their success. When it comes to con
PPC ROAS
15 May 2020

How to Increase your PPC ROAS

Businesses spend so much to get the attention of more audiences and expand, and we all know this is necessary too. But, do all get the desired return on their investmen
SEO Strategies
15 May 2020

SEO Strategies that are Rewarded by Google

Whenever it comes to the online presence of a business, the first thing that comes to our mind is Google. The maximum percentage of people across the world prefer using
Improve Email Open Rates
15 May 2020

How to Improve Email Open Rates

Emails can never grow old; they will always be an important mode of communication for businesses and will play a key role in digital marketing strategies. No business c
PEO Service
15 May 2020

Importance of Webinars for Businesses

The time was never more precious than it is now. We must say that time holds more value than money in this competitive world, though both are equally important. This is
traditional marketing
15 May 2020

Display Advertising: What You Must Know

Advertising has evolved a lot in the last few decades and we must say that it has become interesting like one of your favorite movies. But in all these years, the impor
Social Media Contests
15 May 2020

Benefits of Instagram for Social Media Marketing

Everyone is fighting so hard to make their presence felt in the market that no one wants to leave even a single marketing tactic. Be it traditional marketing practices
Video Marketing
15 May 2020

Importance of Video Marketing

The world is so competitive that businesses do everything possible to stand strong in the market and make their presence felt. Marketing strategies have also evolved so
Reputation Marketing
15 May 2020

Everything You Should Know About Reputation Marketing

Whether small or big, the world is full of competitors and only those who compete with the right tools & techniques will succeed overpowering others. Everything you
Chatbot
15 May 2020

Chatbot- A Revolutionary Technology

“Chatbots are the future of marketing.” This is not what we are saying, rather this is believed by many experts across the globe.  Read More
Digital Marketing
15 May 2020

Tips to Improve Conversion Rate in Digital Marketing

Digital marketing is a must for all businesses to give a tough competition in the market and generate revenue. At first, everyone tries to get wide exposure and genuine
Mobile-Friendly Websites
15 May 2020

Why Mobile-Friendly Websites are Important

Everything is becoming digital and people are loving it. Now to pay for the purchased commodities, you don’t have to pay by pulling your wallet out and then removing
Don'ts of Hashtag Marketing
15 May 2020

Do’s and Don’ts of Hashtag Marketing

Hashtags are everywhere on social media be it Twitter, Facebook, Pinterest, or Instagram, you’ll find them easily. It’s not only that just they are being used but,
Social Media Marketing
15 May 2020

Importance of Hashtags in Social Media Marketing

In this world of millennials, hashtags are everywhere in your social media. Be it Twitter, Instagram, or Facebook, you will find ‘#’ in a maximum number of posts. B
Benefits of Blogging for Your Website
15 May 2020

Benefits of Blogging for Your Website

Whether it is online or digital marketing or traditional marketing through advertisements, content plays a vital role in attracting the target audience by providing the
Benefits of Geo-targeting
15 May 2020

Benefits of Geo-targeting

Technology has become so inevitable that we humans cannot think about our lives without it. Every sector or we can say the business niche is becoming dependent on new t
Strong Brand
08 Apr 2020

A Guide to help you create a website

Creating a website is an enthralling work which requires a lot of gumption and focuses on creating a structure it is a collection of web pages and related content that
08 Apr 2020

The Definitive Guide of Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels
08 Apr 2020

How Local SEO Services can Help Attract New Customers

When it comes to the online presence of your business, SEO of your website holds the key. The online success of any business depends on how well it is presented to its
08 Apr 2020

Marketing in times of forced isolation

In the era of millennials, lockdown feels like a trap something like caging oneself with the so-called isolation because of a deadly virus. Read More
08 Apr 2020

How to be a designer for your blogs?

Blogging has become an important platform for those who love to explore new things and share them with people across the globe. With blogs, you can interact with the au
08 Apr 2020

How do website speed help conversion Rates?

Conversion not every time means sales, it could have different meanings depending upon what a company wants. But it is true that conversion is what everyone wants and f
Link Building
08 Apr 2020

Do’s and Don’ts of Link Outreach

For a business to succeed globally, it is important to have a strong online presence and for that effective SEO is necessary. The prime goal of any company or business
08 Apr 2020

Opting for the best business loans

The simple logic while lending money to get a business loan there is a principle rule that is a lender gives you money and you replay it including the fees or the inter
Linkedin
08 Apr 2020

Become a Trusted LinkedIn Influencer

LinkedIn holds a very special image in the eyes of the marketers because it focuses on business, networking, and jobs. It has become quite significant to promote your b
08 Apr 2020

SEO no more an Achilles Heels:

A Search engine is a process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search
19 Mar 2020

25 Tips for Responding to Negative Customer Reviews Online

It is very important for any business to have an online presence to reach a global audience in less time. By creating an SEO-friendly website, you can not only ensure y
19 Mar 2020

Copywrite Strategies to approach your reader

For every writer, it is important to persuade their work and improve their writing skills, this will help them empower themselves and will become more effective, benefi
19 Mar 2020

How to begin a blog?

To have a flair for writing becomes more interesting when you have an audience to view it, read it, and appreciate your work of art and craft. In the millennial era, it
19 Mar 2020

How to make strategies for marketing?

Marketing is an integral part of any business to achieve long term goals and get success. But it is also necessary to put your cards right to gain the attention of the
19 Mar 2020

How to Manage Your Social Media Account

Social media has become the most important platform for the promotion and marketing of your business. One of the key reasons for its popularity is the reach of the audi
19 Mar 2020

How to master SEO?

SEO stands for Search Engine Optimization, a practice to increase the quantity and quality of traffic to your website through organic search engine results. <
Search Engine Rankings
19 Mar 2020

Reasons for The Decline in Search Engine Rankings

The digital platform has become vital for all businesses to reach a wider audience and get success. The reason for the popularity of this platform for the promotion of
19 Mar 2020

Trying Snapchat for business purposes

Social media has become an influencer in its own ways by making people not only rich but famous with their work of business. There are several mediums of promoting your
target audience
19 Mar 2020

Ways to get back your lost traffic

If you are toiling hard and creating content for the blog with all the hard work and research and it all goes unnoticed, how does that feel? Very depressing, right? Read More
19 Mar 2020

What are the ways to get efficient with a small team?

A leader in itself is a term that depicts responsibilities and efficiency, taking a small number or group of people as a team is not an easy job, especially when there

Leave a Reply

Your email address will not be published. Required fields are marked *

X